Very punny Google.

Can you spot the SEO in the audience at Google I/O the moment they announced the custom UI in search. 😮 #ai #google #search #seo

I'll take "Headlines I never expected" for $500 Alex. #AI #robots

Is this how SEO is marketing itself now? I've seen a noticeable pivot away from growth marketing to fear marketing.

Main difference between #SEO and #AEO? You're optimizing for different outcomes: Clicks vs Control. SEO optimizes for clicks 🚘 [performance metric]💰 AEO optimizes for messaging 💬 [brand metric] ❤️

Technology surfaces insights. Humans translate signals into strategy. Take CarMax for example. Its unfavorable search landscape is driven by Perspectives and Video carousels sourced from a few content creators across a handful of domains, as well as organic listings and PAAs.

Google: “Don’t create commodity content” Also Google: “Here are the top 10 SEO companies that recommended themselves” 🙄 Until Google fixes the root of the problem, commodity content isn’t going anywhere.

Video carousels represent a major opportunity for Fortune 1000 brands to control their search narrative. 42% of Fortune 1000 companies have a video carousel for brand name searches. 25% of the links in those carousels point to brand-controlled assets.

AIOs are more likely to show up for branded searches on Sundays and Mondays This chart shows the percentage of all Fortune 1000 brands with an AIO present every day for the last 90 days for brand name searches What do you think might be causing this pattern? #seo #aeo #geo #google #brand #aio

Here's a snapshot of today's SERP features across all Fortune 1000 companies for brand name searches. The length of the bar is the % of brands with each feature. The red segment is the % of brands with at least one negative listing in each feature.

IYKYK - typical upstate NY snowy spring weather

It’s an incredible honor to accept Terakeet ’s Values in Action award for Excellence! I’m fortunate to get to work with some truly talented and amazing people every single day. #gratitude

The lifecycle of a Google update #seo #aeo #geo #google

Went to a Pizza Hut for lunch. It was empty except for this family of skeletons. It was delicious. But I have questions.

It's incredibly rewarding to work for a company that supports the Syracuse community in so many ways. I couldn't think of a better way to give back than making sure young minds flourish! #charity #community #giving causeforthecuse.org

Yum! Terakeet knows the way to my heart is through ice cream. 😋🍦 What a great surprise for employee appreciation day!

Has anyone ever seen AIOs glitch out like this before? That's wild. #SEO #AEO #Google #AIO

This is the world we live in now... "Human Review" #AI

Google is losing a Knowledge Graph source, the CIA World Factbook www.seroundtable.com/google-knowl... via @glenngabe.bsky.social #google #googleknowledgepanel

This is what a brand crisis looks like as it erupts in the media and permeates the SERP. 🚨 Media sentiment abruptly shifts 📣 Top Stories module is inundated with negative news 📹 Videos are overrun by unfavorable stories 🗣️ Topics and discussions turn negative

You can only pick one. Which do you choose? 1) Ranking #1 in traditional results 2) First citation in AI Overview 3) Brand/website included in AI answer

We are one step closer to AI Mode becoming Google's default search mode. Now, on mobile, you can ask followup questions to AI Overview responses. AI Mode expansion is one of the 6 things on the horizon to watch for. More here: lnkd.in/ehkA5pJV #ai #google #search #seo #aeo

These are the biggest changes coming to Generative Search over the next 12-24 months — and what they mean for brands and consumers. #seo #geo #aeo #marketing #genai #google www.linkedin.com/pulse/leadin...

Personal Intelligence is now in AI Mode. Users can now connect Gmail and Google Photos to personalize AI Mode. If you get a promo email from a brand with 20% off mens shirts, and ask AI Mode for recommendations, will that email influence the response? Is email marketing the new #SEO?

Google this week

Funny how sometimes you just notice something that's probably been there for years. I just realized the "o" that corresponds to the page you are on turns blue.

This Syracuse artist thinks big. In the winter, the snow-covered city is her canvas #art #creativity #community www.instagram.com/reel/DS3WFBD...

One of the biggest risks AI introduces is its inherent bias toward controversy. Once a brand crisis is widely distributed across news, social and search, it becomes part of the data layer AI relies on, making it much harder to control the narrative. www.marketingdive.com/news/how-gen...

So far my birthday presents this year included a faucet repair and Grand Jury duty. I guess things can only improve from there, right?

Google Discover Testing Top Searches Widget Which Leads To AI Mode www.seroundtable.com/google-disco...

SEO before the internet

I've been on the "LLMs don't use schema" side of the fence historically because they don't "read" it while visiting your website. But that doesn't mean schema can't help LLMs understand your brand — especially same-as schema.

First, I agree. 👏 But, many CMS platforms automatically create the file. So it’s possible that the majority of sites that contained the file in the dataset were not optimizing for LLMs (or even doing SEO) Which would explain why they weren’t showing up

You definitely cannot manufacture Trust 👇

And so it begins. This is the foundation of paid ads in AI Mode. I wouldn't be surprised if AI Mode was the default search mode in Google within six months. blog.google/products/sho...

Just leaving this here.

Shoveling fresh snow covering a layer of blood red Japanese maple leaves at night is a gruesome scene

Too many AI visibility tools offer high-risk automated recommendations. 👇

Photos from my backyard today… fall is fleeting. Gotta catch the color while it lasts

Happy Halloween everyone!

Reddit doesn't appear very often on the first page of Google when you search a brand by name. But when it does, it's incredibly negative. #brand #reputation #google #search

So who else is going to MozCon NYC in November? I’d love to catch up! #seo #mozcon

ChatGPT recommending a brand because it was included in a top 10 list published by the same brand.

I’m thrilled to share that I’m stepping into a new role as Senior Brand Marketing Analyst at Terakeet! This new position leverages my obsession with brand and consumer insights, and it incorporates everything I love about marketing — curiosity, exploration, and collaboration!

Generative search is the new dark social. These hyper-personalized conversations lead to powerful recommendations that drive consumer behavior. Brands need to tap the line to understand how they can influence these responses

What I learned from 30 days of vibe coding. 1. Devs aren't going anywhere. AI can absolutely help you bring your vision to life without knowing how to write a single line of code. But it can't create a secure, bullet-proof app the way a battle-tested developer can.

We're in a time of rapid technological advancement marked by a surge of new AI-powered startups. Constantly evaluate your business priorities and choose the partners that best support your needs. www.inc.com/john-brandon...

Anyone else been getting cold emails that scrape your LinkedIn “about” information and turn it into a sales pitch using AI?

Blasting through some serious vibe coding sessions today. 💪💪💪