Why Local Service Ads won't scale: they serve for the same keywords as your PPC, so Google runs them ~15% as often, mostly in high-conversion hours and near-me searches. Google won't kill its own golden goose. Anyone found a way around the LSA ceiling? Full episode🎙️ www.youtube.com/watch?v=YJUL...

In AI search, keyword research is research. Not the content brief. You group keywords into topic entities, define the buyer and journey stage, then let strategy flow down. Strategy-down, not keyword-up. Anyone still winning with keyword-up in AEO?

Is this AI Overview / AI Mode-like feature on Reddit new?

What it feels like reading AI-generated content.

Claude doesn't re-rank search results. It transposes Brave's top 10 directly into its answers. Rank 1-10 on Brave, and you rank in Claude. That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:

Occasionally we get questions about whether dashes in domain names are ok for SEO (they're ok). So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK? Folks, the answer is apparently 61. Now you can read the link in peace.

The future of SEO tooling might be: → AI agents making changes → monitoring systems detecting them → automated testing workflows validating results @nickswan.bsky.social is already building toward it with SEOTesting.com. New @page2podcast.bsky.social episode breaks it down 🎙️ youtu.be/-diODWM6Bqc

Markdown files double the size of your website and create needless duplication We can instead use content-type: text/markdown but the default is still HTML. This reduces having a duplicate URL Have one url per piece of content. @seo.guru

AI visibility measurement tip from Aimee Jurenka: Stop single-shot prompt tracking. It's like playing slots. Instead: run 20 prompts × 5 times → aggregate → that's your mention rate. Statistically valid. Borrowed from 1977 voting poll methodology. 🎙️ Full breakdown → youtu.be/z4a_jYdekdY

For the first time, Google Discover is sending more traffic to news publishers than Search itself. But there's a catch worth understanding. New @page2podcast.bsky.social episode with Shahzad Abbas of @Define Media Group 🎧 youtu.be/WNg6qYnB6_A

HTML sitemaps are having a comeback arc. Simple text. Important pages. Clear context. No JS mess. Everett Sizemore explains why they still matter for search and LLM discoverability. Listen to the episode + subscribe: youtu.be/2qgdjWrIrE0

AI search is pushing #SEO back to basics: - Clear writing - Consistent entity signals - Useful bottom-funnel pages - Content that actually deserves to exist Everett Sizemore breaks down why more content isn’t the answer on the @page2podcast.bsky.social. Listen + subscribe 🎙️ youtu.be/2qgdjWrIrE0

Better late than never - I was finally able to publish the “winners and losers” list for the March 2026 Google Core Update, plus some analysis about what changed. In some cases, reversals happened after the update, so I made a note of those too: www.amsive.com/insights/seo...

Local SEO hot take: 10,000 reviews won’t save you if you haven’t gotten one lately. Recency > volume. Niche > broad. AI ≠ replacing SEO—it’s doubling down on it. Full convo w/ @whitespark.ca → listen & subscribe 🎧 #SEO #LocalSEO youtu.be/bznG3ucFp20?...

Thanks for having me (again!), Page One Podcast! youtu.be/6aXc8J2ltes?...

AI didn’t kill SEO. It exposed bad SEO. If your strategy = hacks, you’re on borrowed time. If it = trust + expertise, you’re ahead of the curve. Search is shifting from clicks → citations. 🎧 Listen to the full episode with @lilyray.nyc + subscribe: youtu.be/6aXc8J2ltes?... #SEO #AI #Search

3 Reddit accounts every brand needs (per Ross Simmonds): 1. r/yourbrandname: claim it NOW before someone else 2. u/yourbrandname: community mgmt, gratitude only, monitor DMs 3. Personified account: a real human building karma / shows up in relevant subreddits Full breakdown 🎙️→ youtu.be/mD66OPrj1o0

"15% faster outputs every quarter. Minimum." That's Ross Simmond's standard for any agency using AI. If you can't do 20% more this year than last, he says something has gone wrong. Spicy. Agree? Full convo on Ep. 114 of The Page 2 Podcast: youtu.be/mD66OPrj1o0?...

