The 2nd episode of The #Search Session is available on the Advanced Web Ranking blog as video, podcast and text: www.advancedwebranking.com/blog/evoluti... Watch Giulia Panozzo, @garrettsussman.bsky.social and me chatting and diving deep in the changes in the search behavior we are experiencing.

What was ChatGPT's favorite Super Bowl commercial? I did a little research, and the results are surprising. • Mountain Dew: Most brand visibility across conversational platforms at 46%. • Budweiser: Ranked first for Best Super Bowl Commercial prompts. ipullrank.com/super-bowl-l...

I'm launching a new mini-series with the featured speakers of SEOWeek.org (Early bird tix end 1/31) The Next Chapter of Search. • 20 minutes. • Packed insights. • Real tactics. After recording with @dejanseo.bsky.social, I'm even more hyped for tomorrow's webinar. ipullrank.com/webinar-regi...

60% of the Internet is duplicate, according to a 2022 statistic that @methode.bsky.social shared at SEODay in Denmark. SEO professionals spend a huge chunk of our careers addressing duplicate content issues. And they aren’t always easy to solve. (Thread)

Let's get to the deep challenging philosophy of modern SEO with @garrettsussman.bsky.social of iPullrank in today's episode of the Unscripted SEO podcast podcasts.apple.com/us/podcast/i... Give it a listen, and subscribe!

"I SEO. I optimize. Therefore I exist." - @garrettsussman.bsky.social (Super excited for this episode of the Unscripted SEO podcast. We got a little philosophical, a little morose, as we dug into the recent progression of search.)

FYI, fellow SEOs. This person is NOT the real @garrettsussman.bsky.social. Letting you know as they are absolutely trying to get folks into a crypto scam using his name. Good times. Report and block.

FYI - there’s a fake version of me DMing people about crypto. Please report and don’t be duped.

1/🧵This week's SEO TL;DR rounds up the year with some 2025 predictions from some of my favourite SEOs... @aleyda.bsky.social @lilyray.nyc @nickleroy.bsky.social @mordyoberstein.bsky.social @garrettsussman.bsky.social & @nitinsawhney.bsky.social 🔮 Subscribe for weekly tips seotldr.substack.com

PSA: Please don't write "n.a." in the cover letter section of your job application when it requires a cover letter. I want to see your personality!

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

SEO hot takes? Obvious takes? What you got 2025? @aleyda.bsky.social curated an impressive list of 100s of SEO experts. Everything from more brands, more AI, and more complete Google dysfunction. Here are my Goldilocks predictions for SEO and AI. Read the round-up: hub.seofomo.co/surveys/seo-...

🎥 Learn how to win SEO in 2025 with Tips and Predictions in the latest edition of #CrawlingMondays covering: * What to expect from the AIOs * How to react to SERPs features traffic erosion and zero click searches * The role of branding in SEO * More! Watch now 👇 youtu.be/iPJ7jWb8nFU?...

EXCELLENT perspectives from these smart folks. Can't wait for everyone to hear this conversation. It's hard to keep quiet when everything they said got me excited for the challenge of SEO in 2025. It won't be easy, but it's going to be fun.

One quirk and some updates about Site Reputation Abuse (and other manual actions): once a reconsideration request is approved and the manual action is lifted (assuming the company added 'noindex' to its penalized URLs), it's still possible to see some lingering organic traffic to affected URLs. 🧵

I have one gray hair on the chin of my beard that always looks like food and gaslights me in the mirror.

Today walking through Old Navy, my wife and I swing our toddler daughter across the hopscotch on the floor like a chimpanzee in an 80s movie. She’s dressed in her Halloween pumpkin sweatshirt and Valentines Day hearts sweatpants. One of the women restocking clothes smiles, “I love that for you.” ☺️

Everything about Last Crumb’s marketing and product is peerless. Incredible marketing that is only exceeded by the quality of their cookies. BEST COOKIE IVE HAD IN MY LIFE. Expensive, but 100% worth it.

An AI click is worth a thousand Google impressions. 🚀 With a 1.378% conversion rate vs. 0.201% from organic traffic, AI-powered discovery proves its value in driving high-intent actions (data from the WordLift website - a tech SaaS).

Post somebody you've been told you look like, who you definitely don't look like.

Pro-tip for everyone looking at their Spotify Wrapped today. If you have kiddos who make you listen to their music all the time just put it in a playlist and then set that playlist to be excluded from your taste profile. That way your end of year wrapped is more of a reflection of you.

Well, I have no idea why the hell I did this or if anyone will really care :-), but here is the code for my Daily SEO feed on Bluesky. github.com/jroakes/Dail... Here is the Feed: bsky.app/profile/did:... A few notes:

#Spotify wrapped hit different this year: 1. My entrance into lofi chill music for work. 2. My daughter’s obsession for Disney and Sesame Street. 3. My nostalgia bombs playlist. I need to get back to my hipster pop! I miss you. Thanks to Idina Menzel for the personal message. 😂

NEW research: sparktoro.com/blog/new-res... We looked at: - 332 million searches - Over 21 months - From ~130K mobile & desktop, Google searchers And published: - 13 charts & graphs - including data on many never-before-answered Qs about how people use Google Here's a little sample 👇

As a follow-up to my SEL article from Wednesday: Here's the brand performance for a variety of Black Friday topics in ChatGPT, Perplexity, and Copilot across the following industries: • Toys • Footwear and Apparel • Superstores • Financial Services searchengineland.com/monitor-bran...

