If I was a recipe creator in the US right now I'd be making content about tariff-proof meals.

TechSEO North is hosting its first in-person event in Manchester City Centre, scheduled for February next year. This is your chance to connect with like-minded professionals, share insights, and celebrate the incredible talent within the technical SEO community. www.linkedin.com/company/tech...

Welcome to the team!!!! 💚💚💚

🥰🥰🥰🥰

"Search has changed. It is no longer about rankings or clicks but about whether systems understand and trust your information." chrisleverseo.com/blog/the-con... From @chrislever.bsky.social

Curious about how AI Mode gets page content? Article: dejan.ai/blog/browsin... Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher

Are you worried about declining traffic? Join our live AMA with @lilyray.nyc and @markwilliamscook.com 📆 Monday, November 10, 2025 ⌚ 6pm GMT / 1pm EST / 10am PST Don’t miss this session if you’re planning your next big SEO move. moz.com/webinars/fut...

Happy Halloween

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.

I have the day off today and I'm so excited because I get to do chores! Adulthood is fucked.

It's like IBM saw the old whiteboard Friday SEO videos, then switched the lights out and popped the neon pen tops! youtu.be/VSFuqMh4hus?...

🎤🎤🎤

New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇 The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.

Mobile SEO: The data confirms that any content, links, or structured data present on desktop but missing from the mobile version is invisible to Google for ranking.

🕵️ Topical authority is no longer a theory. The Google leak reveals the siteFocusScore, which algorithmically measures your site's niche focus.

With AEO/GEO, our jobs as SEOs has certainly evolved to focus more on 'off-site' marketing - especially among the most highly cited sources in LLMs (YouTube, Reddit, Wikipedia, Facebook, etc.) 🧵

As someone who was raised by a narcisist, I know exactly what I'm looking at when I see mummy influencers.

If the zen bit doesn't work for you, you can always threaten the clay into submission

Google's VP of Search explained that the definition of spam was extended and said what kind of content will get up-weighted. via @martinibuster.bsky.social #seonews #Google

Corporate politics gets a bad name, I'm now starting to hear this in multiple places. This read is a good counter argument to the age old "politics sucks" chats. terriblesoftware.org/2025/10/01/s...

I am officially looking for a full-time role! Over the past decade, I've helped build up SaaS brands and put their products on the map in a way few others have managed. I would love to talk with you & explore how I can help your company grow!

The Definitive Guide to On-Page SEO after the Google Leak

Reading this year has been 🔥🔥🔥🔥

The way I instantly lose resoect for anyone who tells me about their holiday in Miorca 😭 The most incredible natural beauty heaven and they won't: 1. Learn to pronounce it 2. Leave the resort

My company has started some team awards and there is one for the funniest person on Slack. I have never wanted something so much 😭

Really, truly amazing that OpenAI wants us to believe that they are worth a trillion dollars but also they are so desperate for revenue that they created an infinite SlopTok app that opens them up to a billion lawsuits just so that they can maybe someday make it even worse by filling it with ads.

New WaPo poll — 61% of American Jews say Israel has committed war crimes against Palestinians. 39% say Israel is committing genocide in Gaza.

All my current projects on the go. A set of mugs, 2 garlic graters, a berry bowl, a utensil holder and 2 foots for future fruit bowls.

Please - stop doing the screenshot no link thing on Bluesky. This platform does not punish you for posting a URL. You picked up the habit from Meta apps? Stop doing Mark Z's bidding. Link ESPECIALLY to authors, reporters, bloggers, etc. where you quote the work.

This whole section really.

Not all content refreshes are created equal. When a page loses traffic, SEOs often say: “Let’s refresh the content.” But a refresh isn’t just one thing. You’ve got 2 options: Update or Expand. 👇

The whole of my very first flat fits in my current living room.

"In a landmark study, OpenAI researchers reveal that large language models will always produce plausible but false outputs, even with perfect data, due to fundamental statistical and computational limits." www.computerworld.com/article/4059...

There's very little content about AI in search that I can 100% agree with. This article is pretty much a perfect way of thinking about how search had evolved and in what direction should it go next.

Wow it's crazy to think that you don't need a Costco membership to buy $5 plan b without a prescription and that they have a shelf life of up to four years ¯\_(ツ)_/¯

“Hobo: Beginner SEO 2025” is based on the latest Google V DOJ trial and you can download free.

Hi Bluesky! Someone recently posted about a tool they created that they use to track brand mentions on Reddit. Could you point me in that direction? Thanks!

Just me? Or are all the SEO tool folks changing their tune pretty fast? From: "You must track ALL the things. ALL the time. Yes, even stuff ranked 89th!!! UPGRAD€ SUB$CRIPTION!!!" to: "Who needs anything beyond page 2 anyway? You were using that stuff?! PLEASE DON'T CANCEL!!!"

NEW Economist/YouGov Sep 12-15: Immigration % who say federal agents should | shouldn't be allowed to stop people based solely on factors such as race or ethnicity, language, or field of work U.S. adult citizens 19% | 66% Democrats 5% | 92% Republicans 40% | 37% today.yougov.com/politics/art...

Turns out I’ve been building a few tools recently, it’s a bit of a random collection, but if you work in SEO and find yourself having to report on performance, chances are one of these may be useful to you: 🧵 1/3

The Department of Justice has removed a study showing that white supremacist and far-right violence “continues to outpace all other types of terrorism and domestic violent extremism” in the United States. 🔗 www.404media.co/doj-deletes-...

I need a solicitor in Manchester who isn't a cheap-ass "no win, no fee". HMU if you know any.

Please read and share this story to help clear these innocent people's names. I also publish my work on Patreon if you prefer to share the Patreon link instead of Substack.

Someone needs to give Gemini a human form so I can punch it in the nose.

The two "sides": ⬅️ Use my pronouns ➡️ Don't infringe on my right to do a genocide This does not look like two equally radicalised factions tbh.

One of me is cute, but two, though?

I had the weirdest dreams last night. - I met Gordon Ramsey and he was really nice - I got put on a PIP - My baby's teeth came through and then he could walk - Someone used Clare's law and got the police disclosure on Auditorium 1 of BrightonSEO

The right-wing is trying to end competitive elections and freedom of speech in America. The left-wing is occasionally very annoying. Grow up.