Off to @journalismnews.bsky.social Newsrewired today. Let’s chat if you are going!

This has been my VIDEO OF THE WEEK. Useful to anyone trying to understand how LLMs construct their answers. Kudos to Tom Critchlow and Dan Petrovic for sharing - we need to keep on sharing our learns so we can crack this nut. m.youtube.com/watch?v=-f9Q...

I love it when you work in Wix on a nicely laid out desktop page and then see it’s all over the place on mobile

That Scotland game was a blinder.

Bro, it’s all motorbike

Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107. I wrote down some thoughts about what newsrooms need to do.. www.stevenwilsonbeales.com/post/the-vid...

No mention of news creators, but I am sure that is all part of the mix. pressgazette.co.uk/publishers/b...

Do you hear it? That is the sound of a million office chairs swivelling to address 'Reddit Answer Engine Optimization' www.tryprofound.com/blog/the-dat...

Nice move @ahrefs.bsky.social

Watching this live right now for some fantastic conversations, so many insights from newsrooms around the world. www.youtube.com/watch?v=ocr-...

Selected band t shirt of the day

WTF is SEO? have done a great first write-up of last week's NESS - News & Editorial SEO Summit including my presentation on YouTube Optimisation. www.seoforjournalism.com/p/ness-news-... #seo #publishing #journalism

I spoke to Journalism.co.uk about the value of SEOs and journalists in this new digital landscape where newsrooms MUST offer a distinct proposition to their audience. www.journalism.co.uk/news/steve-w... #publishing #journalism #seo

A quick selfie before I talk about YouTube Optimisation at the NESS Editorial and SEO Summit.

Makes sense... www.axios.com/2025/10/21/n...

I couldn't agree more with this discussion, some of these new AI visibility tools are extremely suspect. x.com/gaganghotra_...

This is a great idea, a great sell, and a great video! www.youtube.com/watch?v=tTRH... #publishing #subscriptions #digitalmarketing

“...I think all of us, are going to become a little bit lazier and just a bit more comfortable getting an answer from an AI platform which is ‘good enough,’ and so you really have to work quite hard to sustain those direct relationships [with readers]" digiday.com/media/inside...

I really do think The Verge is actually my spirit animal. www.theverge.com/tech/791595/...

A federal judge on Sunday blocked the Trump administration from deploying hundreds of National Guard troops to Portland, Oregon, even as President Trump turned to the Texas guard in a widening hunt for military forces to send to Democratic cities. Follow live: nyti.ms/3KCr5t4

I love this interview with Mia Sato. A perfect example of great vertical video journalism. embedded.substack.com/p/mia-sato-t...

“These journalists and commentators saying Starmer has blood on his hands? I think it’s outrageous.” Keir Starmer - whose wife and children are Jewish - is being accused of anti-Semitism and blamed in the wake of the synagogue terror attack. @jonsopel1.bsky.social | @lewisgoodall.com

"I have never known a time when the Tory Party felt so irrelevant." A Reform implosion? A Labour catastrophe? What would it take to pull Kemi Badenoch’s party back from the brink of seeming oblivion...

New from me: The internet is built on sameness. People hawk the same stuff, use the same music, write the same SEO articles. Now the aesthetics and modes of the web have escape into the real world. If you thought your feeds were derivative, wait until you see dupes: www.theverge.com/cs/features/...

Things that I think about. Should there be an inclusion of an ‘a’ before ‘normal’?

After 12 exciting years at Global it's time to call it a wrap. I've worked with some fantastic people and have some very happy memories. I will be returning to the world of consultancy focusing on editorial leadership, content strategy, SEO and AI search visibility. Onwards!

Oh yes.

"Reform is more popular now than Labour or The Tories, but when you dig into their policies the public will be absolutely horrified by what comes out of their mouths." Why platforming anti-vaxxers and Lucy Connolly was a 'disaster' for Farage and co www.thenewsagents.co.uk/article/the-...

"Appointing Shabana Mahmood as Home Sec is a 𝘥𝘦𝘦𝘱𝘭𝘺 political move at a moment of maximum vulnerability." Starmer aims to blunt Farage’s threat with a Home Sec who will ‘go where others won’t.’

