Can you run Google Ads on your competitors' brand names? 🤔 Yes, but only if you really know what you’re doing. Here’s a quick guide:

⏳ GA4 still stressing you out? It’s your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident. Deal ends tonight! → buff.ly/pZmR0na

📣 Tomorrow: A rare chance to rethink your entire optimization strategy. If you’re tired of A/B tests that don’t deliver, this live session with Talia Wolf is for you. Bonus: You’ll get a strategic audit toolkit you can put to work right away. Register here ⬇️

Confused by what your GA4 events are actually tracking? 🤔 That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from. It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd

Still spinning your wheels with CRO? If your A/B tests keep falling flat, it’s time to rethink your approach. On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it. 👉 Register now to save your spot! buff.ly/mRUcAdN

🧐 Can you use your competitor’s name in Google Ads? It depends. And the rules have changed recently. Under Google’s new trademark policy (fully rolled out in Feb 2025), you can use a competitor’s name in your ad copy—but only until you get caught.

We're OOO June 30 – July 4 ! 🌞 The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.

🚨 This is the one GA4 webinar you don't want to miss. Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th. Real talk from Google. Real strategies for growth. Real answers to your GA4 questions. 📅 Save your spot now 👇 buff.ly/H51nzQk

📍 Trying to rank multiple business locations on Google? @lizlinder.bsky.social‬ shares 8 ways to increase the relevance and prominence of your newer location.

GA4 annotations are finally here… but now what? Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates That’s why we created a free SOP template to help your team stay organized. 👉 Download it now: buff.ly/0N2wRLF

🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice. @danaditomaso.com‬ explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.

‪@dodgejd.bsky.social‬ and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡 That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4

Are you heading to the Marketing Analytics Summit? 🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com‬ on Monday, June 2.

👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more. 🎯 Want in? Subscribe here: kpplaybook.com/newsletter/

🚨 Are you using page path and page location correctly in GA4? @danaditomaso.com clears up the confusion: Page location = full URL (best for troubleshooting) Page path = clean URL after the domain (best for content analysis)

🚨 Search isn’t just Google anymore. It’s ChatGPT. TikTok. Alexa. On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization. Register today: buff.ly/aoiSKEm

🔍 Just because you have a consent banner doesn’t mean it’s working properly. @danaditomaso.com walks through how to check if GA4 is actually respecting user choices—and what to do if it’s not. kpplaybook.com/resources/ho...

📬 Quick ideas. Real strategies. Zero fluff. Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read. Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/

🔥 Free Google Ads Editor template? Yes, please! If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized! 🆓 Get it now: buff.ly/kmZn5kU

📣 NEW COURSE ALERT! 📣 I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀 Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️

🔍 Search isn’t just Google anymore. 📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching. ➡️

📊 Want to use data to persuade stakeholders & prioritize the right work? Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect. 🎧 Listen here: buff.ly/lMcubGF

Ever opened #GA4 and thought: Is this… right? You’re not alone. Most setups are messy, mismatched events, weird traffic, bad attribution. GA4 is always a work in progress. 🎓 We’re launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:

🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask? @danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.

🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from. 👉 Get it in your inbox next time: kpplaybook.com/newsletter/

We’re out of office from April 17–21 — no GA4 audits, no report reviews, and definitely no arguing with Looker Studio during that time. We’ll see you back on April 22.

We’re going live in just an hour! ⏳ Join @danaditomaso.com for a spring refresh of your GA4 – learn how to clean up data clutter and get your setup in top shape for 2025. There’s still time to register – don’t miss it! 👇 buff.ly/DqRKMiK

💻 Building remote culture is tough. Working remotely has its perks—but staying connected takes intention. Our bi-weekly internal newsletter is fun, builds connection, and keeps everyone in the loop. From shared doc to team fave—here’s how we did it 👉

Is your GA4 setup feeling a bit... messy? 🙃 Time to declutter! Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues. Register now to save your spot or get the recording! 👇 buff.ly/M70l9QE

💡 Learning GA4 solo? It’s tough when things don’t quite make sense. Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com. You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ

🎯 Liz Linder said it spot on. If your SEO feels a little all over the place, it might be time to revisit the basics. Before you chase the next shiny trend, make sure your foundation is solid. Watch the full video 👇

Ready to spring clean your GA4? 🧼 Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data! Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear! 👉 Register now! buff.ly/KPzh1tw

🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more! Subscribe today: kpplaybook.com/newsletter/

🚀 Looking to make your SEO testing more efficient? In our latest webinar, @celestelili.bsky.social shared how AI tools like ChatGPT, Clarity, and seotesting.com can streamline your testing workflow – from data pulls to reporting – without losing the human touch. 🔗 Read the recap: buff.ly/tk6Kp7N

Lost tracking marketing success? Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar? Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.

💡 What should you test first in SEO? “You’ve got to weigh it by effort, impact, and the client relationship.” Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.

It's time for some GA4 spring cleaning! 🧹 Join @danaditomaso.com on April 15th to tidy up your analytics. Learn how to spot common GA4 issues, declutter your data, and get your setup running smoothly. Register now to join live or catch the recording later. 👇 www.linkedin.com/events/thean...

Still guessing where your traffic is coming from? 😬 Check out our guide on how to use UTM parameters in GA4—plus grab our free UTM Builder & Tracker spreadsheet. 📊 Clean data = better insights. 🔗 kpplaybook.com/how-to-track...

If you’ve been enjoying The Playbook Huddle, our referral program is a simple way to share it with people who’d benefit—and earn a few perks along the way. Already subscribed? Check your inbox for your referral link. Not on the list yet? Sign up here: buff.ly/QgS2kyW

Is your marketing effective? @danaditomaso.com shares a simple, flexible way to measure whether your efforts are actually driving results.

Be honest—when was the last time you opened GA4… and didn’t immediately close it? 😅 If you’re still avoiding it, @danaditomaso.com has your back at LocalU Global! 📢 Session: "The Analytics Tool You're Probably Still Avoiding" 📅 March 26 | 1:45 PM ET 🔗 Save your spot:

🚀 What if your brand could stand out in AI search—without chasing algorithms? LLMs are changing SEO, but how do you optimize for AI-driven results? 🤔 @crystalontheweb.bsky.social breaks it down in our latest webinar recap. 🔗

⏳ Just one hour to go! @aleyda.bsky.social is about to break down why brand visibility is essential for SEO success in 2025—and how you can make your brand stand out in search. See you soon? https://buff.ly/3PWEXhb

🚨 Tomorrow, we’re going live with @aleyda.bsky.social for the next Kick Point Playbook webinar! She’s diving into why brand visibility is essential for SEO success in 2025—and how you can optimize your brand to stand out in search. See you tomorrow? https://buff.ly/3PWEXhb

Over the past year, we’ve seen plenty of companies implement a CMP, but here’s the kicker: we have yet to see anyone set it up correctly from day one. A misconfigured CMP means you might not be respecting user consent choices, which can lead to regulatory trouble (and unwanted fines).

🚨 Stop manually editing Google Ads! Our free Google Ads Editor Template helps you bulk upload keywords, negative keywords, and RSAs for faster, more organized campaigns. Speed up your workflow—download it now! ➡️ https://buff.ly/42FpjhP

🚀 Ready for the next Kick Point Playbook webinar? We’re bringing in none other than @aleyda.bsky.social to break down why brand visibility is a game-changer for SEO in 2025. If you want to stand out in competitive markets, this is a must-watch. Register here: