There are numerous problems with media outreach these days. The largest is just the time it takes to do it well. ListIQ is trying to solve them. Here's our CEO, Paul May, explaining why we built ListIQ. #digitalpr

Just launched something new at BuzzStream 👇 ListIQ helps digital PRs build hyper-targeted media lists straight from Google News — fast. No scraping. No stale contacts. Just the right journalists. Try the beta: bit.ly/4jnIeCv #PR #DigitalPR #LinkBuilding

If you're at #brightonseo and you're doing digital PR we've got an awesome new product to show you!

Anyone I know going to this Google Search Central event in NYC?

They brought back the Duolingo owl but didn't do it with a coffin flop? Missed opportunity right there

This may be the most guest posty guest post ever posted

Any lawyers out there willing to comment on an AI lawsuit again OpenAI #journorequest email me: vince (at) buzzstream.com

Getting your brand featured on high DA publishers may make it more likely that you'll appear in AI search results. - Ziff Davis shows URLs from high DA publishers in datasets used to train LLMs. - AI companies have been partnering w/ said publishers Read more: www.buzzstream.com/blog/ai-publ...

What's everyone's go-to "survey" platform? I'm looking for a reasonably-priced one that can target journalists.

Anyone can rank in Google Search, but can you rank on Google Docs?!

However you slice it, interest in digital PR is growing. According to Google Trends, global interest has increased 34% since 2020. UK - 49% with ~9% increase in the past 2 years US - 32% with ~9% increase in the past 2 years

A study from Ziff Davis found that "key LLM training datasets are disproportionately composed of high-quality content owned by commercial publishers of news and media websites." Another win for digital PR.

In Cision's 2024 State of the Media Report, they have one question that really stood out to me 👇 "What can PR professionals do to make your job easier?" The answer goes a bit deeper than just "pitch relevant content." #digitalpr

How is New York Times Licensing not site reputation abuse?

The Yale School of Art website looks like it hasn't been updated since early 2000

Smarketing might be my new hated word for 2025 (even though it was coined in the 2000s)

Are #journorequests useful for PRs in all countries? I just published a new study on @buzzstream.bsky.social to find out. Check out the full study: www.buzzstream.com/blog/journor...

The fourth time is never the charm. You should never follow-up more than one time, two if you are dead-set on this being an amazing fit.

I'm in the top 1%

I just read a fascinating story about a company purchasing a local news site and then writing articles under journalists who didn't even work there: www.opb.org/article/2024... Luckily, the site isn't raking in much traffic but is something to monitor.

When you create high-quality content that speaks to your customers, there's no reason why you shouldn't continue distributing for months, sometimes years. I was honored to chat with Ross Simmonds on the newest BuzzStream podcast. www.buzzstream.com/blog/content... #contentmarketing

NOW WHAT

I just created an in-depth breakdown of how I tripled organic traffic at BuzzStream in the past year. A lot of it started with a blog redesign. I outlined all of it in this post: www.buzzstream.com/blog/seo-cas... #seo #linkbuilding

SEO tip: Don't put your About or Contact pages behind pay walls 😞

HARO has officially closed its doors. I had the thrill of speaking with Peter Shankman about how to succeed with his replacement, Source of Sources. Check out the full ep: www.buzzstream.com/blog/source-... #digitalpr #seo #linkbuilding

This is a really cool collection of articles about the intersection about journalism and AI.

"Hi dear admin" is a new one

📢 On the BuzzStream podcast this week, I spoke with @victoriaschmid.bsky.social of KURU Footwear about in-house digital PR. In this clip, we discuss the differences between working in-house vs agency. Check out the full post on our blog for some fantastic insights from Victoria. #digitalpr

Looking to do a quick X hashtag analysis for an upcoming post - anyone have access to a tool that wants to help me out?

I think I just received my first link buying Cyber Monday deal!

I told someone I was from the Philly area today and they said, "what happened with you guys?" I explained that we had a great offense but they didn't show up. He said no I meant in the election... #gophils

As an avid gamer I need to point out this great PR campaign from Devolver Digital. Taking a potential negative (launch delay) and turning it into something fun! www.polygon.com/news/485607/...

This might be the best newsjack I've seen in a LONNG time.

What US-based PR conferences should I be going to?

Call me crazy, but I manually check weekly rankings for all my posts. Here’s why it works for me: 👇 1️⃣ Spot trends: Weekly dips? No problem. Monthly downward trends? Time to investigate. 2️⃣ SERPs change constantly—new competitors, features, or seasonal shifts.

I compiled a list of newsletters PRs should subscribe to: - The PR Insider from @theachippendale.bsky.social & @graceburtonpr.bsky.social - The Digital PR Newsletter from @iamrofe.bsky.social - User Mag @taylorlorenz.bsky.social - BuzzStream newsletter 😉 www.buzzstream.com/blog/pr-news...

One thing missing from many digital PR conversations is that journalists have goals, too. They want people to click and read their story. The more you remember that when crafting your pitch, the better. Shout out to Amanda Walls from Cedarwood Digital for that insight! #digitalpr

I had a great chat with Amber Carnegie of Verve Search on hero content. It's still alive and well, but it's changed to a more integrated approach. Here's a clip of us chatting about challenges working with a client on a large project. Check out the whole vid: www.buzzstream.com/blog/hero-co...

It's my 1st anniversary at BuzzStream. Here's how I increased organic traffic ~200% and clicks by ~140%👇 #digitalpr #linkbuilding #seo #contentmarketing

The Freedom of Information Act (FOIA) is often discussed when I speak with UK digital PRs, but I've never heard the US talk about it. Do any US PRs use it?

Today, I learned that there is such a thing as a "Black Magic related site" (and that they are apparently no good for SEO).

After evaluating 50 SaaS sites' link building strategies, I found that 28 were affected by the June Link Spam Update. I outline how and what to look for in this new post! (It impacted more sites than I thought.) www.buzzstream.com/blog/link-sp... #linkbuilding #seo

Olivia Lott talked about her experience as a journalist and if you need it to be a successful PR. It helps to know the stories journalists want or how to craft emails. But, journalists may miss out on marketing tactics that help tie PR to SEO and conversion goals.

Building a list of the digital PRs on BlueSky - comment here with your name and website if you want to be included! #digitalpr

🎧 Just interviewed Source of Sources' founder Peter Shankman—it will go live in a few weeks. Be sure to subscribe to BuzzStream podcast so you don't miss out: www.buzzstream.com/blog/categor... Here's a sneak peek of how Peter keeps the riff-raff off of his platform:

There are three easy ways to personalize outreach emails👇 🌎 Location-based ⚽️ Interest-based 📝 Content-based In all cases, it needs to be authentic. www.buzzstream.com/blog/persona... #digitalpr #emailoutreach #linkbuilding #seo

🎧 Loved chatting with Olivia Lott on the new BuzzStream Podcast episode about her personalized, SEO-driven approach to digital PR. www.buzzstream.com/blog/digital... #DigitalPR

Hey I'm the Director of Content Marketing with BuzzStream. I post about digital PR, SEO, and link building! Follow me for some tips and tricks! #digitalpr #seo #linkbuilding