New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇 The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.

Guess what! You might have spam traffic flooding your GA4. Just started this week because of course it would, right before a long weekend. 🙃 (Thanksgiving here in Canada) Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵

Stop Explaining GA4 Unassigned Traffic - Rename Confusing Channels - via @danaditomaso.com #seo

Okay, social media managers, let's talk about something that's probably making your life way harder than it needs to be. GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess. 🧵 👇

🧵 AI tools like ChatGPT and Perplexity are sending visitors to your site right now, but they're buried in your referral traffic, or worse Unassigned (because these platforms don’t know how to properly set UTM parameters). Thread below 👇

Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI. I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...

Didn't take long to make a new friend at #brightonSEO. Who else will I see here this week?

Every time I show GA4 reports to non-analysts, the conversation stops at "Unassigned" traffic. "What does that mean? Is our tracking broken?" Then we end up discussing Google's weird terminology instead of discussing actual performance. There's a better way... 🧵 #analytics #GA4 #marketing

Hello friends! I wanted to give a heads up about my next webinar, with Jyll Saskin Gales on September 16th, over on LinkedIn. She's going to be discussing how modern targeting works on Google Ads, and if you're thinking pfft I don't do Google Ads why should I care... 👇

I just discovered that @danaditomaso.com has a GREAT youtube channel packed with Analytics goodies (was just sent a GA4 video and my response on opening it was: (here's the channel btw: www.youtube.com/@kp_playbook)

ICYMI the brilliant @danaditomaso.com returned to Search with Candour this week! ❌Common GA4 setup mistakes 😱GA4 horror stories 🚦Traffic filtering 📈How to track AI traffic 🏷️Use annotations in GA4 🙏Setup your BigQuery export 🎮Why you should play World of Warcraft www.youtube.com/watch?v=P5ug...

Are you heading to the Marketing Analytics Summit? 🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com‬ on Monday, June 2.

GA4 annotations are finally here! But before you go crazy annotating everything, let's talk strategy. Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later. Here's what actually works: 🧵

If you're using any 3rd party tools that connect with GA4, pay attention to this. Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail. 👇

📣 NEW COURSE ALERT! 📣 I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀 Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️

🔍 Search isn’t just Google anymore. 📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching. ➡️

🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask? @danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.

You can’t measure everything. So how do you make confident decisions and persuade stakeholders when data is incomplete? Find out how @danaditomaso.com handles this challenge ⤵️ t.ly/iOKhH #privacyregulations #marketingstrategy #trackinglimitations

🔎 Data storytelling matters. If you struggle with making sense of analytics and explaining your findings, this episode with @danaditomaso.com is for you! 🎧 Listen here: t.ly/iOKhH #analyticalthinking #webanalytics #marketingdata #technicalseo

Is your GA4 setup feeling a bit... messy? 🙃 Time to declutter! Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues. Register now to save your spot or get the recording! 👇 buff.ly/M70l9QE

💡 Learning GA4 solo? It’s tough when things don’t quite make sense. Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com. You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ

Ready to spring clean your GA4? 🧼 Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data! Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear! 👉 Register now! buff.ly/KPzh1tw

Doing some Googling for my CBC technology column and unintentionally got a hilarious AI overview.

New season, new insights! My episode with @danaditomaso.com explores presenting directional data vs. absolutes (because the latter doesn’t exist anymore), which is the key to being persuasive with your data. Dive in now!👇 t.ly/unVzg #googleanalytics #webanalytics #softskills #directionaldata

Lost tracking marketing success? Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar? Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.

It's time for some GA4 spring cleaning! 🧹 Join @danaditomaso.com on April 15th to tidy up your analytics. Learn how to spot common GA4 issues, declutter your data, and get your setup running smoothly. Register now to join live or catch the recording later. 👇 www.linkedin.com/events/thean...

Great stuff by Dana on tracking scroll to text highlighting in GA4 & GTM. I would cross-reference this with AIO URL visibility in a tool like Ahrefs (which maintains scroll to text fragments in URLs) to try to isolate which ones are AIO specifically. #SEO

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

If you're at #smxmunich this morning and listening to @randfish.bsky.social's excellent talk on the end of traffic and thinking "how can I possibly report on results without traffic and attribution??" I have the answer for you and it's called Effectiveness: www.linkedin.com/pulse/market...

