We’re set up and ready for day two of brightonSEO ✌️ If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by. #brightonSEO

1 week left to register! This isn’t just another SEO webinar, it’s a survival guide for the AI search era. Learn how to: ⭐ Adapt to AIOs & LLMs ⭐ Bridge SEO & GEO ⭐ Stay visible when rankings vanish Don’t miss out: bit.ly/46asnDR

We've landed at day one of brightonSEO San Diego! We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO

Final call from SBC Summit Lisbon! It’s the last day to swing by booth C170 before we wrap. There’s still time for: - Great SEO chats - Insightful demos - A swag grab Come say hi 👋 #SBCSummit

We’re kicking off the final day of SMX London and can’t wait to see what’s in store. Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon

It’s day 1 of SMX London and we can’t wait to see @tcapper.co.uk take the stage with “The Changing Face of the SERP” 🤩 If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon

Day 1 at SBC Summit Lisbon = 🔥 We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit

It’s day 1 of SBC Summit Lisbon and we’re all set up at booth C170. Stop by for: 🧑‍🏫 Live demos 👕 Swag worth stopping for 💬 SEO chats with real experts If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit

We’ve had a busy weekend. You may have noticed some shifts in your ranking data over the past few days. This is due to a recent Google change affecting how search results pages are collected across the industry. Continued below 🧵

Unmissable for SEOs -> learn how to stay visible in AIOs, ChatGPT, and Gemini. Join @tcapper.co.uk for a data-packed session on: ✅ GEO strategies that work ✅ What “success” looks like now ✅ Measuring visibility beyond rankings Register now: bit.ly/46asnDR

Heading to SMX London next week? Don’t miss @tcapper.co.uk’s talk: The Changing Face of the SERP AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon

The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine. To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇

Any good SEO strategy starts out with a healthy dose of keyword research, but we all know that surfacing the keywords with the most potential for your business can be a difficult process. That’s why we put together these six steps to give you a head start 🚦

So long, August 👋 Fair to say the SERPs didn’t slow down for summer! From adapting your content strategy to spam updates, here’s everything that went down in SEO this month. Let’s dive in ⬇️

Content inspiration running dry? Use SERPs, customer feedback, and competitor intel to find data-driven ideas fast 👇

Looking for ways to beat your competitors on the SERPs? The solution may be closer than you think 🤔 getstat.com/blog/competi...

Still thinking about MozCon? Yeah, same 💭 If @tcapper.co.uk’s talk is living rent-free in your head (or you missed it) his slide deck is now up. Packed with fresh SEO data, sharp insights, and a few ideas that might just shift how you think about search. Grab it here: bit.ly/4mcPDa3

@tcapper.co.uk dives into the evolution of AI Overviews. From the rocky start of SGEs to the improved AIOs we see today, where do we stand in 2025? We tracked 46,000 keywords to uncover the latest insights for your SEO strategy. Don't miss out! 👉 bit.ly/4cF7h2a

If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3

What's this we spy? More STAT data on the #MozCon stage? 😍 Shoutout to @tcapper.co.uk for the great talk.

Thanks to everyone who stopped by the STAT booth already, we're looking forward to more chats at lunch #MozCon

Something we've been cooking up has landed on the main stage at MozCon 👀 AI Visibility, coming soon! #MozCon

July has come to a close, so we’re back with our monthly roundup! Here’s a look back at the SEO and digital marketing stories that stood out this month 🏖️ Grab a cold drink, get comfy, and scroll on 🧵

Stop guessing and start creating! Leverage your tools + real insights for content that actually works.

With two weeks to go until MozCon London, we’ve got a 2-for-1 deal just for you! Don’t miss out, and bring a friend to one of the industry’s favourite events: bit.ly/454u58c

Managing SEO at scale means juggling a lot. So much data, so many competitors. And somehow, some way, someone always sneaks into your SERPs. So let’s catch them in the act. Enter: keyword segmentation and share of voice 🧵

Search intent isn’t always cut-and-dried or neatly categorizable. In fact, even Google recognizes that a search query could be asking two different things. So, what do you do with keywords that serve multiple purposes? We’ve got the answers: bit.ly/4loHFdb 💡

Armed with data-backed research, Sr. Search Scientist @tcapper.co.uk breaks down the evolution of AI on the SERPs and the state of AI Overviews today 📊 Check it out: bit.ly/3GGx4vv 🔗

Today’s buyer journey isn’t a straight line, it’s a choose-your-own-adventure, and Google is at the centre 🔍 If you’re in SEO, understanding search intent is the key to moving buyers through the funnel. Let’s break it down 🧵👇

It’s less than a month until MozCon lands in London for the first time ever! SEO pros, digital marketers, and search nerds, this is your event. Will we see you there?

