🚨 Due to unforeseen circumstances, we need to reschedule tomorrow's webinar! The new date is 30th July - in 2 weeks' time, and we hope to see you all there! Same topic, same time. Technical SEO for Digital PRs - 4pm BST.

I'm hosting a webinar this week on the topic of Technical SEO for Digital PRs - sign up now to be part of the conversation - streamyard.com/watch/FUgwWm...

Speaking with developers about tech debt is crucial for SEO & CRO, as they can identify underlying code & infrastructure issues that hinder performance. Addressing tech debt leads to more significant & sustainable improvements in site speed & user experience. #SEO #TechnicalSEOTips #TechSEOTuesday

Nikki Halliwell (@nikkihalliwell.com) recommends kicking off migrations with a briefing document to capture all project info because this keeps everyone aligned and gives you a reference point throughout. maj.to/3FMHN6y...

We are just over a week away from the biggest technical SEO event in Leeds! We've just released extra tickets so everyone has the chance to check out the talks from this amazing lineup. Last time was a sell-out and we're super excited to be coming to Leeds! www.eventbrite.co.uk/e/techseo-no...

How many clicks does it take to get to an important page from your homepage? Compare this with an equivalent page on a competitor’s site. If your number is larger, it may be time to consider reviewing your information architecture. #SEO #TechnicalSEOTips #TechSEOTuesday

Nikki Halliwell (@nikkihalliwell.com) explains there's no set timeline for migrations, but it's best to start planning early and get your migration brief ready ASAP to avoid issues later. maj.to/3FMHN6y...

Starting today Google will begin releasing AI Mode in the US. Users will soon see a new tab for AI Mode appear in Search and in the search bar in the Google app. AI Mode uses a “query fan-out technique” by breaking down questions into subtopics and providing several queries simultaneously.

A solid internal linking structure does more than improve crawlability. It enhances UX, reduces orphan pages, boosts the discoverability of high-value content, and supports better sitelinks and indexing. Don’t overlook it. #SEO #TechnicalSEOTips #TechSEOTuesday

The latest edition of Tech SEO Tips just dropped — and it’s packed with insights as usual. This issue discusses how to guide users through personalised shopping journeys.

When customers land on your site, they should be able to find what they’re looking for quickly and without frustration. The main product category should be visible at the top of the page, and from there, you can guide them down personalised paths based on their interests or past behaviour.

After 4 years of consistent posts, @nikkihalliwell.com released ‘200 Tips from Tech SEO Tuesday’! If you want to see just how far SEO has come and catch up on some more recent tips, this is a great one to tuck into: bit.ly/4jzYamd

OpenAI is getting serious about shopping. They’re rolling out a new experience in ChatGPT—complete with curated product picks & buy buttons—just a week after announcing a partnership with Shopify (which powers around a third of global retailers and counting). #SEO #TechnicalSEOTips #TechSEOTuesday

It's that time of the week again, when we release another Tech SEO Tips newsletter. The 163rd edition! In addition to explaining the different types of schema, we also have Luca Tagliaferro on the Future of SEO, @kevin-indig.bsky.social on How Answer Engine Optimisation is Different From SEO ...

200 Tips from Tech SEO Tuesdays - via @nikkihalliwell.com #seo

Happy Easter 🐣 This Sunday, I've published a bumper edition of the newsletter featuring Google's decision to move away from ccTLDs & my tips on how to use Pagination. There's also How to Be an Effective SEO Mentor by Miracle Inameti-Archibong, Key SEO Skills to Learn by Unlearn from James Congdon

The rel= "next" and rel=" prev" pagination attributes are used to indicate the relationship between component URLs in a paginated series. They are not links in the traditional sense and should not be solely relied upon for the discovery of your paginated pages ...

The 161st edition of Tech SEO Tips newsletter is out now. This week includes news from Google about Discover and Hreflang tags, plus confirmation that Google can index images loaded by JavaScript.

I'm excited to release the 160th edition of the Tech SEO Tips newsletter this week! We discuss the growth of AI Overviews, and you can also get access to over 200 technical SEO tips I have been posting over the last 4+ years.

I've been posting Tech SEO Tips every Tuesday for over four years, and as you can imagine, I've accumulated quite a collection during this time. I've added all of them into this one post, and it's cool to see how it's grown. www.nikkihalliwell.com/blog/tech-se...

Unfortunately, the software/provider for my Tech SEO Tips newsletter is currently experiencing an issue which is preventing me from sending the newsletter to subscribers. I will publish it as soon as I am able to do so.

Many businesses may now be looking to redo their site as part of their strategy. Make sure you know the risks and challenges, especially if the site is international or multilingual. #SEO

My Brighton SEO talk from October has recently been added to YouTube so if you missed it in person make sure to check it out youtu.be/gkKNN9dDdEw?...

Anyone can make technical SEO complicated. The real skill is in making complex topics understandable & digestible to everyone in the room. No one will be impressed by your jargon and long, drawn-out explanations, but you will be remembered for keeping it simple & ensuring fixes get implemented.

I've just published the latest version of the Tech SEO Tips newsletter and this week, I'm discussing the uses of AI in SEO and how it cannot replace humans in key workstreams. Check it out and make sure you subscribe. techseotips.co.uk

Please excuse me while I rant a little, but I had to write it down somewhere. www.nikkihalliwell.com/blog/ai-cann...

