I sat down to watch Google Marketing Live last night and wrote up the key takeaways which I think the PPC industry needs to know. Spoiler alert. There's a lot of AI! ppchero.com/google-marke...

Who else is heading to HiveMCR next week? SEO talks and panels, a comedy show, live music AND the weather looks like it's going to be beaut. @whitworthseo.bsky.social has even promised candy floss... 👀 Drop me a message if you want to catch up!

I just want to use my passwords!

Sophie Logan (@marketingsoph.bsky.social) explains that slide decks are a lasting reference that audiences photograph and share long after an event, so you must invest heavily in professional design and clear content, your deck is what cement your authority once you leave the stage. maj.to/48e8hte

How does #brightonSEO support its speakers? @marketingsoph.bsky.social joined the Demand-Genius podcast to talk about everything from what makes a strong speaker pitch, to how we help people feel confident on stage, and what makes an event memorable. Listen here: open.spotify.com/episode/16Wk...

Check out the @majestic.com SEO podcast for our discussion on how to speak at SEO conference, for tips on how to pitch, how to prep and how to put together a great deck: blog.majestic.com/training/how...

Thank you to every single person involved with last weeks @brightonseo.com & @heroconf.com! From the incredible speakers, to the wonderful attendees & generous sponsors - everyone helped make it a truly remarkable event that I will never forget. ❤️

Hero Conf day 2 is in full swing! 🫶

This is Steven. I’m taking snaps of Steven with speakers and attendees this week at @brightonseo.com and @heroconf.com for a photo montage. Grab me if you want a snap!

👀 Hero Conf UK kicks off tomorrow at 9.30am!

First time in Brighton? Undecided on how to spend your down time? Outside of our parties (obvs) we’ve got you covered. Things to do, places to go, and a few handy discounts for some of our local favourites. Discounts: brightonseo.com/events/april... Things to do: brightonseo.com/events/april...

I shared my thoughts on a recent update for Google Ads Demand Gen campaigns over on LinkedIn: www.linkedin.com/posts/google...

If you're interested in speaking at events then you do not want to miss our discussion!

That's my boy. Keeping up on the latest AI developments 🤓

If you've been thinking about pitching to speak at this years @brightonseo.com or @heroconf.com in San Diego, then please get your pitch in ASAP! brightonseo.com/speaker-pitch

Want to learn how to make PMax work for your B2B brand? Join us on Wednesday 22nd April for a deep dive into PMax and a live Q&A! Register now - lunio.registration.goldcast.io/webinar/43ea...

I don't know how, but there's only 4 weeks until Hero Conf UK 2026 kicks off! 🤯 🤯 🤯 Here's everything you need to know about this years event...

T minus 4 weeks until Hero Conf 🚀 Want to hit the ground running? This guide has everything you need to know before you arrive - ppchero.com/everything-y...

Want to know what I really think about AI & the future of PPC? In my episode of the Jigsaw24 'Keeping IT Talking' podcast I covered AI, PPC & the power of community. Along with mentions of Dexter and my elder emo music taste... 🖤 Give it a listen - podcasts.apple.com/gb/podcast/e...

Today was a good day 😊

I often see the same issues pop up in Google Ads accounts. They result in poor results, wasted spend and a poor experience of what can be a powerful tool. My blog looks at 5 things which SMBs need to know to help them run more efficient and effective campaigns: marketingsoph.com/blog/f/5-ess...

Whilst I won't be quitting my job to become a web designer anytime soon, I have pulled together a website for my freelance PPC offering - www.marketingsoph.com So alongside my amazing new full-time role, I have some availability to support a few Lead Gen brands with their PPC accounts!

My dog of the day! Credit to @marketingsoph.bsky.social #seocharity #dogoftheday www.seocharity.com/upcoming-con...

Today is my first day as Community & Editorial Manager at Rough Agenda - the powerhouse team behind brightonSEO & Hero Conf! I can’t wait to get even more involved in the community, support new speakers and voices in the industry and help elevate awareness of brightonSEO and HeroConf. Let's go!

An uncomfortable documentary, made even more uncomfortable by Netflix's use of "digitally anonymised" interviews - The Investigation of Lucy Letby. Clearly even reenactment actors aren't safe from AI 🫠

Thanks LinkedIn. 🫠

Pinterest has some of the most interesting and creative ad formats out there and in my latest @searchengineland.bsky.social article, I've taken a look at them and when an advertiser might want to choose them. Did you know they offer quiz ads? 🤯 searchengineland.com/pinterest-ad...

Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate. Because clicks don’t close deals, conversions do! searchmarketingexpo.co.uk/registration/

Optimising your campaigns, ads & LPs should be an consistent part of your strategy. Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change... So if you're not optimising your PPC work to reflect this, then you're going to get left behind!

An Evening of Networking! We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing! #Networking #MarketingCommunity #NottinghamDM

What a day! Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event. 🐝🐝🐝 The talent in the UK marketing industry never fails to impress me!

Are you chasing the wrong metrics when you're optimising your Search ads? In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric: searchengineland.com/google-ad-st...

"My ad strength is 'Excellent' so why aren't my ads converting?" My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across: searchengineland.com/google-ad-st...

New! Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks. From Average to Awesome: How to Master the Art of PPC Account Management www.ppchero.com/from-average...

June '25 -" I still like the computer." And I wish I still had that top...

Google Ads is reducing their minimum Customer Match size from 1,000 to 100. This is amazing news for advertisers, especially SMBs! However, there are still some important things to remember... 🧵 searchengineland.com/google-slash...

Finally, a post which made me stop dead in my tracks! Left - St Johns Ambulance FB post Right - Final Destinations Bloodline movie poster As a lover of horror and parodies, this one was right up my street. 💀

Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance. Grab your copy now: amzn.eu/d/6OO3jDi

Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing. 🏫 - Canalhouse, Nottingham ⏰ - 6pm start 🎟️ - Completely free 🍻 - Get a drink on the house! www.eventbrite.co.uk/e/nottingham...

Oh hayyy 👋 I'm Sophie, a UK based PPC Specialist. I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert. I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶

If you missed our chat, then head over to YouTube where you can watch the full recording: www.youtube.com/watch?v=T3Nv... Stay till the end to see Dexter aka PPC Pug! 🐶

Grab your FREE ticket to Nottingham DM 🎟️ On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it. It's going to be a fantastic evening! www.eventbrite.co.uk/e/nottingham...

£125 for all of this Sophie Logan and more. You'd be craaaaaazy not to. transactions.sendowl.com/packages/863...

Thank you @wayneb77.bsky.social for the incredible captions 😂 This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks. brightonseo.com/videos Hurry - it's currently half price!

I couldn't be more excited to announce that I am speaking at SMX London 2025! I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks. Get your ticket now: searchmarketingexpo.co.uk

Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets! For more information: www.linkedin.com/events/leadg...

Don't forget that if you missed out on attending last weeks @heroconf.com UK, then you can currently purchase the video vault for HALF PRICE! The vault is opened on Tuesday, so don't delay!

Spotify is down. Am I going to have to get my CDs back out?!?!

I've got mine! It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads. Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition. Congratulations Jyll! 👏👏👏

Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome. Thank you for all the kind messages, it sounds like it really resonated with a lot of you! You can grab a copy of my deck here: speakerdeck.com/marketingsop...