Two brands, one product set. Ocado and Marks and Spencer have developed an unusual search marketing situation across their domains. Case study from Steve Paine. www.sistrix.com/blog/ocado-v...

The new Visibility Leaders 👾 Consumer Electronics Hub - Leading SEO projects, blueprints for success, data sets, case studies, trends and an updating tracker - everything pulled together under one roof. Free and regularly updated. www.sistrix.com/visibility-l...

The new Visibility Leaders ✈ Travel Hub - Leading SEO projects, blueprints for success, data sets, case studies, trends and an updating tracker - everything pulled together under one roof. Free and regularly updated. www.sistrix.com/visibility-l...

Google for WIndows app, with AI Mode-first results, gets general release. This shows that Google has confidence in AI Mode. They'll also collect important user journey data through the app. With a clean look and few ads, it's an attractive way to search. www.sistrix.com/blog/google-...

March Core Update analysis: Informational media sites were impacted negatively. Plus... ➡ Established news media sites - small gains ➡ The overall impact - small Expert opinions and the results of some AI analysis on an even larger set of data are included in the report: sistrix.net/18r

Core Update update for 7th April. New candidates found but in general, it's still a relatively quiet Core Update so far. www.sistrix.com/blog/march-2...

AI Userbot visits are a data point, but not a reliable indicator of AI visibility. They represent only a fraction of the actual AI search landscape, say nothing about whether content is genuinely included in responses, and are distorted by caching effects. www.sistrix.com/blog/what-ai...

Jono's monthly newsletter goes out on Sunday. This month: ➡ A new crawler enters the chat ➡ The biggest platform you’re probably underestimating ➡ The demand stack Expert commentary, important news. The newsletter is available to all. Drop your email address here: www.sistrix.com/newsletter/n...

The KitKat story is a great opportunity to look at the data for Visibility Index and Top Stories. News brands will have benefited from the news but few of them have a structured approach to their information architecture in this case. www.sistrix.com/blog/when-br...

Core Update latest, 1st April: ➡ No major movements in established domains ➡ Top 100 domains all stable ➡ Large background movements prior to the update ➡ Candidate domains shown in the article www.sistrix.com/blog/march-2...

The current Google Spam Update is going to be difficult to measure at a macro level. There will, of course, be effects on individual domains but the background changes are already big: AI Overviews Google Shopping feature The SISTRIX radar shows high background movement: sistrix.net/18o

UK motoring journalists, brand owners and journos. We have a new report out showing share-of-voice for electric car brands. Report by Charlie Williams. Data by SISTRIX. www.sistrix.com/visibility-l...

The latest SectorWatch is out. Charlie Williams looks deep into the trends and leaders in the electric car sector. Annual data shows Tesla winning but the details show BYD taking the trend. www.sistrix.com/visibility-l...

The transformation of protein from a niche bodybuilding staple to a mainstream lifestyle essential has been one of the most significant shifts in the health and wellness market - writes Charlie Williams in his extensive SectorWatch report: www.sistrix.com/visibility-l...

Heads-up. I have shared before how Grokipedia has surged like crazy in Google, but I also warned that might not stick (based on the 100% AI-generated content there). Well, that time may have come. Grokipedia has started to drop pretty heavily with the latest volatility. h/t @sistrix.com

Interesting trend: There was recently an uptick in SEO visibility among these similar page types (@sistrix.com) - IMDB movie titles - Spotify track pages - Netflix movie titles - Spotify artist pages - Rotten Tomatoes movie pages - Goodreads book titles

IndexWatch Losers 2025 500 domains that lost search visibility in 2025 🔍 Regardless of how smoothly a domain migration is executed, it remains a high-risk activity 🔍 SEO is not set and forget More findings and expert analysis in the report: www.sistrix.com/blog/indexwa...

Digital Marketing in the Consumer Electronics sector: Leaders, data sets and reports from our data journalism team now available. + new tracker and our first Chatbot visibility winners. Congratulations Jessops Europe Limited Laptop Outlet TechRadar Tom's Guide www.sistrix.com/visibility-l...

Winners in Google Search Thanks to data and Luce Rawlings we've just published IndexWatch Winners (500 domains) and detailed analysis of 6 winners: Congratulations: Cazoo Vertu Motors plc IKEA Wickes ESBCO Online Etymology Dictionary sistrix.net/iw251

Great work from Lily Ray on analysing the Core Update using SISTRIX visibility data and SearchMetrics category data. 🤝

Five predictions from the founder of SISTRIX. The unified Google Search box Google overtakes ChatGPT Perplexity approaches consolidation Google massively pushes the spread of AI Mode AI-Generated response formats and use cases And yours are...? www.sistrix.com/blog/ai-sear...

Reddit - We've added some fundamentals and trackers and updated our analysis of one of the most visible websites in the world Important points: 1 - Ongoing stability through Google Updates 2 - Negative visibility trend 3 - Increasing exposure to AI Overviews www.sistrix.com/blog/reddit-...

