Greg Swan
@gregswan.bsky.social
📤 201
📥 106
📝 219
Always turning up the 🎶 Doing cool things at
@thecaveproject.bsky.social
🤖
Bad AI ideas are slipping into real campaigns. Petitions. Fake protests. Hashtag slop. I wrote about how to spot the tells and keep the work human. New Social Signals is live.
gregswan.substack.com/p/bad-ai-ide...
3 days ago
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reposted by
Greg Swan
Tim Brunelle
17 days ago
If “6-7” confuses you, here’s a thorough explainer on our long history of linguistic memes. Nice effort
@gregswan.bsky.social
gregswan.substack.com/p/eat-my-sho...
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Eat My Shorts! What can we learn from the viral sayings of our childhood to understand 6-7?
Down, down, baby. Down by the rollercoaster. Sweet sweet baby, I'll never let you go. Shimmy shimmy coco pop. Shimmy shimmy pow. Shimmy shimmy coco pop. Shimmy shimmy pow!
https://gregswan.substack.com/p/eat-my-shorts-what-can-we-learn-from?publication_id=236917&utm_campaign=email-post-title&r=4xeu&utm_medium=email
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Love spending the day at
#AppliedAIConf25
with the folks actually building the future, not just talking about it.
21 days ago
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It’s been a hard week for my mayorships.
about 2 months ago
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Hello Lansing!
2 months ago
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It just occurred me if the
#Vikings
(re)sign Adam Thielen that means I have to eat this box of Thielen’s First Down Flakes from the Vikings wall in the basement. Those are the rules, right?
3 months ago
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I pulled back out my fidget spinner during zoom meetings where I need to pay attention and this thing rocks, you guys. Could really catch on.
3 months ago
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My kids call it the “drive thru pizza place” and LOVE IT
add a skeleton here at some point
3 months ago
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There are 355,885 days until January 1, 3000.
3 months ago
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Happy GPT5 Launch Day! 🔥
4 months ago
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HELLO Digital Summit! 🔥
@digitalsummits.bsky.social
On stage today: I'm leading a fireside chat with
@vikings.social
CMO Martin Nance at 3:15 pm On stage tomorrow: Presenting a keynote on Employee Generated Content at 1 pm
4 months ago
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Someday it will be seen as a sign of affluence to pay a human to cut your hair.
4 months ago
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AI gonna destroy website and content discovery to the point where StumbleUpon gets a righteous reboot. I'm cheering for it.
4 months ago
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Wow! Potentially the first documented case of a company having to develop a feature because ChatGPT kept repeating its hallucination about it.
techcrunch.com/2025/07/09/c...
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ChatGPT hallucinated about music app Soundslice so often, the founder made the lie come true | TechCrunch
Adrian Holovaty, founder of music-teaching platform Soundslice, finally solved a months-long mystery: weird images of ChatGPT sessions kept being uploaded to the site.
https://techcrunch.com/2025/07/09/chatgpt-hallucinated-about-music-app-soundslice-so-often-the-founder-made-the-lie-come-true/
4 months ago
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AI-driven search is rewriting the playbook. But if you never learned the SEO 101 playbook, this post is for you.
gregswan.substack.com/p/seo-geo-ae...
4 months ago
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Asked a ChatGPT agent to research a trendy birthday cake I could bake and add all the ingredients to my Instacart and it DID ALL THE WORK 🤯 And it skipped all the steps for me: Google, recipes, shopping, and delivery. We are living in a fascinating, transformational time.
4 months ago
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The part about AI transcriptions nobody thought about? When you just swear quietly to yourself during the workday... "An isolated expletive is heard during a period of silence"
4 months ago
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In the words of Santana featuring Rob Thomas, "Man, it's a hot one"
4 months ago
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I like to make my vacations adventuresome, don’t you?
4 months ago
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Hello Florida 👀
5 months ago
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Do you want AI in your kids’ toys? It’s coming. Mattel announced a partnership with OpenAI to ship its first AI-powered toy by Xmas. So
@jasonderusha.com
and I invited Gabo, the GPT-powered plushie, to chat with us about it! Read more about here:
open.substack.com/pub/gregswan...
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5 months ago
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Team Add Some Typos On Purpose Around Em Dashes So People Won’t Think It’s AI.
5 months ago
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Love waking up hotter than Texas and Miami. Not.
#mnwx
5 months ago
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Reddit may someday soon require users to get their irises scanned and stored in the blockchain in order to use its site. I visited World last month and wrote about verifying my humanity here 👀
open.substack.com/pub/gregswan...
add a skeleton here at some point
5 months ago
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AI-optimized actually just means human-optimized in 2025.
5 months ago
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It used to be we bitched about paying for too many streaming services. For some of us, that's now AI services. I wonder how long until the tipping point switches from paying more for AI than content? Or AI-content maybe?
5 months ago
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Pretty damn good issue of ⚡️Social Signals this week, if I say so myself. Which I do.
gregswan.substack.com/p/from-footl...
5 months ago
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I turned the furnace on. It's June 9th.
