ChatGPT accounts for 50% of all attributable referral traffic from AI chatbots 👇 (and that climbs to 67% for the smallest websites)* so if you want to start thinking about LLMO/GEO, ChatGPT is where I would focus *data from new @ahrefs.bsky.social study of referral traffic to 3,000 websites

wow—get 10 content marketers in a room, and 9 of them will be using AI. i'm looking at the early results of our survey this morning, and it's clear that AI is eating content marketing. i'm very bullish on AI, but the magnitude of this response has surprised me

i personally think AI content is being published FAR more than the public discourse suggests. i think tons of companies have quietly cut content spend and started publishing pure AI outputs. but i want DATA to back up my opinion! so we're running a research study on AI CONTENT

apropos of absolutely nothing, i wrote a short story in bed last night: ashtales.com/short-storie... it's only short, 1700 words. you might dig it if you like slightly cryptic end-of-the-world stories

we spent $400,000 to bring you this guide to event marketing. remember our conference, Ahrefs Evolve? learning how to plan, promote and run a 500-attendee international event was a HUGE journey for our tiny events team. here's everything we learned: ahrefs.com/blog/event-m...

i need your help. generative AI is the biggest change to content marketing and SEO since the internet. at @ahrefs.bsky.social, we're researching how AI is really changing our industry if you have 5 minutes to spare, please fill out our survey: ephbu45foaj.typeform.com/to/krQzpc68 thank you :)

i got chatgpt to write a chrome bookmarklet that copies all h2s/h3s from a page. took about 30 seconds to get it working. now i can copy to the clipboard all blog post titles from an index page, or all headers from an article. already used it like a dozen times. generative AI is amazing :)

I went head-to-head with a marketing noob armed with ChatGPT to see who was the better marketer 😅 watch us create social posts, ad copy, and search-optimized blog posts... and then get blind-judged by two marketing pros live now on AhrefsTV: www.youtube.com/watch?v=QbBH...

fun little thing we did recently: used AI to categorize our blog posts by their "business potential" score (i.e. 3 = our product is an irreplaceable solution to the problem; 0 = absolutely no way to mention our product) 77% scored high on business potential (2 or 3 BP)

1/ thinking aloud: "SEO content" has historically acted as an aggregation layer for internet content. it pulled together information from disparate sources and made it accessible at the top of the SERP

So good.... "How to Become a Thought Leader in Just 6 Incredibly Difficult Steps" If you want to write for big blogs, speak on stage, sell a book, or grow your social media following, these 6 steps by Ryan Law @thinking-slow.bsky.social got your back ahrefs.com/blog/how-to-...

so opening bluesky feels like slipping into a warm bath. didn't realise how much i missed old twitter :')