How To Cultivate Brand Mentions For Higher AI Search Rankings AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. #seo #smm

Google AI Overviews Appear On 21% Of Searches: New Data New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. #google #seo

Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process Meta says its AI targeting tools are driving significantly improved results. #meta #smm

YouTube Warns of Incorrect Payment Summaries, Cracks Down on Ad Blockers YouTube's latest effort to stop ad blockers has impacted many users. #smm #youtube

Meta Projected $16B From Scam Ads, Internal Docs Show Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. #meta #smm

Snapchat Shares Data Into Evolving Grocery Shopping Trends Despite tougher economic conditions, grocery marketers can align with some key shopping trends. #smm #snapchat

TikTok Partners With iHeartRadio to Help Creators Branch Into Audio The pair will launch the TikTok Podcast Network, which will feature up to 25 creator-led shows. #smm #tiktok

Reddit Launches New Interactive Ad Options There’s a range of options to choose from to create engaging, interactive promotions. #seo #smm

Google adds asset-level reporting to display campaigns Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions. #google #seo

Google’s new AI tool touts creating optimized content in a scalable way Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads. #google #seo

‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling. #seo #smm

The reign of forums: How AI made conversation king AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy. #seo #smm

Why Strategic Review Is The Missing Layer In Many SEO Campaigns Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. #seo #smm

Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. #seo #smm

Automattic Disputes Use Of Word “Automatic” For WordPress Product Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css. #seo #smm

3 Stats Defining Social Media in 2026 The data points marketers need to know about how social media usage is changing in the new year. #seo #smm

How to Get Your Products Recommended by AI Chatbots [Infographic] Online discovery is changing, and you need to update your approach. #seo #smm

Reddit Puts More Focus on Automated Targeting in Ads Manager Reddit says that its automated targeting tools are driving better response across all objectives. #seo #smm

A Step-By-Step AEO Guide For Growing AI Citations & Visibility Learn how to improve your website's visibility with our comprehensive guide for growing AI engine engagement and citations. #seo #smm

X Launches ‘Bangers’ Account to Highlight Top Posts Will this help to drive exposure for the best-performing X posts? #seo #smm

TikTok Outlines Latest Measures to Protect In-App Shoppers TikTok's Shop Safety Report outlines all of its evolving enforcement efforts. #smm #tiktok

Meta Commits to Spending $600 Billion on US Projects by 2028 Meta's hoping to reduce regulatory pressure by highlighting its U.S. spending commitments. #meta #smm

FLUQs: Answer the hidden questions or vanish in AI search by Garrett French Your brand isn’t competing for rankings anymore. The name of the game is reuse. #seo #smm

Winning the platform shift by Kevin Wang How marketers can use AI to drive creativity, expand their reach and provide more value to consumers. #seo #smm

What is the inevitable evolution of LLMs and search? Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point. #seo #smm

How To Do A Complete Local SEO Audit: 11-Point Checklist If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. #seo #smm

Google clarifies policy on false information in advertiser verification Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension. #google #seo

ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce. #google #seo

Stop reporting traffic and activity. Start reporting progress. Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes. #seo #smm

Microsoft brings AI Search to Copilot with emphasis on citations Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources." #seo #smm

Google’s new AI tools automate ad reviews, reporting, and support for publishers Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities. #google #seo

Why B2B brands are shifting from keywords to Performance Max Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind. #seo #smm

How to build and lead a successful remote SEO team Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices. #seo #smm

25 Years Of Google Ads: Was It Better Then Or Now? Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. #google #seo

Google’s Preferred Sources Tool Is Jammed With Spam Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. #google #seo

Google Warns Against Relying On SEO Audit Tool Scores Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. #google #seo

LinkedIn Vows to Take More Action Against Engagement Pods Engagement pods have been raised as a significant concern among LinkedIn users. #linkedin #smm

Google expands PMax reach with Waze ads Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates. #google #seo

WhatsApp Plans to Allow Usernames From Next Year The change will enable users to hide their phone number in WhatsApp chats. #seo #smm

Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets. #google #seo

Meta Highlights Content Created via Meta AI Glasses in its Apps A new highlight in-stream to showcase Meta's evolving wearables. #meta #smm

TikTok Expands Access to Bulletin Boards for Profiles More profiles can now access TikTok's broadcast messaging option. #smm #tiktok

Internal Documents Indicate That Meta is Earning Billions from Scam Ads Meta could face big fines for allowing scam ads to run in its apps. #meta #smm

ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions. #google #seo

LinkedIn Will Allow More Types of Newsworthy Content LinkedIn's updating its content restrictions to allow for graphic content in certain scenarios. #linkedin #smm

Google Finance Gets AI Deep Search & Prediction Market Data Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. #google #seo

Google Performance Max Adds Waze Ads And Channel Reporting Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. #google #seo

Exploring the real risk AI brings to the internet (and SEO with it) As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.” #google #seo

How to build authority when no one knows you yet You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence. #seo #smm

4 times PPC automation still needs a human touch Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe. #seo #smm