My favorite quote from the latest @page2podcast.bsky.social? "LLMs = spicy autocomplete." Useful? Yes. Strategy? No. @randfish.bsky.social's take on how to influence AI answers beats the traditional “ranking reports.” Listen + subscribe: page2pod.com/episodes/ran...

Search is dead. Long live the Answer Engine. ChatGPT finds, Google validates. If your brand isn’t showing up in both, you’re already behind. Amos Ductan, SVP of Search at Razorfish breaks it down: youtu.be/RtItwjLlY4M #AIsearch #DigitalStrategy

This one’s for every SEO who’s ever been asked ... “Do we still need SEO?” Chris Reynolds says they’re more critical than ever, especially as AI, automation, and SERP changes shift the digital landscape. Full episode: open.spotify.com/episode/3uin... What's your take?

🚨 Sitemaps are a crutch. Chris Reynolds says if you need XML to get indexed, your internal linking is broken. Tough love from the SEO head at Indeed. More 🔥 insights in the latest @page2podcast.bsky.social. Listen: open.spotify.com/episode/3uin... #SEOTips #CrawlBudget #TechSEO

Why does Indeed not index every job post? Because SEO bloat is real and not every listing deserves Google's attention. Chris Reynolds (Indeed's SEO Director) explains how a ML model filters quality before indexing. Smart #SEO at scale. 🎧 Dive in → open.spotify.com/episode/3uin...

AJ Wilcox just dropped 🔥 on why LinkedIn’s ad defaults are basically booby traps. Manual > Max bidding. Small audience > Broad reach. And CPRU is your new remarketing goal metric. 🎧 open.spotify.com/episode/5jod... 👀 youtu.be/EdxXCZ9B-DE #LinkedInAds

You won’t beat Zillow for “Seattle homes for sale.” You can win “homes near [landmark], 3BR, school X.” Matt McGee, founder of the SEO Savvy Agent, promotes niching down to earn demand. Full episode on @page2podcast.bsky.social: page2pod.com/episodes/mat... Or on YouTube: youtu.be/KDrpla62lY0

Rankings matter less. Trust matters more. @kevin-indig.bsky.social on @page2podcast.bsky.social: “Clicks are noisy—AI is filtering them. Final clicks go to brands people already trust.” 👉 Full episode: open.spotify.com/episode/3wii... #SEO #AI

YouTube ads ≠ Google Search. Michelle Morgan says stop pretending they work the same. Sequence video > qualify lead > retarget. 2025 PPC playbook --> open.spotify.com/episode/3VQo... #PageTwoPodcast

If your SEO and SEM teams aren’t in the same room, you’re losing. One SERP. One click. 🎧 Luigi Ferguson breaks it down on @page2podcast.bsky.social → open.spotify.com/episode/34Gw...

SEO isn’t dead. But it is having an existential crisis. Marshall Simmonds breaks it all down on The Page 2 Podcast. Dark traffic. LLM crawlers. About[.]com lore. 🔥 open.spotify.com/episode/0sBA... #SEO #AIsearch #Page2Podcast

Digitaloft found the sweet spot for category page content: 200–300 words. Keep it short, structured, and below the product grid. Your UX and conversions will thank you. digitaloft.co.uk/category-pag...

Headless #SEO works when every tag, URL, and rule is intentional. Meta tags, slugs, canonicals, sitemaps, schema, and headings—done right—turn a decoupled site into an SEO powerhouse. Skip the setup, and search engines skip you.

Two SEO cultures. One merger. Tyson Stockton made it work. Link building’s back. Org charts are chaos. And AI is changing everything. 🎧 Dive in: open.spotify.com/episode/70Na...

