Come say hi!

If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3

Your regular reminder that over a lifetime, people born in 1956 will each receive on average £291,000 more from the welfare state than they paid in, compared to £132,000 for people born in 1996 (h/t Resolution Foundation) Just something to consider next time you hear “I’ve paid in all my life…”

🎉 3rd email I've had about this post recently, and my email address isn't even on the page. I should do more of these write ups.

London Calling: 15 Activities to Bookend Your Trip to MozCon @moz - brought to you by your handy #seo helpers @Sitebulb 😊

I'm out from Weedmaps and looking for either a Job or side work-- SEO, perf stuff, data, pipelining, whatever!

ICYMI - I tried to tackle the most basic (and yet not particularly basic) SEO question of all: Whether to do it in the first place. moz.com/blog/when-sh... (Charts inspired by @markwilliamscook.com / @aleyda.bsky.social )

Since it's launch, we've been quietly working to improve Brand Authority and understand how it impacts marketers' lives. Some of the work we've done over the past few months includes multi-market score (US+UK+CA+AU) and pre-computed data for almost 2M brands. moz.com/blog/brand-a...

Roger has some news: tickets are now available for MozCon in NYC and London! 🎉 Get your early bird tickets (only 100 per event) now: mz.cm/423diSG

Spit out my coffee. I call this “AI-splaining”

Hashtag apply hashtag now to hashtag speak in hashtag October docs.google.com/forms/d/e/1F...

Google remains go-to search engine over AI tools www.emarketer.com/content/goog...

Content Churn in Google Doubled Over Five Years - via @dr-pete.bsky.social #seo

God bless the British media! I love it! Clicks all round! Sky News > Daily Express > Er, the Daily Express' own liveblog

Want to make sure your SEO strategy is built with this in mind? Get the slides here: getstat.com/smxm25 🔗 #SMXMunich

11 Years of Google Warming: Is Search Heating Up? #seo

📢 For those heading to SMX Munich, @tcapper.co.uk is leading a session tomorrow on the surprising truth behind Google’s Helpful Content Update: your brand (not just content) drives SEO success 😮 Don’t miss out: bit.ly/4iSBLQ8 #SMXMunich

This Moz email is a master class on how to delete old content by 3rd-party contributors while still showing respect for the author ✔️ Shows appreciation ✔️ Clearly states why posts will be deprecated ✔️ Suggests saving copies ✔️ Encourages future collaboration ✔️ Maintains a friendly tone Bravo Moz! 👏

I was curious -- is there a way to measure content churn at Google? So I looked at how many page-one URLs (US/desktop) on any given day we hadn't seen in the previous thirty days. Looking back 5 years, content churn has more than doubled (+127%): moz.com/blog/content...

I'm not sure there’s a perfect way to answer this question, but if you're not always asking it, you should be. Tom gives some great data about the current state of AI overviews and valuable context, tips and tactics. It's super timely and Tom's insight is always valuable https://buff.ly/4hm10tx  

#Mozcon (one of the best events I've had the chance to speak) is back this year in TWO locations: London and NYC! Want to speak? In this guide, Chima Mmeje gives useful advice to do it and link to the form to pitch! Do it now 👇 moz.com/blog/mozcon-...

I wonder if we'll hear more about young female voters or young male voters.

Excited to share a new game I've been working on! Divided We Fall is a HTML and CSS learning game where you control an adorable bouncy cube as it takes on a perilous dungeon. As you progress - your challenge is to create the levels for you to bounce across, using skills you pick up in HTML and CSS.

Speaking this evening (Americans: this morning) for the SEJ webinar series about our latest data on AI Overviews, who they're affecting, and who is ranking in them. I'll also cover "AI organized" and what comes next. See you there! bit.ly/3E6ZEnO

I'm kind of fascinated by the visibility we've lost in our data, this post has a few good ideas especially 4 and 5 that I hadn't thought of and are easy to implement / track.

Feeling pleasantly smug that this was the highest traffic post on the Moz Blog this year. Also goes against my expectations (in a good way!) that such a theoretical post did so well. (Roundup: moz.com/blog/top-moz...)

I wrapped up our internal findings on Site Reputation Abuse into something that I hope gives people a little guidance. It's an evolving situation, but here's what we know so far and a framework for assessing your risk (explained in detail in the post) -- moz.com/blog/site-re...

My colleague @dr-pete.bsky.social is still asleep, but his breakdown of recent Site Reputation Abuse shenanigans just went live. The relationship between this update (and other recent updates) and affiliate monetisation is particularly interesting imo. moz.com/blog/site-re...

ICYMI - a few months ago I shared data showing the HCU was, in large part, about brand. Since then, I've been digging further and watching the recent Core & SRA updates roll out, and I'll be presenting on all of this at @smxmuenchen.bsky.social in March. Cya there! smxmuenchen.de/session/lets...

My latest on the Moz blog, all about recent #SEO trends and updates moz.com/blog/how-to-...

Google just announced a core update - it's rolling out (and the status dashboard doesn't like me, so just on social for now): www.linkedin.com/feed/update/... #SEO (should I post these here? somewhat uncertain)

this is so useful!!!!!!!

I'll be appearing alongside my colleagues @dr-pete.bsky.social and Chima Mmeje, and Sparktoro's @amandanat.bsky.social in just 3 weeks for Moz's annual look ahead at 2025, in webinar form. Come join us! moz.com/webinars/seo...