Want to spend an hour getting really really smart with @danaditomaso.com? Look no further: www.youtube.com/live/hfHx8Dy...

As usual, great 🔥 analytics insights from @danaditomaso.com 🔽

Be honest—when was the last time you opened GA4… and didn’t immediately close it? 😅 If you’re still avoiding it, @danaditomaso.com has your back at LocalU Global! 📢 Session: "The Analytics Tool You're Probably Still Avoiding" 📅 March 26 | 1:45 PM ET 🔗 Save your spot:

A GA4 feature that those of us who work with multiple GA4 properties should be very excited about — copying reports and explorations across properties! 🎉🎉🎉

Ready for the next @kpplaybook.bsky.social webinar? It's going to be a good one, with none other than the brilliant @aleyda.bsky.social! If you can't make it live, make sure to register and we'll email you the replay. Link: www.linkedin.com/events/72875... See you there?

Register now to join over 1,000 other people at the Duda Mega Webinar: www.duda.co/webinars/5-h... With @crestodina.bsky.social @danaditomaso.bsky.social , @purnavirji.bsky.social @santiclarke.bsky.social , Cari O'Brien, Cindy Krum, Casie Gillette and ME!

The first test for @buildwithduda.bsky.social MegaWebinar is done! Cindy Krum talking about zombies... @danaditomaso.bsky.social will be hosting this session, don't miss it! www.duda.co/webinars/5-h...

Working on a project last week I finally realized that generative AI isn't INTELLIGENT. It's knowledgeable. To get a good result, you need to coax it. Persuade it. Cajole it, even. www.ianlurie.com/digital-mark... Huge h/t to @wilreynolds.bsky.social for all his teaching. It's kept me inspired. #ai

I'm so excited to kick off the Campfire Chats with one of my true heroes @danaditomaso.bsky.social tomorrow. This will be availalable for all SEO Community members. Want to jump in? Join the SEO Community for free here + you'll get the webinar link there: theseocommunity.com/join-us

Watching this for the umpteenth time while adding tracking to 30+ clients, I can only say how grateful I am @danaditomaso.bsky.social has such a pleasant voice. I mean, I could have created an SOP that I could follow instead, but why would I do that? www.linkedin.com/posts/dditom...

This is a comment on OpenAI's ChatGPT o3 "breakthrough" (it achieved a record high score on the ArcPrize test). I love the analogy, and think this would be a wonderful way to grade LLMs going forward.

It's clear the #WordPress world needs a change. So I wrote a post about exactly that: Breaking the Status Quo: A vision for a new WordPress era

MegaWebinar: 5 hours of SEO and Content with @crestodina.bsky.social @shelleywalsh.bsky.social Casie Gillette @purnavirji.bsky.social Cari O'Brien, Cindy Krum @santiclarke.bsky.social @danaditomaso.bsky.social @buildwithduda.bsky.social Register now, attend Jan 23! www.duda.co/webinars/5-h...

#latepost - At BrightonSEO San Diego, @danaditomaso.bsky.social shared an important insight: "No one wants a dashboard that looks like something out of Star Trek." 🛸 (1/2)

Fill out our short content trends survey and win a free $500 gift card! We’ve done this the last two years and we look forward to comparing the data YOY given all that’s changing in our industry. Thanks in advance! Shares are appreciated. 2025-content-marketing-trends-survey.paperform.co

Here's a LOVELY BIG ROUND UP of my favourite webinars for 2024 - the Kick Point Playbook series with @danaditomaso.bsky.social - looking forward to more excitement and insight in 2025! 🥇https://kpplaybook.com/resources/27-expert-marketing-tips-to-use-in-2025/

Here’s some of my quick fire thoughts on #community in conversation with the brilliant @danaditomaso.bsky.social. Thanks to the wonderful Kick Point Playbook team for putting this clip and comprehensive recap post together: kpplaybook.com/resources/co... Their #content remix game is 🔥

Check it out, y’all - I’ve got a brand new course over at the @brightlocal.com Academy!

The first truly practical solution for measuring AI traffic on websites, by @danaditomaso.bsky.social ! I've tried my own approaches before that worked, but this is far more elegant... #seo #googleanalytics #technicalseo youtu.be/UlL5ZV8z3H4?...

Essential Tips for Directional Reporting in GA4 moz.com/blog/ga4-dir... by @danaditomaso.bsky.social