Google Search Console's new AI performance report (no click data) and controls to block your content from being used/shown in AI responses are rolling out to a subset of UK sites www.seroundtable.com/google-ai-pe... #googlesearchconsole #googleai #google #seo #googleseo #ai

Google has just launched a feature for preferred news sources as part of its AI-powered search experience.

"Explore agentic experiences" is something in Google's AI optimization guide that I haven't seen anyone discussing yet. #seo #ai #marketing #organicSearch

In this article for Search Engine Land, I discuss a case study of how a relatively easy-to-fix error can escalate and turn into a real disaster.👉 searchengineland.com/soft-404s-in...

In this excellent article by @joost.blog, we take a brief look at the history of the Schema FAQ. We explore its context, purpose, overuse, and why it remains extremely valuable. 👉 joost.blog/faq-schema-c...

Guess who’s back? (Back again.) Snark is back. Tell a friend!

Traditional search emphasizes relevance, grounding, and substantiation. This is the essence behind the recent article titled “Evolving role of the index: From ranking pages to supporting answers” on the Bing blog. Some conclusions I drew from a first reading were: + blogs.bing.com/search/May-2...

When we think about appearing in AI search results, we usually focus on simply being there. However, I rarely see people consider what is actually said about brands, people, and products.

It's very interesting (or ironic) to read this article and find in its conclusion that "Making websites compatible with AI agents is an incentive to reaffirm the fundamental principles of building well-structured, accessible, and semantic websites."➕

After a hiatus of more than 12 years without giving in-person lectures, I am returning to speak at a university event in Brazil. In it, I’ll talk a little about the impact of AI on business models.

Google's new spam policy: Back button hijacking is an explicit violation from June 15, 2026 Verify your third-party scripts NOW. Ad networks are often the culprit. Manual actions incoming for violators. developers.google.com/search/blog/... #SEO #GoogleUpdate

Google captures intent. TikTok generates curiosity. On Google, the journey ends with an answer. On TikTok, the answer is just the beginning. 52% of users keep searching after their first discovery. SEO taught us to answer questions. Maybe we should learn to spark new ones.

If users don't question polished AI responses, why would they question your content? Anthropic: "Finished" outputs = less fact-checking, less questioning. The opportunity: those who show reasoning, cite sources, and acknowledge uncertainty become the trusted voices. www.anthropic.com/research/AI-...

📊 Microsoft Clarity just launched AI Citations tracking. New dashboard tracks: citation rate, grounding queries, page-level data, and share of authority vs competitors. Google Search Console doesn't have anything like this yet. clarity.microsoft.com/blog/underst...

🔥 SEO INSIGHTS! Mikael Araújo shares the results of their similarity algorithm testing. A super-interesting read for the technically minded! Thanks also to Jamie Indigo for their support on this one. sitebulb.com/resources/guid... #seoinsights #seoarticle

Is cosine similarity really the best algorithm for SEO content analysis? At this article for @sitebulb.com, I tested 4 different algorithms using Google Gemini embeddings. Take a look at that! sitebulb.com/resources/gu...

Very interesting research! Congrats @aleyda.bsky.social hub.seofomo.co/surveys/orga...

🚀 WordPress 6.9 just dropped - and SEO professionals should pay attention While most updates focus on design features, this release brings real performance wins that directly impact Core Web Vitals and user experience. wordpress.com/blog/2025/12...

OpenAI scales up crawling and bots with new IP blocks for the holidays... www.seroundtable.com/openai-crawl... via @ryansiddle.bsky.social #openai #chatgpt #seo #crawlers #spiders #bots

Me doing trail running. I loved it!

EUA: SEO -> Reddit BR: SEO -> Instagram

The move by The Athletic to join Bluesky is quite interesting. I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this (it helps, but it's not the deciding factor).

Blind trust in AI-generated code, content, and solutions for SEO can backfire and represents a vulnerability. Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶

Sheesh.

