OpenAI scales up crawling and bots with new IP blocks for the holidays... www.seroundtable.com/openai-crawl... via @ryansiddle.bsky.social #openai #chatgpt #seo #crawlers #spiders #bots

Me doing trail running. I loved it!

EUA: SEO -> Reddit BR: SEO -> Instagram

The move by The Athletic to join Bluesky is quite interesting. I love the network and find its audience very engaged. But I recognize that their brand power significantly influenced this (it helps, but it's not the deciding factor).

Blind trust in AI-generated code, content, and solutions for SEO can backfire and represents a vulnerability. Because of this, never skip a review step before going "live." This implies establishing processes and boundaries for your team.🧶

Sheesh.

"This paper introduces a taxonomy of user information needs, which guides us to study the pros, cons and possible synergies of Large Language Models, Knowledge Graphs and Search Engines. From this study, we derive a roadmap for future research". arxiv.org/abs/2501.06699

This is an article that deserves to be read by anyone who is working or intends to work in the SEO market for news sites. If I could add anything, it would be how the alt and description attributes of images can contribute to understanding the context, especially in content about finance.

How audacious, huh? #seo #deepseek

Appearing in AI search results requires a combination of informational structure and demand. In other words, the information must be available, accessible, and understandable. 🧵 1/8

A typo in Mastercard's DNS configuration allowed third parties to intercept the company's transactions for five years. 🤦‍♀️ krebsonsecurity.com/2025/01/mast...

By 2030, the % gap in the human-machine relationship at work will be even smaller. According to data from the Future of Jobs Report, about 34% of a person's work will be performed by technology. 33% by a combination of both, and 33% by people alone. Today, we have, respectively, 22%, 30%, and 47%.

That's amazing. Thanks, @johnmu.com for support to this project.

I know that a lot of you already to know about Helpful Content. But, take a look at this list and check if your website content isn't in fault with some of these items. #seo developers.google.com/search/docs/...

Join me, @not-a-robot.com, @henrihelvetica.bsky.social and other authors as we discuss the key insights we saw when writing the Web Almanac 2024 report. #seo

Page weight, the second chapter in this year's web almanac I had the privilege to co-author with the irreplicable genius that is @not-a-robot.com, along with @montsecano.bsky.social, @buraaak.bsky.social & @inesakrap.bsky.social! Weight no longer, here it is: almanac.httparchive.org/en/2024/page...

Doesn't matter which publisher you are (see screenshot), Chrome will remove ads from your site if they are heavily hogging performance. Remember to go through your site like a user would... #google #seo

2024 was an incredible year for me. I was able to contribute a little more to the SEO community and challenge myself to be more communicative (especially in another language). Here are some interesting things: Co-authorship at Web Almanac by @httparchive.org almanac.httparchive.org/en/2024/seo

Happy new year for all!

Community, what were the best marketing books (or not) that you read in 2024? I'm putting together a reading list for 2025.

I read an article about attacks on LLMs and how it would be possible to alter the results of some queries months ago. I thought I was wasting my time studying these things, going crazy, I don't know. I see I'm not. amp-theguardian-com.cdn.ampproject.org/c/s/amp.theg...

🎙️ TGIF announcement: We are doing another @httparchive.org's Web Almanac stream, to showcase more chapter authors + their content. Mark you calendars + deets coming: ✨ The Web Almanac Live! p2 ✨ 📅 Thursday January 16 2025 ⏰ 14h EST, 🌍 everytimezone.com/s/60543add 📚 almanac.httparchive.org/en/2024/

In case you've been offline all day, you should know that Google's latest update (December Update 2024) was finalized today. If you're working on SEO strategically, sleep well. If you're having problems, it's time to find a good professional. searchengineland.com/google-decem...

In this article, @not-a-robot.com lists some of the main findings of the SEO Chapter of Web Almanac 2024. In it, we will see some surprises related to robots.txt and Bingbot and understand that the web is undergoing significant transformations. Take a look and let's discuss.

vercel.com/blog/the-ris... "New research reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns—with recommendations for site owners, devs, and AI users". It's provide very significant insights about JS render.

"Faceted navigation is a great way to help users find what they need on your site, but it can create an SEO nightmare if not implemented carefully". If you want to avoid some issues on that, take a look at the documentation and make a refresh about it. developers.google.com/search/blog/...

