Analytics Playbook
@analyticsplaybook.bsky.social
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We build marketing courses, workshops, and resources to help you grow in your career.
Can you run Google Ads on your competitors' brand names? š¤ Yes, but only if you really know what youāre doing. Hereās a quick guide:
5 months ago
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ā³ GA4 still stressing you out? Itās your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident. Deal ends tonight! ā
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6 months ago
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š£ Tomorrow: A rare chance to rethink your entire optimization strategy. If youāre tired of A/B tests that donāt deliver, this live session with Talia Wolf is for you. Bonus: Youāll get a strategic audit toolkit you can put to work right away. Register here ā¬ļø
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https://buff.ly/mRUcAdN
6 months ago
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Confused by what your GA4 events are actually tracking? š¤ Thatās why weāre sharing a FREE lesson from our GA4 Audit course, all about event trackingāhow events are named, what theyāre capturing, and where theyāre coming from. Itās practical, fast, and 100% free. Get it today! š
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6 months ago
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Still spinning your wheels with CRO? If your A/B tests keep falling flat, itās time to rethink your approach. On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it. š Register now to save your spot!
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6 months ago
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š§ Can you use your competitorās name in Google Ads? It depends. And the rules have changed recently. Under Googleās new trademark policy (fully rolled out in Feb 2025), you can use a competitorās name in your ad copyābut only until you get caught.
6 months ago
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We're OOO June 30 ā July 4 ! š The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
6 months ago
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šØ This is the one GA4 webinar you don't want to miss. Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th. Real talk from Google. Real strategies for growth. Real answers to your GA4 questions. š Save your spot now š
buff.ly/H51nzQk
7 months ago
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š Trying to rank multiple business locations on Google?
@lizlinder.bsky.social
⬠shares 8 ways to increase the relevance and prominence of your newer location.
7 months ago
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GA4 annotations are finally here⦠but now what? Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates Thatās why we created a free SOP template to help your team stay organized. š Download it now:
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7 months ago
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š« Are your enhanced measurement events off in GA4? Itās more common than you thinkāand not always the best choice.
@danaditomaso.com
⬠explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
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7 months ago
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āŖ@dodgejd.bsky.social⬠and his team didnāt just improve their data skillsāthey got better at turning those numbers into stories that clients actually understand. š” Thatās the kind of shift Analytics for Agencies is built for.
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7 months ago
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Are you heading to the Marketing Analytics Summit? šļø Start your week with Hands On with GA4āa full-day workshop with
@danaditomaso.com
⬠on Monday, June 2.
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Hands On with GA4 - Full Day Workshop
This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.
https://buff.ly/ehFSWcm
7 months ago
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š Psst⦠the latest Playbook Huddle just went live! Itās packed with strategies from some of the best, like
@simoahava.bsky.social
, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque,
@aleyda.bsky.social
and more. šÆ Want in? Subscribe here:
kpplaybook.com/newsletter/
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8 months ago
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šØ Are you using page path and page location correctly in GA4?
@danaditomaso.com
clears up the confusion: Page location = full URL (best for troubleshooting) Page path = clean URL after the domain (best for content analysis)
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8 months ago
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šØ Search isnāt just Google anymore. Itās ChatGPT. TikTok. Alexa. On May 27, join
@wilreynolds.bsky.social
and
@danaditomaso.com
to learn how to shift from Search Optimization to Answer Optimization. Register today:
buff.ly/aoiSKEm
8 months ago
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š Just because you have a consent banner doesnāt mean itās working properly.
@danaditomaso.com
walks through how to check if GA4 is actually respecting user choicesāand what to do if itās not.
kpplaybook.com/resources/ho...
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How To Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility & GDPR Compliance | KP Playbook
Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management sy...
https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/
8 months ago
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š¬ Quick ideas. Real strategies. Zero fluff. Alexis Rylko,
@ginnymarvin.bsky.social
,
@celestelili.bsky.social
,
@whitespark.ca
, and
@brodieclark.bsky.social
are in this weekās Playbook Huddle, and itās worth your read. Subscribe now so you donāt miss a thing.
