And unless you are an award-winning design agency, never use more than 3 or at most 4 fonts. EVER. And get those in within the 1st 10 assets retrieved during the page load.

Have you gotten YOUR badge yet? Being "Verified by Google" can help position you as an expert. get your verification today!

And people think LLMs are going to make use of, never mind respect, an LLMs.txt file? hahaha

Having lived in California most of his career, I saw him for the manipulative, charismatic vulture that he really is long ago. His views on the homeless, or protecting PG&E, or podcasting with Nazis, for example, are radical on the wrong side. He is a performative liar. A fascist in Dem clothing.

Current Mood

New post is live. A reader asked if having similar steps in a process will create a duplicate content problem for SEO, AIO, GEO, etc... The answer is no. I share why and a few ways you can have similar steps without competition. www.adamriemer.me/seo/similar-... #SEO #AIO #GEO

Working with GPT takes patience. The clearer my prompts and the more I forgive mistakes, the better the process goes. When a “clear” prompt gets weird results, I try to spot why so I can improve my wording.

We scraped Open AI and Google and trained this model on their content. LinkBERT is a link building expert and can identify optimal place for links in web content. Demo: linkbert.com www.youtube.com/watch?v=iNKZ...

44 page audit delivered. Always so grateful when another audit is done and sent out. And now I have availability for another audit or consulting gig. Could really use the continued cash flow

🛠💡 14 Tools, 48 Points 💡🛠 I just put 14 AI brand visibility tools through my review process 📊🔍 Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯 It goes deep, not wide 🌊… and that’s a good thing Pick the tool(s) that’s perfect for your job 🛠 ➡️ bit.ly/4lidP9x

FACT: I have no idea if I will get this position. I am beyond grateful for the opportunity in such a challenging market. And this audit was fun & challenging for wild reasons. Whatever unfolds, I am truly grateful.

Wrapping up an audit on "Domain 1." If it clicks, I step in as Director of SEO—overseeing these sites plus 2,300 more. I would get to architect the revamping of the entire system for maximum SEO / AI value. Loved my years as a consultant, but ready for my 4th run as a director at a great agency.

Great quotes from industry people in this article calling out that lying sack of Google corporate vomit, Liz Reid.

Does anyone need any help during this August? - Strategic digital marketing/ SEO advice - Keyword research - Training - Website migrations - Website audits

Many have never truly understood what SEO is nor how it fits within digital strategy, therefore, what type of skillset is needed. However, in my experience as a teacher/ trainer, someone who doesn't want to be educated will never learn. That is a real problem in life generally.

ENTIRE SITE de-indexed. Client can't figure it out. Hired a technical SEO weeks ago. Can't figure it out. Me: check Cloudflare. You're the 4the site I've seen with this same issue this week, the previous three were ALL from Cloudflare being overly aggressive. Client: Oh hey, it was Cloudflare

And @developers.google.com Liz Reid, VP Search at Google, is smoking crack cocaine again. It's required daily at Google HQ these days in order to keep vomiting the pathetic lies that are so blatantly invalid.

LOL Bluesky incorrectly suspended my account for "suspicious" activity. Appeal took 2 days to get the suspension reversed. I'm assuming everyone missed me?

PSA on links: On Bluesky, there’s no limit to the number of links you can share, and they will receive the same visibility as your other posts 💙

Mark your calendars? But don't use cheese to mark them. www.stateofsearch.org/conference-2...

I may or may not have been approved to speak at an upcoming industry conference. They have 24 hours to retract their confirmation, in case they get speaker-selection remorse.

Another best practice turns out to be more important in the age of AI.

🤷‍♂️

SEOJobs.com is too limiting for paid search marketers. So I acquired the domain and launched PPCJobs.com today. Paid media folks, you now have your own safe place for hiring (and getting hired). Some think search is dead. I'm doubling down!

“Vector Embeddings” discussions nearly always mention “cosine similarity.” The core idea: turn content into vector embeddings and use cosine similarity as a distance metric to quantify semantic relatedness. But Massimiliano highlighted a crucial nuance in a recent LinkedIn post: 🧵 1/5

Wild!

This is what "guest posting" "should" be. This is earned visibility.

As I said, video overviews in action @ bsky.app/profile/rust...

The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy

According to Google's AI Mode, your next doctor may just be a hippo.

For screen reader users like Holly Tuke, accessibility is the difference between being able to use a website and clicking away. In this post, Holly shares the most annoying barriers she encounters as a blind person, and how to fix them. business.scope.org.uk/article/5-mo...

As I line up additional ongoing projects, I'm needing immediate cash-flow. Quick turnaround on deliverables! Up to 6 hours after-audit consulting!

Slightly controversial, but you do NOT need SQL nor python experience to lead a project. Your team is supposed to do that. PjMs may need to be familiar with it. With SEO, it's different, bc you can't gauge its importance unless you've worked on it.

Marketers thinking they can use embeddings to game the system...

🤣

🔥

Pro Tip: If you're going to analyze trends, don't ask a few SEOs their opinion on what they think is happening. Those just make my blood boil. Instead, do real analysis, on a large enough sampling size to be credible. This is an example of credible analysis:

𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦 𝗔𝗥𝗘 𝗗𝗘𝗔𝗗? 𝗛𝗮𝘃𝗲 𝗜 𝗴𝗼𝘁 𝗮 𝘀𝘁𝗼𝗿𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂! The year, 2012 I went to a Fortune 500 client's offices for a kick-off meeting before I began auditing some of their sites. "Did you want to see the keywords we track?" "Uh, not really"...

Think your website is "good enough"? Think again 🤔 Because "good enough" is costing you customers and revenue. While your website might be working, subtle technical flaws and performance issues could silently drive users away and limit your growth. 🧵 1/2

𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: New Forensic Audit Checklist Live! 𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗖𝗼𝗿𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗨𝗽𝗱𝗮𝘁𝗲𝘀? Just published my advanced Forensic SEO Audit Checklist! 190+ signals, 77 tasks, 8 core groups. It’s the process I use for deep audits. Took a month to map out. alanbleiweiss.com/seo-services...

After two decades of stagnation with the PNG image standard, it's back with a new version to rival the innovations made by WebP and AVIF. coywolf.com/news/web-dev... #WebDevelopment

🤣🤣🤣

𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝘀𝗶𝘁𝗲 𝗙𝗜𝗡𝗔𝗟𝗟𝗬 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻. This one was a train-wreck • Conflicting signals • Horrific architecture • Crawl conflicts • Duplicate content • Near-duplicate content • Perceived duplicate content Work is moving along & this ship slowly turns back in the right direction.

MUVERA - another Vector Embeddings algorithm DO NOT THINK THAT GIVES YOU THE RIGHT TO PUSH EMBEDDINGS AS THE NEW SEO HACK! JUST STOP. RIGHT NOW. STOP IT. 🤬

I developed TermSuggest.com a long time ago. It essentially does "query fan-out" analysis for you. This is not a new thing.

Worth a watch: Head of Signal, Meredith Whittaker, on so-called "agentic AI" and the difference between how it's described in the marketing and what access and control it would actually require to work as advertised.

It can absolutely hurt. Chasing algorithms has never been valid. Focus on human needs. Do better at topical focus at the page, section, & site level. Understand proper H1, H2, H3 nesting has always been about chunking. Do more to answer all the important questions. That's how to succeed.

Google has a new, friction-causing, visitor-insulting, interstitial they're offering to publishers. To get around Google's own rules about interstitials, they're including it in their bullshit workaround for advertiser pop-ups. It's ridiculous. techcrunch.com/2025/06/26/a...