NEW: Our 2025 content marketing trends report is live! • Reported traffic is (still) up • Link building interest is down • Interactive content use is down • Content spend is up, but per asset is down More: www.siegemedia.com/strategy/con...

There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide…

The latest batch of research from the State of Digital Agencies survey is live over on the SparkToro blog. This time, we're sharing lots of data on sales and marketing, including how effective (or ineffective) outbound sales is for agencies. Go check it out 👇 sparktoro.com/blog/the-sta...

If you're an agency owner or a team manager, you should be aware that the Christmas & New Year period always means one thing: your team will be thinking hard about their career & their future. The chances are that at least some of your team have applied for a new role over the last couple of weeks.

If you work in SEO and / or content marketing, this is 5 mins of your time well spent...

Do you want to get actionable feedback from your team? Use the template below to send them a message before the holidays and use the responses to inform how you'll be a better manager in 2025:

What do 600+ digital agency owners and consultants think about the state of the industry right now, the impact of AI, the move to remote working and it's impact on clients? @randfish.bsky.social and I decided to find out and you can see the first results here: sparktoro.com/blog/the-sta...

NEW research: sparktoro.com/blog/new-res... We looked at: - 332 million searches - Over 21 months - From ~130K mobile & desktop, Google searchers And published: - 13 charts & graphs - including data on many never-before-answered Qs about how people use Google Here's a little sample 👇

Chill work = the way we should aim to operate in our working lives. Chill managers = eh, not so much. Read why: