It's been a bit of a Google-heavy week and I have thoughts. Also, I have slides, well, Ezra Eeman's slides from his excellent keynote at the World News Media Congress to be precise. I'll bring the 🍷 open.substack.com/pub/publishi... #journalism #seo #google #publishing

I've just released my third electronic music album - think Boards of Canada, Luke Vibert and Orbital and you'll be in the right space. 12 months of hard graft without an AI prompt in sight, can you imagine? Spotify: open.spotify.com/album/5N8WHJ... Apple: music.apple.com/gb/album/a-q...

Most blogs fail in their brand objectives because the content isn’t connected to buyer intent or even a clear next step. If your blog is getting views but not enquiries, leads or sales conversations, this one is for you. www.publishingstrategies.co.uk/p/why-your-b... #marketing #publishing

What to focus on when optimising your podcast titles and descriptions to drive more audience. Find out more in my article: www.publishingstrategies.co.uk/p/podcast-seo Beers & SEO with Barry and Steve podcast www.youtube.com/@BeersandSEO... #podcasts #journalism #seo #publishing

Setting an ineffective goal for your podcast is the No.1 reason why it will fail. Find out more in my article: www.publishingstrategies.co.uk/p/podcast-seo And catch up more on the Beers & SEO with Barry and Steve podcast www.youtube.com/watch?v=YN5F... #podcasts #journalism #seo #publishing

Here's my key takeaways from The Podcast Show which was fantastic opportunity to hear from the very best about where they think the industry is heading. www.publishingstrategies.co.uk/p/five-thing...

The squinty-eyed brigade have arrived!

This week @polemicdigital.com and I have gone VERY meta on our latest pod - talking about all things PODCAST SEO. Tips and strategic advise. Apple: podcasts.apple.com/gb/podcast/h... Spotify: open.spotify.com/episode/3FXl... YouTube: youtu.be/YN5FKZDPqys #podcast #seo #journalism #publishing

Editing the next exciting Beers & SEO podcast with @polemicdigital.com and me. I don't seem to be impressed by his comments.

Screaming Frog Audits via MCP? Yes please. www.screamingfrog.co.uk/blog/seo-spi...

Can. not. wait

If you've not read Google's recent article on Optimising for AEO, it's pretty good - hopefully it will result in less short-term AEO tactics that absolutely bomb after the first few months. developers.google.com/search/docs/...

Experiment! Experiment! Experiment! was a core theme from yesterday's Newsrewired with loads of great case studies and practical tips for journalists. I've listed those that resonated most with me on my Substack below. open.substack.com/pub/publishi...

At #newsrewired kicking off with Ezra Eeman talking about how publishers can adapt to agentic ai.

I went to the fantastic event yesterday and I would like to tell you all about it. www.publishingstrategies.co.uk/p/flashes-an...

AI-generated podcast scripts, especially intros. Don't hand it all over to the AI. If your intro jars then you've lost the listener from the start!

Claude (or LLMs in general) need to get much better at communicating usage limits. Just tried to create a dashboard and WHAM! I've hit the limit in the first attempt.

Saw this, made me chuckle.

I'm pleased to announce I'll be joining the WTF is SEO? team on their spring community call on Wednesday, May 20 at 11 a.m. ET/4 p.m. GMT! Register to receive a reminder and ask a question: lnkd.in/eKd9TAUr And here's my latest article on the topic: lnkd.in/egqBv2qs #podcast #seo #podcasting

Find out: 🚀 The No.1 reason why some podcasts fail 🚀 A strategic framework to help you think about how to approach podcasting 🚀 Answers to questions like 'Does my podcast NEED to be a Video Podcast? www.publishingstrategies.co.uk/p/podcast-seo #podcasting #seo #marketing #journalism

Google have announced a series of new features that *should* result in more links back to websites - although we are starting from a very low base. For publishers with subscription strategies check out the form provided to better connect your content with paying users. blog.google/products-and...

Big push on video podcasts in the new iOS update.

Interesting session last night with Profound's Jasman Singh - you may be familiar with some of the insights here, especially if you went to a certain Google conference. I'll go into further depth in my substack. Thanks to Ryan Siddle and the team at Merj for organising.

Another great session with Similarweb on AI Visibility last night courtesy of Adelle Kehoe and the team. Here's Ethan Smith helping us understand how to find the truth - which is a topic I thought I'd left back in my philosophy lectures at Uni.

I thought bro was dead?

I'll be joining the WTF is SEO? spring community call on Wednesday, May 20 at 11 a.m ET/4 p.m GMT to discuss all things podcast SEO. Register below to receive a reminder and submit a question! docs.google.com/forms/d/e/1F... #seo #podcasts #journalism #publishing #digitalmarketing.

Are you a publisher that is going to be affected by Google's new spam policy for back button hijacking? @polemicdigital.com had a few words to say about this on our latest podcast... Spotify: lnkd.in/e-fFM3B4 Apple Podcasts: lnkd.in/euZMxJze YouTube: lnkd.in/eidC83ZQ #publishing #journalism #seo

@polemicdigital.com and I have just recorded our latest pod! Discover more.... 🚀 AI crawling and bot behaviour and how it impacts news publishers 🚀 LOTS of tactics to BOOST your visibility in AI search Spotify: lnkd.in/e-fFM3B4 Apple Podcasts: lnkd.in/euZMxJze YouTube: lnkd.in/eidC83ZQ

Google Trends, or rather the audience insights it shows, never ceases to amaze me. Most people search 'b to b' rather than 'b2b.' Mind BLOWN.