“Labour faces existential questions, with the rise of Reform, about what has gone wrong so far. This contest licenses those conversations to be made public.” Will the deputy leadership race become a public autopsy? @maitlis.bsky.social @lewisgoodall.com www.thenewsagents.co.uk/article/why-...

I’m thrilled to announce that I’ll be speaking at #NESS25, the News & Editorial SEO Summit dedicated to news publishers! I’ll be sharing insights on Optimising for YouTube - a platform that has seen massive growth over the last 16 months.

Just some recent snaps I took

"If you tell the world they're not welcome in the United States, they'll go somewhere else." Las Vegas is facing a crisis. Will the lights stay on the strip, or is it too late?

“Simply holding up a poster?" “Isn’t that an overreach?" Nick Ferrari reacts to the 522 arrests made at the protest in support of Palestine Action.

"The State of Israel had been a symbol of hope and democratic liberal tolerance. What Netanyahu has done is to blacken its name." What does the future hold for the people of Gaza and Israel, as Benjamin Netanyahu plans to take total control of the region www.thenewsagents.co.uk/article/benj...

Going to delete this but was thinking what to draw and well…

"A sacking of this kind is unprecedented, and screams deep personal insecurity," writes Emily Maitlis. Donald Trump sacked the US Bureau of Labour Statistics because he didn't like the numbers. Can any data his administration shares ever be trusted?

It's Q&A time...⏰ What’s on your mind this week? Jon and Lewis will be answering your questions on Friday's episode! You can... ⬇️ Comment below! 📧 email us at: [email protected] 📲 DM us 📣 Voice notes encouraged!

"Parker Molloy, who writes the incisive newsletter The Present Age, has written smartly on headlines for years. She makes the point that headlines really matter because so many readers don’t get any farther than those initial words." margaretsullivan.substack.com/p/i-fixed-th...

We've been busy... 👀 Introducing the new 𝘛𝘩𝘦 𝘕𝘦𝘸𝘴 𝘈𝘨𝘦𝘯𝘵𝘴 website! Everything we do, all in one place: 🎙️ Every podcast episode 📖 In-depth political analysis 🎥 Exclusive video content Visit: www.thenewsagents.co.uk @maitlis.bsky.social @jonsopel1.bsky.social @lewisgoodall.com

"There's an unprecedented moral panic, it's spiralling out of control." The News Agents on how the Tories' "gallop" toward Reform's anti-migrant rhetoric pushes the far-right to even more extreme ground.

'What is a politician for? Leading, or misleading?' Protesters gathered outside migrant hotels on the weekend, fuelled by misinformation – some spread by senior Tories. Emily Maitlis asks what leadership means if it's MPs now sharing conspiracy theories... www.thenewsagents.co.uk/article/if-t...

I just misspelt Nigel Farage as Nigel Garage and thought that was quite funny.

"If there is an Us vs Them, it’s with 𝘢𝘵𝘩𝘦𝘪𝘴𝘵𝘴." "One man said: Atheists have had their way and look what’s happened to the country." @luketryl.bsky.social shares fascinating focus group insights on religion across the UK.

Choir that drowned out Germany’s AfD leader happy to ‘bend the ear’ of country

Really pleased to announce the launch of The News Agents website. You can now watch, read and listen to the UK's leading news podcast, all in one place! www.thenewsagents.co.uk

I really want to celebrate @willreynolds.bsky.social on this fantastic presentation below. Such a great reminder that we need humans to write for humans. What is the point of ranking well if the page content is rubbish? ipullrank.com/seo-week-202...

"If Starmer did nothing while Trump said what a nasty person Sadiq Khan is, and what a terrible job he's done for London, he'd look really spineless." Was meeting Trump in Scotland a success for the PM?

"The whole scam of Trump is based on the fact that he thinks his supporters are stupid." Legendary journalist and editor Tina Brown on her experiences with Jeffrey Epstein, and how Trump's Manhattan party days are back to haunt him

"I'm not a Nazi, I'm a local resident standing up for what I believe in - it's about the girls and getting the hotel closed." @thecrimeagents.bsky.social Andy Hughes on his encounter with protesters outside The Bell Hotel - which houses migrants - in Epping.