My father passed away recently. But, this isn’t a sympathy post. Thankfully, I’m extremely blessed to have a greet network of friends and acquaintences who checked in on me and sent kind words my way. But, if you’ve ever lost someone you love, the emotions come in waves.

SEO isn’t dead. It just grew up. → From keywords → to audiences → From Google → to everywhere → From publishing → to constant updating As @louisafrahm.bsky.social says, “Simple is not stupid” - the most underrated strategy in 2026. 🎧 Listen + subscribe: insightshttps://youtu.be/7lTseQ2f6io #SEO

Patrick Stox from @ahrefs.bsky.social has a hot take: AI is making good SEOs more valuable… and everyone else replaceable. 🎧 Full episode → youtu.be/MyWIbwmmQvw

🚨 Google Core Algorithm Update Alert 🚨 If you’re seeing rankings shift, here’s a hidden gem from Marie Haynes to help you analyze the impact (oh, and she recently improved it!). 📊 Check out the tool: lnkd.in/eZhEtw_8 ♻️ If this was useful, repost it so others can benefit too.

I'm lucky enough to be interviewing the always engaging Ross Simmonds next week on @page2podcast.bsky.social . What should I ask him?

Search is dead. Long live conversations. People aren’t typing keywords anymore, they’re telling AI their entire situation. If your content doesn’t answer the next question, you won’t show up at all. Listen + subscribe 👇 #SEO #AI youtu.be/DRLNRrpSmCs

Most #PPC teams chase automation. One agency managing $1k CPC legal keywords still runs manual bidding and studies the SERP like a user. Sometimes fundamentals beat algorithms. 🎧 Listen to the Page 2 Podcast and subscribe: youtu.be/YJULFY-AGd0 #PPC #SEO

AI didn’t kill agencies. Weak positioning did. @johnfdoherty.com on: • Cash crunches • 4-month payback periods • Underpricing traps • Why admins > specialists as first hire “The best businesses to sell are the best businesses to run.” Episode 108 of Page 2 Podcast is live. 🎧 youtu.be/3MRmLJeMcaY

SEO “best practices” without testing = expensive guessing. @willcritchlow.bsky.social shared a breadcrumb fix that reduced traffic 7%. Title tags? ±20% depending on change. Stop optimizing for checklists. Start testing for net impact. 🎙️ New @page2podcast.bsky.social episode: youtu.be/syE6fe4lIr4

“Traffic doesn’t matter” is provocative… until you track the few URLs that actually drive conversions. Bianca Anderson’s Heavy Hitter framework is a gut-check for modern SEO. #SEO #AEO youtu.be/Dzq1oGq67xQ Listen to Page 2 Podcast Ep. 106 + subscribe for more.

“Powered by AI” isn’t a differentiator. It’s a red flag. Talia Wolf on why emotion (not automation) drives conversions. This @page2podcast.bsky.social episode will change how you write landing pages. #EmotionalTargeting 🎧 youtu.be/pXZoBo7Wt4M

SEO? AEO? GEO? Nah. Garrett Sussman’s betting on “relevance engineering.” Brands don’t even know what to ask for anymore, and that’s the opportunity. 🎧 Great episode of @page2podcast.bsky.social. youtu.be/Dh1i_t1kchs #SEO #AIsearch #relevanceengineering

“Delve”? “Ever-evolving”? 3 em dashes? AI wrote that. @melissapopp.com joins @page2podcast.bsky.social to talk slop detection, semantic triples, and how to build content that actually sounds like you. youtu.be/k-IacIJdxM8 #ContentStrategy #AIwriting #RicketyRoo #Page2Podcast

Web accessibility ≠ charity. It’s good UX, SEO, and ROI. @amberhinds.bsky.social breaks it all down. youtu.be/BW20u0p_8R4 #Page2Podcast #webaccessibility

#SEO is definitely NOT dead, y’all. That’s it. That’s the post.

My favorite quote from the latest @page2podcast.bsky.social? "LLMs = spicy autocomplete." Useful? Yes. Strategy? No. @randfish.bsky.social's take on how to influence AI answers beats the traditional “ranking reports.” Listen + subscribe: page2pod.com/episodes/ran...

