"In a landmark study, OpenAI researchers reveal that large language models will always produce plausible but false outputs, even with perfect data, due to fundamental statistical and computational limits." www.computerworld.com/article/4059...

There's very little content about AI in search that I can 100% agree with. This article is pretty much a perfect way of thinking about how search had evolved and in what direction should it go next.

Wow it's crazy to think that you don't need a Costco membership to buy $5 plan b without a prescription and that they have a shelf life of up to four years ¯\_(ツ)_/¯

“Hobo: Beginner SEO 2025” is based on the latest Google V DOJ trial and you can download free.

Hi Bluesky! Someone recently posted about a tool they created that they use to track brand mentions on Reddit. Could you point me in that direction? Thanks!

Just me? Or are all the SEO tool folks changing their tune pretty fast? From: "You must track ALL the things. ALL the time. Yes, even stuff ranked 89th!!! UPGRAD€ SUB$CRIPTION!!!" to: "Who needs anything beyond page 2 anyway? You were using that stuff?! PLEASE DON'T CANCEL!!!"

NEW Economist/YouGov Sep 12-15: Immigration % who say federal agents should | shouldn't be allowed to stop people based solely on factors such as race or ethnicity, language, or field of work U.S. adult citizens 19% | 66% Democrats 5% | 92% Republicans 40% | 37% today.yougov.com/politics/art...

Turns out I’ve been building a few tools recently, it’s a bit of a random collection, but if you work in SEO and find yourself having to report on performance, chances are one of these may be useful to you: 🧵 1/3

The Department of Justice has removed a study showing that white supremacist and far-right violence “continues to outpace all other types of terrorism and domestic violent extremism” in the United States. 🔗 www.404media.co/doj-deletes-...

I need a solicitor in Manchester who isn't a cheap-ass "no win, no fee". HMU if you know any.

Please read and share this story to help clear these innocent people's names. I also publish my work on Patreon if you prefer to share the Patreon link instead of Substack.

Someone needs to give Gemini a human form so I can punch it in the nose.

The two "sides": ⬅️ Use my pronouns ➡️ Don't infringe on my right to do a genocide This does not look like two equally radicalised factions tbh.

One of me is cute, but two, though?

I had the weirdest dreams last night. - I met Gordon Ramsey and he was really nice - I got put on a PIP - My baby's teeth came through and then he could walk - Someone used Clare's law and got the police disclosure on Auditorium 1 of BrightonSEO

This sounds like DEI to me.

It's seeming likelier and likelier that AI really could eliminate a lot of jobs very soon. Just not in the way boosters have suggested. www.theatlantic.com/economy/arch...

UNLIMITED VELOCITY

If you ever ever consider going on reality TV, I suggest you think of therapy instead.

I dont consider wealth and power to be virtues, but what's even the point of wealth and power if you're still going to fall on your knees at the slightest hint of danger? No mission statement or end-of-year giving report will ever make up for being in this room praising this petty tyrant.

What do Barry Keoghan and the United States have in common? They both fumbled someone way out of their league.

Just girl things

Check out the Lazy Spy: A new Free Chrome Extension for Free Image Performance Analysis by Jeff Louella: * Visually analyze image loading strategies on any page * Detect lazy loading libraries, identify performance issues, and get recommendations. * More! Install and test it here: lazyspy(.)us

Trump heading into an epsteinnsex party

I've never ever had a pop tart. Am I missing out?

Florida Decided There Were Too Many Children

@alanbleiweiss.bsky.social thank you. We miss you already.

Well, this is very nice. @lidia-infante.com's State of Leaning in SEO report makes for fascinating reading. (We may be #1 but we'll always keep trying harder.) www.lidia-infante.com/post/state-o...

Dogs are getting vaccinated less and rabies rates are rising, in part because 37% of Americans think vaccines will give their dogs... pawtism. www.nbcnews.com/health/healt...

So stoked to see Core Updates was the second most popular industry newsletter! coreupdates.com Also, so many friends on that list, glad to see them all shining! ⭐

📊 Here’s the 2025 State of Learning in SEO 72% of SEOs learn from industry news sites. 16% say events are a waste of time. SEJ, BrightonSEO and SEOFOMO come out on top. Read the full study ➡️ www.lidia-infante.com/post/state-o...

August sipped away like a bottle of wine 😭😭😭😭

Check out the 'Crawl to refer' ratios below of the various AI platforms -> The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals blog.cloudflare.com/crawlers-cli...

I'm organising a big surprise for my dad's birthday and it fills me with joy ❤️

This is the only AI use case I care about

Niiiiiiiiiiiiiiiiiiiiiiiiice!!!!!!!

I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I hate British Airways I

"Semantic triples"... So just basic syntax?

Most clear explanation I’ve seen yet - bravo @cyberandy.bsky.social wordlift.io/blog/en/retr...

If your passion is data visualization, here's an older post you might enjoy. medium.economist.com/mistakes-wev...

Another Niels cartoon, not about debunking fake history this time, but too lovely not to share. We can all use a shieldwall now and then. www.facebook.com/CouldBeWorse...

Superb piece from @clarasoteras.com on the state of SEO for news publishers: clarasoteras.com/en/blog/futu...

Cyclists

what if the pyramids WERE built by aliens, but they didn't use any sort of advanced technology to do it it was just like 1 sweaty little green guy

GEO is dead.

The new generations need to learn to drop it like it's hot. Someone's gotta do it and my knees say that won't be me.

The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.

The last time I was here, Taylor Swift was here too