AIOs are here, and they're here to stay. What's less obvious is how to track the impact they're having on your site's traffic. We suggest the following tools: ✅ Analytics ✅ Google Search Console ✅ Rank tracking Let's investigate how they can be used together 🧵

Behind every search query, there’s a motivating factor. 🎂 Buying the perfect birthday gift 🏦 Getting to your bank’s online login 📍Finding the nearest restaurant Step 1 is identifying that motivating factor for your content. Let's get started: bit.ly/4loHFdb

📢 MozCon London schedule is officially live 📢 The full lineup of sessions and speakers is now available! Check it out and grab your tickets before they sell out: bit.ly/40KiTMq

Common large-scale SEO mistake: treating all subfolders the same 🙅 [/browse/content] ≠ [/browse/sale]. Different intent, different competition, therefore different strategy. Here’s how to level up your SEO with segmentation and share of voice: bit.ly/3T37FhQ

AI Overviews now show up for up to 40% of queries in some verticals, but are they stealing your traffic or just reshuffling the deck? We dug into GA4, GSC, and ranking data to find out. Here’s how to spot AIO impact on your site: bit.ly/43oYJcG 🔗

The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine. To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇

SEO pros, this one’s for you 🚨 MozCon is back, and now in two countries! Catch the top minds in SEO breaking down what’s next for the industry. Don’t miss out: bit.ly/3GmG2xm

Just like that, we're halfway through 2025 😳The SEO landscape? Still evolving at breakneck speed. Here’s what caught our eye this month 🧵

To follow the modern buyer journey, you need to understand search intent: the why behind every query. There are 4 key types of intent, and each one aligns with a stage in the buyer journey. Want your content to actually convert? Start here 👉 bit.ly/4loHFdb

What’s better than one MozCon? Two MozCons! Roger is hitting the road and heading to: 📍 London – August 12 📍 New York – November 6 Don’t miss out, grab your ticket today: bit.ly/3GmG2xm 🎟️

Get ready to learn how to create a winning SERP feature strategy with our course 🧠 From identifying your target SERP features to discovering strategic optimizations, it’s all here. Get learning: bit.ly/4jr2KCw

A segment a day keeps the competitors away… Or something like that 🫠 Break down your SERP data by product, location, and device, then layer in share of voice, and you’ve got your real competitors. Real competitors = real opportunities. Start here: bit.ly/3T37FhQ

Most SEOs talk about search intent like it’s an exact science. The truth? You’ll never know exactly what’s in the searcher’s head So how do you optimize content for something you can’t see? 👇

MozCon London = 1 day, but endless value. 🎯 Real SEO & content insights 🎤 Top-tier speakers 👥 A room full of sharp marketers We’re in, are you? Grab your ticket before they’re gone: bit.ly/3GmG2xm 🎟️

Missed the measuring AI Overviews webinar with @tcapper.co.uk + @sejournal.bsky.social? No worries, you can now watch the full replay and learn how to measure AIO impact on your traffic using GA4, GSC & rank tracking. Watch here: bit.ly/4n89NCN 📺

To highlight the power of keyword segmentation + share of voice working together, we ran a little experiment 🥼 We started with 40,000 keywords across 20 verticals (shoutout to our MozCast keyword corpus). At first, it was just a wall of usual SERP giants, so we got tactical 🧵

That’s a wrap on #WTSFest Berlin! Big thanks to the organizers for a powerful day. We love sponsoring and connecting with so many inspiring folks. Until next time 🩵

Managing SEO at scale means juggling a lot. So much data, so many competitors. And somehow, some way, someone always sneaks into your SERPs. So let’s catch them in the act. Enter: keyword segmentation and share of voice 🧵

It’s #WTSFest day! Come find the STAT booth! We’ve got: - SEO insights - Live demos - Sweet swag Let’s kick off an amazing day with the @womenintechseo.bsky.social community 🎉

@tcapper.co.uk's talk at Zagreb SEO Summit was a hit! Want to dive deeper into why brand is now the key to SEO success post-HCU? Look no further 👀 bit.ly/4e09Qwh