gsterling
@gsterling.bsky.social
š¤ 724
š„ 47
š 405
Truth seeker. Local OG. Co-founder of Nearmedia.co and LocalDialog.com
Hereās a bitter but amusing article about Elon Muskās failed/false promises
mashable.com/article/elon...
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Everything Elon Musk promised in 2025, but didn't deliver
Musk is now infamous for his false promises, but even this is excessive.
https://mashable.com/article/elon-musk-failed-to-deliver-on-2025-promises
3 days ago
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A movie thatās not explicitly an Xmas movie but is a better Xmas movie than almost all of them.
10 days ago
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For those who are curious, hereās a link to the 60 Minutes segment that was pulled in the US but aired in Canada last night.
www.thereset.news/p/breaking-h...
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BREAKING: Hereās the 60 Minutes Segment Trump and CBS News Executives Donāt Want You to See
Hours before it was set to air last night, CBS News executives pulled the segment, but Canadaās Global TV app received it prior to broadcast.
https://www.thereset.news/p/breaking-heres-the-60-minutes-segment
11 days ago
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From
@nearmedia.bsky.social
: ChatGPT local results with Knowledge Panels.
www.nearmedia.co/chatgpt-loca...
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ChatGPT Local Results Now Feature a Knowledge Panel
It appears when brand links or map buttons are clicked.
https://www.nearmedia.co/chatgpt-local-results-now-feature-a-knowledge-panel/
15 days ago
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One of the reasons for Gemini's recent popularity vs. ChatGPT is Nano Banana and the fact that Gemini was much faster at images than ChatGPT. That has changed dramatically with the release of upgraded image creation.
openai.com/index/new-ch...
16 days ago
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Haven't written a Google review in a while. Wrote one tonight and got their reward-points screen, which I won't be manipulated by and laugh in the face of ...
17 days ago
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Saw this is my credit card bill today, which is Amazon Prime fee plus tax. Itās incredible that it has become so expensive over the years.
21 days ago
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Google is apparently bringing more visual local results to Gemini (per
@rustybrick.com
and a Twitter post now deleted). However, Gemini is way too slow to take usage from Google proper or AI Mode.
22 days ago
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The latest
@nearmedia.bsky.social
newsletter: Got Moats?, Google AI Training Probe, Agencies Are 'OK,' SMBs Are Social
www.nearmedia.co/got-moats-go...
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Got Moats?, Google AI Training Probe, Agencies Are 'OK,' SMBs Are Social
Where's the Moat? The way many SEOs and investors are now talking, you'd think that Google had locked up the "AI race." That perception has only emerged since Gemini 3's recent rollout. But there are...
https://www.nearmedia.co/got-moats-google-ai-training-probe-agencies-are-ok-smbs-are-social/
23 days ago
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When I see sponsored content I almost always bounce without reading it.
24 days ago
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Terrific podcast discussion with Jes Scholtz about the future of search, SEO and AI. Lots of strategic and very tactical advice via
@nearmedia.bsky.social
www.nearmedia.co/ep-234-p-1-g...
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EP 234 P#1 - Gemini 3, AI Mode & the New Search Reality: A Conversation with Jes Scholz
AI search is evolving fast. Jes Scholz joins us to explain how conversational interfaces, Gemini 3, shrinking indexes and brand salience are reshaping SEO & Local SEO strategy. Hereās what matters ā a...
https://www.nearmedia.co/ep-234-p-1-gemini-3-ai-mode-the-new-search-reality-a-conversation-with-jes-scholz/
29 days ago
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Google keeps making me sign in again and again. So annoying.
29 days ago
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All data captured by Meta AI chats will now be used for ad targeting. No opt-out in the US. Yet more confirmation the company is a bad actor.
techcrunch.com/2025/10/01/m...
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Meta plans to sell targeted ads based on data in your AI chats | TechCrunch
Meta plans to use data from your interactions with AI products to sell targeted ads on Facebook and Instagram.
https://techcrunch.com/2025/10/01/meta-plans-to-sell-targeted-ads-based-on-data-in-your-ai-chats/
30 days ago
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The latest @nearmediaco newsletter: ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise
www.nearmedia.co/chatgpt-code...
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ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise
Now It's 'Code Red' for ChatGPT When ChatGPT launched roughly three years ago, Google was knocked off-guard and declared "code red" (nearly a tech cliche) to deal with the perceived existential-compe...
https://www.nearmedia.co/chatgpt-code-red-dynamic-serp-local-ai-visibility-ai-shopping-on-the-rise/
about 1 month ago
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It's pretty clear that most of these recent RTO orders are layoffs in disguise (e.g., Amazon). Same with the latest Instagram 5-days a week RTO policy.
sfist.com/2025/12/01/i...
