Ya… ChatGPT just gave me factually incorrect information for a diy project I’m considering. so I went to google and got accurate information. Ya google is still king by far 👏🏻🙏

Did you know: if a URL has no value it is less likely to get recrawled. That’s why URLs that are submitted in sitemap and were previously indexed, can fall out of the index.

Latest newsletter is out! www.sara-taher.com/is-schema-an...

If you're using a cloud provider to host images / videos / other content, you can and should verify the host in Search Console, so that you're aware of potential issues that affect Google's crawling & indexing, & Safe Browsing. Use a DNS CNAME to the bucket, then verify with DNS. More: (1/n)

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Latest podcast episode! Such a great chat: youtu.be/PxJNbh3WYu4?...

Another day, another positive comment on my Python course. Super grateful for comments like this! A great start for the weekend. Happy Saturday Everyone and checkout my course (link below)

Impressions is a good measure of user interest in a topic/trend in general more than click data, bec clicks data is impacted by ranking and title tags, search features and more

The casual SEO This is how it looks like imo “hey dev, can you do add a canonical tag (or whatever) to this page? Let’s not do that, okey? Here’s how to do it in a DOC:

Next week’s newsletter is in the works! Signup to get it straight to your email: Sara-Taher.com Also special thanks for Rankscale.ai for sponsoring this edition! If you want to get your brand in front of 12k+ subscribers, I’m one DM away.

Listening to this: open.spotify.com/episode/48Zt...

Omg 🤩 just received @semrushofficial.bsky.social swag! October is looking great already 😎😎😎

👀 How can you increase your brand visibility in AI search? I’ve got something for you. I’m teaming up with the AirOps team on July 30 to walk you through my AI Search Action Checklist. Date: Wednesday, July 30 at 10am EST. 👉 Save your spot & get more details: www.airops.com/blog/webinar...

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👀 June 2025 Google Core Update Shifts Across Verticals So far: * SaaS: Positive Shifts to highly Specialized Software Players Offering Software/Information about their main/niche offering/features, eg. Zoho dropping in positions for "free invoice generator" ...

Happy Sunday!

Traffic is like matter 😆 cannot be created nor destroyed 😆😆😆 (joking but they’re close)

You don’t have to do the tech audit all in one go. I actually like to divide it by theme. Crawlability issues Indexability issues User experience and site speed Schema JavaScript issues Etc….

Weekend vibes

Hi @johnmu.com I have a question 🙋 how come sometimes, if we search for exact title of a news article that was recently published it doesn’t show in results, and other websites covering the same story show?

Happy Eid to those celebrating today 🎈 🎈 🎈

Google relies on user behavior signals to decide on good content, LLMs train on the actual content word by word and build a “statistical model” of the most probable outcome for a prompt… How they decide on what content to show to users is very different

72% of B2B buyers their buyer journey by asking their peers and a ton of other great stats in here, reminding us all that getting your brand in someone's recommendation set is key. Check that traffic coming from places where humans recommend you to others. www.linkedin.com/pulse/indepe...

Yep, great post from @randfish.bsky.social: "I’d bet if you’ve done SEO for the last few years, you’re *already* doing Search Everywhere Optimization. You’ve probably had your boss/team/client ask about rankings in YouTube, Reddit, being visible on Pinterest searches, and... LLMs #google #seo #ai

“Optimizing for Google is the same as optimizing for LLMs. If you rank well in Google, you’ll rank well in LLMs.” Is that true? At best, we don’t know yet. As an industry, we’re still figuring things out. Google keeps rolling out changes (e.g., AI Overviews),

Join me for a live Podcast at noon EST today as we break down AI Mode, Live Search, Project Mariner, Gemini in Chrome, Agentic Search, Buy for me with Google and more! community.mariehaynes.com/events/googl... This is a free event in the Search Bar. Will be recorded & shared on YT.

So basically Google can switch the tag of URLs cited in ai 🤖 overviews from “direct” to “organic” but cannot switch that to something like “ai overviews” that gives SEOs the clarity they have been asking for? Google can’t or Google won’t? No, not fishy 🐟 at all…

It's out ppl! www.sara-taher.com/brand-seo-st...

🚨 AI mode reporting IS coming to GSC! John Muller left this comment on a post by Barry Schwartz (link below) Our voices are being heard ppl! Stay positive and speak up… SEOs matter, the work we do matter, the Internet and businesses need us. Some seigh of relief 😮‍💨

We tested which LLM would pick up our office closing the fastest, might as well turn lemons into research. You'll see how one had it right in 20 hours, but all three when prompted over and over would eventually get it right. Currently only 1 is getting is right in 1 prompt. youtu.be/NuhvKdzorL8

This is the first time I see Reddit appended to people also asked questions in SERPs!

Liar jerk sexual harasser. I won’t stop standing up for myself.

Lost for words🤷‍♀️

How do you think keyword tracking tools will evolve with a more personalized search landscape?

#SEORiddles Why is the traffic of blog in homeschooling pintables niche, not affected by HCU or AI Overviews? **Saw someone bringing up this example on twitter and asking for clarification, and I think I have one!

Unlinked brand mentions matter… For LLMs and for search too imo Why? Bec it just makes sense. Getting your brandname out there is not easy But things are all connected

A core SEO skill is auditing. The better you are at auditing the better you are as an SEO. You audit data You audit the website You audit competitors You audit the market And more…

We have it documented at support.google.com/webmasters/a... (on the bottom). Basically an AIO counts as a block, so it's all one position. It can be first position, if the block is shown first, but I don't know if AIO is always shown first.

Interesting to see brands bidding on absolute informational content (if that’s what we can call this 😆)

someone who was part of the most recent creators summit says that “Google told her that it is not Google's responsibility to send creators traffic, they are here to provide users/searchers with the information they want.”

Steve Toth just shared this today in his WhatsApp channel. Reddit search/answer engine! Try it out here: reddit.com/answers/

“At the table, you don't grow old"

If you’re learning about LLMs from research papers, this May or may not be enough 🤷‍♀️ WHAT ARE YOU SAYING SARA? 😱 I’m saying that science and research behind the “concept of LLMs” is not the same as specific industry LLMs like ChatGPT.

Testing… That’s what I want to focus on in the coming months using my small website. Experiments 🔬 with: —> ai overviews —> features snippets —> CTR —> Reddit and Pinterest —> PAAs —> ChatGPT and perplexity Do you have a specific test you’d like to run? 🏃

Me: Imagine lying and getting someone unfairly removed from a community slack, and convince the slack admin to lie on your behalf. Then joining that community yourself and networking with ppl like you’ve done nothing with absolutely no shame. What kind of person would do that? ChatGPT:

Got my copy (also there’s no such thing as too many books)

Them: “Can I Share My High-Authority Website List?” My brains cells 🧠: No… please don’t 😆🙏