🚨 New blog post! 🚨 "Run Server-side Google Tag Manager On Localhost" Follow this walkthrough to deploy a fully functional server-side GTM setup on your local machine. The solution is based on the datalayer-relay project created by Justus Hämäläinen. www.simoahava.com/analytics/ru... #measure

Couldn't be happier - 'He Who Saw the Deep' travels to Poland! After that Relacja will have published all my five novels in Polish, skillfully translated by Justyna Polanowska. www.helsinkiagency.fi/2025/09/17/h...

🎉 New Simmer course: Mastering GA4 With Google BigQuery 🎉 Enroll in our new program (of three courses) by the end of September to get a launch discount of -15%. More details: www.teamsimmer.com/all-courses/... youtu.be/QOOw59hOXRo?... #measure #bigquery #googleanalytics

🚨 New blog post on the Simmer blog 🚨 How to configure server-side Google Tag Manager with a same-origin deployment Read the article here: www.teamsimmer.com/2025/08/28/s... Watch the YouTube video here: youtu.be/66hDDd-IHxY?... Subscribe to Simmer's YT channel: www.youtube.com/channel/UCa_...

I know some people in the web community are concerned that Baseline will discourage devs from using new features—or anything not "Widely Available". Personally, I'm not worried about that at all. If anything, I think Baseline will speed up new feature adoption! Here's why 🧵

Wanna measure Core Web Vitals for for SPAs? Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139. More details here: developer.chrome.com/blog/new-sof... And the docs have also been updated: developer.chrome.com/docs/web-pla...

Satan, move over. The real Prince of Darkness is taking over as ruler of Hell. news.sky.com/story/ozzy-o...

We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals. github.com/GoogleChrome... As a major release, this includes a number of breaking changes as detailed in the upgrading doc: github.com/GoogleChrome... Please read carefully before upgrading. 1/5 🧵

📣 Basic Consent Mode: The Guide 📣 My latest article is a comprehensive guide for Google's Basic Consent Mode. It covers both how to implement Basic Consent Mode and how to configure marketing tags to work with it. www.simoahava.com/analytics/ba... #googletagmanager #consentmode

In today’s Vatnik Soup, I’ll discuss the state of X in May 2025. Since its acquisition by Elon Musk, this platform has rapidly transformed into his personal political tool and a breeding ground for hate speech and disinformation. 1/22

The country thats still defending is winning, the country that is breaking out tanks from WW2 in storage and attacking on donkeys and lost 900,000 men and got kicked out of Kyiv and begs NK for troops and Iran for weapons, isn’t. youtu.be/lvVI64jVXuI

Introducing Piwik PRO Meetups: new, cool way to learn more about our product and connect with the community :) All is free. Book your spot now! Copenhagen piwik.pro/piwik-pro-me... Helsinki piwik.pro/piwik-pro-me... Rotterdam piwik.pro/piwik-pro-me...

Safari 18.4 (released March 31st) adds support for partitioned 3P cookies. This is from the proposal labeled CHIPS (Cookies Having Independent Partitioned State). developer.apple.com/documentatio... developers.google.com/privacy-sand...

I'm very much looking forward to attending Emerce Conversion & Analytics again! It's one of my absolute favorite conferences in Europe. Get your ticket here: bit.ly/43lB3Xg My talk will explore some of the unsolved problems with server-side data flows. See you in Amsterdam on April 10th!

Are you a Technical Marketer? 🤔 Check out our infographic and comment below! 👇 #technicalmarketing #digitalmarketing

📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣 In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events. The change isn't as dramatic as many feared. www.simoahava.com/analytics/cl... #measure

Repost & like, if you stand with President Zelensky!

Zelensky is a wartime leader watching his people suffer and die under Russian attacks every day. To be lectured and lied to by Trump and Vance, as they defend the war criminal dictator committing these atrocities, is unimaginable agony. An everlasting shame for America.

A hero and a coward are meeting in the Oval Office today. And when the meeting is over, the hero will return home to Ukraine.

GLENN: Why don't you wear a suit? You're at the highest level in this country's office & you refuse to wear a suit. A lot of Americans have problems with you not respecting the office. ZELENSKYY: I will wear a costume after this war will finish. Maybe something like yours. Maybe something better.

Trump and his administration are traitors to the USA, a danger to the USA and the world, and the most disgusting persons ever in the White House. They are in Putins pocket.

Trump & Vance are monsters. Just absolutely shocking to bring one of the leaders of the free world into the Oval Office and dress him down to demand he thank Trump for Trump's greatness, while this actual leader tries to protect capitalistic democracy from Trump's flailing autocratic petrostate boss

Take smart blog post URLs from thought leaders like @simoahava.bsky.social - put them in ChatGPT and let memory go back through everything you've talked to ChatGPT about and get ideas on how to apply it, in your context, instantly. www.seerinteractive.com/insights/how...

