wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social digiday.com/marketing/go...

There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus.

After just over two years at X, CEO Linda Yaccarino is stepping down from the role. Her departure marks the end of two tumultuous years at the platform, whereby for a lot of her earlier tenure, the industry wondered how much power she truly had, working for X owner, billionaire Elon Musk.

Global regulatory scrutiny is shifting from Google's ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.

Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.

back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...

busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. digiday.com/media/lgbtq-...

Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.

Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.

The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough.

The WPP board’s next move is less about succession than direction. We offer five options it might look at.

SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search engines.

AI will dominate Cannes Lions for the third year running, but marketers now want results — not just hype. #canneslions

More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs).

The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.

IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance.

TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.

As the ad industry returns to the rosé-soaked Riviera for #CannesLions, agencies are navigating economic uncertainty.

It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon.

As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.

LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.

Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?

The third installment of Digiday+ Research's 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.

In today's crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency.

With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas.

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.

Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the Sept. 22 remedy phase.

As podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investing more marketing dollars accordingly.

Google’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically had within the Google ecosystem.

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.

Belgium's Court of Appeal's ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else.

Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels.

Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents.

One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans.

Search marketing, once a relatively narrow and technical marketing discipline, is becoming much more wide-ranging amid AI adoption.

While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to catch up.

Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace — but give it time. The spotlight’s inching closer.

Microsoft Advertising is closing its DSP, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities.

Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.

Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s — it will center on how to ensure your content gets surfaced in AI answer engines too.

Eighty percent of content creators are using AI in their workflow, according to a study by Wondercraft. This is a deep dive into those numbers.

After making one of the few company purchases in its 15-year history, The Trade Desk has unveiled OpenSincera, a supply chain transparency tool to further its “premium internet” thesis, set for release next month.

As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.

Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.

Digiday listened in on The Trade Desk's earnings call and spoke with clients, partners and industry insiders to get a read on what’s next — for better or worse.