In this episode of Real Talk With Sean, I’m joined by the fantastic Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026. www.youtube.com/watch?v=yp8R...

🎉 The #SEOFOMO newsletter has just reached the 40,000 subscribers 🙌 This is a huge milestone that makes me super proud... A reflection and thankful thoughts : www.linkedin.com/posts/aleyda...

Your brand reputation isn't built on stars alone. It's built on tone & that tone shows up everywhere! In reviews, content, & how people talk about you online It shapes trust, conversions, rankings, and even how LLMs interpret your brand. Here’s why it matters more than ever👇

You’re not just competing on star ratings. You’re competing on tone. The language in reviews impacts LLM summaries, SEO rankings, and conversions. Sentiment is the hidden edge—track it. Use it. https://serpology.substack.com/p/why-sentiment-matters-more-than-ever

saw this on twitter and had to share here

LA SEO Meetup was a success! Super grateful for Jordan Koene and Jerry Smith for speaking. Thank you all who attended 💖

Don’t miss Jordan Koene & Jerry Smith at this week's LA SEO Meetup, which is officially part of #LATechWeek! 🌟 Join us for an evening focused on a candid conversation about AI and search. 📆Thursday, Oct 16 5:30-8:30 PM Chloe's At Golden Road Brewing

📍Local SEOs, if you’re not paying attention to TikTok’s Local Explorer Program, it’s time to start. TikTok has been building local discovery features, and this program shows the platform is serious about local search

read @nickleroy.com ‘s latest email and couldn’t agree more! “Today’s long tail lives in social feeds. TikTok, YouTube Shorts, and Instagram Stories drive discovery passively, one scroll at a time.” i always search on TT and go to Google last when i’m ready to find the address or make a purchase

The reality for content teams is brutal: the "content crunch" is real, demanding more output while starving us of resources. @melissapopp.com is addressing this head-on. #WTSFest

the professional pics from @brightonseo.com san diego came out, so i had to immediately download and post. i already can’t wait for next year!!

It appears a much better local search experience is coming to ChatGPT via embedded third party apps.

if you're in or near LA and not pulling up to this, you're going to be missing out. We will be getting honest about AI’s role in search, what actually drives results, and what’s just noise. Join me, Jordan Koene, and Jerry Smith in Oct 16th!

more brighton seo pics!

Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.

day 1 of brightonseo pics 🤩🩷

my brighton slides! not sure why the specific deck link won’t work haha speakerdeck.com/celestelili/

In Search Experience Optimization session, @yourfavoriteseo.bsky.social explained how to understand user behavior through clicks, scrolls, and heat maps. #BrightonSEO

Up next, we have a session on ‘Turning traffic into results: demystifying search experience optimization’. In this talk, @yourfavoriteseo.bsky.social will introduce attendees to the concept of Search Experience Optimization (SXO), discuss strategies, tell real-life results & more! #BrightonSEO

just made it to sd for @brightonseo.com ! drove from LA to SD which is the furthest drive i’ve ever done since getting my license earlier this year 🤩

Do LLMs just “use Google”? I wanted a real answer, so I ran an experiment at RicketyRoo. What I found: some models pulled in content from pages that weren’t even indexed in Google.

lol had to share this here

a really good sandwich could heal me. i unfortunately cannot have one until the night of oct 25th and i’m not sure if i will want or get one then 😭

🚨 I have some pretty big news for you all! Next year, #brightonSEO and #HeroConf in San Diego is moving into the San Diego Convention Center. Yep - that Convention Center. Home of Comic-Con.

📢 Excited to speak at Back to School for Digital Agencies! On Sept 24, I’ll join the panel Local Search in 2025: AI Overviews, Zero-Click & What Agencies Must Do Now.

Excited to be speaking at @brightonseo.com San Diego on Sept 23! Topic: SXO → with fewer clicks, every one has to count. I’ll share how to use behavior data to turn visits into action

just sipping my tea (actually an iced shaken espresso) and not responding to the “SEO is dead” bros

I see a lot of people making lofty claims about what works in AI search (or not), but I don't see a lot of actual evidence. (🧵)

what does chatgpt and Big Hero Six have in common? watch the video to hear how i explain how chatgpt works to friends and family shoutout to @jamram33.bsky.social for encouraging me to record this analogy

@melissapopp.com is crushing her local seo for good talk!

hope to see you all at @brightonseo.com san diego !! looking forward to seeing all my friends again, making new ones, and talking about search experience optimization

had a fun time on Local Marketing Beat!! covered a lot, like: ✨ why younger generations turn to TikTok + IG for search ✨ how instant gratification is shaping the customer journey ✨ why oversharing details online isn’t “extra,” it’s essential ✨etc link⬇️

soft launching the new branding lol thank you tiktok and linkedin for the idea yourfavoriteseo.com

first LA SEO meetup was last night! so nice getting to talk to everyone. the next one will be in october 🎃 stay tuned

Without this audience research, SEO campaigns are at risk of looking like a list of keywords with rankings attached. With audience research, SEO becomes a growth strategy that drives real business impact.

Keywords are just the surface. What really moves the needle is knowing who's searching and why. When you do this, correctly anyway, you unlock: - The problems they're trying to solve. - The channels they're actually hanging out on. - The language they use.

TOMORROW! Join me, Matt Casady, and Chris Barnard for the very first LA SEO meetup! 🤩💖 6:00pm West Covina Haven City Market

❌ No, it doesn't change the core of what you should be doing. Focus on the user, value creation, long-term bets, don't pay for tricks and hacks 🤠

AI Mode rolling out in UK today. To quote @methode.bsky.social from #searchcentral talking about AI Search: 🗨️ "Simply use normal SEO practices. You don't need GEO, LLMO or anything else."

💡 I made a $7 Surfer SEO Workbook for Shopify with: ✅ Prompts ✅ Examples ✅ Space to draft your copy ✅ Keyword tips that actually make sense Perfect for collection pages, product descriptions, and more — no guesswork required. 🙌🏽 #ShopifySEO #SurferSEO #SimpleAndSmartSEO

Next week is the first LA SEO Meetup! Join me, Matt Casady, and Chris Barnard at Haven City Market in West Covina at 6pm! I’ll be bringing the pink microphone to make some more TikToks like this one and the others I did at I/O 🌸💗🎀

This isn't your usual local SEO shindig. I'm teaming up with @brightlocal.com raising real money for real causes. I'm in, flying the flag for @hrc.org. Come learn and walk away from my session with content repurposing tactics you can use on Google Maps to TikTok and more. Get your free ticket below!

watching war of the worlds and wow this movie is so bad it’s good. this is why i always believe the opposite of rotten tomatoes

was going to post my latest tiktok and LOVE the recommendation to put my location as “Gettin Faded” for a work from home video

working on brightonseo slides

get your brightonseo san diego tickets🎟️ asap! ticket prices will increase on july 31st! you can use this link for 10% off ti.to/roughagendau...

Your product pages might actually be COSTING you traffic. And conversions. Let’s fix that. 🧵

tuesday the 19th!!! not monday, sorry about that

Join me, Matt Casady, and Chris Barnard on August 19th at Haven City Market West Covina for our first LA SEO meetup! 🗓️ Monday, August 19 🕕 6:00–9:00pm 📍 Haven City Market, West Covina