Well, this is completely screwed. Gemini is out there saying someone's business is a scam. And I don't even know what I can recommend they do when Gemini's hallucinations are this bad.

So the question is.. do I bother redirecting 404s from AI hallucinated referrals on the slight chance that it'll hallucinate the same url? 😏

Yet another example of Google AI pulling through old interest rates from a news article... wonder when Google's getting their ASFL? The news article on the right is from 2024 for Term Deposit rates.. which change all the time. You'd think they have some guard rails for age of article...

First time using AI Mode in Australia. Straight away feeds me incorrect information. And so the misinformation of the internet continues.

This is still the best phone I've ever owned. Bring back physical buttons that let me control music. #nokia5200

Just a friendly reminder to Google your personal phone number as mine showed up on a creepy website showing addresses and phone numbers of Australians. Not going to link to it as it's such a privacy risk.

Got a comment. Wrote a story. Included it. Also speculated. www.pickr.com.au/news/2025/go...

Check out the 'Crawl to refer' ratios below of the various AI platforms -> The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals blog.cloudflare.com/crawlers-cli...

So does anyone in the Aus SEO community know why AI Mode isn't being rolled out to Australia yet? My guess is our general legislation restrictions but haven't found any substantial information yet.

NEW research: sparktoro.com/blog/new-res... Thanks to @LiveDatos, we've got remarkable charts showing: - The changing growth rate of AI tool use - Distribution of AI usage - How traditional search engines have fared Trust me, you don't want to miss it 😉👇

"site: example.com" =/= "site:example.com"

Is this new? Tool tip in a featured snippet? Also, in Aus Finance SERPs I'm seeing an increase of featured snippets - which I'm quite happy about.

Thanks for your very generous words Salls! I was about to post my slides over here. Here, you'll get to see them first: gastonriera.com/scl-dd-slides It has a few extra slides about the examples I shared 😉

It was such a thrilling moment still can't believe it

Newsletter: This is the Hater's Guide To The AI Bubble: genAI is nothing like Uber or Amazon Web Services, there are no profitable genAI companies, agents do not and cannot exist, there is no AI SaaS story, and everything rides - and dies - on selling GPUs. www.wheresyoured.at/the-haters-g...

Fixed the new Google Search Console logo.

This is such an important read! Thank you for writing this!

I have been back and forth over the span of 5 years about whether to publish this article. All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.

🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025; ...

Resharing this since it helped me again cause I forgot! Thank you @danaditomaso.com !!

I'm on my way to the gym and can check this later but in the meantime ... A blend should do it. The first table is your metric without a breakdown and the second table is your metric with a breakdown. Blend and then make a calculated field of sum(breakdown metric)/sum(total metric). I'll confirm!

A mate was at trivia the other night. The question was "What does the O in SEO stand for? " Then he said, "Anyone who knows the answer is insufferable to talk to." 😂😅

Our APAC series webinar with @nataliavv.bsky.social @petermead.bsky.social @pechnet.bsky.social @sallymills.bsky.social @duda.co #dudawebinar Wednesday, June 18, at 4 pm Melbourne www.duda.co/webinars/ai-...

We're in SEO, so that means that anything to do with the internet is somehow our job.

AI tends to not make many mistakes. I find in writing, misspelling a word, starting a sentence without a capital letter, helps. Not sure how to do that on the phone. haha

In the past two weeks, I've had 2 customers on my ecommerce site want to check that I'm not AI. 1 person asked for a phone number - then didn't even want to ring. Just wanted confirmation I existed. Another through email asking, which made me wonder how I can prove I'm real. 😂

I'm finding myself only ever using GPTs o3 model now. Much like a human it gives better results when given the opportunity to think.

Really looking forward to this webinar! Make sure to join us!

How great is Google's AB testing tool Optimize! I'm getting such great results! I'm so happy it's free to use!

How great is Google's AB testing tool Optimize! I'm getting such great results! I'm so happy it's free to use!

What's everyone using for split testing CRO changes? Super done with our current software.

Had such a fun time chatting to Kate Toon about Google Search Console and how important it is, and what you can learn in there! Check out the blog post or find it on your usual podcast platforms! therecipeforseosuccess.com/boost-your-b...

Google Merchant Center Says Add Product's Brand Name To Title

Can confirm @jay.bsky.team here: Bluesky has become a great driver of referral traffic. Not demoting link posts is huge, and the community of readers / responders here feels more thoughtful and engaged. X has become essentially worthless for the task www.wired.com/story/big-in...

Has anyone ever used statsig for SEO A/B testing ? if so what's your experience? how does it stack up to others on the market?

Please refer all requests for SEO commentary to Alan.ai I will no longer be answering emails. Thank you.

Thank you legend Antony ❤️ #auspol

Joshua Last is Last for Fremantle #auspol

Ian Goodenough not Good Enough. #auspol

#auspol 😂😂

What a good night. #auspol @thebetootaadvocate.bsky.social

Number 1 vote to Tina Fey wearing a hot water bottle. #ausvotes2025

Thinking I'm gonna start an AI Overview thread where I add a screenshot each time I find Google giving incorrect financial advice without a license to provide financial advice. Aside from linking to Home Loans for a Term Deposit search, those rates ranges are also wrong.

PPC legends! Do you use a fraud traffic blocking software? Any suggestions? Currently looking at ClickEase and CHEQ Essentials.

GPT has completely ruined the em dash for me now. I can't bring myself to use it anymore.

So, have we now just come full circle and are back to a list of blue links? 😂

The only toxic stuff you should be removing from your life are toxic people, not toxic backlinks 💅🏽 Thanks for coming to my TED Talk.

I'm honestly living for the penguin tariff memes right now