gsterling
@gsterling.bsky.social
📤 728
📥 47
📝 422
Truth seeker. Local OG. Co-founder of Nearmedia.co and LocalDialog.com
Here's the most recent
@nearmedia.bsky.social
newsletter: Google Reviews Slip, New TikTok Local Feed, Ads Not AIOs Are Killing Your Traffic, Social Media 'Addiction' on Trial
www.nearmedia.co/google-slips/
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Google Slips, TikTok Local Feed, Ads Not AIOs, Social Media on Trial
Google Review Dominance Slips Near Media behavioral and survey research has found repeatedly that, across categories, reviews are a/the top consumer-decision driver. And despite still-rampant fraud, ...
https://www.nearmedia.co/google-slips/
4 days ago
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Join
@mikeblumenthal.bsky.social
@davidmihm.bsky.social
and me next Tuesday (Feb 24) for a webinar on our latest behavioral research: Winning in 2026: Reviews, AI, and the New Rules of Search.
go.gatherup.com/winning-in-2...
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Winning in 2026 Reviews Ai and the New Rules of Search
Near Media’s new user-behavior research reveals what prospects really do before they click—how trust forms, reviews sway decisions, and AI is reshaping local search. Join us for actionable insights to...
https://go.gatherup.com/winning-in-2026-reviews-ai-and-the-new-rules-of-search
4 days ago
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Bad actors in the US gov't are trying to get info on critics from Google and Google is complying in some cases. Take my poll on how you might react if you were being targeted:
www.linkedin.com/feed/update/...
4 days ago
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The latest
@nearmedia.bsky.social
newsletter, Super Bowl edition. Local Pack Ads, Google Ka-Ching!, Claude Super Bowl Ads, AI Ankle-Biters
www.nearmedia.co/local-pack-a...
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Local Pack Ads, Google Ka-Ching!, Claude Super Bowl Ads, AI Ankle-Biters
Local Pack Ads Explosion As part of Google's increasingly aggressive monetization of the SERP, it's blurring the differences between ads and organic links at the top of the page. But it's also puttin...
https://www.nearmedia.co/local-pack-ads-google-ka-ching-claude-super-bowl-ads-ai-ankle-biters/
15 days ago
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Broken Siri and lack of AI capabilities don’t seem to have hurt Apple results: quarterly sales up 16% on ‘staggering’ iPhone demand
www.reuters.com/business/app...
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Apple sales, profit beat Wall Street estimates amid 'staggering' iPhone demand
Apple beat Wall Street estimates for quarterly revenue on Thursday, powered by strong demand for its iPhones and a sharp rebound in China, with CEO Tim Cook telling Reuters that demand for the lates...
https://www.reuters.com/business/apple-sales-profit-beat-wall-street-estimates-amid-staggering-iphone-demand-2026-01-29/
22 days ago
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The latest
@nearmedia.bsky.social
newsletter: Local AI Visibility Study, AIO-->AI Mode, Daily Queries Decline, CEOs Squandered Tech Trust
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Local AI Study, AI Mode Onramp, G-Queries Down, Squandered Tech Trust
Sign up for our new Legal Marketing Newsletter. Once a month, no fluff, just good ideas. Sign Up Report: It's 30x Harder to Show Up in Local AI SOCi's Local Visibility Index is now in i...
https://www.nearmedia.co/local-ai-study-ai-mode-onramp-g-queries-down-squandered-tech-trust/
22 days ago
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Tim Cook’s delayed and bland response to events in Minnesota is not going to satisfy his critics. He’s going to need to accelerate his retirement.
24 days ago
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This is the future and the United States is, dangerously, putting its head in the sand. US auto makers will wake up five years from now finding their market share disappearing.
insideevs.com/news/785541/...
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EVs Just Outsold Gas Cars In Europe For The First Time
Europe hit a historic milestone as EV sales surpassed gas cars for the first time, despite geopolitical headwinds.
https://insideevs.com/news/785541/ev-sales-surpass-gas-cars-europe-first-time/#
24 days ago
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Yahoo launches new AI "answer engine" Scout, which offers a nice blend of AI and traditional search features.
www.nearmedia.co/scout-yahoos...
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Scout: Yahoo's New AI 'Answer Engine' (First Look)
Yahoo has been through a lot in the past 32 years. It dominated the internet for much of its early life, until being unseated by Google as the most visited US online destination in 2000. In 2008, Yah...
https://www.nearmedia.co/scout-yahoos-new-ai-answer-engine-first-look/
25 days ago
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Tesla sales continue to decline in California and Europe, its biggest markets. Yet the Tesla board clings to Elon Musk as though it has no choice. He’s not an asset he’s a liability.