Nikki is is an excellent SEO, this is well worth reading. I just subscribed ⤵️

💪 Celebrating Women in SEO for Women’s History Month! At Oncrawl, we’re proud to support and amplify the voices of incredible women in SEO. During We Love SEO 2024, we had the honor of hosting 4️⃣ inspiring experts: @rejiyates.bsky.social, Helen Pollitt, @lazarinastoy.com, and @nikkihalliwell.com.

The newest edition of Tech SEO Tips is out now, featuring advice on how to compete in search results that are becoming increasingly visual. Get it now techseotips.co.uk

A new edition of TechSEOTips is out now, covering the benefits of analysing your SERPs. We also have Caitlin Hathaway on Using AI To Scale Content Marketing, Emina Demiri on SEO Shortcuts Gone Wrong, Ashley Liddell on Pinterest SEO and lots more, including the latest search engine news.

Regularly analysing search results for key queries enables us to adapt to changing SERPs and user behaviour. It also helps us discover our target users' needs and expectations so we can more closely align our offerings and content. #SEO #TechnicalSEOTips #TechSEOTuesday

Head to your inboxes now for the latest edition of TechSEOTips newsletter. This week, we highlight the importance of personalisation of PLPs in eCommerce. Plus, you can get my deck from this week's TechSEO North networking event in Manchester!

Categories and PLPs are crucial for eCommerce, and one of the key ways we can stand out is through personalisation. Using browsing history, customer data, or previous purchases, store owners can suggest products customers are more likely to purchase. #SEO #TechnicalSEOTips #TechSEOTuesday

After a short break, I'm happy to be back with this week's TechSEOTips newsletter. Thank you to everyone who wished us well 💜💙 This edition has tips to ensure your PDPs are optimised and you are making the most of their opportunities.

Optimise your PDPs for Better Conversions by: 💳 Using descriptive product titles 💳 Clearly show prices and discounts 💳 Show your return and shipping policies 💳 Support key products with strong internal links 💳 Allow for easy comparison and customisation

Another weekly edition of TechSEOTips is out now, discussing the importance of improving the PLPs on your eCommerce store - this comes on the back of the @womenintechseo.bsky.social and @sitebulb.com webinar series, which started this week.

When it comes to website auditing, size matters - as @nikkihalliwell.com pointed out in yday's Auditing & Optimizing PLPs & PDPs session. In partnership with @womenintechseo.bsky.social this series is open to all and includes 3 more live auditing sessions. sitebulb.com/ecommerce-seo-audit-training

Improve your PLPs for Better Performance using: 🛒 Optimised headers and banners 🛒 Urgency messaging 🛒 Personalised shopping experiences 🛒 Leveraging product attributes 🛒 Lifestyle and editorial content sitebulb.com/ecommerce-se...

This was a lot of fun, thanks for having me!

Join TechSEO North for an Exclusive Webinar on the Google Exploit! We are hosting a webinar with @chrislever.bsky.social where we’ll be diving deep into @markwilliamscook.com's groundbreaking findings on-site quality and query classifications and exploring their practical implications for SEO.

SESSION 1 of our ecommerce SEO live audit series is next week: bit.ly/3DOPPea @nikkihalliwell.com will cover how to audit & optimize PLPs/PDPs, including: -How to audit a massive ecom site -Prioritization & audit streamlining -Essential elements of PLPs/PDPs -Optimization techniques

This week's TechSEOTips newsletter explains the differences between links and buttons and when each should be used on a website. There's a lot in this newsletter, so check it out now and make sure you're subscribed.

From a technical perspective, Google can see and follow links that follow web standards, e.g. using <a href=””>. If you just have a button, there is no link for the bots to follow. Even if you add an “onclick” event that opens the link once the button is clicked, Google still won’t see that link.

With one week left until the first session in our latest live series, in collaboration with WTSPartner, @sitebulb.com Here is everything you need to know about it: Trainer: @nikkihalliwell.com Time: 4 Feb, 4pm GMT Topic: Auditing & Optimizing PLPs & PDPs sitebulb.com/ecommerce-se...

Don't forget to make the most of the techseoaudits.com discount for #TechSEOTips newsletter subscribers! This week's newsletter also includes advice on diversifying SEO skills and a video on my TikTok from the recent #SEOFOMO networking event.

Google now requires JavaScript to run search queries. This shift has major implications for bots, scrapers, and even some SEO tools. Google has made the change to block scrapers and APIs, which also means many tools are facing outages and challenges in collecting search data.

Ever heard of HTTPS RR? It stands for HTTPS Resource Record, a type of DNS record designed to streamline and enhance how services are accessed over HTTPS. 🔍 What does it do? HTTPS RR provides browsers and other clients with critical information on how to connect to your website securely.

If you're interested in Semantic SEO and want to understand the importance of meeting user intent, check out edition 149 of Tech SEO Tips newsletter, which has just been published. Subscribers can check out the latest edition in their inbox now.

Semantic SEO is about understanding the intent and contextual meaning of user queries rather than simply matching keywords. #SEO #TechnicalSEOTips #TechSEOTuesday

The first TechSEOTips newsletter of 2025 is out now, featuring @markwilliamscook.com on Conceptual Models, @willcritchlow.bsky.social on SEO Depreciation, @myriamjessier.bsky.social on Image SEO and a whole lot more. Check it out now and subscribe to access the archive. techseotips.co.uk