An uncomfortable documentary, made even more uncomfortable by Netflix's use of "digitally anonymised" interviews - The Investigation of Lucy Letby. Clearly even reenactment actors aren't safe from AI 🫠

Thanks LinkedIn. 🫠

Pinterest has some of the most interesting and creative ad formats out there and in my latest @searchengineland.bsky.social article, I've taken a look at them and when an advertiser might want to choose them. Did you know they offer quiz ads? 🤯 searchengineland.com/pinterest-ad...

Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate. Because clicks don’t close deals, conversions do! searchmarketingexpo.co.uk/registration/

Optimising your campaigns, ads & LPs should be an consistent part of your strategy. Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change... So if you're not optimising your PPC work to reflect this, then you're going to get left behind!

An Evening of Networking! We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing! #Networking #MarketingCommunity #NottinghamDM

What a day! Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event. 🐝🐝🐝 The talent in the UK marketing industry never fails to impress me!

Are you chasing the wrong metrics when you're optimising your Search ads? In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric: searchengineland.com/google-ad-st...

"My ad strength is 'Excellent' so why aren't my ads converting?" My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across: searchengineland.com/google-ad-st...

New! Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks. From Average to Awesome: How to Master the Art of PPC Account Management www.ppchero.com/from-average...

June '25 -" I still like the computer." And I wish I still had that top...

Google Ads is reducing their minimum Customer Match size from 1,000 to 100. This is amazing news for advertisers, especially SMBs! However, there are still some important things to remember... 🧵 searchengineland.com/google-slash...

Finally, a post which made me stop dead in my tracks! Left - St Johns Ambulance FB post Right - Final Destinations Bloodline movie poster As a lover of horror and parodies, this one was right up my street. 💀

Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance. Grab your copy now: amzn.eu/d/6OO3jDi

Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing. 🏫 - Canalhouse, Nottingham ⏰ - 6pm start 🎟️ - Completely free 🍻 - Get a drink on the house! www.eventbrite.co.uk/e/nottingham...

Oh hayyy 👋 I'm Sophie, a UK based PPC Specialist. I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert. I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶

If you missed our chat, then head over to YouTube where you can watch the full recording: www.youtube.com/watch?v=T3Nv... Stay till the end to see Dexter aka PPC Pug! 🐶

Grab your FREE ticket to Nottingham DM 🎟️ On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it. It's going to be a fantastic evening! www.eventbrite.co.uk/e/nottingham...

£125 for all of this Sophie Logan and more. You'd be craaaaaazy not to. transactions.sendowl.com/packages/863...

Thank you @wayneb77.bsky.social for the incredible captions 😂 This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks. brightonseo.com/videos Hurry - it's currently half price!

I couldn't be more excited to announce that I am speaking at SMX London 2025! I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks. Get your ticket now: searchmarketingexpo.co.uk

Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets! For more information: www.linkedin.com/events/leadg...

Don't forget that if you missed out on attending last weeks @heroconf.com UK, then you can currently purchase the video vault for HALF PRICE! The vault is opened on Tuesday, so don't delay!

Spotify is down. Am I going to have to get my CDs back out?!?!

I've got mine! It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads. Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition. Congratulations Jyll! 👏👏👏

Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome. Thank you for all the kind messages, it sounds like it really resonated with a lot of you! You can grab a copy of my deck here: speakerdeck.com/marketingsop...

Take me back to Brighton! I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week. Amazing company, a VERY well organised event, incredible speakers and beautiful weather. What more could you ask for?

Attendees of BrightonSEO and Hero Conf - please help me find my missing bag with my favourite shoes 😅 Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals. Thank you!

Thank you to everyone who joined me at @heroconf.com for my talk - How to take your PPC management skills from average to awesome! You can find my deck here: speakerdeck.com/marketingsop...

How's your day going? Well you know, apparently I don't have permission for an account which I'm in the primary admin for and I need to get campaign live ASAP.... This randomly happens every now and then, but never usually on a day when I'm so pressed for time 🫠

The more source imagery I gave it, the worse it got... 🫠

I made it on the PPC Survey 2025 Top 50 Most Influential PPC Experts list! It's an absolute honour to be on the list and I look forward to keep on contributing to the community as much as possible! ❤️

Hey look ma, I made it! Please join me at @heroconf.com on Thursday, April 10 at 11.10am, where I'll be talking about how you can take your PPC management skills from average to awesome. I'm so excited to be Hero Conf heading back to the UK. The line up is incredible 👏

Thank you for having me on the pod @thedigitalmaze.bsky.social. Head over to Spotify or YouTube to give it a listen now!

Ads over here on Bluesky? Not quiet yet, but they could be on the cards. Read more in my latest @searchengineland.bsky.social searchengineland.com/bluesky-ppc-...

I had a laptop free weekend for the first time in a long time. Dexter was given 2 long walks, 1 pup cup and 1 well needed bath. We binge watched Severance and ate a ton of good food. I have one very sleepy but happy pug today ❤️

Well February was a quick one! The Paid Search Association Conference, a team social, a Girls in Marketing event, podcast recordings, mentoring sessions and an infected finger from a cacti prick... There's NEVER a dull day around here 😂

There's not long to go until @heroconf.com UK makes it return at @brightonseo.com in April! I'll be there on Thursday to speak about how you can take your PPC account management skills from average to awesome, and I would love to see you there! www.ppchero.com/hero-conf-ap...

Calling all Lead Gen lovers! I would love it if you would check out my talk from the @paidsearchorg.bsky.social Conference 2025, where I discuss ways to help to ensure that your PPC is running as effectively and as efficiently as possible: speakerdeck.com/marketingsop...

This is your reminder to book your space for next weeks @paidsearchorg.bsky.social Conference! Go, go, go! paidsearch.org/psac25/

Have you heard about the time a business I was working for made a 'Gentlemen agreement' with a competitor to not bid on each others name? Listen to my episode of the Lunio Paid Media Lab podcast, where I cover this example and more whilst discussing the pros and cons of competitor bidding.

Thank you @brightonseo.com for releasing the videos from Octobers event. Free and available to all! Head over to YouTube and catch up on any talks you may have missed: www.youtube.com/watch?v=2uB5...

I like to think that I look cool, calm and collected whilst presenting. That couldn't be further from the truth.

This is all I can think of when I hear about what's going on with TikTok.

Sometimes I surprise myself at how productive I'm being. And then I remember that I necked a can of NOCCO an hour or two ago...

Whether you love it or hate it, competitor bidding is here to stay. In the latest episode of the Lunio 'Paid Search Lab' podcast, I cover why I'm a big fan of this strategy, along with some tips & advice for avoiding getting burnt. Check it out: www.lunio.ai/blog/competi...

🫠 It's one of those days...

It's time to rethink your Lead Gen strategy! Join me on February 12th for the @paidsearchorg.bsky.social FREE online conference, where I'll be discussing Lead Gen strategies and how to get them to work more effectively and efficiently. Register for free now: paidsearch.org/psac25/

Today's exercise is walking to the kitchen in between working through reports.

However you're spending tomorrow, I hope it's restful, enjoyable and full of yummy food. ❤️