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Instagram Ordering Everyone Back to the Office Five Days a Week
There's been a long tail on pandemic-era hybrid work across the Bay Area and the tech sector especially, but some big companies like Meta are now cracking the whip and calling for five mandatory in-of...
https://sfist.com/2025/12/01/instagram-ordering-everyone-back-to-the-office-five-days-a-week/
about 1 month ago
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Watching Stranger Things season 5, first four episodes. Enjoying it but there is a ton of stuff that doesnāt make any sense.
about 1 month ago
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ChatGPT shopping research is going to be widely used and pretty compelling to consumers. Google will seek to match it.
openai.com/index/chatgp...
about 1 month ago
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One clear advantage Gemini/Nano Banana has over ChatGPT image creation is speed.
about 1 month ago
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Enough with the pronouns! The Internet and social media in particular have destroyed headline writing
about 2 months ago
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ChatGPT piloting collaboration/group chat. Could be quite useful and very differentiated from Gemini (until they copy the feature).
openai.com/index/group-...
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Piloting group chats in ChatGPT
Collaborate with others, and ChatGPT, in the same conversation.
https://openai.com/index/group-chats-in-chatgpt/
about 2 months ago
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The backlash against this AI wearable bodes ill for OpenAI's hardware plans.
www.cnn.com/2025/11/16/t...
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How this tiny device became a symbol for the backlash against AI | CNN Business
An unassuming circular pendant slightly larger than a quarter has been at the center of a massive uproar. The chief executive behind it isnāt fazed.
https://www.cnn.com/2025/11/16/tech/friend-ai-device-backlash-ceo-avi-schiffmann
about 2 months ago
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Turns out people can no longer tell AI generated music from that created by humans.
www.cbsnews.com/news/ai-gene...
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People can't tell AI-generated music from real thing anymore, survey shows
It's become nearly impossible for people to tell the difference between music generated by artificial intelligence and that created by humans, according to a survey of 9,000 people.
https://www.cbsnews.com/news/ai-generated-music-real-thing-cant-tell/
about 2 months ago
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The latest
@nearmedia.bsky.social
newsletter: Local Search Ranking Factors, Google AI Local Inventory Calls, Social Does Double Duty, Yelp's Numbers.
www.nearmedia.co/lsrf-local-i...
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LSRF, Local Inventory Calls, Social Double Duty, AI & Yelp
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/lsrf-local-inventory-calls-social-double-duty-ai-yelp/
about 2 months ago
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Review gating alive and well. Request to review followed general text inquiry into my level of satisfaction during my hotel stay.
about 2 months ago
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reposted by
gsterling
Mike Blumenthal
about 2 months ago
Join
@nearmedia.bsky.social
with
@davidmihm.bsky.social
,
@gsterling.bsky.social
as we pick Darren Shaw of
@whitespark.ca
's brain about the ins and the outs of the 2026 Local Search Ranking Survey.
www.nearmedia.co/ep-231-local...
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EP 231 - Local Search in the Age of AI: Darren Shaw on the 2026 Ranking Factors
Darren Shaw joins Near Media to discuss the 2026 Local Search Ranking Factors report ā revealing how AI search, reviews, and behavioral signals are reshaping local SEO. Discover what really drives vis...
https://www.nearmedia.co/ep-231-local-search-in-the-age-of-ai-darren-shaw-on-the-2026-ranking-factors/
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Our most recent
@nearmedia.bsky.social
newsletter: G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again
www.nearmedia.co/g-maps-ai-ma...
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G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/g-maps-ai-makeover-google-unbowed-hidden-decision-engines-ctrs-down-again/
about 2 months ago
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The new Google "sponsored results" layout is designed to confuse users and generate more clicks. It's working
www.seroundtable.com/googles-ad-l...
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Google's New Search Ad Layout Is Causing Accidental Clicks
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you hav...
https://www.seroundtable.com/googles-ad-layout-accidentally-clicks-40360.html
about 2 months ago
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Is trust in AI starting to slip? In Dialog's initial consumer survey last year: ⨠61% said that they believed AI results were trustworthy ⨠31% said they trusted them "sometimes" ⨠7% don't trust AI results But our newest survey shows a big shift. Read more:
www.linkedin.com/feed/update/...
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Is Trust in AI Starting to Slip? In our initial consumer AI survey last year: ⨠61% of respondents said that they believed AI results were trustworthy ⨠31% said they trusted them only "someti...
Is Trust in AI Starting to Slip? In our initial consumer AI survey last year: ⨠61% of respondents said that they believed AI results were trustworthy ⨠31% said they trusted them only "sometimes" ...
https://www.linkedin.com/feed/update/urn:li:activity:7391540808618995712/
about 2 months ago
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Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche." It's not. Read more š
www.linkedin.com/feed/update/...
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Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche." For more than two decades I've been trying to argue, mostly unsu...
Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche." For more than two decades I've been trying to argue, mostly unsuccessfully, that l...
https://www.linkedin.com/feed/update/urn:li:activity:7390090347168686081/
2 months ago
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reposted by
gsterling
Barry Schwartz
2 months ago
Looking forward to this SMX session with
@gsterling.bsky.social
on "Coffee Talk: What's new in local search" - always have fun doing a live talk with Greg and Local Search is so much fun
searchengineland.com/smx/next/age...
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The latest
@nearmedia.bsky.social
newsletter: Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, it's AI for B2B buyers.
www.nearmedia.co/apple-map-ad...