Reddit outranks your blog. And AI controls distribution. Lou Cohen, CDO at EY, shares how he's building marketing that survives both. 👂https://open.spotify.com/episode/3m0S0BXJj2yOdrF7qZSurx?si=0c93caf0561440ce 👀 youtu.be/tmctK6w0Hs8

SEO ≠ rankings. It's empathy, authorship, and fixing your internal mess. Stephan Bajaio nails it on the latest episode of the @page2podcast.bsky.social: "Most brands lose to themselves." open.spotify.com/episode/786V... #Marketing #SEO #Podcast

Said no. Got invited to dinner with Richard Branson. The art of politely walking away. Akvile DeFazio origin story is wild. Also: Meta’s AI ads still think ski hats belong on beaches. Listen here 👉 open.spotify.com/episode/1Bcd... Watch here 👉 youtu.be/LmWDnjk427k #SocialAds #GrowthStrategy

AI crawlers? Overrated. Cursing in release notes? Essential. SEO fundamentals? Still king. @sitebulb.com’s @patrickhathaway.bsky.social gets it. 🎧 open.spotify.com/episode/4stt... 📺 youtu.be/u5xmPG4rSM8

Title tags still matter. Schema is alive. SEO's not dead—just grown up. @zachchahalis.bsky.social explains how to scale SEO for 20M+ pages. Wild stuff. open.spotify.com/episode/4eef... #SEO #EnterpriseSEO #ContentStrategy #AI

Clicks are out. Personalization is in. Discover > Search. John Shehata ’s blueprint for surviving the AI news era is 🔥 🎧 Listen here → open.spotify.com/episode/2NG9... 📺 Watch here → youtu.be/_PgFVWGInC8 #SEO #AI #GoogleDiscover #NewsTech

🚨 NEW: Mike King (@ipullrank) just changed how I think about SEO. 🎧 Full episode → the-page-2-podcast-3fea076d.simplecast.com/episodes/mik... Here’s what I learned from his 🔥 Page 2 Podcast episode: 🧵 👇

🎙️ New on the Page 2 Podcast: @nickleroy.com discusses ... 1/ Why SEO KPIs should evolve 2/ Reddit as an organic channel 3/ How link building is back 4/ “SEO can’t polish turds anymore” 👀 5/ Why attribution is broken 🎧 Full episode: the-page-2-podcast-3fea076d.simplecast.com/episodes/nic...

🔥 Mike King (@ipullrank) joins the Page 2 Podcast next week. We’ll cover: - The making of SEO Week - Relevance Engineering vs. LLM fatigue - Agency life in the age of AI - Much more! Got a question for Mike? Reply and we’ll ask our favorites. #SEO #AI #FutureofSearch #DigitalMarketing #SEOWeek

🎧 Exciting news! @nickleroy.com joins the Page 2 Podcast tomorrow. We'll discuss: - Acquiring a subreddit - State of the SEO job market - Building a successful SEO newsletter - Journey from agency to freelance SEO Have a question for Nick? Let me know, and we might ask it on the show!

The best SEO advice I NEVER got early in my career? Look outside your site. Everyone talks about audits, keywords, technical fixes... They're tablestakes for success. But the real wins?

Agencies that thrive in recessions don’t just “tighten belts”. They evolve. During Covid, I had dozens of convos with agency founders on how to survive downturns - and grow through them. Since then, I’ve kept personal notes from podcasts, articles, and conversations. Here are the common themes:

Entrepreneurship isn’t for everyone. But for me, it started at 12-with a neon green flyer. That flyer launched my first business: a lawn maintenance company. And somehow, those first few clients-who took a chance on a 12-year-old-changed my life. Because that business?

🚨 Google Algorithm Update Alert 🚨 If you’re seeing rankings shift, here’s a hidden gem from @mariehaynes.bsky.social to help you analyze the impact. 📊 Check out the tool: chatgpt.com/g/g-8ub2QitR...

🫣 We haven't seen a core algorithm update yet this year. It was only a matter of time. searchengineland.com/google-march... " … work to surface more content from creators through a series of improvements throughout this year. Some have already happened; additional ones will come later.”

Just cracked 5,000 followers on @linkedin.com. Let’s connect! www.linkedin.com/in/ppcmarket...

