Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo

This is why we can’t measure “success” by standard attribution.

Should you create "best X" articles to influence LLMs? The short answer: it's complicated. There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do. www.youtube.com/watch?v=frbO...

Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google. The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc. This is the topic of this week's #SEOForLunch 👇 www.seoforlunch.com/p/death-of-l...

@semrushofficial.bsky.social is trusting @mordyoberstein.bsky.social, @jessjoyce.bsky.social and me to discuss LLMs + maximizing visibility. I'll bring the 🔥You bring the 🍿 Tuesday, Sept 30th 6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT lp.semrush.com/Are-All-LLMs...

This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent. www.seoforlunch.com/p/junior-tal...

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said. "Dear C-Suite: Stop Betting Your Future on the AI Shortcut" Featuring quotes from respected industry veterans @lilyray.nyc and Nick Eubanks. 🔗👇 www.seoforlunch.com/p/ai-shortcut

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut" I wrote the post most won’t touch...but it needs to be said. 👉https://www.seoforlunch.com/p/ai-shortcut

The post SEOs don't want to read "If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget" This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...

With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular. What laptop do you recommend? I'm a PC guy currently using XPS 15 7590 Running a SAMSUNG 49" Odyssey G9 monitor

Today, I added a TL;DR option for my own damn newsletter. Good? Bad? Wasn't going to read the post anyway? www.seoforlunch.com/p/dont-repla...

Which queries will be grounded with search? You can now paste your queries in bulk, one per line: grounding.dejan.ai and get classification results for each.

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com. Job description/application details 👉 www.ppcjobs.com/job/senior-p... Tag someone if you know they are looking for a grand senior paid media position!

Yes. Exactly. oh, and making money. 🤑

I'm not going to lie. I had a ton of fun working this hero image over and over to get ChatGPT to create a Googlebot doing the griddy! I wrote a post that goes with it, but that's secondary.🤣 Check out today's #SEOForLunch 👉 www.seoforlunch.com/p/title-tag-...

@harrycb23.bsky.social wrote a great post that you should read before kicking off your work week. leadershipinseo.substack.com/p/becoming-a...

@jamram33.bsky.social tell me the Hulk Hogan passing news is fake. 😢

SEOJobs.com is too limiting for paid search marketers. So I acquired the domain and launched PPCJobs.com today. Paid media folks, you now have your own safe place for hiring (and getting hired). Some think search is dead. I'm doubling down!

Thoughts on whether or not I should send him this blog post I wrote? "AI Optimization: The Next Generational Scam" seoforlunch.com/p/ai-guarant...

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This is the way. Google, LLMs, social media, etc., nobody owes you a single visitor and the sooner people realize this and start focusing on eggs in more than one basket, they'll be better off.

This week's #SEOForLunch is gonna ruffle some feathers. "Google Doesn't Owe You 💩" Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent. www.seoforlunch.com/p/free-clicks

Celebrated my birthday in Maui with my family. Also treated myself to a deep sea fishing adventure. … 323 pound blue marlin! A 3 hour fight with four of us rotating reeling this sucker in. Once in a lifetime trophy fish!

🔥 SEO Loser Mindset 🔥 What separates winners from whiners? Mindset. Winners ship. Losers hide behind audits. Winners adapt. Losers blame Google. This week’s #SEOForLunch breaks it down 👇 www.seoforlunch.com/p/losers-vs-... Which one are you?

AI optimization isn’t a scam, but selling AI optimization like it’s 2010 SEO is. 🫣 If some self-proclaimed expert tries to guarantee your placement at the top of ChatGPT, run. Fast Anyone pretending they’ve cracked the code is trying to con you Read my full thoughts in this weeks SEO For Lunch

“Guaranteed ChatGPT rankings” for $499/month? Yeah… no. I wrote about the next wave of SEO scams, the tools actually worth testing, and why citations > links in AI/LLM land. 🧵 Read today's #SEOForLunch "AI Optimization: The Next Generational Scam" www.seoforlunch.com/p/ai-guarant...

The job market is tough right now. That's why I wanted to talk with @nickleroy.com about the state of SEO jobs in 2025. 🤔How have job roles in the SEO industry changed? 🤖How has AI impacted the job market? 🤝What are key skills we should be learning right now? www.youtube.com/watch?v=xSOL...

“Guaranteed ChatGPT rankings” for $499/month? Yeah… no. I wrote about the next wave of SEO scams, the tools actually worth testing, and why citations > links in AI/LLM land. 🧵 Read today's #SEOForLunch "AI Optimization: The Next Generational Scam" www.seoforlunch.com/p/ai-guarant...