kpplaybook.com/newsletter/
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8 months ago
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š„ Free Google Ads Editor template? Yes, please! If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized! š Get it now:
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8 months ago
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reposted by
Analytics Playbook
Dana DiTomaso
8 months ago
š£ NEW COURSE ALERT! š£ I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! š Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... šļø
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š Search isnāt just Google anymore. š On May 27, join
@wilreynolds.bsky.social
+
@danaditomaso.com
to learn how to show up with the right answersāwherever your audience is searching. ā”ļø
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Making the Move From Search Optimization to Answer Optimization | LinkedIn
Search is still changing. People arenāt just Googling anymore; theyāre asking questions in AI tools, searching on social platforms, and expecting instant, useful answers. The old, tired method ofā¦
https://buff.ly/S14OK4m
8 months ago
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š Want to use data to persuade stakeholders & prioritize the right work? Dana DiTomaso breaks it down on the Digital Marketing Victories podcast ā from being data-informed to building trust when the data isnāt perfect. š§ Listen here:
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8 months ago
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Ever opened
#GA4
and thought: Is this⦠right? Youāre not alone. Most setups are messy, mismatched events, weird traffic, bad attribution. GA4 is always a work in progress. š Weāre launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:
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Join The Playbook Huddle Newsletter - Sign Up Today!
The Playbook Huddle newsletter shares the latest analytics, marketing, SEO news, research, guides, and more. Delivered every other Tuesday. š
https://buff.ly/Etb8wQt
8 months ago
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š Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com
shows how to track these clicks in GA4 with Google Tag Manager, building on
@brodieclark.bsky.social
's technique to separate the start and end of the highlighted text in the URL.
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8 months ago
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š„ Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from
@martinibuster.bsky.social
,
@aleyda.bsky.social
, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from. š Get it in your inbox next time:
kpplaybook.com/newsletter/
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8 months ago
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Weāre out of office from April 17ā21 ā no GA4 audits, no report reviews, and definitely no arguing with Looker Studio during that time. Weāll see you back on April 22.
9 months ago
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Weāre going live in just an hour! ā³ Join
@danaditomaso.com
for a spring refresh of your GA4 ā learn how to clean up data clutter and get your setup in top shape for 2025. Thereās still time to register ā donāt miss it! š
buff.ly/DqRKMiK
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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn
Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Nowās the perfect time for a little spring cleaning! Join Dana for a hands-onā¦
https://buff.ly/DqRKMiK
9 months ago
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š» Building remote culture is tough. Working remotely has its perksābut staying connected takes intention. Our bi-weekly internal newsletter is fun, builds connection, and keeps everyone in the loop. From shared doc to team faveāhereās how we did it š
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Your Guide to Creating an Engaging Internal Newsletter
Say no to boring internal newsletters. Theyāre more than just a vehicle for company updatesātheyāre an opportunity to nurture culture, foster connection, and improve team membersā communicationā¦
https://buff.ly/oJouUaa
9 months ago
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Is your GA4 setup feeling a bit... messy? š Time to declutter! Join
@danaditomaso.com
tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues. Register now to save your spot or get the recording! š
buff.ly/M70l9QE
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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn
Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Nowās the perfect time for a little spring cleaning! Join Dana for a hands-onā¦
https://buff.ly/0hYqZeH
9 months ago
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š” Learning GA4 solo? Itās tough when things donāt quite make sense. Dorothy felt the sameāuntil she joined our course and got hands-on help during office hours with
@danaditomaso.com
. You donāt have to figure it out alone, enroll today š
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9 months ago
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šÆ Liz Linder said it spot on. If your SEO feels a little all over the place, it might be time to revisit the basics. Before you chase the next shiny trend, make sure your foundation is solid. Watch the full video š
add a skeleton here at some point
9 months ago
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Ready to spring clean your GA4? š§¼ Join
@danaditomaso.com
on April 15th for a hands-on session on tidying up your GA4 data! Just like dust bunnies under the couch, data issues can pile up if left unchecked. Letās declutter and make your analytics crystal clear! š Register now!
buff.ly/KPzh1tw
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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn
Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Nowās the perfect time for a little spring cleaning! Join Dana for a hands-onā¦
https://buff.ly/Iy1AIrm
9 months ago
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š The newest KP Playbook Huddle just dropped, packed with insights from
@rustybrick.com
,
@miriamellis.bsky.social
,
@britneymuller.bsky.social
,
@dozieanyaegbunam.bsky.social
,
@fedorovicius.bsky.social
and more! Subscribe today:
kpplaybook.com/newsletter/
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9 months ago
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š Looking to make your SEO testing more efficient? In our latest webinar,
@celestelili.bsky.social
shared how AI tools like ChatGPT, Clarity, and
seotesting.com
can streamline your testing workflow ā from data pulls to reporting ā without losing the human touch. š Read the recap:
buff.ly/tk6Kp7N
9 months ago
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Lost tracking marketing success? Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar? Join Justyna Brownbridge from
@tribalimpact.bsky.social
and
@danaditomaso.com
on April 8th to get real-world advice on tracking B2B marketing success.
