Just published: Topic Authority Was for Google. Topic Entities Are for AI. SEO used to be about ranking — now it’s about recognition. I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems. 5-step super simple framework 👇 www.linkedin.com/feed/update/...

Don’t Panic. SEO isn’t dead. We surveyed 58 hiring managers + 222 SEO pros. Jobs exist. Skills are shifting. The real problem? A signaling gap. AI isn’t extinction — it’s evolution. Full read: www.linkedin.com/pulse/mostly...

The spirits are telling me: the “user” may soon be an agent. Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people. Read more →http://bit.ly/45yCbrh

🛠💡 14 Tools, 48 Points 💡🛠 I just put 14 AI brand visibility tools through my review process 📊🔍 Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯 It goes deep, not wide 🌊… and that’s a good thing Pick the tool(s) that’s perfect for your job 🛠 ➡️ bit.ly/4lidP9x

✨ SEO, AI, and a magical gnome walk into a forest… While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed. 🌐 bit.ly/45Etcod 📸 Also yes, I am now officially a gnome.

Just out here in the garden, cultivating keywords and chaos in style. Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.

If you think SEOs ruined the internet just wait until you see what "GEOs" are going to do to it

Buzzword Betty is my series on breaking down AI search lingo in human language & Vol. 3 is live. This one’s all about: → How LLMs split your query into micro-questions → How it changes what content gets retrieved → How to build skyscraper content for AI search → www.linkedin.com/pulse/buzzwo...

If your job doesn’t feel like “just SEO” anymore, it’s probably not. Buzzword Betty Vol. 2 is up 🛠️ Content Engineer 🎯 Relevance Engineer 👁️ AI Visibility Engineer 🧠 Prompt Strategist Read: www.linkedin.com/pulse/buzzwo... #SEO #AIsearch #BuzzwordBetty

AI search is in its buzzword era - and same. Some terms aren’t new, but they’re everywhere. So, I started Buzzword Betty - a blog series that breaks them down in plain English. Vol. 1 covers: – Vector Embeddings – Cosine Similarity – Semantic Similarity www.linkedin.com/pulse/buzzwo...

OK, I ran 3 tests to see how AI Mode was being tracked in GSC. I tested AI Mode via incognito mode. The impressions and clicks did not show up at all, so I'm not sure AI Mode is being tracked yet. I'll run some more tests, but all three returned nothing. Back to the drawing board. :) #google #seo

Made a glossary of the acronyms & terms I'm seeing as I expand my brain space for AI search, & I figured I'd share it in case anyone wants to contribute. "SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this. docs.google.com/document/d/1...

I ditched “SEO.” Not because it’s wrong but because it’s too damn small for what I’m actually doing. tinyurl.com/yc3cekvx

Search is the user now. Google is using LLMs (trained on how we think, ask, and explore) like MAGIT & eDeepRank to influence rankings in real-time. This isn’t AI sprinkled on top; it’s the foundation. www.linkedin.com/pulse/inside...

Google’s asking questions. Is your brand ghosting? In the Age of AI, search isn’t about stuffing keywords. It’s about showing up with real answers. I wrote about how Brand = SEO now, and why clarity wins: www.linkedin.com/pulse/age-ai...

Your audience isn’t just people anymore—it’s their bots, too. Google’s AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot… These are the gatekeepers now. If you want to reach your audience, you’ve got to get past their AI assistants first. shorturl.at/ni0h8

Most SEO tools are lexicon-based But Google is fully semantic ❓So why are we optimizing for keywords? 💡Inspired by Mike King, built in AirOps, a workflow that scores content based on semantic alignment, not keywords excuse the loom thumbnail; I'm too cheap to upgrade www.loom.com/share/5e04d7...

I just got video results in ChatGPT. Is this new? Or am I just late to the party?

My mum: "It doesn't cost anything to be polite!" 2025:

As a former Target lover, I can say with authority- few headlines have brought me greater satisfaction than this one.

The Results Are In! ✅ Lily’s article: Top 10 in Google search & AI Overview within 7 hours. ❌ My article: Not even indexed after 21 hours. Ouch. But it got me thinking. What impacted indexing? #SEOExperiments #SearchEngineOptimization #DigitalMarketing

: 🚀 Testing Google's AI Overview Ranking Factors Inspired by Lily Ray’s test yesterday, I launched a spin-off experiment to see whether brand authority and awareness impact how LinkedIn articles rank in Google’s AI Overviews. www.linkedin.com/pulse/top-10...

I can't wait to connect with other incredible women in the SEO community, learn from inspiring speakers, and soak up all the insights. If you’re going too, let’s meet up! I’d love to chat about SEO strategies, share experiences, and have a great time together. 💪 #WTSfest

In case you missed it earlier today: www.youtube.com/live/OtoMv-f...

hey - you should join us Tonight, 7:00 pm for SEO - Shooting the 💩. www.clubhouse.com/invite/2dgud...

fantastic!

This will be great.

I simply love this meme 😂

completely accurate representation of me after every blog & LinkedIn in post

Am I being recruited to an MLM on LinkedIn? Is this a thing now? Have they graduated from Facebook Moms to this?

We got a new imposter account. I mean 3 followers come on.

Watching this for the umpteenth time while adding tracking to 30+ clients, I can only say how grateful I am @danaditomaso.bsky.social has such a pleasant voice. I mean, I could have created an SOP that I could follow instead, but why would I do that? www.linkedin.com/posts/dditom...

the most important SEO round-up of 2024

The contentwarehouse files on Github triggered a lot of reactions. Some of them calm, right Kenneth? linkedin.com/post... #SEO

i don't know who needs to hear this but it's time for the annual "find and replace 2024 with 2025" SEO ritual

😣 SEO content went through it this year 😣 Here's my: What’s In, What’s Out, and What’s Next for 2025 aimeejurenka.com/seo-strategy...

happy “I’m gonna start a side project” holidays

A schema markup generator GPT? No more drafting custom prompts in 2025!

E.E.A.T.s: Your Content vs. Google aimeejurenka.com/seo-strategy...

It's starting to feel like Christmas in Seattle

1/3 - What a rollercoaster - saw this Doctor Who Casio watch (eyes bulged) for Christmas. I'm a fan of vintage Casios (I even have the calculator re-pop) and a huge Doctor Who fan (tattoo to prove it) - heart-quickening. Two worlds colliding to create one magical, officially licensed item!

Getting to know you: Quote and share your answer. What are 5 specific things you could get up and speak for 30 minutes about right now? Mine: 1. How Dr.Who Will Improve Your Kid's Grades 2. Raw Feeding for Dogs 3. Highlander the Movie 4. I don't think I have any more things. 5. This is sad.

Am I reading this right? Is GA4 not collecting data correctly during a core update? www.searchenginejournal.com/google-analy...

Have been adding people to the SEO Community Starter Pack over the last week so there are quite a lot on there now. Might be worth a revisit and see if there is anyone you have missed! go.bsky.app/XyMat3

Alright I did it, I made a Technical SEO Starter Pack: go.bsky.app/PdiWWEp A few names seemingly absent from bsky as of yet, but I'm sure this will get updated as time goes on

I made a Women in SEO Starter pack! Let me know who else to add! go.bsky.app/M1V5X24

Looking for some SEO peeps to follow on Bluesky? Here's a Starter Pack for you: go.bsky.app/NK1jwq3