The data team fixing problems they didn't create, for tools they don't own, under pressure they don't deserve.

99% of people upset by the new Ferrari can't afford one anyway (neither can I for the record).

Working in Data in 2026!

I'm in the 1%! My phone network provider tells me they have 99% coverage and yet my phone never seems to have a signal.

Things I google... a thread.

The worst thing you write is better than the best thjng you don't

Trying to explain how daily MMMs predict the conversion outcomes of non-linear relationships to marketers who were raised on click based attribution models is.... interesting.

This dude, though, gave me hope... #Philly #PeopleNotAI

Have you tried that new hallucination inducing drug on the market? It's all the rage. Its called LLM.

Why would I take apart a @measurecamp.bsky.social speaker? Stay tuned to find out.

I think I'm done with conversion rate optimisation as a discipline. It just doesn't excite me anymore. The main reason is that you end up spending more time solving cultural problems, over coming biases and opinions and very little time actually solving real customer problems.

May the 4th be with you!

Watched Project Hail Mary recently - loved it. Shot right up there with many other of my favourite Sci-Fi world is ending movies. But we need to stop kidding ourselves that the world will end because of some natural disaster. It will end because humans will completely fuck it up.

WhatsApps AI basically recommending solutions that break WhatsApp terms of service.

MeasureCamp London karaoke session coming up!

Me: I'm going to bed early tonight as I have work tomorrow. Me at midnight: *Watching videos on how to beatbox*

It seems like the only people offended by Nikes new campaign are runners and people on Linkedin.

Yes, I am biased, but this is why, in my opinion, Apple won the AI race without being part of it 🧵👇🏼 "It's the economy, stupid." www.indiatoday.in/technology/s...

My lead data engineer has finally given into my pestering and decided to share thoughts from his incredible brain with the world. (Even wrote his first ever linkedin post today). This is the start of a 10 part series. Highly recommend getting in on the ground floor open.substack.com/pub/lukewhit...

"Listen kid, I'm old enough to remember when Custom GPTs were the hottest thing in AI." "Urrgh we're the same age, and that was literally just last year."

I'm a data scientist @ourworldindata.org and I need help from a botanist or someone local to Kyoto, Japan! 🌸 We present one of the world’s longest climate records: 1,200 years of peak cherry blossom dates in Kyoto. The researcher who maintained it, Prof. Yasuyuki Aono, sadly passed away last year.

The reason it feels hard to get ahead right now is because it's hard to get ahead right now. Wages are barely keeping up with prices, and prices are just starting to heat up.

If you can’t handle me when I’m okie then you don’t deserve me when I’m dokie.

I realised I have too much of a funny personality to ever be considered for c-suite.

I've come to the realisation that I'm willing to die on a bunch of pointless hills at work.

I love reviving old headphones. Nothing like a new paid of earpads to make old headphones feel brand new.

We don’t talk enough about how morally depraved the tech industry turned out to be. Every single ounce of their self-regarding statements of values was an outright lie.

FFS why do Baristas burn the milk in the coffee to the point where the first fucking sip burns your mouth rendering the entire coffee drinking experience void.

My skepticism about marketing people is often reinforced after speaking with them.

Saw a data analyst ad that had "Familiarity with ChatGPT or other AI tools for data analysis" as a nice to have 🤪 I guess we're at the point where employers think ChatGPT is a tool for data analysis. Cool cool cool cool cool. #databs #datasky

I'm quite happy living in my Data echo chamber. No one can hurt me in here.

Yeah yeah… Solving critical UX problems is important, but have you tried injecting AI unnecessarily into all things a user touches in order to bloat everything out? That’s where the money is.

Snowflake's Cortex AI might be my new favourite piece of tech.

The superbowl ads:

Silicon Valley believes in critical thinking, just not when it threatens the monies.

Help, I'm being forced against my will to spend more time thinking about AI

Evaluating the data output of an AI model is basically the equivalent of wiping a baby's arse after it's taken a massive shit.

Trying to solve the time zone challenge with my team. We finally gave up and realised we needed a white board to visualise WTF happens when you try to build data flows in one time zone.

Data people deserve love too.

Just saying...

The more time I spend with product managers the more I'm convinced they are the least customer centric people in an organisation. In fact I would go as far as to say they are simply backlog centric.

My youngest started Beavers last week and his troop leader is called Grizzly Bear. There's something comforting about calling another grown man Grizzly Bear. From now on, please call me Grumpy Penguin.

New blog post introducing Causion - a web app for causal inference teaching and learning: pedermisager.org/blog/causion....

Cost Savings xkcd.com/3197/

We're so obsessed with winning, we completely forget how fortunate we are to even be taking part. Anyways, so that's why we missed target this month.

Executives are more replaceable by AI, but they aren't ready for that conversation.

Decided my side hustle is going to be coaching senior execs to be more active on linkedin through humorous posts. Like a professional coach for people who need to become bigger wankers.

Anyone needing a solid gym play list should try out the F1 movie soundtrack by Hans Zimmer. Its mental.

I got my first Brilliant ever! Huge day.

Every now and then I watch The Hunger Games to remind myself that we already live in an us and them world and that we're all just tributes sacrificed for their entertainment.