Blessed Mabon / Autumn Equinox everyone! 🍂🍁🍎🍷

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Awesome research and writeup by the always brilliant @aleyda.bsky.social! Goes to show that traditional SEO continues to maintain its importance even in the new AI reality. www.aleydasolis.com/en/ai-search...

[email protected] has released an excellent study on the commonalities between visibility in AI Overviews and ranking position in SERPs. Definitely worth a read. www.seoclarity.net/research/aio...

RIP Ozzy! Thank you for all the amazing music. nypost.com/2025/07/22/e...

"Be the change you want to see in the world" has been a statement that has always resonated with me throughout my life. I truly believe it is a mentality that leads to a better world. I've really enjoyed the evolution of that phrase to "Be the love you want to see in the world" as of late.

Now that we are beyond July 4th it's time to start getting into the Halloween vibe. @duchessjen.bsky.social and I are planning a Hocus Pocus 1 & 2 marathon this evening while we clean the house (kiddo is with my parents for a few days). So excited!

Matt Cameron left his position as Pearl Jam’s drummer after 27 years. Putting my bet down now that he will be the next Foo Fighters drummer.

Honored to have been included in Hank's awesome recap of PubCon blog.kickbox.com/pubcon-austi...

1/2 - Something I was thinking about after #Pubcon. If Google determines a site is YMYL it is held to a higher standard for content quality which can impact organic search performance. Yet with AIO they don't seem to mind that it will say whatever it wants for YMYL-style queries.

Boss man made it to Bluesky. Show him some love!

Content types LLMs love to reference in results. @shells9.bsky.social #Pubcon

Write with semantic triples (subject, predicate, and object) which is favored by LLMs. @shells9.bsky.social #Pubcon

Perplexity is really good at linking back to sites which leads to really highly qualified traffic which opens up a great opportunity for CRO initiatives. @shells9.bsky.social #Pubcon

Create alerts for search mentions for AI platforms + your brand name to get more information on your mentions and understand how your audience refers to your brand. @shells9.bsky.social #Pubcon

Focus on new(ish) KPIs for reporting. SEOs are now getting a bigger piece of the brand pie in our success models. Lean into brand to show impact as long as you take the extra steps to properly attribute to your work. @shells9.bsky.social #Pubcon

You have to get pretty granular if you want to get credit for your work within reporting. @shells9.bsky.social #Pubcon

Use tools like @ahrefs.bsky.social, @seoclarity.bsky.social, and @semrushofficial.bsky.social to get AI performance understanding and find new opportunities to improve performance. @shells9.bsky.social #Pubcon

Look at Data-Driven Attribution models in GA4 to get more in for on where your actual traffic is coming from. @shells9.bsky.social #Pubcon

Even branded search is changing with the appearance of AI search. It’s not a clear A to Z experience like it used to be. @shells9.bsky.social #Pubcon

Absolutely knocking her #Pubcon session out of the park. @shells9.bsky.social

There are a few challenges for SEOs with AI like attribution and the decline of clicks to websites. @shells9.bsky.social #Pubcon

Tracking AI platforms as referrals in GA4 is becoming easier to achieve. @shells9.bsky.social #Pubcon

Basic elements of SEO, like structured data, should still be helping you in our new AI search reality. @shells9.bsky.social #Pubcon

Click signals are saved, weighted, and reused over time based on the recent antitrust lawsuit information. @shells9.bsky.social #Pubcon

We found out Google is lying to us, so that’s fun. Authorship is still important and we need to reinforce EEAT @shells9.bsky.social #Pubcon

I just updated my SEO Starter Pack. Definitely give it a peak. go.bsky.app/VaRuREQ

Don’t have AI fact check your content. The final step before publishing absolutely has to be human review. @jenstar.bsky.social #Pubcon

Publish calculators and studies. These gain links really easily @jenstar.bsky.social #Pubcon

Seek out certifications in your market area that can help build credibility on your author bio. Speaking on podcasts or conferences. @jenstar.bsky.social #Pubcon

Backlinks are only good if they are legit. Do link building in a responsible way. @jenstar.bsky.social #Pubcon

Use your author’s real name and not just “staff writer” @jenstar.bsky.social #Pubcon

Don’t be a walled garden. Dont be afraid to link to external sites to help build credibility when relevant. @jenstar.bsky.social #Pubcon

Be consistent with your profile picture across the web to help build your visual recognition for users. @jenstar.bsky.social #Pubcon

You don’t need to be famous to be authoritative. @jenstar.bsky.social #Pubcon

Don’t just share your successes. Also share your failures to give a full perspective on a topic. Unless your failure was being a jerk. Maybe don’t share that. 😂😂😂 @jenstar.bsky.social #Pubcon

Start with a narrow target in your market area then expand on that to begin building authority and trust for a topic. @jenstar.bsky.social #Pubcon

Comments on content can be a goldmine for improving content. Plus, Google loves community-related items. @jenstar.bsky.social #Pubcon

There are huge gains to be made by revisiting the experience of your older content, like by improving sidebar navigation, case studies, screenshots/photos, and examples. @jenstar.bsky.social #pubcon

If your competitors are boosting their EEAT signals but you are not you are behind regardless of vertical. @jenstar.bsky.social #Pubcon

Ask yourself if a user could be harmed with incorrect information within your content to determine if it’s YMYL. @jenstar.bsky.social #Pubcon

Super stoked for @ryanjones.bsky.social’s keynote at PubCon this morning!

[email protected] wrote an awesome post for the Socratik blog to pair with her equally awesome presentation at PubCon this week. Check it out and learn more about analyzing traffic and optimizing for conversion in our new AI reality. socratik.agency/ai-traffic-a...

BREAKING: A federal judge ruled all transgender and intersex people can obtain passports that align with their gender identity while the case against President Trump's executive order proceeds. While this is good news, we will continue fighting until this executive order is blocked permanently.

This is not okay! If you have to cover your face to enact an official order you are on the wrong side of history and a coward. www.cnbc.com/2025/06/17/b...

Trump announces a mass deportation mission in a long post on Truth Social, and of course, just randomly throws trans people in there because why not?

Alright, so yesterday was Trump’s equivalent of Hitler getting rejected from art school. Got it. Had a feeling that was going to happen. Stay safe folks. apnews.com/article/trum...

[email protected] just dropped an awesome new song today! I love that they are leaning in to the sludgey side of doom with this one but with their own atmospheric/ethereal vibe. Can't wait for this new album! youtu.be/t9nFicK_n5E?...

I'm very happy to share my very first contribution to the Socratik Agency blog! We're still making some minor tweaks and will probably do a few more after presenting on this topic next week at Pubcon. Give it a read and let me know what you think! socratik.agency/optimizing-g...

@templeofwitchcraft.org will there be open house meetings this year for each zodiac ministry like in 2024?