More than 400 domains, sector analysis. The December Core Update data is now available. Retail, automotive and adult entertainment are three sectors that saw some focus. www.sistrix.com/blog/google-... #google

The significant impact that the December Core Update had can be seen across many sectors but one sector that was hit hard in the UK was fashion retail. 400+ domains listed in this analysis with a fashion retail domains highlighted. www.sistrix.com/blog/google-...

A summary and analysis of the Core Update will go out today (UK, US rollout effects shown in graphics below) but in the meantime, do you have any predictions for 2026? Will Reddit stay strong? Will AI Mode become the default?

Have a wonderful holiday everyone. Stay visible! www.sistrix.com/blog/changel...

Update: SERP data from the 15th - 17th of December is showing relatively big changes now. www.sistrix.com/blog/google-... #google

This popular monthly newsletter includes Jono's digital marketing insights. You can sign-up but first read "What Jono Said" in 2025 Including: LLMs aren’t playing by Google’s rules What happens when your buyer is a bot? On brand maintenance The death of the homepage www.sistrix.com/blog/what-jo...

The Path to AI Citations - a data study. Pillar 1: Answer-centric content design Pillar 2: explicit authority and recency Pillar 3: strict machine readability For each pillar we've detailed our findings, based on the data, and our recommendations. www.sistrix.com/blog/the-pat...

Core Updates can have serious effects on e-commerce traffic, both positive and negative. Our analysis starts here. Check back regularly for new data as it comes in over the next week. We've added tips for owners, agencies and investors. www.sistrix.com/blog/google-... #google

Get the latest trending searches from the finance sector. Data goes out in the newsletter in about an hour. (Wed 10th) www.sistrix.com/newsletter/s... SectorWatch Newsletter covers: Top domains, content analyses and trends across Google and Chatbots. Max 4 per month.

New: CHATGPT's weakness in AI Search. It's not just about Googles massive advances with Gemini. It's about Google's huge-scale resources. Here's some data to back that up and an assessment from the founder of SISTRIX. www.sistrix.com/blog/chatgpt...

You click, we donate (and wave, live!) www.sistrix.com/christmas

News from the SISTRIX databases: Google ads seen in AI Mode. www.sistrix.com/blog/google-...

Brand and entity mentions - tracking graphs have just been added to the SISTRIX AI beta. Instant: no prompt setup View, compare competitors Continuous monitoring AI Mode included 14 day free trial is available. sistrix.net/ge14 AI data is part of all SISTRIX packages and is currently in Beta

New report: Winners and Losers of Q3. Analysed: PicClick, Wickes, Letterboxd, WH Smith (TG Jones), GB News and Monster. 👉 Six key considerations for your SEO strategy Lists of 200 domain winners and losers. Read the expert analysis here: sistrix.net/iwuk

The era of AI search has is upon us, but measurability is still highly fragmented. Each platform, from Google's AI Overviews to Perplexity to pure chatbots, requires its own approach to analysis. Learn more with AI Insights from SISTRIX: www.sistrix.com/support/meas...

Classic Google search is still the most important search marketing channel but the AI Overviews within them are changing the way users see brands, products, places and people. We have data for all customers now sistrix.net/aioen A free trial is available and your data is already waiting for you.

ChatGPT answers that include web requests - retrieval augmented - have dropped. From 15% just a few weeks ago to 2.5% in our latest data set. www.sistrix.com/blog/chatgpt...

Asda Loses VI in Subdomain to Subdirectory Migration UK retail grocery example of a complex content migration. www.sistrix.com/blog/asda-sh...

Jono's NewsWatch goes out tomorrow morning at 9am. Catch this great newsletter and his monthly column in your mailbox by signing up here. www.sistrix.com/newsletter/n...

Winter Holidays. Who's positioned as a leading domain for the next season? Top domains, URLs and analysis by Charlie Williams in this new report. www.sistrix.com/blog/the-top...

For experimenters today, but potentially significant for the future of data gathering. Our MCP server is now available. www.sistrix.com/changelog/si...

AI Chatbot Data Study from SISTRIX – Video Presentation includes AIO data and demo www.sistrix.com/blog/ai-chat...

This HBO Max vs. Max vs. HBO Max (again) saga, explained with SEO visibility 😅 via @sistrix.com

Hundreds of gains and falls listed in the tables in this research. Key winners and losers analysed. Q2 2025 was interesting because there were no Core Updates during the period. IndexWatch Q2 2025 is now available. www.sistrix.com/blog/uk-inde...

AI Mode has been launched in the UK. There's an interesting eight--page PDF explainer and a couple of snippets of new info. sistrix.net/aimuk

The Times closes Money Matters informative content hub www.sistrix.com/blog/the-tim...

Pew Research, a renowned US think tank, has studied the impact of AI Overviews News and opinion by Johannes Beus. www.sistrix.com/blog/pew-res...

Reddit domain analysis is fully updated with July data and new performance data for AIO and AI Chatbots. www.sistrix.com/blog/reddit-...