25 days ago
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Increasing reliance on Musk’s propagandapedia might cause me to switch my usage from ChatGPT to Gemini.
www.theguardian.com/technology/2...
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Latest ChatGPT model uses Elon Musk’s Grokipedia as source, tests reveal
Guardian found OpenAI’s platform cited Grokipedia on topics including Iran and Holocaust deniers
https://www.theguardian.com/technology/2026/jan/24/latest-chatgpt-model-uses-elon-musks-grokipedia-as-source-tests-reveal
26 days ago
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Tim Cook's obsequious cozying up to Trump -- really true of the lot of them (maybe Nadella is the exception) -- has tainted his legacy and the Apple brand.
27 days ago
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@nearmedia.bsky.social
newsletter: Agentic Shopping, GBP Agents, Gemini Share Surge, Siri-Google Deal
www.nearmedia.co/agentic-shop...
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Agentic Shopping, GBP Agents, Gemini Share Surge, Siri-Google Deal
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/agentic-shopping-gbp-agents-gemini-share-surge-siri-google-deal/
about 1 month ago
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Gemini Nano Banana is faster than ChatGPT, but ChatGPT produces consistently better images.
about 1 month ago
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From
@nearmedia.bsky.social
… a look back at local in 2025.
www.nearmedia.co/looking-back...
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Looking Back at Local: 2025
Some of the biggest themes, developments and issues we talked about in 2025
https://www.nearmedia.co/looking-back-at-local-2025/
about 1 month ago
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Because of Elon Musk's toxic politics, many people are rooting for Tesla to fail. But Tesla was and still is an important company. I would rather see it sold or Musk ousted. However Musk may try to merge Tesla with xAI for even greater control.
www.theinformation.com/articles/pre...
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2026 Predictions: Tesla Will Acquire xAI
As almost everyone in Silicon Valley has found out lately, creating AI is a money drain, and many of the biggest startups eager to do so aren’t profitable. That’s true even for the AI business run by ...
https://www.theinformation.com/articles/predictions-2026-tesla-will-acquire-xai
about 2 months ago
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I would encourage everyone so inclined to donate to ProPublica. They do old school investigative journalism at a time when many news organizations are turning into social media.
www.propublica.org
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ProPublica — Investigative Journalism and News in the Public Interest
ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest.
https://www.propublica.org/
about 2 months ago
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Here’s a bitter but amusing article about Elon Musk‘s failed/false promises
mashable.com/article/elon...
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Everything Elon Musk promised in 2025, but didn't deliver
Musk is now infamous for his false promises, but even this is excessive.
https://mashable.com/article/elon-musk-failed-to-deliver-on-2025-promises
about 2 months ago
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A movie that’s not explicitly an Xmas movie but is a better Xmas movie than almost all of them.
about 2 months ago
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For those who are curious, here’s a link to the 60 Minutes segment that was pulled in the US but aired in Canada last night.
www.thereset.news/p/breaking-h...
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BREAKING: Here’s the 60 Minutes Segment Trump and CBS News Executives Don’t Want You to See
Hours before it was set to air last night, CBS News executives pulled the segment, but Canada’s Global TV app received it prior to broadcast.
https://www.thereset.news/p/breaking-heres-the-60-minutes-segment
2 months ago
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From
@nearmedia.bsky.social
: ChatGPT local results with Knowledge Panels.
www.nearmedia.co/chatgpt-loca...
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ChatGPT Local Results Now Feature a Knowledge Panel
It appears when brand links or map buttons are clicked.
https://www.nearmedia.co/chatgpt-local-results-now-feature-a-knowledge-panel/
2 months ago
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One of the reasons for Gemini's recent popularity vs. ChatGPT is Nano Banana and the fact that Gemini was much faster at images than ChatGPT. That has changed dramatically with the release of upgraded image creation.
openai.com/index/new-ch...
2 months ago
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Haven't written a Google review in a while. Wrote one tonight and got their reward-points screen, which I won't be manipulated by and laugh in the face of ...
2 months ago
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Saw this is my credit card bill today, which is Amazon Prime fee plus tax. It’s incredible that it has become so expensive over the years.
2 months ago
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Google is apparently bringing more visual local results to Gemini (per
@rustybrick.com
and a Twitter post now deleted). However, Gemini is way too slow to take usage from Google proper or AI Mode.