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Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, AI for B2B
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/apple-map-ads-lsas-economic-rents-yelps-uphill-battle-ai-for-b2b/
2 months ago
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Google has first $100B quarter.
www.cnbc.com/2025/10/29/a...
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Alphabet tops $100 billion quarterly revenue for first time, cloud grows 34%
Alphabet reported third-quarter earnings after the bell Wednesday.
https://www.cnbc.com/2025/10/29/alphabet-google-q3-earnings.html
2 months ago
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Would you pay $10 per month for Google Home Premium (Gemini)? Me: no.
2 months ago
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The online disinformation is out of control. Grokipedia is Wikipedia's evil twin: "if you only knew the power of the dark side."
www.wired.com/story/elon-m...
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Elon Musk's Grokipedia Pushes Far-Right Talking Points
The new AI-powered Wikipedia competitor falsely claims that pornography worsened the AIDS epidemic and that social media may be fueling a rise in transgender people.
https://www.wired.com/story/elon-musk-launches-grokipedia-wikipedia-competitor/
2 months ago
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Trying to determine what degree of overlap exists between "web search" results in ChatGPT Atlas Browser and Google. It's not 1:1 but there's a high degree of overlap.
2 months ago
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Totally missed this (h/t
@rustybrick.com
). Google search inside Atlas. Also results for the same query nearly identical minus the ads and the features (local pack, forum pack).
2 months ago
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Here's yesterday's
@nearmedia.bsky.social
newsletter: ChatGPT Local Pack, Atlas Browser, Local Product Inventory, Rapid Response
www.nearmedia.co/chatgpt-loca...
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ChatGPT Local Pack, Atlas Browser, Local Product Inventory, Rapid Response
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/chatgpt-local-pack-atlas-browser-local-product-inventory-rapid-response/
2 months ago
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Slide from a deck I presented on local in a webinar with ShopLocal in 2006.
2 months ago
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Saw this on a Google job posting today: "Experience managing ambiguous programs under pressure with tight timelines and competing priorities."
2 months ago
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So far I would say the Atlas browser offers a better version of the ChatGPT experience; it's more complete. However it doesn't support Chrome extensions apparently.
2 months ago
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ChatGPT launches its long awaited browser Atlas.
openai.com/index/introd...
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Introducing ChatGPT Atlas
The browser with ChatGPT built in.
https://openai.com/index/introducing-chatgpt-atlas/
2 months ago
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The most recent Dialog (Local + AI) newsletter: Local Apps on ChaGPT, AI Fears, Square Assistant, GDP AI, Search Fragmentation.
www.localdialog.com/local-apps-o...
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Local Apps on ChaGPT, AI Fears, Square Assistant, GDP AI, Search Fragmentation
Dialog: Exchange Number 33
https://www.localdialog.com/local-apps-on-chagpt-ai-fears-square-assistant-gdp-ai-search-fragmentation/
3 months ago
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Great new interview with me and
@mikeblumenthal.bsky.social
talking to Ana Martinez, CTO of Uberall on their experience integrating AI more deeply into the company's workflows and customer-facing products. Part 1 of 2.
www.nearmedia.co/ep-227-insid...
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EP 227 - Inside Uberallās Local AI Shift: From Culture Shift to Client Tools; Interview with Ana Martinez -- Part 1
Uberall CTO Ana Martinez explains how AI is reshaping culture, products, and customer engagement in their Location Management toolsāfrom rethinking roles and workflows to launching UB-I and the Locati...
https://www.nearmedia.co/ep-227-inside-uberalls-local-ai-shift-from-culture-shift-to-client-tools-interview-with-ana-martinez-part-1/
3 months ago
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Building ChatGPT agents with drag and drop functionality.
3 months ago
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It appears a much better local search experience is coming to ChatGPT via embedded third party apps.
3 months ago
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Now 800M+ weekly ChatGPT users.
3 months ago
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Just downloaded iOS 26 and kind of donāt like it.
3 months ago
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The question of whether Trump is suffering from dementia is a legitimate discussion topic (he claimed Biden had dementia all the time). Interesting that Google, which doesn't want to draw Trump's ire, is blocking an AI Overview on the topic.
www.thedailybeast.com/google-accus...
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Google Accused of Blocking Searches About Trump, 79, and Dementia
The president has long faced questions about his alleged mental decline.
https://www.thedailybeast.com/google-accused-of-blocking-searches-about-donald-trump-79-and-dementia/
3 months ago
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Incredibly cowardly and more about obsequious capitulation and gaining favor than reflective of the legal merits of the case. Google has fallen very very far from where it once was (or at least aspired to).
3 months ago
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For years, people assumed that their devices were listening and that their conversations were being used for ad targeting. Companies denied that. Now it's coming true.
www.wsj.com/tech/ai/meta...
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Meta Will Begin Using AI Chatbot Conversations to Target Ads
While users wonāt be able to opt out from the new policy, the content of some conversations will be automatically excluded.
https://www.wsj.com/tech/ai/meta-will-begin-using-ai-chatbot-conversations-to-target-ads-291093d3
3 months ago
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