So proud to have coauthored the @httparchive.org web alamac 2024 SEO chapter with @not-a-robot.com @mikaelaraujo.bsky.social and more! It's just been published now! almanac.httparchive.org/en/2024/seo

* and much more! Including SEO Jobs, events, free tools, SEO black friday deals... By @celestelili.bsky.social , @garrettsussman.bsky.social , @brockbankjames.bsky.social , @sarataher.bsky.social , @freddiechatt.bsky.social , and more! Check your email or take a look: seofomo.co/posts/seo-bl...

On your mobile right now? Step 1 - Screen grab your home screen Step 2 - Run this prompt in ChatGPT "Based on this screenshot give me psychographic and demographic guesses about the individual and tell me why." Step 3 - 🤪 Step 4 - How good was it on a scale of 1-10?

Ahead of Black Friday, I was curious to investigate performance for toy brands in ChatGPT and other LLMs. I leveraged SparkToro and Profound using a topical approach to brand monitoring. Pulled out some fascinating insights. First time published in SEL. 🤯🎉 searchengineland.com/monitor-bran...

Conversational search bias: The tendency for people to infuse their own biased contexts and identities into conversations with AI search bots, resulting in compounded biased results. Don't underestimate the complexities of AI search on future search behavior. Replay👇 ipullrank.com/resources/we...

I'm loving this new wave of investigative SEO journalism. First, @larslofgren.bsky.social on Forbes. Now this article by Timothy M. goes deep on Finixio and Clickout Media. Fascinating stuff. I'd listen to this Serial Podcast. recleudo.com/under-google...

Whoever figures out legit ecommerce search will be sitting on a gold mine. (Clearly not Google or Amazon)

Always look at data skeptically. People can weave beautiful narratives with data. They can make the data tell the story they want. It can help them support their argument. But a beautiful visualization doesn't equate to truth. Correlation doesn't mean causation. The world is messy and imprecise.

Remember though: A lot of these are machine learning-based insights that don't provide the value of a truly experienced SEO. • They're not a human SEO replacement. • They don't all deserve immediate action. • Take them in stride.

My toxic trait: Desperately trying to get people who ignore me, rub me the wrong way, or slight me to like me.

I never stayed in line for a product in the pre-internet Black Friday days. The closest experience I had in the 90s was waiting for movie tickets on opening night. Did you do the Black Friday early morning line wait? What was it for and why was it tickle-me-elmo?

What is your all-time favorite TV show? Quote share your answer in gif form.

How consistent are URLs inside AI Overviews? 🔴 91% of all AIO URLs were removed at some point 🔴 Only 43% of those removed URLs every returned to the AIO 🔴 The avg AIO URL shows for 3.87 consecutive days Thanks @semrushofficial.bsky.social for the data! www.semrush.com/blog/url-vol... #SEO

Tonight we gave our toddler ice cream. AMA

Aren't predictions fun? Last year, I invited 30+ marketers to share their AI predictions. It's fun to reflect on what we got wrong and what we got right. A LOT has happened in AI and SEO. I'm surprised that a few came to fruition. ipullrank.com/boring-gener... What are your 2025 predictions?

#BrightonSEO FOMO? Tomorrow, I'm presenting virtually on the psychology of search: • The various biases that play into our searches • The search behavior in AI search • How I'm using SparkToro and Profound to track performance in ChatGPT 👇 #SEO #Psychology ipullrank.com/webinar-regi...

Wow. Pages blocked by robots.txt can show up in AI Overviews, with a snippet. Seems odd that Google would cite content it can’t (/shouldn’t) crawl in the first place.

i’m increasingly convinced literally no one knows what they’re talking about in life. guesses and hypotheses? sure. but actual factual knowledge? absolutely no one.

Zero chance any of the consequences will happen. And if they do, it wouldn't be until they're inconsequential. I don't think there's a search engine as good as Google despite the significant flaws. People don't understand how far behind everyone else is. www.theverge.com/2024/11/18/2...

Fun one! Apparently, I ended up on a list of CEO/Founders for Robotics companies. Impressively inaccurate. 😂 Any robotics companies need a new CEO? I am qualified.

Google Labs 'Learn About' feels like the inevitable future of informational organic search. This is so much better than AI Overviews. It's multimodal (images and videos) and interactive. This is what I imagined Bard/Gemini was originally intended to be. *Playing with native video in BlueSky...

Surprised that Google hasn’t implemented this yet. I’d expect this move once the monetization makes sense. However, while removing intermediaries feels like a ‘better’ user experience, it would come with unintended consequences to the search/publisher ecosystem.

As I review citation analysis for "toys" topics in ChatGPT ahead of Black Friday, it annoys me that Forbes remains a major presence. There are so many better sources of information for these types of prompts.

A brisk 50 degree, sunny day at the farmers market with the fam. Support local. Coffee and breakfast sandwiches. 🤤 No better way to enjoy a Sunday.