I predict that, as the years go by, SEO professionals will be much more focused on ontologies, information architecture and other more technical topics than before. searchengineland.com/chatgpt-sear...

Forbes is cutting ties with freelance writers, citing Google spam policies (h/t @rustybrick.com) "In recent days, Forbes has said it will stop hiring freelancers to produce content for its product review section Forbes Vetted, according to a journalist who has written for the site."

Very, very interesting, but: 1) The computational cost of supporting this and competitor solutions will be enormous. Will energy be a problem in the future? deepmind.google/technologies...

Cloudflare now enforcing your robots.txt rules. Love it. blog.cloudflare.com/ai-audit-enf...

They're all right. I would add that: a) brand communities will grow even more; b) Google will no longer be a priority for SEOs. We'll be more multichannel; --> www.searchenginejournal.com/seo-experts-...

"Product structured data had essentially zero correlation with rankings". This is what say the study published by 180 marketing from 5000 Google Shopping Results. But, Amazon doesn’t have any structured data on any of their product pages. What do you think about? www.180marketing.com/google-shopp...

Meta's Llama 3.3 is here! 🦙 ✍️256k token context window 🎨Multimodal improvements (text, image, audio) 🏎️Better efficiency for diverse deployments 70B params + dense transformer upgrades = serious innovation. Learn more 👇 wandb.ai/byyoung3/ml-...

🎙️ Whilst shopping for a monitor yesterday, some sites reminded me of how important colour contrast was. It's a common issues in accessibility. This will be discussed during @httparchive.org's ✨The Web Almanac Live✨ The #a11y chapter will be presented by @mgifford.bsky.social. link pinned!

At this new SOTR episode, we can understand in a very didactic way how canonicalization works in search, clustering and content duplication. #seo #google www.youtube.com/watch?v=6bAl...

"From 1997-2017, search was an excellent place to start marketing. Today, search is largely a reward for doing marketing right everywhere else". This is what a survey conducted by Sparktoro and Datos says. I agree. Today, social dictates demand on the internet. sparktoro.com/blog/new-res...

On large sites, managing resources is a fundamental measure to ensure that they are read and interpreted correctly by crawlers. That's why knowing the basics of this practice can save you or your company from future problems. developers.google.com/search/blog/...

The SEO chapter of Web Almanac 2024 from @httparchive.org is officially out. The 2024 edition of the SEO chapter is the longest and most in-depth ever written. It analyzed 17 million pages in just over 83TB of data. almanac.httparchive.org/en/2024/seo

I see a lot of SEOs and marketers working with AI. But I have a question: how concerned are managers about receiving information and analyses produced by AI? In other words, how generic can they be and how prone to errors are the analyses? #seo #marketing #ia

I confess that I am looking for time to better explore how to rank a website on Bing. From my experience with the websites I have worked on, the traffic generated varies between 7 - 10% in the Brazilian audience. Are there ways to improve this? #seo #bing

I really love topics about “IAs” and LLMs, but realizing how much this is dominating SEO discussions is disheartening. It creates a series of expectations that will be difficult for CEOs, CMOs and C-levels to meet. #seo #ia #marketing

I would never have thought of the possibility of choosing a business location based on local SEO techniques. Awesome.

Very good text. A mix of documentation + blog post. Excellent.

I also feel that engagement is better here. I believe the main reason is the information I receive. Most of it is interesting and there is a temptation to participate, contribute and not just consume.

Regardless of the nomenclature you choose (SEO or GEO), the work remains the same: understanding the needs of users (and potential customers) and producing and organizing information. In other words, the means are changing, but the principles remain the same. blogs.bing.com/webmaster/No...

DYK I write a super nerdy newsletter each week? 80% dev documentation, 20% snark ✨ I RTFM so you don't have to mailchi.mp/67df9e7ddad1...

It's being very interesting to feel how @bsky.app have the capacity of putting me in connection with very good and engaged peers. I stared to post here yesterday, and I am having awesome interactions.

This is very interesting! The correlations in the graphs below do indeed indicate that if my website does well in a given search engine, it may do well in a given AI information retrieval. However, this also indicates that AIs may be using similar mechanisms to categorize and rank pages.

Why this is very interesting? Well, you are only automating a work that you frequently do manually. "IAs" are good with summarization. So, I believe that It can offer a very good result without any info prejudice. I only recommend providing a fine-tuning at the AI model after to know some results.