New blog post! 📣 Server-side GTM now fetches GA4 configs automatically when you override the Measurement ID. No more manual enrichment—key settings like conversions are applied automatically! Splitting those data streams without losing critical details. 👉 www.simoahava.com/gtmtips/sgtm...

📣 Server-side GTM and Container Registry deprecation 📣 If you've received email about Container Registry deprecation, and you're wondering if you need to do something about your SGTM deployment – don't worry. Google has migrated the Docker image to Artifact Registry – you don't need to do anything.

If you want to get into web platform development and push features into browsers, I wrote a few words that I hope can be useful: blog.yoav.ws/posts/so_you...

Follow Mari here: @ahavision.bsky.social

Simmer has migrated its activity from Twitter to Bluesky. Follow the account to get the latest technical marketing news in your feed! 📣 @teamsimmer.com

Official Simmer content for technical marketing fans. 🔔 Newsletter: www.teamsimmer.com/newsletter/ 🎓 Online courses: www.teamsimmer.com/all-courses/ 🎁 FREE Technical Marketing Handbook: handbook.teamsimmer.com Founded by @simoahava.bsky.social and Mari Ahava. #measure #technicalmarketing

Pssst... Google, tell Ishita they forgot to remove debugging console.log() calls from the Google Ads Google Tag source code. www.googletagmanager.com/gtag/js?id=A...

I’m going to miss this wonderful event for the second year in a row 😭 2026 with a vengeance! If you haven’t booked a ticket yet - do so. The speaker cast is amazing, and SuperWeek is always an event worth attending.

Just signed up for the Server Side Tagging course from @simoahava.bsky.social 🎊🎊🎊🎊🎊 He is the reason I know anything about GTM and the GA4BQ course from Simmer is amazing. I'm sure this one will also be as good as the previous

Quality feedback on the Standard Deviation Podcast YouTube channel. Luckily I can read between the lines, and James (who is obviously held hostage by right-wing neocons, forcing him to spout such nonsense), I promise we'll go extra-woke in your honor for the remaining episodes of the season!

📣📣📣 New blog post! 📣📣📣 📝 How to quickly duplicate tags in Google Tag Manager. Use the partial container export/import to duplicate a set of tags. Very useful for parallel tracking setups and for generating additional conversion pixels, for example. www.simoahava.com/gtmtips/quic... #measure

This was a fun episode to do! Thanks to @bhav.bsky.social for being a great guest, eager to share nuggets of wisdom for the audience.

If you're interested in how browsers work and what impact their tracking preventions can have on your work in digital marketing, check out Simmer's course: www.teamsimmer.com/all-courses/... This is a walkthrough of all things browsers & tracking protections. Black Friday campaign next week!

It's been a long time coming, but finally I managed to update www.cookiestatus.com. 1. Removed Cliqz from the home page. 2. Made the table header sticky. 3. Added details about Chrome's storage partitioning. I'm still proud of this resource, but it is a chore to maintain! #measure #privacy

If you're curious about how browsers work, and what the impact of tracking protection features might have on your work as a digital marketer / analyst, don't forget to check out the Simmer course "Web Browsers And Tracking Protections": www.teamsimmer.com/all-courses/... (BF campaign next week!)

This judgement can be considered very important and change the German jurisprudence on non-material damages that has been restrictive so far. This is about art 82 of the GDPR. @noybeu.bsky.social has en English write-up gdprhub.eu/index.php?ti...

Monday morning => leg morning! Back at it after a week with a head cold.

Interesting take from Simo about Ad blockers and server side tagging www.linkedin.com/posts/latinp...

New blog post! How to collect data from cookies to server-side #googletagmanager when SGTM can’t access cookies, for example when running Shopify’s Checkout Extensibility. www.simoahava.com/analytics/co... #measure #gtmtips

Simo Ahava @simoahava.bsky.social released the Technical Marketing Handbook today - you can read it here for free: handbook.teamsimmer.com

My latest blog article is a walkthrough of "Consent Mode V2" for Google Tags. It's based on original research by @mbaersch.bsky.social. www.simoahava.com/analytics/co... #measure #googleanalytics #googleads #consentmode

Last blog of the year! Happy 2024. "Our purpose...is to activate hidden or suppressed capabilities in students, combine those with small doses of new information...and then nurture the concoction so that the learning experience becomes an emergent one." www.simoahava.com/personal/tho...

New article on the Simmer blog: "How do I assign a static IP address to outgoing server-side #GoogleTagManager requests" Explore the world of VPC networking in Google Cloud. Read it here: www.teamsimmer.com/2023/11/21/h... Check the video here: www.youtube.com/watch?v=VqFT... #measure

LOL. From @simoahava.bsky.social 's latest newsletter: "Looks like the crap heap formerly known as Twitter is making some bold decisions before being completely destroyed by the incomparable business genius of its clown owner." That's just a #chefskiss sentence if ever there was one.

Code allergy should be a thing of the past: The Myth Of The Non-technical Markerer www.simoahava.com/digital-mark... #measure #marketing #seo