“The hype, combined with continued uncertainty of how long the Oasis reunion might last, likely makes it all the more appealing for brands to show up and celebrate along with die-hard fans.” www.marketingbrew.com/stories/2025...

The pivot from part-time influencer with a normal job to a full time influencers is often a difficult transition, @kristinam.bsky.social reports. When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no. www.marketingbrew.com/stories/2025...

don't think i've posted this on here yet but i'm writing on substack now. created a publication called Creative Pursuits that will still cover advertising but also get into the creative process. pls check it out and subscribe here: kristinamonllos.substack.com

people talking about the number of followers they had on Twitter vs here and about the sort of posting they did over there that worked vs on Bluesky and from the bottom of my heart:

I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...

54.7 .... 5.5.

A tiny picture on the front page of the NYT and WaPo front pages today. Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story. Lots of local newspapers did, though. Two at random: Detroit Free Press and

Does #SXSW matter anymore? Is it too big? Why do you make such a big deal about it, Greg? Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️ digiday.com/marketing/as...

Whoever described generative AI as the aesthetic of fascism made a sharp point.

Olipop's comments about Poppi got me thinking about the state of social media guidelines for brands. Duolingo became a social media darling for its more unhinged social posts. But how unhinged can -- or should -- brands get?

Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year. This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame? @kristinam.bsky.social answers that in this week's Marketing Briefing:

Googles response basically being “it’s not making things up, it’s just incapable of telling facts from made up bullshit” would have destroyed a product in the days before the economy was propped up by a thin framework of scams lashed together with investment capital

like what is anyone supposed to do with this when you open any app and see this shit immediately

I have reported on diversity, equity, inclusion, and accessibility in various fields for several years. DEIA just means acknowledging how systems have discriminated against different groups of people—in many cases for several decades—and strategic efforts to give those people jobs and opportunities.

would be interesting if everyone treated this exactly the way republicans would if this happened in the first 10 days of a democratic administration - just wall to wall 'this is what happens when an incompetent admin is in charge' regardless of the truth on the ground

Was literally talking to the union representing federal air traffic controllers earlier today about how there’s already a major shortage of air traffic controllers and the resignation offers they all just got from OPM could seriously endanger public safety.

And if you’re over 50, get the (two!) shingles vaccines. Yes, it can have temporary side effects. But you *do not* want to get shingles. Ask anyone who’s had it.

Cicadas have it right. I'm tunneling underground. See you in 17 years to scream for a while.

this is an illegal order. the president does not have the legal authority to discriminate against entire categories of americans on the basis of sex. this order is no different than if he had issued one reinstituting segregation.

If you made a horror movie where killer cars killed more than a million people worldwide, folks would laugh. Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.” ourworldindata.org/data-insight...

The tech space has done everyone a disservice by clumping machine learning (actually useful), LLMs (jury's out on how useful) and some kind of promised future AGI (almost certainly vaporware) in the same AI bucket, and increasingly sweaty leaders in the space like Altman sure aren't helping

We're gonna need art and beauty and magic in the coming months. More than ever.

why does it look like The More You Know logo is crashing back to earth

there's something so special about a creative partnership like theirs and i truly worry we won't see something like it again in this anti-creative climate

🫡

tv seasons should be 22 episodes long and at least 30% of those should be pure crap

the crazy part is this means the facebook we’ve all been experiencing for the past 5 years was the *good* version

Last week, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies. Some say it's just the evolution of business, but the timing makes these announcements interesting. digiday.com/marketing/de...

Pick one, donate, repost.

LA friends, if you’ve lost your home, I’m so sorry. In case it helps, here’s some stuff I wish I’d known: 1. Make detailed contemporaneous notes about every conversation you have with your insurance company.

To those not in LA, these fires are hitting an already breaking community. Many people being forced to evacuate were already stretched extremely thin due to the collapse of our industry. It’s not just celebrities. Please help however you can.

I guarantee nobody on bluesky knows Dave Kanicki, retired editor at Farm Equipment magazine. But you know who did? Thousands of ag industry professionals. He was a celebrity at trade shows. You don't need to be a household name to be a top journalist on your beat. This Dylan Byers take is lame.

just got a batch of new followers that makes me think i was on an advertising starterpack of some kind? wish i could see when tagged in those so i could also follow whoever else was in it

I am a climate scientist and this is correct ⬇️

as LA is burning, a swath of the country is recovering from an ice storm, Alabama is preparing for up to 6” of snow and I’m praying for the TX power grid, a reminder: we don’t need climate action just for future generations, we need it now. the climate crisis is here, all around us

thinking of LA. firmly believe natural disasters are coming for us all down the line and basically feel like there needs to be broad solidarity for us all when shit hits the fan

If journalism education is to survive as a field, it must stop pretending there are enough jobs, let alone any careers, in legacy media. Instead, it must educate journalists akin to how poets are educated: steeped in intellectual rigor & integrity in preparation for a wily, scrappy, creative life.

Ah, 2024, the year that nearly every brand realized the potential of an ad network. The thinking seems to go, if everyone else has one — and they’re getting the additional revenue from ad dollars — why shouldn’t my brand have one too? h/t @kristinam.bsky.social

it’s pretty nuts that nearly every ad break has had a weight loss injection drug ad #goldenglobes

This has to be a joke, right? Like, how cooked is your brain to sit in a boardroom and hear the pitch for this and not just immediately throw a chair through a window???

if you're the poptart mascot who had to wave a 'follow your dreams' sign and then pretend to die in this toaster pls reach out. i want to talk to you. not for a story. just about the experience. tell me everything.

What are we DOING here? We're just meant to sit and act like this insane plagiarism and climate threat that requires more money than anything has ever cost is worth it? Are we meant to pretend that ChatGPT is worth this aimless, meaningless destruction of capital and our environment? For what?

Gen ai is poisoning our power grid, stealing intellectual property, using precious water, and ruining the internet with unreliable information and garbage imagery. Don't use it, and don't normalize it, even for laughs.

i love this time of year. all the awards season scripts drop and you get to read 'em all and see what weird shit someone said you can't do being done in a script studios are not only making but submitting for awards

One of the reasons this doesn’t yet have the stigma that it should is that overwhelmingly the question is being framed as “Wouldn’t it be interesting if a computer could make XYZ” instead of “Do you want XYZ to be made by a computer instead of a person”

If you love LA, you’ll love this piece and the photos in it. www.nytimes.com/2024/12/21/r...

If the Depp-Heard fiasco didn't, the Blake Lively smear campaign should drive home an important media literacy lesson that I'm afraid many are missing: when it seems like everybody is suddenly talking about something, consider the possibility that the viral moment was engineered.

I am sorry but it is physically impossible to throw a $600 million wedding. The Daily Mail screwed something up, I want to sow class discontent more than anyone but this figure is obviously absurd lol