2 months ago
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The latest
@nearmedia.bsky.social
newsletter: Got Moats?, Google AI Training Probe, Agencies Are 'OK,' SMBs Are Social
www.nearmedia.co/got-moats-go...
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Got Moats?, Google AI Training Probe, Agencies Are 'OK,' SMBs Are Social
Where's the Moat? The way many SEOs and investors are now talking, you'd think that Google had locked up the "AI race." That perception has only emerged since Gemini 3's recent rollout. But there are...
https://www.nearmedia.co/got-moats-google-ai-training-probe-agencies-are-ok-smbs-are-social/
2 months ago
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When I see sponsored content I almost always bounce without reading it.
2 months ago
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Terrific podcast discussion with Jes Scholtz about the future of search, SEO and AI. Lots of strategic and very tactical advice via
@nearmedia.bsky.social
www.nearmedia.co/ep-234-p-1-g...
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EP 234 P#1 - Gemini 3, AI Mode & the New Search Reality: A Conversation with Jes Scholz
AI search is evolving fast. Jes Scholz joins us to explain how conversational interfaces, Gemini 3, shrinking indexes and brand salience are reshaping SEO & Local SEO strategy. Here’s what matters — a...
https://www.nearmedia.co/ep-234-p-1-gemini-3-ai-mode-the-new-search-reality-a-conversation-with-jes-scholz/
3 months ago
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Google keeps making me sign in again and again. So annoying.
3 months ago
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All data captured by Meta AI chats will now be used for ad targeting. No opt-out in the US. Yet more confirmation the company is a bad actor.
techcrunch.com/2025/10/01/m...
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Meta plans to sell targeted ads based on data in your AI chats | TechCrunch
Meta plans to use data from your interactions with AI products to sell targeted ads on Facebook and Instagram.
https://techcrunch.com/2025/10/01/meta-plans-to-sell-targeted-ads-based-on-data-in-your-ai-chats/
3 months ago
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The latest @nearmediaco newsletter: ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise
www.nearmedia.co/chatgpt-code...
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ChatGPT 'Code Red', Dynamic SERP, Local AI Visibility, AI Shopping on the Rise
Now It's 'Code Red' for ChatGPT When ChatGPT launched roughly three years ago, Google was knocked off-guard and declared "code red" (nearly a tech cliche) to deal with the perceived existential-compe...
https://www.nearmedia.co/chatgpt-code-red-dynamic-serp-local-ai-visibility-ai-shopping-on-the-rise/
3 months ago
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It's pretty clear that most of these recent RTO orders are layoffs in disguise (e.g., Amazon). Same with the latest Instagram 5-days a week RTO policy.
sfist.com/2025/12/01/i...
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Instagram Ordering Everyone Back to the Office Five Days a Week
There's been a long tail on pandemic-era hybrid work across the Bay Area and the tech sector especially, but some big companies like Meta are now cracking the whip and calling for five mandatory in-of...
https://sfist.com/2025/12/01/instagram-ordering-everyone-back-to-the-office-five-days-a-week/
3 months ago
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Watching Stranger Things season 5, first four episodes. Enjoying it but there is a ton of stuff that doesn’t make any sense.
3 months ago
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ChatGPT shopping research is going to be widely used and pretty compelling to consumers. Google will seek to match it.
openai.com/index/chatgp...
3 months ago
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One clear advantage Gemini/Nano Banana has over ChatGPT image creation is speed.
3 months ago
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Enough with the pronouns! The Internet and social media in particular have destroyed headline writing
3 months ago
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ChatGPT piloting collaboration/group chat. Could be quite useful and very differentiated from Gemini (until they copy the feature).
openai.com/index/group-...
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Piloting group chats in ChatGPT
Collaborate with others, and ChatGPT, in the same conversation.
https://openai.com/index/group-chats-in-chatgpt/
3 months ago
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The backlash against this AI wearable bodes ill for OpenAI's hardware plans.
www.cnn.com/2025/11/16/t...
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How this tiny device became a symbol for the backlash against AI | CNN Business
An unassuming circular pendant slightly larger than a quarter has been at the center of a massive uproar. The chief executive behind it isn’t fazed.
https://www.cnn.com/2025/11/16/tech/friend-ai-device-backlash-ceo-avi-schiffmann
3 months ago
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Turns out people can no longer tell AI generated music from that created by humans.
www.cbsnews.com/news/ai-gene...
