How to land your first SEO conference talk: have a few articles showing you know the topic, and a video or two of you speaking so organizers can judge stage presence. SMX, Brighton, and Search Engine Land all take submissions. What helped you break in? Full episode🎙️: youtu.be/9MNEepEqud4

Why Local Service Ads won't scale: they serve for the same keywords as your PPC, so Google runs them ~15% as often, mostly in high-conversion hours and near-me searches. Google won't kill its own golden goose. Anyone found a way around the LSA ceiling? Full episode🎙️ www.youtube.com/watch?v=YJUL...

In AI search, keyword research is research. Not the content brief. You group keywords into topic entities, define the buyer and journey stage, then let strategy flow down. Strategy-down, not keyword-up. Anyone still winning with keyword-up in AEO?