6 months ago
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My neighbor had the most epic garage sale signs today. You can’t tell me you wouldn’t have stopped…
6 months ago
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🎄 I accidentally opened this video about an hour ago and it's just been playing all morning and somehow I'm feeling in the holiday spirit. Only 203 days until Christmas!
youtu.be/fRWjxbSU7aM?...
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MF DOOM & Cookin Soul - DOOM XMAS (BEATS)
YouTube video by Chosen Fruits
https://youtu.be/fRWjxbSU7aM?si=5DTKnyiN8Vp8FDF6
6 months ago
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Heck YES,
@mnufc.com
!! Finally!! And 3 points please? Thank you!
#mnufc
6 months ago
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Experimenting with Google’s
#Veo3
with experimental audio… This is 8 short videos all generated via text prompts, edited together with CapCut, the result made in less than an hour. FAXZILLA!!! Also, this is my real fax number if you want to fax me what you think of this. 📠
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6 months ago
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16 years of
#Ad
, Google’s AI-powered future, Apple’s smart glasses, Bluesky’s next move, and a surprise road trip that ends in ice cream. Of course. This week’s Social Signals is stacked 🔀
gregswan.substack.com/p/16-years-o...
6 months ago
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Gathered with 100+ folks in the MSP marketing community to lean into and learn ADVANCED strategies and dev for ChatGPT at
@smbmsp.bsky.social
with
@derickson.bsky.social
@loriryan.bsky.social
and
@jenroventine.bsky.social
#smbmsp
💯🎉💅
6 months ago
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👏
add a skeleton here at some point
6 months ago
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😎 Apple plans to release smart AI-enabled glasses before the end of 2026
www.axios.com/2025/05/22/a...
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Apple plans new AI glasses in 2026: Report
Siri-enabled spectacles are the latest twist in Apple's difficult AI road, per Bloomberg.
https://www.axios.com/2025/05/22/apple-ai-glasses-2026
6 months ago
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Here at Best Buy HQ for DATA TECH 2025 with 1,000 members of the analytics community exploring the latest in emerging technology and its impact on data science. (I'm the one wearing 4 Al devices creating and collecting and crunching data). 🤯
#minneanalytics
#datatech
#minneapolis
6 months ago
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Roblox turned on in-game commerce today. Users can now buy physical products directly within Roblox experiences and receive avatar items as part of the purchase. This is BIG.
corp.roblox.com/newsroom/202...
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Roblox Unlocks Next-Generation Commerce With In-Game Shopping for Physical Items
Roblox Unlocks Next-Generation Commerce With In-Game Shopping for Physical Items
https://corp.roblox.com/newsroom/2025/05/roblox-launches-shopify-integration-amp-licensing-program
6 months ago
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“I hope you have a better day than average!” I shout at my kids as they head to the bus.
6 months ago
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Doing hard things is good.
6 months ago
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“Enshittification” is Cory Doctorow’s term for platform decline. One of the side effects? Apps all start to look the same. They chase engagement, add DMs and videos, and slowly lose what made them distinct in the first place. Speaking of, Spotify now has a Create button. (h/t
@chrismessina.me
)
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6 months ago
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Excited to present a keynote on Employee Generated Content (EGC) at the 3M Social Creator Summit today! 🔥
#3Msocialsummit
7 months ago
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Oh hey, it’s the WHAT’S FOR DINNER WHEEL that Google Gemini coded in seconds via just a bad drawing I made 🤯
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7 months ago
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I'm quoted in
@digidaymedia.bsky.social
via
@kristinam.bsky.social
today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace.
digiday.com/marketing/ma...
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Marketing Briefing: Check in with marketers after the first 100 days of President Trump's policies
For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.
https://digiday.com/marketing/marketing-briefing-check-in-with-marketers-after-the-first-100-days-of-president-trumps-policies/
7 months ago
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Great match,
@mnufc.com
!
#mnufc
#coyl
Also, my dog wasn’t worried if we were going to win for a second.
7 months ago
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Boom. 💥
#minnebar19
7 months ago
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Dr. AnnMarie Thomas kicking off
#minnebar19
with a 🤯 keynote about bring more PLAY to our work, projects, and products!
7 months ago
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Minnebar is kicking off!!! 2,000 registrants. 167 sessions. A chock full Best Buy HQ campus. The tech is hot. Coffee is flowing. And our Minneapolis community is on 🔥! Come hear from The Cave Project on “Deepfakes 101” at 11:25 am in the Harriet Conference Room.
#minnebar19
#minnebar
7 months ago
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Submitting a late Friday afternoon RFP letter of intent and… 📠
7 months ago
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👀“Proof of human” — World is based on the idea that it will eventually be impossible to distinguish humans from AI agents on the internet.
techcrunch.com/2025/04/30/s...
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Sam Altman's World unveils a mobile verification device | TechCrunch
Tools for Humanity, the startup behind the World human verification project, unveiled a mobile verification device and expanded to the US.
https://techcrunch.com/2025/04/30/sam-altmans-world-unveils-a-mobile-verification-device/
7 months ago
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