Excited to be featured in @sengineland’s latest piece on vibe coding for SEO! 💻 It’s a smart read on how SEOs are using AI to build faster, test better, and stay creative

over the weekend, moltbook blew up. folks were calling it the start of AGI. bots self-organizing, talking about privacy, forming identities… so i set one up.

sharing my chrome extension!sentiment analysis is only going to become a more important part of data analysis as Al search continues to grow. easily pull the last 30ish days of data from your reviews or your competitors to compare and contract

Love seeing this update from Microsoft Clarity 👏 They just rolled out an AI Visibility / Bot Activity dashboard, and it’s one of the more useful additions I’ve seen lately for SEOs trying to make sense of AI search. 🧵👇

More and more users land on your site as the last step, not the first. They’re ready to act. But what do we do? ❌ Pop-ups 🪵 Buried CTAs 🧱 Walls of text ❓ Confusing layouts And we wonder why conversions don’t budge

✨ Surreal moment: I just published my first blog post for Moz! ✨ When I was learning SEO, their blog was my go-to. To now have my name on it feels so full circle 🥹 I wrote about Search Experience Optimization (SXO): SEO + UX 💙 moz.com/blog/search-...

tiktok shouldn’t be considered just “social” anymore to SEOs. the platform is rewarding location-based reviews and focused on local discovery. treat TikTok like real-time customer language + intent data you can feed into your site, FAQs, and GBP

I've been seeing a lot on "chunking" for LLMs recently, and I wanted to give my take. Why are we acting like chunking is some new LLM hack? Isn't it just good content hygiene, anyway?

We've done some tests on recency bias but not like this, love this post and how they're testing and theorizing on updating posts and how different models bias one way or the other, also loved the small updates to test.

In 2026 you need to help your clients drive leads through additional channels: - Long & Short form videos on YouTube, IG, FB, TikTok - Social media marketing - Reddit/Quora engagement - AI SEO - Digital PR - and I’m sorry, but you might have to start offering PPC (especially Local Services Ads).

In 2026, your local SEO agency MUST diversify. @joyhawkins.bsky.social showed this chart in a recent livestream we did together in December. It reflects a steady decline in clicks-to-call from Google Business Profiles over the last 2 years.

vote for the next la seo meetup date! www.celesteseo.com/la-seo-meetup

anyone else not have the ability to add q&as on gbp? checked listings from different industries and from different accounts, but it’s not available for me anymore. is deprecation happening to make way for the new AI features? @rustybrick.com ?

Just launched GBP Reviews Sentiment Analyzer v2.0 – here’s what’s new: 🧠 Smarter sentiment detection 📊 New review velocity insights 📝 At-a-glance sentiment summary 📅 Now analyzes 30 days (not just 10 reviews!) 📥 Full CSV export w/ dashboard data

i had some fun on tiktok earlier lol

All of you talking breathlessly about GEO and then telling me your big tactic is to create better, more detailed content and cloaked AI-bot-only pages are making me pray for an asteroid that much harder.

And you know what? Most businesses have awful contact pages. They add NAP info, embed a contact form, and call it a day. MAJOR FAIL. So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.

Just dropped a guide + walkthrough on how to automate Microsoft Clarity reporting using MCP + Cursor. Save hours each month, get clean MoM insights, and scale reports across sites 👩🏻‍💻🤖

TikTok’s Local Explorer Program shows they’re not just a social app anymore, they’re building for local discovery too. 🧵Here’s why that matters for local SEO (and what to do about it):

In this episode of Real Talk With Sean, I’m joined by the fantastic Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026. www.youtube.com/watch?v=yp8R...

🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud... A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...

Your brand reputation isn't built on stars alone. It's built on tone & that tone shows up everywhere! In reviews, content, & how people talk about you online It shapes trust, conversions, rankings, and even how LLMs interpret your brand. Here’s why it matters more than ever👇

You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it. https://serpology.substack.com/p/why-sentiment-matters-more-than-ever

saw this on twitter and had to share here

LA SEO Meetup was a success! Super grateful for Jordan Koene and Jerry Smith for speaking. Thank you all who attended 💖

Don’t miss Jordan Koene & Jerry Smith at this week's LA SEO Meetup, which is officially part of #LATechWeek! 🌟 Join us for an evening focused on a candid conversation about AI and search. 📆Thursday, Oct 16 5:30-8:30 PM Chloe's At Golden Road Brewing

📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search

read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.” i always search on TT and go to Google last when i’m ready to find the address or make a purchase

The reality for content teams is brutal: the "content crunch" is real, demanding more output while starving us of resources. @melissapopp.com is addressing this head-on. #WTSFest

the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!

It appears a much better local search experience is coming to ChatGPT via embedded third party apps.

if you're in or near LA and not pulling up to this, you're going to be missing out. We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise. Join me, Jordan Koene, and Jerry Smith in Oct 16th!

more brighton seo pics!

Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.

day 1 of brightonseo pics 🤩🩷

my brighton slides! not sure why the specific deck link won’t work haha speakerdeck.com/celestelili/

In Search Experience Optimization session, @yourfavoriteseo.bsky.social explained how to understand user behavior through clicks, scrolls, and heat maps. #BrightonSEO

Up next, we have a session on ‘Turning traffic into results: demystifying search experience optimization’. In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more! #BrightonSEO

just made it to sd for @brightonseo.com ! drove from LA to SD which is the furthest drive i’ve ever done since getting my license earlier this year 🤩

Do LLMs just “use Google”? I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.

lol had to share this here

a really good sandwich could heal me. i unfortunately cannot have one until the night of oct 25th and i’m not sure if i will want or get one then 😭

🚨 I have some pretty big news for you all! Next year, #brightonSEO and #HeroConf in San Diego is moving into the San Diego Convention Center. Yep - that Convention Center. Home of Comic-Con.

📢 Excited to speak at Back to School for Digital Agencies! On Sept 24, I’ll join the panel Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now.

Excited to be speaking at @brightonseo.com San Diego on Sept 23! Topic: SXO → with fewer clicks, every one has to count. I’ll share how to use behavior data to turn visits into action

just sipping my tea (actually an iced shaken espresso) and not responding to the “SEO is dead” bros

I see a lot of people making lofty claims about what works in AI search (or not), but I don't see a lot of actual evidence. (🧵)

what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family shoutout to @jamram33.bsky.social for encouraging me to record this analogy

@melissapopp.com is crushing her local seo for good talk!

hope to see you all at @brightonseo.com san diego !! looking forward to seeing all my friends again, making new ones, and talking about search experience optimization