Speaker or sponsor? DM us! www.seocharity.com/upcoming-con... @rustybrick.com @crestodina.bsky.social @techseovitals.com @zachchahalis.bsky.social @louisafrahm.bsky.social

🟣 Underrated #TechSEO Tip Google has a crawl rate limit for every site. If your site is slow, it crawls fewer pages. Faster server response means more pages crawled. More pages crawled means faster discovery of new and updated content.

🟣 Underrated #TechSEO Tip: Don't let visitors leave your website when they hit a 404 error page. Turn that page into a fresh start. Guide them to parts of your site they didn't even plan to visit.

After a few weeks, I finally wrote a case study about recent success 🥳 In short, nearly tripling the LCP led to almost a 70% bounce rate reduction and an 80% increase in page views per visit. www.techseovitals.com/customers/to...

Crawled but currently not indexed 🚨 It's not always a problem; sometimes it's actually a goal. In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.

Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅

I guess even Google sometimes needs a vacation for one day 😅 I see it across all sites #gsc

"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?" It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures... 1/5 🧵

Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).

🟣 Underrated #TechSEO Tip Confusing page headings might be why qualified traffic isn't going to your content. When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling. 🧵 1/3

🟣 Underrated #TechSEO Tip Your search rankings will drop if Google can't see your website properly. When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience. 🧵 1/4

🟣 Underrated #TechSEO Tip Slow server response times are hurting your conversion rates. When your server takes too long to respond, visitors bounce before your page even starts loading. Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing. 🧵 1/3

🟣 Underrated #TechSEO Tip Unreliable SEO plugins might be stunting your business growth. Each plugin adds code that loads on every page visit. Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content. 🧵 1/3

🟣 Underrated #TechSEO Tip Critical website issues often go unnoticed until customers start complaining. A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it. 🧵 1/3

🟣 Underrated #TechSEO Tip Shared hosting can be wrecking your business potential. When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower. 🧵 1/4

The new video is out! 🥳 I dived into LCP within Core Web Vitals but more from the business perspective 💰 youtu.be/CWlQdCpcXI4

I’ve worked with dozens of slow websites and found that most weren't actually underpowered - they were just overloaded with forgotten code. The average business website carries 300-500KB of unused JavaScript and CSS. That's like paying rent for office space nobody uses. 🧵 1/5

In less than one hour, we will dive together into crawl budget, but this time from a different perspective #seocharity www.youtube.com/watch?v=XUgi...

Recently, I played with performance data comparing what Google CrUX offers vs full RUM insights. A testing site had amazing Google performance scores, but real-user monitoring revealed something else. The disconnect? 🧵 1/4

Hidden code errors that most businesses never check 🤖 When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want. 🧵 1/3

I found something surprising while auditing a site last month 🤯 Their cookie consent popup was adding 2.9 seconds to page load time. The math is easy… Every second of delay = 5% conversion loss For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉 #TechnicalSEO #GDPR 🧵 1/4

So deeply sad to report the passing of search marketing industry vet, Alan Bleiweiss. He was so caring, smart and made so many of us smile www.seroundtable.com/alan-bleiwei...

I discovered why some websites convert 3x better than others 🧐 The difference isn't better text or fancier designs. It's how fast your biggest image or headline loads when someone first visits your page. #TechnicalSEO #WebPerformance #LCP 🧵 1/5

90% of B2B buyers now use AI tools for researching purchases 🤖 38% use ChatGPT specifically when evaluating technical requirements. When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches. #TechnicalSEO #AISearch #AIVisibility 🧵 1/4

In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾

Your best-performing content is generating zero revenue. Not because it's bad. Visitors just can't find your money pages from it. Imagine a retail store having no signs to point to their bestselling items. That’s what poor internal linking does to your high-converting pages. 🧵 1/6

Would you wait in a slow checkout line? Your customers won't either 😤 If your website is slow, visitors just leave. A frustrating shopping experience means abandoned carts and lost revenue. Tech SEO and web performance aren't just about rankings. They directly impact how much money you make.