Trust in humans... searchengineland.com/human-conten...

Breaking :) www.niemanlab.org/2026/04/brea...

I had a great time presenting on the topic of 'How To Survive The Zero Click Web' courtesy of @journalismnews.bsky.social and their fabulous new Source Code event. Stay tuned for more events very soon. www.journalism.co.uk/source-code-...

Luke Halls describes how the SEO team at The Times of London are responding to AI Summaries in the latest Beers and SEO podcast Listen to the full episode now! Spotify: lnkd.in/eYFZkBSP Apple Podcasts: lnkd.in/eAvNhGst YouTube: lnkd.in/eyDuZQjb #seo #journalism #publishing #contentstrategy

New episode of our Beers & SEO with Barry and @stevewb.bsky.social is out now! In this one we're joined by Luke Halls, Head of SEO at The Times, and we dive into SEO for paywalled sites, Google Discover, Optimising headlines, chasing trends, and much more! Link to the pod: plinkhq.com/i/1860544621

On the latest 'Beers & SEO with Barry and Steve' podcast @polemicdigital.com and I dive into the SEO and content strategy at The Times of London with Luke Halls. Listen to the episode now! Spotify: lnkd.in/eYFZkBSP Apple Podcasts: lnkd.in/eAvNhGst YouTube: lnkd.in/eyDuZQjb #seo #journalism

Someone have a word with the bloke upstairs. This is not Spring.

Fun fact. When testing an ai system, or any information system for that matter, I usually punch in topics I know A LOT about. My default topic is always 'Depeche Mode.' True fact.

I wrote a little piece on the danger of commodified news in today's attention economy. “Be less commodified” is not a strategy. It is a diagnosis. If you want change, you need a much clearer internal language around value." www.publishingstrategies.co.uk/p/commodifie... #journalism #seo #publishing

I had a great chat with Björn Darko on his exceptional SEOPRESSO Podcast. No coffee was taken before this recording but I certainly spilt the 🫖 ☕ tea. 🎧 Listen now: 🎙️ Spotify: lnkd.in/eJtR6dY8 🎙️Apple Podcasts: lnkd.in/etnYYDgx 🎙️YouTube: lnkd.in/e4Ww7rfj #seo #journalism #podcast #publishing

Something a bit different for today's Stack. An interview with Duncan Hooper to find out how Global South World are working together to cut through digital noise and misinformation. www.publishingstrategies.co.uk/p/global-sou... #publishing #journalism #newsroom

Ahead of my SEO & AI Visibility Fundamentals course with JournalismUK on March 31st I wanted to share with you 49 ideas for creating Zero click resilient content. www.publishingstrategies.co.uk/p/49-zero-cl... #publishing #journalism #seo

In my latest Publishing Strategies substack I talk about the Document Object Model and why comparing source HTML with the rendered version of your page is a critical step in any visibility optimisation. open.substack.com/pub/publishi... #publishing #seo #ai #journalism

On March 31st I will be running my SEO & AI Visibility Fundamentals course in London - and I'd love to see you there! All the details can be found on the @journalismnews.bsky.social website - but please reach for further details. www.journalism.co.uk/training/seo... #publishing #seo #journalism

My latest edition of Publishing Strategies includes: 🚀 Best times to publish to TikTok 🚀 Why is Aljazeera.com the most visited English language news site? 🚀 Video strategy at The Sun 🚀 Some class pods www.publishingstrategies.co.uk/p/best-tikto... #publishing #seo #marketing #journalism

The latest Beers and SEO with Barry & Steve Podcast is OUT. This week @polemicdigital.com and I are joined by Nicola Agius, Director of SEO and Discover at Reach. We discuss: YouTube: youtu.be/2A-lcQfSJF8?... Spotify: open.spotify.com/episode/6Z0a... Apple: Coming Soon #publishing #seo #podcasts

I'm very pleased to announce my new SEO & AI Visibility course in London on March 31st with JournalismUK. Sign up now to learn about the new visibility landscape: www.journalism.co.uk/training/seo... #publishing #seo #journalism

My latest Publisher Growth Briefing is OUT! 🚀 Google's Discover Core Update 🚀 Bing Webmaster Tool - NEW AI Performance update 🚀 News in the Digital Age Conference 🚀 My new SEO & AI Visibility Course #publishing #marketing #seo #journalism www.publishingstrategies.co.uk/p/publisher-...

A new weekly series looking at publisher audience growth stories that tickled my fancy. www.publishingstrategies.co.uk/p/publisher-... #publishing #marketing #journalsim #seo

What Newsrooms can learn from the The ULTIMATE audience engagement and retention app. 🦉 My Duolingo love story 🦉 5 takeaways for newsrooms 🦉 More Fun Please. #publishing #marketing #journalsim publishingstrategies.substack.com/p/how-newsro...

The gloves are off. www.gpp.io/noindex/opin... #publishing #seo #marketing #journalism