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People can't tell AI-generated music from real thing anymore, survey shows
It's become nearly impossible for people to tell the difference between music generated by artificial intelligence and that created by humans, according to a survey of 9,000 people.
https://www.cbsnews.com/news/ai-generated-music-real-thing-cant-tell/
3 months ago
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The latest
@nearmedia.bsky.social
newsletter: Local Search Ranking Factors, Google AI Local Inventory Calls, Social Does Double Duty, Yelp's Numbers.
www.nearmedia.co/lsrf-local-i...
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LSRF, Local Inventory Calls, Social Double Duty, AI & Yelp
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/lsrf-local-inventory-calls-social-double-duty-ai-yelp/
3 months ago
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Review gating alive and well. Request to review followed general text inquiry into my level of satisfaction during my hotel stay.
3 months ago
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reposted by
gsterling
Mike Blumenthal
3 months ago
Join
@nearmedia.bsky.social
with
@davidmihm.bsky.social
,
@gsterling.bsky.social
as we pick Darren Shaw of
@whitespark.ca
's brain about the ins and the outs of the 2026 Local Search Ranking Survey.
www.nearmedia.co/ep-231-local...
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EP 231 - Local Search in the Age of AI: Darren Shaw on the 2026 Ranking Factors
Darren Shaw joins Near Media to discuss the 2026 Local Search Ranking Factors report — revealing how AI search, reviews, and behavioral signals are reshaping local SEO. Discover what really drives vis...
https://www.nearmedia.co/ep-231-local-search-in-the-age-of-ai-darren-shaw-on-the-2026-ranking-factors/
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Our most recent
@nearmedia.bsky.social
newsletter: G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again
www.nearmedia.co/g-maps-ai-ma...
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G-Maps AI Makeover, Google Unbowed, Hidden Decision Engines, CTRs Down Again
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/g-maps-ai-makeover-google-unbowed-hidden-decision-engines-ctrs-down-again/
4 months ago
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The new Google "sponsored results" layout is designed to confuse users and generate more clicks. It's working
www.seroundtable.com/googles-ad-l...
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Google's New Search Ad Layout Is Causing Accidental Clicks
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you hav...
https://www.seroundtable.com/googles-ad-layout-accidentally-clicks-40360.html
4 months ago
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Is trust in AI starting to slip? In Dialog's initial consumer survey last year: ✨ 61% said that they believed AI results were trustworthy ✨ 31% said they trusted them "sometimes" ✨ 7% don't trust AI results But our newest survey shows a big shift. Read more:
www.linkedin.com/feed/update/...
?
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Is Trust in AI Starting to Slip? In our initial consumer AI survey last year: ✨ 61% of respondents said that they believed AI results were trustworthy ✨ 31% said they trusted them only "someti...
Is Trust in AI Starting to Slip? In our initial consumer AI survey last year: ✨ 61% of respondents said that they believed AI results were trustworthy ✨ 31% said they trusted them only "sometimes" ...
https://www.linkedin.com/feed/update/urn:li:activity:7391540808618995712/
4 months ago
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Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche." It's not. Read more 👇
www.linkedin.com/feed/update/...
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Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche." For more than two decades I've been trying to argue, mostly unsu...
Local Search/SEO doesn't get enough respect. I was on two calls this week where people referred to it as a "niche." For more than two decades I've been trying to argue, mostly unsuccessfully, that l...
https://www.linkedin.com/feed/update/urn:li:activity:7390090347168686081/
4 months ago
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reposted by
gsterling
Barry Schwartz
4 months ago
Looking forward to this SMX session with
@gsterling.bsky.social
on "Coffee Talk: What's new in local search" - always have fun doing a live talk with Greg and Local Search is so much fun
searchengineland.com/smx/next/age...
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The latest
@nearmedia.bsky.social
newsletter: Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, it's AI for B2B buyers.
www.nearmedia.co/apple-map-ad...
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Apple Map Ads, LSA's 'Economic Rents,' Yelp's Uphill Battle, AI for B2B
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
https://www.nearmedia.co/apple-map-ads-lsas-economic-rents-yelps-uphill-battle-ai-for-b2b/
4 months ago
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Google has first $100B quarter.
www.cnbc.com/2025/10/29/a...
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Alphabet tops $100 billion quarterly revenue for first time, cloud grows 34%
Alphabet reported third-quarter earnings after the bell Wednesday.
https://www.cnbc.com/2025/10/29/alphabet-google-q3-earnings.html
4 months ago
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Would you pay $10 per month for Google Home Premium (Gemini)? Me: no.
4 months ago
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