Today marks my last day at Adster Creative. I have been with the company for close to 4 years, and I can’t be more thankful. Thank you to the team who trusted me as their Head of Strategy. My next chapter is coming next week. Excited. A little nervous. But ready.

We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.

Yes on this! This is better than AIO on top.

Does ranking high on Google & Bing help you show up in ChatGPT Search? 🤔 We ran the tests, crunched the numbers, and the results might surprise you. Check it out 👇🏽

"AI is the future of search". Has anyone asked the future users how they search? If we survey 100 Gen Zs, would they say LLM or Google?

Shawn Huber regularly hosts SEO & Beer meetup in Seattle. Should I start one in Edmonton? 🤔

❌Skype & Microsoft Team ✅MSN Messenger 2025

The 30-key event limit in GA4 can be pretty annoying, especially for bigger websites. They want it to be simple, but it definitely makes segmenting conversions in Google Ads harder.

The best skill I’ve learned? Professional communication. No fluff, just clear, direct talk. As a Filipino, I used to soften tough conversations with fillers, but that only caused miscommunication. Nowadays - I learned to say what needs to be said—with the fewest words possible.

2 of our clients are pivoting their strategy today because of this tariff: looking for national suppliers, adding 'Canadian/local business' in their messaging, and warning everyone to save now before prices go up next year.

I’ve been MIA from social media for a bit—did I miss anything? Feels like the only thing that’s constant these days is AI changing everything.

It’s easy to talk about company culture, but you really see it in tough times. Two weeks ago, our family faced a health emergency, and my company gave me the flexibility to take the time I needed and work when I could. I love you, Adster —not because I’m paid to say it, but because it’s the truth.

From hanging by a thread to play-in. To no.3 in the west.

While crafting a Meta ad lead campaign strategy for an HVAC client - it got me thinking 💡. Why would people care about emergency services or even installing a new furnace when they are scrolling the app? There is no urgency. So I have to craft URGENCY.

It just dawned on me. Social media users' original intent is to scroll the app and be entertained. When crafting an ad - ask yourself, how can you get their attention from being entertained to being curious about what you're selling.

She loves to roll around and play with the snow. Dad has to clean her and she knows it. She does it anyways.

When 3 of your sports teams are 🔥.

I recently was overwhelmed with over 35+ hours of late tasks over the weekend. I felt like giving up and resetting to the start of February. I decided to take it one minute, one task at a time. Slowly, I started chucking away until I completed my last task. One minute, one task at a time.

This is interesting… https://buff.ly/4jCUhNs

One of my biggest blessings recently is being part of SEO Slack community’s campfire chats. You are missing out if you haven’t joined this community yet:

I guess DeepSeek is not ready for local yet. 🤷🏽‍♂️

I’m 85% close to being done with X/Twitter. I am finding no reason to post there.

T’is Sunday is all about music.

DeepSeek’s most recent data is from July 2024.

I heard people vouching that Schema is an important piece to rank for AI chatbots. But I haven’t any clear evidence. Isn’t AI supposed to be intelligent? Why would it need Schema then?

🧵 1/ Recently watched Mark Williams-Cook's talk on SEO exploits. Here are my key takeaways for those who already know how SEO & web mechanics work. 👇 https://buff.ly/3Q45tWd

My woof-ficemate and pawrtner 🐕. With the name of everyone's favourite dairy product - Cheesy!

This is an AI-generated image by Ideogram. Just wow. https://ideogram.ai/

I’ve been using ChatGPT to reply to reviews, and it’s seriously cut my workload in half! 🕒 I gave it some simple instructions on tone and personalization, I’m able to keep things real and efficient.

I love Edmonton. But…

Make your notion face. This is mine https://buff.ly/426CUP3

🚀 Continuing Our Wrap-Up of 2024 with Andrew's Insights! (Thread 🧵)

🚀 2024 Was a Big Year for Adster Creative—Here’s What We’ve Accomplished! 🧵 (1/9)

The base line that took me 7 hours to practice

I just tried out Canva's Website Maker, and it's great! I've used it to create wireframes and designs. It's super easy to use and a great way to map out ideas quickly. Definitely recommend it if you're looking for a simple tool to help with website design.

I love playing bass, especially at church when I'm not working in digital marketing.

A client once thanked me because their sales went up after I worked on their SEO. I haven't done anything yet except for keyword research. I said “your welcome”.

I found a less toxic way to scroll through Facebook feeds—only viewing your friends' updates. Fewer reels, pages, and random politics crap. 🧵 (1/2)

Pre-rendering (before JS) ensures simplicity, security, and better SEO.

I have a study coming about this. Specifically with Local Results.

In my recent study, we found that neither Organization, LocalBusiness, Person, or Service schema have a significant influence on ranking in ChatGPT Search’s local search results.

We need since 2 years ago.

In my recent study, we found that LESS THAN 3% of local businesses ranking in ChatGPT Search are using Person or Service schema. This suggests that they do not currently affect ranking in its local search.

In my recent study, we found that less than 5% of local businesses ranking in ChatGPT Search use Organization schema. This suggests that Organizaton schema does not currently affect ranking in its local search.

I get why! But why?!

In my recent study, we found that only 15% of local businesses ranking in ChatGPT Search use LocalBusiness schema. This suggests that LocalBusiness schema does not currently affect ranking in its local search.

I just released my FIRST case study! Please check it out – Does schema markup impact rankings in ChatGPT Search's local search results? Dive into the findings and see what I discovered!

Does schema markup impact rankings in SearchGPT's local search results? My very first case study reveals key insights on schema usage and visibility. Spoiler: It’s not as clear-cut as you might think. Find out more in the full study! www.adster.ca/blog/does-sc...

Another 2025 goal 🥇