A Code Freeze during a migration or high-traffic event can make marketers feel handcuffed. No code changes. No on-page SEO fixes. No last-minute tweaks. A code freeze is necessary to: ensure stability ✅ Prevent last-minute chaos ✅ Reduce major site issue risk ✅ (But that doesn’t mean SEO stops.)

🎉 Introducing: the SEO DOM Monitor When activated, this #Google Chrome extension will detect dynamic HTML content in the DOM. An example: Typically, a mobile burger menu's content should be included in the rendered source code, but it may only appear after the user interacts with the menu icon.

I built a #Python tool that combines SERP analysis + AI to generate data-driven, optimized title tags. Here’s how it works: 🔍 Analyzes the top 100 ranking titles for a keyword (via SerpApi) 📊 Uses NLP to identify patterns and common terms 🤖 Generates titles using #GPT-4 youtu.be/cwBLh8C0smM?...

93% of online experiences begin with a search engine. At least, that’s what ChatGPT told me. So I did some digging… and the results were painful.

30M users 1B posts 🤝 bluesky milestone achieved this week

#AI is making headlines with complex, cutting-edge #SEO applications. But don’t sleep on simpler automation techniques that can improve your workflow. One underrated gem? XPath in Google Sheets with the IMPORTXML function. It’s a powerful, no-code way to extract structured data from web pages.

“Unspoken expectations are premeditated resentments.” —Neil Strauss Wow! That's a good one ☝️

#SEO professionals, I made something for you! Ever found yourself buried under dozens of Google Search Console tabs, struggling to find the right one? I’ve been there, so I created Search Console Tab Renamer—my second-ever Chrome Extension—to solve this exact problem.

🚨 Another script for ya ... This one you can add to your @screamingfrog.co.uk Custom Javascript library to extract datePublished or ANY Schema attribute from JSON-LD. github.com/mtm-jon/scre...

💡 Here's a down-and-dirty @screamingfrog.co.uk tip that I've been using more and more lately (in conjunction with Custom Embeddings + Custom Sentiment extraction).

We celebrated our engagement party in their living room. We shared countless meals, laughs, and memories around their dining table. We created moments that will live in my heart forever. That’s all we have left—memories. Please consider helping to rebuild our cousin's future: gofund.me/c908df64

Master Python Like a Pro with These Cheat Sheets 🐍 I’ve been diving deeper into #Python for #SEO and stumbled upon a set of cheat sheets that have been a game changer. These aren’t just syntax guides—they include conceptual overviews and practical tips. Here’s what’s included:

Why URLs Should Always Be Lowercase (Here’s what you need to know to prevent duplicate content issues and protect crawl budget.) URLs with uppercase letters can cause problems for SEO, branding, and user experience. While using canonical tags can help, they’re not foolproof. Let me break it down

Proud to have FINALLY launched my first WordPress plugin. Automagically speed up your images and optimize their markup via your edge provider of choice (Cloudflare / Accelerated Domains / Imgix, etc). wordpress.org/plugins/edge...

One common problem with React-based sites? Internal links generated through JavaScript functions like onClick or routerLink. While these may work, they often fall short compared to the simpler, time-tested <a href=""> anchor tags.

Just realized you can ask ChatGPT Search to summarize gated articles and it works 🤦🏽‍♀️

As I map out 2025 goals, one resolution stands out: reading more consistently and intentionally. ’m focusing on: 1️⃣ Personal Growth 2️⃣ Business & Selling Strategy 3️⃣ Inspiring Biographies & Memoirs 4️⃣ Fresh Takes on the World What’s one book that’s changed your life, mindset, or approach?

Results from experiment posting the same link on 4 social media platforms: 1) Threads sent the most traffic per follower, followed by Bluesky and LinkedIn 2) Bluesky = highest engagement Will repeat experiment to better account for Direct traffic/bots + use a more engaging post

To no one's surprise, now Google and Reddit are competing for the #1 position for the keyword "travel"

Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.