The internet has a context problem. Are y’all seeing this, too? gregswan.substack.com/p/the-intern...

There is now an AI tool that adds typos back into your AI-written emails so they look human. It’s called Sinceerly, it has a “CEO mode” that goes full lowercase with maximum brevity, and it is the most 2026 thing I have encountered this week. We have officially completed the loop.​​​​​​​​​​​​​​​​

Bad AI ideas are slipping into real campaigns. Petitions. Fake protests. Hashtag slop. I wrote about how to spot the tells and keep the work human. New Social Signals is live. gregswan.substack.com/p/bad-ai-ide...

If “6-7” confuses you, here’s a thorough explainer on our long history of linguistic memes. Nice effort @gregswan.bsky.social gregswan.substack.com/p/eat-my-sho...

Love spending the day at #AppliedAIConf25 with the folks actually building the future, not just talking about it.

It’s been a hard week for my mayorships.

Hello Lansing!

It just occurred me if the #Vikings (re)sign Adam Thielen that means I have to eat this box of Thielen’s First Down Flakes from the Vikings wall in the basement. Those are the rules, right?

I pulled back out my fidget spinner during zoom meetings where I need to pay attention and this thing rocks, you guys. Could really catch on.

My kids call it the “drive thru pizza place” and LOVE IT

There are 355,885 days until January 1, 3000.

Happy GPT5 Launch Day! 🔥

HELLO Digital Summit! 🔥 @digitalsummits.bsky.social On stage today: I'm leading a fireside chat with @vikings.social CMO Martin Nance at 3:15 pm On stage tomorrow: Presenting a keynote on Employee Generated Content at 1 pm

Someday it will be seen as a sign of affluence to pay a human to cut your hair.

AI gonna destroy website and content discovery to the point where StumbleUpon gets a righteous reboot. I'm cheering for it.

Wow! Potentially the first documented case of a company having to develop a feature because ChatGPT kept repeating its hallucination about it. techcrunch.com/2025/07/09/c...

AI-driven search is rewriting the playbook. But if you never learned the SEO 101 playbook, this post is for you. gregswan.substack.com/p/seo-geo-ae...

Asked a ChatGPT agent to research a trendy birthday cake I could bake and add all the ingredients to my Instacart and it DID ALL THE WORK 🤯 And it skipped all the steps for me: Google, recipes, shopping, and delivery. We are living in a fascinating, transformational time.

The part about AI transcriptions nobody thought about? When you just swear quietly to yourself during the workday... "An isolated expletive is heard during a period of silence"

In the words of Santana featuring Rob Thomas, "Man, it's a hot one"

I like to make my vacations adventuresome, don’t you?

Hello Florida 👀

Do you want AI in your kids’ toys? It’s coming. Mattel announced a partnership with OpenAI to ship its first AI-powered toy by Xmas. So @jasonderusha.com and I invited Gabo, the GPT-powered plushie, to chat with us about it! Read more about here: open.substack.com/pub/gregswan...

Team Add Some Typos On Purpose Around Em Dashes So People Won’t Think It’s AI.

Love waking up hotter than Texas and Miami. Not. #mnwx

Reddit may someday soon require users to get their irises scanned and stored in the blockchain in order to use its site. I visited World last month and wrote about verifying my humanity here 👀 open.substack.com/pub/gregswan...

AI-optimized actually just means human-optimized in 2025.

It used to be we bitched about paying for too many streaming services. For some of us, that's now AI services. I wonder how long until the tipping point switches from paying more for AI than content? Or AI-content maybe?

Pretty damn good issue of ⚡️Social Signals this week, if I say so myself. Which I do. gregswan.substack.com/p/from-footl...

I turned the furnace on. It's June 9th.

My neighbor had the most epic garage sale signs today. You can’t tell me you wouldn’t have stopped…

🎄 I accidentally opened this video about an hour ago and it's just been playing all morning and somehow I'm feeling in the holiday spirit. Only 203 days until Christmas! youtu.be/fRWjxbSU7aM?...

Heck YES, @mnufc.com!! Finally!! And 3 points please? Thank you! #mnufc

Experimenting with Google’s #Veo3 with experimental audio… This is 8 short videos all generated via text prompts, edited together with CapCut, the result made in less than an hour. FAXZILLA!!! Also, this is my real fax number if you want to fax me what you think of this. 📠

16 years of #Ad, Google’s AI-powered future, Apple’s smart glasses, Bluesky’s next move, and a surprise road trip that ends in ice cream. Of course. This week’s Social Signals is stacked 🔀 gregswan.substack.com/p/16-years-o...

Gathered with 100+ folks in the MSP marketing community to lean into and learn ADVANCED strategies and dev for ChatGPT at @smbmsp.bsky.social with @derickson.bsky.social @loriryan.bsky.social and @jenroventine.bsky.social #smbmsp 💯🎉💅

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😎 Apple plans to release smart AI-enabled glasses before the end of 2026 www.axios.com/2025/05/22/a...

Here at Best Buy HQ for DATA TECH 2025 with 1,000 members of the analytics community exploring the latest in emerging technology and its impact on data science. (I'm the one wearing 4 Al devices creating and collecting and crunching data). 🤯 #minneanalytics #datatech #minneapolis

Roblox turned on in-game commerce today. Users can now buy physical products directly within Roblox experiences and receive avatar items as part of the purchase. This is BIG. corp.roblox.com/newsroom/202...

“I hope you have a better day than average!” I shout at my kids as they head to the bus.

Doing hard things is good.

“Enshittification” is Cory Doctorow’s term for platform decline. One of the side effects? Apps all start to look the same. They chase engagement, add DMs and videos, and slowly lose what made them distinct in the first place. Speaking of, Spotify now has a Create button. (h/t @chrismessina.me)

Excited to present a keynote on Employee Generated Content (EGC) at the 3M Social Creator Summit today! 🔥 #3Msocialsummit

Oh hey, it’s the WHAT’S FOR DINNER WHEEL that Google Gemini coded in seconds via just a bad drawing I made 🤯

I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...

Great match, @mnufc.com! #mnufc #coyl Also, my dog wasn’t worried if we were going to win for a second.

Boom. 💥 #minnebar19

Dr. AnnMarie Thomas kicking off #minnebar19 with a 🤯 keynote about bring more PLAY to our work, projects, and products!

Minnebar is kicking off!!! 2,000 registrants. 167 sessions. A chock full Best Buy HQ campus. The tech is hot. Coffee is flowing. And our Minneapolis community is on 🔥! Come hear from The Cave Project on “Deepfakes 101” at 11:25 am in the Harriet Conference Room. #minnebar19 #minnebar