"This paper introduces a taxonomy of user information needs, which guides us to study the pros, cons and possible synergies of Large Language Models, Knowledge Graphs and Search Engines. From this study, we derive a roadmap for future research". arxiv.org/abs/2501.06699

This is an article that deserves to be read by anyone who is working or intends to work in the SEO market for news sites. If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.

How audacious, huh? #seo #deepseek

Appearing in AI search results requires a combination of informational structure and demand. In other words, the information must be available, accessible, and understandable. 🧵 1/8

A typo in Mastercard's DNS configuration allowed third parties to intercept the company's transactions for five years. 🤦‍♀️ krebsonsecurity.com/2025/01/mast...

By 2030, the % gap in the human-machine relationship at work will be even smaller. According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.

That's amazing. Thanks, @johnmu.com for support to this project.

I know that a lot of you already to know about Helpful Content. But, take a look at this list and check if your website content isn't in fault with some of these items. #seo developers.google.com/search/docs/...

Join me, @not-a-robot.com, @henrihelvetica.bsky.social and other authors as we discuss the key insights we saw when writing the Web Almanac 2024 report. #seo

Page weight, the second chapter in this year's web almanac I had the privilege to co-author with the irreplicable genius that is @not-a-robot.com, along with @montsecano.bsky.social, @buraaak.bsky.social & @inesakrap.bsky.social! Weight no longer, here it is: almanac.httparchive.org/en/2024/page...

Doesn't matter which publisher you are (see screenshot), Chrome will remove ads from your site if they are heavily hogging performance. Remember to go through your site like a user would... #google #seo

2024 was an incredible year for me. I was able to contribute a little more to the SEO community and challenge myself to be more communicative (especially in another language). Here are some interesting things: Co-authorship at Web Almanac by @httparchive.org almanac.httparchive.org/en/2024/seo

Happy new year for all!

Community, what were the best marketing books (or not) that you read in 2024? I'm putting together a reading list for 2025.

I read an article about attacks on LLMs and how it would be possible to alter the results of some queries months ago. I thought I was wasting my time studying these things, going crazy, I don't know. I see I'm not. amp-theguardian-com.cdn.ampproject.org/c/s/amp.theg...

🎙️ TGIF announcement: We are doing another @httparchive.org's Web Almanac stream, to showcase more chapter authors + their content. Mark you calendars + deets coming: ✨ The Web Almanac Live! p2 ✨ 📅 Thursday January 16 2025 ⏰ 14h EST, 🌍 everytimezone.com/s/60543add 📚 almanac.httparchive.org/en/2024/

In case you've been offline all day, you should know that Google's latest update (December Update 2024) was finalized today. If you're working on SEO strategically, sleep well. If you're having problems, it's time to find a good professional. searchengineland.com/google-decem...

In this article, @not-a-robot.com lists some of the main findings of the SEO Chapter of Web Almanac 2024. In it, we will see some surprises related to robots.txt and Bingbot and understand that the web is undergoing significant transformations. Take a look and let's discuss.

vercel.com/blog/the-ris... "New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users". It's provide very significant insights about JS render.

"Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully". If you want to avoid some issues on that, take a look at the documentation and make a refresh about it. developers.google.com/search/blog/...

I predict that, as the years go by, SEO professionals will be much more focused on ontologies, information architecture and other more technical topics than before. searchengineland.com/chatgpt-sear...

Forbes is cutting ties with freelance writers, citing Google spam policies (h/t @rustybrick.com) "In recent days, Forbes has said it will stop hiring freelancers to produce content for its product review section Forbes Vetted, according to a journalist who has written for the site."

Very, very interesting, but: 1) The computational cost of supporting this and competitor solutions will be enormous. Will energy be a problem in the future? deepmind.google/technologies...

Cloudflare now enforcing your robots.txt rules. Love it. blog.cloudflare.com/ai-audit-enf...