Circa ’24–’25 felt like a decade packed into a year. Logging off today, I saw the email that Piper’s ashes were finally sent off to sea, almost a year after losing Gator, my first dog after college, adopted the same year my mom passed in ’11. Dogs heal us in ways nothing else can. Hug yours for me ♥️

The Cloudflare jokes on LinkedIn are the exact type of humor I needed to break up this pre-holiday sprint week

I'm so tempted to do a Newsjacking campaign on this for Fractl 👀 But I'm finishing several other studies before the holidays, sooo someone else in the SEO industry should have at it! 🤓 📊 📰 #digitalpr

Mood opening #chatGPT this morning 💣 😅

When publishers see your research in the wild and book a meeting to cover the story, you're doing it right! #digitalPR #ftw

Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈

lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.

After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...

My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...

Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...

📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇 I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..

AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.

Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."

After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation. I wonder how much is: -> Algo updates -> Manual intervention (it was very public) -> Equity earned *because* of the loss (links/brand searches) -> Things they changed

I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...

Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...

We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social! #BrightonSEO #SEO #SanDiego #Events

Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?

SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.

Here's a teaser for new data I'll be featuring at #brightonSEO next weds @ 3:20pm PST 🕵️ Join me in learning bleeding edge Digital PR strategies that earn media and influence GenAI results: brightonseo.com/events/san-d...

That feeling when you assemble your marketing dream team by rewarding ppl you've worked with for 6–10 years ✨ 2020: Becoming a new mom in a pandemic 21-22: Recentering our agile agency in year 9 23-25: Learning and driving innovation with AI Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!

I blink & a month goes by on Bluesky. Needed deep work to 🧘‍♀️🕵️ and drop 🧠 💣 at #BrightonSEO! Only two weeks until I take the stage & moderate for some of my favorite industry speakers @wilreynolds.bsky.social @rosshudgens.bsky.social @brieeanderson.bsky.social Join us: brightonseo.com/events/san-d...

1200 people tuned into my MarTech webinar today 🧠🚀 If you want to learn how 2,000+ consumers and 800+ marketers are using AI–and how they view its applications in marketing–check out the cliff notes and new data in my deck: www.slideshare.net/slideshow/ho...

Missed my SMX Advanced talk? Catch my MarTech encore @ 1pm EST today, revealing: bit.ly/MarTech-AI-SEO 🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption 🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends 🧠 AI-powered content case studies

Let’s do this thang! At #SMXAdvanced? Don’t miss my 11:15 talk and exclusive data drop on AI in SEO from consumer vs marketer perspectives 🧠 🚀 🤘

“You create zero authenticity and zero brand by copying other people.” — @wilreynolds.bsky.social dropping 🧠💣 at #smx

Just landed in Boston for #SMXAdvanced 🎉 Used my flight to finalize our Fractl Agents research on publisher visibility in LLMs🕵🏼‍♀️👩🏼‍🏫 & convince @amskane.bsky.social to join Bluesky. I’d call that a productive flight! 🫡

Taking off for #SMXAdvanced in Boston ✈️ Excited to drop exclusive research this Friday with @searchengineland.bsky.social on AI adoption and sentiment across consumers and marketers 🤯 But first, here are a few of my top sessions for Thursday 🧠 🚀 Cya all soon!

As if I wasn’t already amped for #SMXAdvanced next week, now @lilyray.nyc is DJing the afterparty 🤩 Love when events demonstrate how powerhouse SEOs are also approachable humans with cool hobbies.

Glad we never took these acquisition offers seriously. I've heard too many NP horror stories over the years, and this one takes the cake 😳 Your character will always catch up to you 💣

Just put the finishing touches on my #SMXAdvanced research with @searchengineland.bsky.social that drops next Friday in Boston! If you're ready to step into the future of #SEO, this is a data-driven session with actionable tips you don't want to miss. searchengineland.com/smx/advanced...

Niche search, but I'm impressed to see @bsky.app in positions 5&6! Bummed I've been MIA for 19 days, but when life and industry undergo a paradigm shift, you keep your head down and get shit done. Putting the finishing touches on my #SMXAdvanced research sprint! Boston in t-minus 13 ✈️

Sometimes I wish Bluesky had longer characters like LinkedIn. Alas: Vibe coding is the future of web development, imho. Read my latest PSA and marketing guide that just went live on @searchengineland.bsky.social searchengineland.com/vibe-coding-...

This was added to Google's ranking systems documentation recently. developers.google.com/search/docs/...

Kinda strange how last year SEOs were thrilled to discover Google uses a "site_authority" score, and then nobody ever talked about it again

Ooo definitely need to check this out next time I'm in Boulder!

My personal favorite is a "No JS Test" extension. Click it, & I get a split screen, CSR-JS active on the left, No-JS on the right. Invaluable in my work.

My new favorite Chrome extension for vibe coding: this handy tool refreshes all your tabs in one click! chromewebstore.google.com/detail/reloa... #vibecoding #cursor

Spam in our industry has reached a new level. This *is not* a Fractl job ad. The most difficult part? With all of these typos, it's hard to tell if this person is being spammed or the spammer 🫠

I love that Frac.tl has defended its #1 position throughout 2025 and stayed in the top 1–3 over the past few years. YTD, we've earned 350+ high-authority "exclusives" for our client research in sites like VICE, TODAY, Fortune, USA Today, CNBC, and more dream pubs. Earned media is an art & science.

Your AI output is only as good as your inputs and the model you choose. Need a cheat sheet to keep up with the latest and greatest LLMs? Bookmark this leaderboard: lmarena.ai?leaderboard #ai #llms

Serious #SEOweek FOMO rn! "When Gen Z takes the reins, it won't look anything like it does now." - Mike King That 2028 start timeline is what everyone should be getting ready for 👀

Only 30 biz days until #SMXAdvanced, and my cobranded study is officially live! If you follow me, odds are, I’d love your input: go.frac.tl/smx-advanced... 🎟️ 2 respondents will win FREE event tickets ($1,445 value) Don’t miss this powerhouse speaker lineup as AI strategy shifts beneath your feet.

Just submitted my latest @searchengineland.bsky.social column ✍️ Let's go Monday! 🚀 PSA: If you're not paying attention to vibe coding, you're falling behind in the future of web development. #vibecoding #ai

Learning vibe coding the last month was the best career investment I could've made in 2025. The web dev and marketing SWAT team that comes with my knowledge and Cursor is a game changer for anyone building sites. #ai #vibecoding

Fun fact: The smarter the AI, the more likely it is to scope creep & make mistakes. Stay narrowly focused and explicit in your prompts to help prevent this. Always evaluate which tasks are best for which models, since some are less "creatively rogue" like Claude 3.5 vs Gemini 2.5 Pro Max. #ai #til

Spent the last 3 hours slamming my head against the desk over a Cursor issue that kept reappearing. Oh, hey: AI scope creep! 😡 PSA: Don't just cut Cursor loose. Read the fine print as it goes to understand what/where it's editing, and use the prompt (below) every. single. time. so it stays on task.

I have mixed feelings about this news 😂😅🙈

It's been a couple of years since GPT-4 powered Bing, but with the various Deep Research products and now o3/o4-mini I'm ready to say that AI assisted search-based research actually works now simonwillison.net/2025/Apr/21/...

My new favorite Cursor prompt: "Proceed systematically. Prove you did it correctly and completely with a checklist." Stop the scope creep 🌈 Have it check its own work 🌈 #ai #cursor #til