Why are we still using full-page overlays with loading bars in 2025? 🤯 It's basically proof that the developer know almost nothing about SEO and web performance. If you need a loading bar to fix something as a web developer, then something is clearly wrong. 🧵 1/2

When web performance becomes a product priority, the results speak for themselves… Happy users and visitors, better conversions, and higher revenue. Is it not enough? Then check your technical SEO with my free checklist! You'll find the link in the first comment below ⤵️

Great day at Google Search Central Deep Dive APAC 25 - Bangkok. Thanks! 💜 #searchcentralive #scldd25

I do website monitoring to all my clients. Guess whose sites went down for 12 hours unnoticed? 🤦‍♂️ Even I'm not immune to making stupid mistakes. A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps. 🧵 1/3

🔔 Quick test: Take your phone right now and try buying something from your own website. Painful, right? When did you last check your website on mobile? And do you know why your mobile conversions are significantly lower compared to desktop? 🧵 1/3

🚨 Stop. Using. Canonical. Tags. Wrong. I audit dozens of websites every month, and I keep seeing the same critical error. The problem: Developers are accidentally telling Google to ignore entire sections of their websites. 🧵 1/5

Google won't tell you this, but PageSpeed Insights scores and real-world performance often don't match 🤫 #PageSpeed Insights is an amazing tool that can give you quick and useful information about your website. It even gives you a score for your website. 🧵 1/3

Did you think about the connection between technical SEO and AI tools? 🧐 Probably not, but you should pay attention now. Why? Because these modern AI tools depend on perfect technical SEO optimization even more than traditional search. 🧵 1/3

Stop treating your website like a Christmas tree for plugins 🎄 That fancy new plugin is destroying your website's performance. Sound familiar? You install a new plugin and suddenly your website crawls along at a snail's pace. I see this every single day. 🧵 1/3

Your website loads slower than Netflix on dial-up, and you're wondering why nobody converts 😱 Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection? Now imagine your website visitors feel the same way.

The best freelancers aren't selling their time. They're investing in their clients' futures 🤫 When I decided to start freelancing last year, I wanted to be different. Most freelancers are just service providers. After the service is delivered, everything ends. 🧵 1/2

Small tweaks on the checkout page can boost conversions by 10+% 📈 When you finally get a visitor to your website, it's terrible to let them leave right before the final step. Focus on making your checkout page and your entire website as fast as possible. 🧵 1/3

GDPR accidentally created a new way to kill your website's conversions 🤦‍♂️ Years ago, GDPR in the EU brought a new problem to the world of web performance. Cookie popups required by GDPR are often loaded as external JavaScript library. 🧵 1/3

The “modern“ web is actually more broken than it was 15 years ago 🤯 Over the last decade, we've had a significant problem across almost all websites on the internet. The problem is JavaScript. I'm not saying JavaScript alone is bad. It's actually an amazing helper. 🧵 1/3

How often do you encounter these annoying external activities that potentially drain your crawl budget? I recently spotted this in one of my client's GSC.

If you ignore Core Web Vitals, you're ignoring your visitors and customers! 🙅‍♂️ #SEO isn't in first place when I work with #CoreWebVitals. Why? Because they're mainly about #UserExperience. Motivation should be about how actual visitors feel on your website.

When I tell people they can boost conversions by over 15% without spending a euro on ads. They think I'm crazy 🤯 That's the power of #TechnicalSEO. Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day. 🧵 1/2

Remember thinking you'd never need to study again after high school or university? 😅 When I finished high school, I thought no more learning and could throw away all my books. Over a decade later, I can just say I was completely wrong about my stupid teenage self. 🧵 1/2

There are plenty of factors that can transform mobile user experience, but one stands out: #pagespeed 🐌 Just like swiping on TikTok, we'll visit another website offering a similar product. Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.

I just shared the most important things to do for multilingual websites in my recent newsletter episode 🤫 If you want to know more about them, you can still subscribe and read it ⤵️ newsletter.techseovitals.com/posts/multi...

I just found 4 versions of each page on a client's website 🤦‍♂️ That trailing slash at the end of a URL might seem trivial. But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content. 🧵 1/3

Most websites aren't ready for the growing traffic from AI crawlers and robots that are already here 🫣 Some crawlers are very aggressive, especially those trying to look for backdoors. It's similar with some AI crawlers that don't have limits and make hundreds of requests each minute. 🧵 1/2

Did you know most AI crawlers cannot render JavaScript? 🧐 This means if your website relies on JavaScript for important content or if your entire site is built with JavaScript without server-side rendering, tools like SearchGPT and Perplexity will ignore it. 🧵 1/3