My hypothesis is trending in the right direction… But instead of OpenAI + Apple, could it be Perplexity + Apple? www.seoforlunch.com/p/dark-web-ai

Holy 💩 SEO Conferences Are Valuable Again!! With AI disruption, SGE chaos, and Google shifting beneath our feet, I had written off conferences as an unnecessary expense. I was wrong. There’s more value right now in showing up than ever before. www.seoforlunch.com/p/conference...

Old hat SEO is finally dead. ✅ Just publishing? Not strategy. ✅ Traffic without conversions? Useless. ✅ SEO without brand? Invisible. Google changed the rules. You in or out? Full breakdown in today's #SEOForLunch 👉 www.seoforlunch.com/p/old-hat-seo

Join me at #SMX Advanced, June 11–13 in Boston! Book your All Access pass now to request a seat at my exclusive Mastermind session: Advanced Technical SEO: Identify and resolve performance-killing problems . Use code SMXSpeakerFriend to save 15%: events.searchengineland.com/smx-advanced...

The only thing we know for certain about Google is that we cannot rely on it exclusively to build our brands/company/websites I wrote in yesterdays #SEOForLunch about 6 companies utilizing alternate organic platforms to get in front of their audience. www.seoforlunch.com/p/beyond-goo...

The only thing we know for certain about Google is that we cannot rely on it exclusively to build our brands/company/websites I wrote in yesterdays #SEOForLunch about 6 companies utilizing alternate organic platforms to get in front of their audience. www.seoforlunch.com/p/beyond-goo...

The Web Is Going Dark: What Happens to Google’s AI When Content Hides? I see the path for how they switch to training via Gmail content. 🤮 This week's #SEOForLunch shows just how easy this would be for Google. www.seoforlunch.com/p/dark-web-ai

The Web Is Going Dark: What Happens to Google’s AI When Content Hides? I see the path for how they switch to training via Gmail content. 🤮 This week's #SEOForLunch shows just how easy this would be for Google. www.seoforlunch.com/p/dark-web-ai

🎙️ New on the Page 2 Podcast: @nickleroy.com discusses ... 1/ Why SEO KPIs should evolve 2/ Reddit as an organic channel 3/ How link building is back 4/ “SEO can’t polish turds anymore” 👀 5/ Why attribution is broken 🎧 Full episode: the-page-2-podcast-3fea076d.simplecast.com/episodes/nic...

SEO Isn't Free. It's Just Non-Paid. Attribution Still Screws Us. A hot take on measuring SEO. www.seoforlunch.com/p/seo-attrib...

SEO Isn't Free. It's Just Non-Paid. Attribution Still Screws Us. A hot take on measuring SEO. www.seoforlunch.com/p/seo-attrib...

8 years of #SEOForLunch... down the toilet. It's gone but replaced with something MUCH better. If you liked "Nick's Take," you're gonna love this pivot. www.seoforlunch.com/p/ai-wont-re...

Is anyone in my network open to collaborating on an article for SEO jobs that discusses the legal/operational issues that prevent many companies from hiring overseas? I get notes complaining I'm racist/discriminatory. I'd love to have a blog post to point them to.

@dodgejd.bsky.social outlines his experience as both an SEO and PPC professional. He also shares tips on how to stand out in both roles! Full article: www.seojobs.com/community/se...

Awesome, Rowena, you "came across" two of my sites and were able to simultaneously review my needs AND craft an email within seconds of each other. Awesome work! 😂

Ooooh, this should be interesting. @johnmu.com any chance a performance update of any sort can be shared in the future?

You can now compare *hourly* data from GSC as major updates rolls out -> One of my most popular blog posts is how to view hourly traffic in GA4 so you can see impact from major algorithm updates as they roll out. Well, now we have hourly *GSC* data that we track the same way.

Is your SEO Product Management program keeping up with your competition? 🤔 Take this comprehensive survey to find out! Take the survey now! Survey link in the comments ⬇️

Saw a post complaining about brightonSEO allowing a talk on manipulating EEAT Many comments supporting this outrage This industry…. I just can’t I applaud those testing and learning. If it ain’t cheap and easy, 90% of “SEOs” won’t do it. Have fun with your “check box SEO”

Stock options in your SEO offer? Read this first Right now, many SEOs are looking for their next role. That makes it the perfect time to finally get some clarity on stock options and how they fit into your total compensation. via @carolynlyden.bsky.social www.seojobs.com/community/st...