Google Chrome’s AI Integration: AI Mode in the URL Bar + Follow-up Questions open.substack.com/pub/annsmart...

SEO vs GEO: Are These Really the Same Strategy? open.substack.com/pub/annsmart...

ChatGPT Using Google’s Index: SEO Is Back :))) www.annsmarty.com/p/chatgpt-us...

Is it just me or is AI technology making a step back to traditional search, little by little? Anyway, SEO is alive and strong, go back to your spreadsheets :) www.linkedin.com/pulse/chatgp...

AI-driven search is dicing queries into multiple sub-questions, nicknamed "query fan-out". It's not just about optimizing for AI snippets anymore. Details in this great post by Ann Smarty @seosmarty.bsky.social www.searchengineworld.com/fan-out-tech... #SEO #AIsearch #QueryFanOut #backlinks

Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts www.annsmarty.com/p/reddit-as-...

How to Do Reddit Marketing without Making Enemies www.annsmarty.com/p/how-to-do-...

Answer Optimization (spoiler: OVER-OPTIMIZATION in this case) and "chunking" in practice (spoiler: IT WORKS!) You know that AI Mode highlights the part it pulls as an answer, right? Well, here's the paragraph that made it reference a page for my query "Best local SEO experts..." Kinda stupid, no?

Updated Post! Generative AI is no longer a new, trending toy everyone is excited about. It’s part of our lives. We all use one or more AI platforms (like ChatGPT, Perplexity, or Claudia) for problem-solving and productivity. via @seosmarty.bsky.social inspiretothrive.com/ai-chatgpt/

When people are questioning an increase in Google searches year over year...

GOOGLE and CHATGPT BOTH picked Reddit (arguably the angriest place) as the major data source. Reddit now controls all the narrative around brands & that narrative is unlikely to be kind or positive. Good time to provide Reddit marketing services (which we do 😎😎 at @smartymarketing.bsky.social )

I watched that interview but I don't think it sounded that straightforward... (1) they were not going to make AI Mode a default tab (yet) and (2) they are going to integrate its better performing features into the main tab (which sounded like they were going to improve existing AI Overviews)...

REDDIT IS THE TOP CITED SOURCE!!! - #6 top ranking website in Google search WORLDWIDE => visibility in AI mode and Gemini, obviously. - #2 cited site in ChatGPT (right after Wikipedia) 👇

In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*) Talk about the death of link building or SEO 😎 /weekend reading

OK, SEO is changing but not as dramatically as someone wants you to believe, and not for the first time in its history too. Some tactics we've been talking about for YEARS become unavoidable, and it's better to change priorities now (or better yesterday) to remain findable #aimode #aisearch

Prove me wrong 😎

Google's AI Mode brings nothing essentially new: ✅ Traffic has been a vanity metric for years ✅ "Similarity" and semantic indexing have been used by Google for years ✅ Organic findability hasn't been easy to predict for years ✅ Branding (becoming an entity) has been key for years

“EEAT Optimization” is Crap. Differentiate Your Brand to Become a Destination www.annsmarty.com/p/eeat-optim...

Not sure how these could be useful search results: 1. THREE quick answers (which are pretty repetitive) 2. Repetitive links in answers and organic search 3. Lots of extra info (may be useful but should be much lower on the page I feel like Google is just slapping all they can on the page

Sign up now with OpenAI to get notified when they open their ChatGPT dedicated Shopping data feed for your products... by @seosmarty.bsky.social h/t @glenngabe.bsky.social www.practicalecommerce.com/get-your-pro...

AI overviews have made it easier for searchers to find answers quickly without clicking on links. Fortunately, there are still ways to earn traffic - we just need to focus on action, creativity, and curiosity! Here is @seosmarty.bsky.social's newsletter for more: lnkd.in/g4bytyzF

Create Content That REQUIRES a Click: Traffic Driving Solutions Post Google AI Overviews www.annsmarty.com/p/create-con...

How to Track Your Rankings in ChatGPT open.substack.com/pub/annsmart...

