Geez, what did Google do that I am suddenly getting a ton of push notifications from their app... and only one has been for something I would be remotely interested in. And worst, the snippet isn't even big enough to know if you'd be interested because most of the text is "See more on <keywords>"

Aw, sad to see this little easter egg no longer exists in Google Maps. @methode.bsky.social you need to have a word with that team :) Also a little confused why in Canada it is asking me to ensure the state and zip code are correct when we use provinces and postal codes here.

Produce content with short, easily digested chunks… 2-3 lines per paragraph… liberal use of images and bulleted lists. Good for LLMs. @ericenge.bsky.social #pubcon

The number of potential customers before chatGPT and after chatGPT are the same… you just need to figure out how to reach them. #pubcon @ericenge.bsky.social

Upload your blog posts so AI has your voice, have it clone your voice, and then can write your tone. #pubcon @leascudamore.bsky.social

You don’t need to rank for that query, you need to rank for what is retrieved. #pubcon @ryanjones.bsky.social

You don’t need to optimize for what a user is searching, but you also need to rank for what AI is searching to show the results for the user’s query. #pubcon @ryanjones.bsky.social

You need to optimize for people AND AI. #pubcon @ryanjones.bsky.social

Think about how you can attribute sales via Overviews. If you show uo in AIO, people are buying your product - even if its not on your own site - then it is a win. But you also need to measure it and not all companies do, so they think AIO successes could be losses. #pubcon @ryanjones.bsky.social

Stop thinking of silos and start looking at it as overall business successes. Unless your business is ad-supported, then you have a different problem LOL. #pubcon @ryanjones.bsky.social

Stop thinking of keywords, think of semantic relevance. Stop thinking organic rankings, but think of share of voice and visibility. Stop thinking of the algorithm so much, start thinking of systems. #pubcon @ryanjones.bsky.social

When people want to do something, they don’t want Overviews, they want the website… such as restaurants and entertainment. #pubcon @ryanjones.bsky.social

Why does Sindar say you get more clicks from AI Overviews? Because 46% of sites in overviews are ranking in position 50 or higher for the same query, so yes, those sites are getting more clicks. @ryanjones.bsky.social #pubcon

A lot of AI do not show referrers, so you don’t know where the traffic is coming from, such as Grok, Copilot, Perpexity. #pubcon @ryanjones.bsky.social

GEN AI drives less than 1% of traffic across major brands #pubcon @ryanjones.bsky.social

Clients have a real problem, traffic is down, we can’tbjust say its SEO… We have to change how we think of what SEO is. #pubcon @ryanjones.bsky.social

You have to do real marketing today… not just straight SEO from a checklist #pubcon @ryanjones.bsky.social

Bad SEO is dead… PBN, parasite SEO, barnacle SEO, buying guest posts, etc @ryanjones.bsky.social #pubcon

We have @ryanjones.bsky.social for his first keynote at #pubcon…. And the topic is SEO is dead, long live SEO…

You can add “-ai” to your search to hide Google’s AI overview in the search results. I bet it will become the next adding “reddit” to the search query trick (unless Google decides to break it?) Also, fun party trick: try searching “-ai” on Google Trends and watch it meltdown LOL

Wow: after 15 years, YouTube has taken down the original 'Rick Roll' video due to a "licensing issue," likely due to the acquisition of Astley's record lable. The metadata remains, but if you click through it goes to 'video not found': www.youtube.com/watch?v=dQw4...

Does anyone have data on % of traffic that disable adblockers when presented with the "please support us" with or without the option to "view site without unblocking this time"? Lots of data on percentage of users with ad blockers, but not behavior when it is suggested to unblock on a site.

Well that was the biggest #earthquake I have ever felt...

I did a Google search for a Norwegian word and AI overviews told me it is the name of some random player character in World of Warcraft with their character name, level, guild and server, with a link to their WoW character page. And no, this isn't some world first raider profile either.

I am shocked how many small regional news sites don't tell you where they are, especially small local affiliate TV stations. Watched a documentary and ended up here: www.wdhn.com and where is it? My only hints on the homepage were "for the wiregrass", a random city name for weather... and that's it.

After the Google event, I got to hang out with @jenstar.bsky.social @thomcraver.bsky.social & @not-a-robot.com (not pictured), for a drink and a slice, which was just lovely ♥️

So don't expect anything on tracking AOI soon :(

7 ranking factors for Google news content

Perspectives will share insights from journalists, experts and more

Opportunities crashed by the evolution if search.

New GenAI in search experience.

It's true, no one really talks much about duplicate content these days. But didn't notice until @johnmu.com mentioned it.

"it depends" @johnmu.com

😂 @johnmu.com

I love that this presentation has xfiles references

Machine learning at Google @johnmu.com

For shopping you must label Ai images. @johnmu.com

Labeling AI generated images

Site reputation abuse remains a manual action. It is not automated. @dannysullivan.bsky.social

Google's first spam policies

50% of docs Google finds are spam

Imagine logging into Search Console and seeing this 😂

So @johnmu.com choose polish dumplings over Pizza. What a missed opportunity to get people up in arms by having pineapple pizza at number one lol

How it fits together @johnmu.com

Google's mission

And we have @johnmu.com taking the stage!

Imagine getting a glowing review, only to see a single, lonely yellow star because the reviewer has a personal vendetta against the color yellow and demanded less of it in their visual space. Congrats, your rating just got wrecked by someone's war on sunshine.

Pro Tip: If you are using AI imagery, especially without tagging it as such, learn to count fingers before publishing... gamerant.com/call-of-duty...

Why is @cocacolagb.bsky.social using an AI agency to create videos, when neither they nor the agency bother to check to make sure the logo is right... Coca-Loola LOL www.adforum.com/creative-wor...

All SEOs right now are playing the "is this the fallout from the end of the core algo update / is this the spam update / is this just because it's Christmas" game.