New: Hobo Technical SEO 2025 (free ebook)

SEPT25'25 #seocharity conference www.searchenginejournal.com/seo-for-paws...

Google Search Console impressions dropped overnight? This is why -

Most brand blogs are a waste of time. Not because content doesn’t work - but because you’re doing it wrong. Keyword sausage machines, “Admin” bylines, cautious filler… It’s industrialised mediocrity, and it serves no purpose. www.jonoalderson.com/conjecture/s...

Do you know an "AI Booster"? There are plenty of them on LinkedIn and @edzitron.com has once again written an absolute storm: www.wheresyoured.at/how-to-argue...

Yes, Reddit posts are ranking well in Google. But there’s one thing everyone’s getting wrong about the SEO benefit. Reddit ranking well doesn’t mean Reddit will help YOUR website rank well. More:

"Our customers expect professional language." Professional doesn't mean incomprehensible. A heart surgeon can explain what they do without using medical jargon.

My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.

This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend. housefresh.com/beware-of-th... #seo #google #search #AI

People think digital marketers are full of poo because (ironically) we are so, so bad at teaching folks what we do. It's embarrassing to watch.

When businesses treat SEO as a separate technical function instead of part of their overall strategy, they end up with brilliant rankings that drive loads of traffic to websites that convert nobody.

Thank you @wayneb77.bsky.social for the incredible captions 😂 This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks. brightonseo.com/videos Hurry - it's currently half price!

The Ultimate Guide to Redirects for SEO - via @wayneb77.bsky.social #seo

Orphan Pages - How to Find and Fix them - via @wayneb77.bsky.social #seo

Once the ai bubble pops big tech has no hyper growth ideas left. The markets will see they spent $200bn on nothing and that they have no other growth ideas. Software based stocks get chopped, horrible layoffs, dark era in valuations

was mostly keeping it together until I read Kyle MacLachlan's tribute to David Lynch

It's bacckk... -> I prev. shared about a site surging starting in spring 2023 that was pumping out tons of AI-generated content. They even say it's AI content on the site. Then the site got obliterated by the March 2024 core update. It just surged again with the Dec spam update. Oof. #google #seo

Find out how to keep those pesky AIs from taking your job in 2025 #SEO #ai

Traffic up but conversions down? Your content's probably ranking for the wrong intent. Check those keywords again.

That's good news. I just installed the new version -> Google revives Tag Assistant "Google merged 2 versions—Tag Assistant Legacy and Tag Assistant Companion—into a unified extension that simplifies troubleshooting and streamlines the tag management process." searchengineland.com/google-reviv...

Dear copywriters, your SEO strategy shouldn't look like an ecommerce site's SEO strategy. Unless you're secretly selling shoes on the side?

A new version of the Latest Google Rankings Shift Looker Studio Dashboard is here 👀👇 Perfect to spot rankings changes and shifts in top queries and pages after an update and for monthly SEO assessment 📊 Get it here: lookerstudio.google.com/u/0/reportin...

Actually feels quite cathartic reading the comments on this one: www.reddit.com/r/mildlyinfu... @zyppy.com @lilyray.nyc

Here's part 2 of the Better Offline year-end finale, where I tell you how we fight back against the growth-at-all-costs Rot Economy - better, user-focused coverage, naming those responsible, and remembering what we truly love about tech. podcasts.apple.com/us/podcast/b... Linktr.ee/betteroffline

Welp, that sucks The latest algorithm update has finished rolling out and now I owe traffic back to Google

Some SEOs: "UsE ChaTGpT fOr EnTITy AnALysis" Me: "ChatGPT, do entity analysis on this 404 URL" ChatGPT: "nO pRObLem!" 🤡 Inspired by @jessthebp.bsky.social brilliant video which is linked below and you should watch if you haven't!

ADVERTISING: FITTING IN, OR STANDING OUT // https://buff.ly/41fZ0xR

Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson //

How to Become a Thought Leader in Just 6 Incredibly Difficult Steps //

What if Schema org is just… Labels? // https://buff.ly/3O2dIAU

How to navigate Google's new shopping experience //

Wow. Want to see how Google's Chrome tracks your Site Engagement Metrics? Copy and paste this setting into your Chrome browser: chrome://site-engagement/ Now imagine what Google could do with this data aggregated across the web 😮 Read more: dejan.ai/blog/site-en... via @dejanseo.bsky.social

Advanced structured data for eCommerce category pages //

This is hilarious…

At some point the balance is going to teeter against these companies and they are simply not ready for users that are naturally suspicious at scale

Are We Watching The Internet Die? // https://buff.ly/49OORd0

...and then the CEO said "Can't we just create all them wordy things with ChatGPT? We can just get rid of all of the writers, bar one, and then we can just bank all the cash and I can buy another car that I don't need." Home Alone, 1990

lmfao, Masayoshi Son is buying another $1.5bn of OpenAI shares so that people can cash out. This is the kiss of death

ICYMI: If you sign up to @alsoasked.com 40% off during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇ alsoasked.com

So good.... "How to Become a Thought Leader in Just 6 Incredibly Difficult Steps" If you want to write for big blogs, speak on stage, sell a book, or grow your social media following, these 6 steps by Ryan Law @thinking-slow.bsky.social got your back ahrefs.com/blog/how-to-...

"Just because you can do something, doesn’t mean you should do it" Jurassic Park, 1993. The AI/ChatGPT Shitty Bottom Of The Barrel Content Creation Edition

. :: Links - It's MARKETING, not just SEO :: We used to try to get this across to people back in the Google Forums (2008+). Yes, Links can help with SEO, but you shouldn't focus on the SEO aspect of links. >>> #SEO #LinkBuilding

This is happening today! Soak up all the website migration knowledge from Mark Williams-Cook, Nikki Halliwell & Bring Digital's Chris Lever... Can't make it? Sign up anyway to receive the recording. 👇 sitebulb.com/resources/guid...

Google: "SEOs, congratulations. You're everything we've come to expect from years of training. Now please step this way, as we provide you with our final test: an eye exam..." [a series of flashes occur] Men in Black, 1997: The Collectors 'You Do Not Remember Panda And Penguin' Edition

Jim: "Where did my organic traffic go?" 28 Days Later, 2002: The AI Overviews Special Edition

Neo: What are you trying to tell me? That I can dodge bullets? Morpheus: No, Neo. I'm trying to tell you that when you're ready, you won't have to. The Matrix, 1999: The Google Core Update Edition

So, up and Up and UPPP!!!1! Certainly, #Bluesky has had a lot of attention in the past month or so, for numerous reasons. But what is its actual impact in the real world? Let's start taking a closer look at those @majestic.com figures by holding them side-by-side with competing platforms: >> 1/?

People often ask me how to know for sure if an image was created by artificial intelligence. So I marked in the attached photo (in the red circles) some clues that make me suspect that it's a fabricated photo, although it's not possible to say with absolute certainty in this case.

Can't believe somebody fucking made this shit already 🤣