Search is dead. Long live the Answer Engine. ChatGPT finds, Google validates. If your brand isn’t showing up in both, you’re already behind. Amos Ductan, SVP of Search at Razorfish breaks it down: youtu.be/RtItwjLlY4M #AIsearch #DigitalStrategy

This one’s for every SEO who’s ever been asked ... “Do we still need SEO?” Chris Reynolds says they’re more critical than ever, especially as AI, automation, and SERP changes shift the digital landscape. Full episode: open.spotify.com/episode/3uin... What's your take?

🚨 Sitemaps are a crutch. Chris Reynolds says if you need XML to get indexed, your internal linking is broken. Tough love from the SEO head at Indeed. More 🔥 insights in the latest @page2podcast.bsky.social. Listen: open.spotify.com/episode/3uin... #SEOTips #CrawlBudget #TechSEO

Why does Indeed not index every job post? Because SEO bloat is real and not every listing deserves Google's attention. Chris Reynolds (Indeed's SEO Director) explains how a ML model filters quality before indexing. Smart #SEO at scale. 🎧 Dive in → open.spotify.com/episode/3uin...

AJ Wilcox just dropped 🔥 on why LinkedIn’s ad defaults are basically booby traps. Manual > Max bidding. Small audience > Broad reach. And CPRU is your new remarketing goal metric. 🎧 open.spotify.com/episode/5jod... 👀 youtu.be/EdxXCZ9B-DE #LinkedInAds

You won’t beat Zillow for “Seattle homes for sale.” You can win “homes near [landmark], 3BR, school X.” Matt McGee, founder of the SEO Savvy Agent, promotes niching down to earn demand. Full episode on @page2podcast.bsky.social: page2pod.com/episodes/mat... Or on YouTube: youtu.be/KDrpla62lY0

Rankings matter less. Trust matters more. @kevin-indig.bsky.social on @page2podcast.bsky.social: “Clicks are noisy—AI is filtering them. Final clicks go to brands people already trust.” 👉 Full episode: open.spotify.com/episode/3wii... #SEO #AI

YouTube ads ≠ Google Search. Michelle Morgan says stop pretending they work the same. Sequence video > qualify lead > retarget. 2025 PPC playbook --> open.spotify.com/episode/3VQo... #PageTwoPodcast

If your SEO and SEM teams aren’t in the same room, you’re losing. One SERP. One click. 🎧 Luigi Ferguson breaks it down on @page2podcast.bsky.social → open.spotify.com/episode/34Gw...

SEO isn’t dead. But it is having an existential crisis. Marshall Simmonds breaks it all down on The Page 2 Podcast. Dark traffic. LLM crawlers. About[.]com lore. 🔥 open.spotify.com/episode/0sBA... #SEO #AIsearch #Page2Podcast

Digitaloft found the sweet spot for category page content: 200–300 words. Keep it short, structured, and below the product grid. Your UX and conversions will thank you. digitaloft.co.uk/category-pag...

Headless #SEO works when every tag, URL, and rule is intentional. Meta tags, slugs, canonicals, sitemaps, schema, and headings—done right—turn a decoupled site into an SEO powerhouse. Skip the setup, and search engines skip you.

Two SEO cultures. One merger. Tyson Stockton made it work. Link building’s back. Org charts are chaos. And AI is changing everything. 🎧 Dive in: open.spotify.com/episode/70Na...

Reddit outranks your blog. And AI controls distribution. Lou Cohen, CDO at EY, shares how he's building marketing that survives both. 👂https://open.spotify.com/episode/3m0S0BXJj2yOdrF7qZSurx?si=0c93caf0561440ce 👀 youtu.be/tmctK6w0Hs8

SEO ≠ rankings. It's empathy, authorship, and fixing your internal mess. Stephan Bajaio nails it on the latest episode of the @page2podcast.bsky.social: "Most brands lose to themselves." open.spotify.com/episode/786V... #Marketing #SEO #Podcast

Said no. Got invited to dinner with Richard Branson. The art of politely walking away. Akvile DeFazio origin story is wild. Also: Meta’s AI ads still think ski hats belong on beaches. Listen here 👉 open.spotify.com/episode/1Bcd... Watch here 👉 youtu.be/LmWDnjk427k #SocialAds #GrowthStrategy