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Demonstrating B2B Marketing Success in a Post-Attribution World | LinkedIn
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. With dark social, multi-touch buyer journeys, and the growing influence of organic social, howā¦
https://buff.ly/UF7M84j
9 months ago
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š” What should you test first in SEO? āYouāve got to weigh it by effort, impact, and the client relationship.ā Great reminder from
@celestelili.bsky.social
: test what your clientās ready forānot just what might work best.
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9 months ago
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It's time for some GA4 spring cleaning! š§¹ Join
@danaditomaso.com
on April 15th to tidy up your analytics. Learn how to spot common GA4 issues, declutter your data, and get your setup running smoothly. Register now to join live or catch the recording later. š
www.linkedin.com/events/thean...
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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn
Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Nowās the perfect time for a little spring cleaning! Join Dana for a hands-on sessi...
https://www.linkedin.com/events/theanalyticsadvantage-howtopper7307518197727903744/theater/
9 months ago
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Still guessing where your traffic is coming from? š¬ Check out our guide on how to use UTM parameters in GA4āplus grab our free UTM Builder & Tracker spreadsheet. š Clean data = better insights. š
kpplaybook.com/how-to-track...
9 months ago
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If youāve been enjoying The Playbook Huddle, our referral program is a simple way to share it with people whoād benefitāand earn a few perks along the way. Already subscribed? Check your inbox for your referral link. Not on the list yet? Sign up here:
buff.ly/QgS2kyW
9 months ago
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Is your marketing effective?
@danaditomaso.com
shares a simple, flexible way to measure whether your efforts are actually driving results.
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9 months ago
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Be honestāwhen was the last time you opened GA4⦠and didnāt immediately close it? š If youāre still avoiding it,
@danaditomaso.com
has your back at LocalU Global! š¢ Session: "The Analytics Tool You're Probably Still Avoiding" š March 26 | 1:45 PM ET š Save your spot:
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LocalU Global Virtual Conference - March 26, 2025
LocalU Global - A Virtual ConferenceLive Event on March 26, 20258:45 am to 5:00 pmIncludes On Demand Access
https://buff.ly/4hJ88AB
10 months ago
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š What if your brand could stand out in AI searchāwithout chasing algorithms? LLMs are changing SEO, but how do you optimize for AI-driven results? š¤
@crystalontheweb.bsky.social
breaks it down in our latest webinar recap. š
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SEO for Brand Visibility in LLMs | Crystal Carter From Wix Studio Webinar | KP Playbook
What do ChatGPT, Gemini, and Copilot say about your brand? Wix Studio head of SEO communications Crystal Carter shares how to navigate SEO in a world dominated by LLMs.
https://buff.ly/3X93Iuv
11 months ago
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ā³ Just one hour to go!
@aleyda.bsky.social
is about to break down why brand visibility is essential for SEO success in 2025āand how you can make your brand stand out in search. See you soon?
https://buff.ly/3PWEXhb
11 months ago
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šØ Tomorrow, weāre going live with
@aleyda.bsky.social
for the next Kick Point Playbook webinar! Sheās diving into why brand visibility is essential for SEO success in 2025āand how you can optimize your brand to stand out in search. See you tomorrow?
https://buff.ly/3PWEXhb
11 months ago
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Over the past year, weāve seen plenty of companies implement a CMP, but hereās the kicker: we have yet to see anyone set it up correctly from day one. A misconfigured CMP means you might not be respecting user consent choices, which can lead to regulatory trouble (and unwanted fines).
11 months ago
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šØ Stop manually editing Google Ads! Our free Google Ads Editor Template helps you bulk upload keywords, negative keywords, and RSAs for faster, more organized campaigns. Speed up your workflowādownload it now! ā”ļø
https://buff.ly/42FpjhP
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Google Ads Editor [Template] | KP Playbook
https://buff.ly/40HdgxS
11 months ago
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š Ready for the next Kick Point Playbook webinar? Weāre bringing in none other than
@aleyda.bsky.social
to break down why brand visibility is a game-changer for SEO in 2025. If you want to stand out in competitive markets, this is a must-watch. Register here:
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SEO for Brand Visibility & Recognition: Why it's Key & How to Succeed At It | LinkedIn
Join Aleyda SolĆs, International SEO expert, as she unpacks why brand visibility is essential for SEO success in 2025. Learn how to optimize your brand for search, leverage branded queries, and buildā¦
https://buff.ly/3CxNmEO
11 months ago
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