Engagements from ChatGPT are better than from Google for one of my client's sites. Do you think consumers trust AI answers more in general? Do you have the same experience? #chatgpt #aisearch #ai

Are you analyzing keywords based on how familiar searchers are with the topic? You should -> www.practicalecommerce.com/how-keywords...

Love my reader's comment to my newsletter "Here’s the mindset shift: your FAQ isn’t just for users anymore. It’s for search bots, AI agents, smart assistants—every digital middleman between you and your future customer. Optimize it like it’s your new sales rep" 🔗 www.annsmarty.com/p/how-to-cre...

Are you reporting Google AI overview traffic? While you can't track AI Overviews directly, you CAN group visits for AIOs, Featured Snippets, and People Also Ask in GA4 Excellent tutorial via @danaditomaso.com. Worth reporting these metrics now as AIOs increase kpplaybook.com/resources/ho...

Build Your Brand by Promoting Your Promoters open.substack.com/pub/annsmart...

Brand Knowledge Content: Your Top SEO Priority Going Forward open.substack.com/pub/annsmart...

How do our digital asset campaigns go beyond traditional linkbuilding? Both are important, but our multi-faceted approach delivers links, brand awareness, traffic, and rankings in a fun, original, evergreen package. Ask us how! #SEO #ContentMarketing #Linkbuilding

The Future of SEO: Setting Your Keyword Priorities open.substack.com/pub/annsmart...

More on effort, originality, and value. 👇 EOV is the new EEAT.

Helpful Content as Defined by Google’s Quality Guidelines open.substack.com/pub/annsmart...

Did a thing... #ai #aisearch #seo #chatgpt #perplexity #gemini #googlesearch #copilot

A story on how @Google can still be easily gamed.... #seo

Zero-Click Discovery: How Traffic Declines May Not Harm Your Business? open.substack.com/pub/annsmart...

Google’s Autocomplete is Shaping Your Brand— Take Control #SEO #marketing via @seosmarty.bsky.social

Interesting perspective on #Deepseek results (which are impressive) and AI creativity overall...

Google’s Autocomplete is Shaping Your Brand— Take Control www.searchengineworld.com/your-branded...

Why Is My Search Console “Position” Often Off? open.substack.com/pub/annsmart...

Does Google recognize your brand? Becoming a Google entity means being trusted by Google which is the most important #SEO signals out there. Here are @seosmarty.bsky.social's actionable tips on how to achieve this: buff.ly/40jdgE5 #Branding #DigitalMarketing

"Things to know about SEO" according to Google search 🤣 For everyone who is not aware, this is a new AI-generated feature inside Google's search result pages. Well, first, these are repetitive and weird. And secondly, these are NOT things you want to know about SEO. 😅 #SEO #googleai #aisearch #ai

58% of marketers said they are either not sure if their AI content performs better on Google... or that it performs the same as human generated content. If one of my clients told me this here's exactly how I would advise them (in the context of developing a brand strategy, which is what I do):🧵

Do ChatGPT and Gemini use page cache? I recently updated my About page to remove mentions of my old discontinued projects and add my company (yes it took me more than a year, don’t judge), and then decided to ask AI platforms ( #chatgpt and #gemini) what they see on that updated page. ⬇️

Six days... Six days, and it is done! This update seems to have reversed previous HCU recoveries, which is so sad, given those independent publishers were trying to enjoy the holidays :(

Time for 2025 SEO predictions, nothing too surprising here: www.annsmarty.com/p/2025-seo-p...

ANOTHER GOOGLE UPDATE? Can we get some rest?

Google's Site Reputation Abuse, Expanded Beyond Automated Content open.substack.com/pub/annsmart...

Site Reputation Abuse penalty is one of the most intriguing Google projects! We are going to discuss it live on Wednesday 1 pm est. Are you joining? www.linkedin.com/pulse/site-r...

Google refers to content created with the help of #artificialintelligence as spam. But we say, it DOESN'T have to be. Here are 3 SMART, effective, and non-spammy ways to use #AI content: bit.ly/3VxDCPA @seosmarty.bsky.social #smartAI