A question I frequently get asked is how I stay updated on SEO industry knowledge. The good news is that this industry is very generous with what it shares. People struggle with being aware of what they need to notice, not how to find the material. 🧵 1/7

With the resignation of Fuji Media Holding's Hieda Hisashi, the Nakai Masahiro scandal is now the most impactful media event in decades, writes Jake Adelstein: "This isn’t the West exporting protest. This is Japan evolving—painfully, publicly, and irrevocably."

An education, which isn't limited to the textbooks being sold to students, is how you learn what questions to ask, and what answers to challenge. LLMs are biased data, not knowledge, generation machines and function closer to a search engine than a person who can reason.

Ikko Narahara: "Shadow of car driving through desert, Arizona" (1971). From "Where Time Has Vanished" series. A striking work by this pioneering Japanese photographer. His dramatic high-contrast style shines in this American landscape. #ikkonarahara #JapanesePhotography

Sometimes I need to remind myself of this advice... 🙄

Has SEO really changed in the last 25 years, or just some of the tactics of the game that changed? January 23rd, Duda & @antonshulke.bsky.social are hosting 5 hours of SEO and Content Strategy for 2025 (Mega Webinar) I'm presenting about What We Can Learn From SEO Pioneers To Move Forwards In 2025

My prediction for 2025's social media landscape: In 2025, social media will split into two worlds: the 'Dark Forest' of chaos and the 'Cozy Web' of care. Which side will define our future? (1/5)

Happy New Year to you all! I wish you a healthy, joyful and energizing 2025! Photo: Werner Bischof: In the Court of the Meiji Shrine, Tokyo, Japan, 1952

What a year! Bluesky opened its doors just last February. Since then, we opened federation, launched video, rolled out trending topics, and a whole lot more. Happy New Year, and here’s to a great year ahead! 🎉

ChatGPT Search is now available for free to logged in users www.seroundtable.com/chatgpt-sear...

Networks like Blacksky could be the future of user-controlled social spaces - the "Cozy Web" versus the "Dark Forest" (hostile environments full of bots, thieves, misinformation, hate and scams) 🌟

👋Hey SEOs: Has anyone started offering optimization for Generative Engine Optimization (GEO)? I just started work on an initial offer: tracking AI-driven search in GA4 and Looker Studio to help clients grasp this rapidly changing search landscape. Thoughts on better approaches? #SEO #GEO #AISearch

The first truly practical solution for measuring AI traffic on websites, by @danaditomaso.bsky.social ! I've tried my own approaches before that worked, but this is far more elegant... #seo #googleanalytics #technicalseo youtu.be/UlL5ZV8z3H4?...

Google simplified event tracking in GA4 with new ‘Mark as Key Event’ & ‘Create Key Event’ features. Powered by machine learning, they auto-detect key site events, saving setup time & improving reporting. What do you think? Helpful? www.searchenginejournal.com/google-rolls... #analytics #seonews

We've always been a fan of blueskies.

Have a few clients seeing awesome growth from a low baseline by simple #SEO 101 tactics and some quick additions maybe you haven’t tried. Homepage: 1. Title tag of the homepage says what the site does with company name at end 2. H1 tag close to top of page reinforcing key expertise of site 1/4

Changes I'm making next year to my docs for next year: - proposals will expire after 30 days - projects MUST start within 15 days of signing the SOW - invoices will have schedules from day one (no more "final 50% due upon delivery") - late fees will automatically be applied to late invoices

Me doing the Harvard CS50 course during lockdown. 🙄

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Happy Thanksgiving!

Looking to enhance your Bluesky experience? 🔍 A directory with helpful tools for scheduling, analytics, feed creation (very helpful) and more: 🛠️ blueskydirectory.com

did a little write up of my brightonSEO talk for my SERPology subscribers ! open.substack.com/pub/serpolog...

This is really important to keep the Open Web alive, and vital for traffic to both commercial and non-commercial websites alike 🌐

Well that was a fascinating and utterly depressing talk from Sean Gormley at #Newsrewired. He showed how bot farms and sophisticated state operations control the information space on TikTok and X (and elsewhere) and thus control (literally) what people believe. Now the question is, what can we do?

I sincerely hope that Mike is right 🤞

Will definitely test this tool! 🧪

Note to self: Start posting on LinkedIn, even though the platform feels a bit dry (never really warmed up to it).

Since Bluesky's data is open to all developers, I expect we'll see more tools like this one soon: skircle.me

TechSEOTips edition 143 was published earlier today, discussing how to bridge the gap with SEOs and developer teams. You can also get @lou-lin.bsky.social on LLM Optimisation, @jamestaylorseo.bsky.social on Building Backlinks with Expert Commentary, Daniel K Cheung on Homepage Schema Markup...

Ikko Narahara: "Shadow of Car Driving Through Desert, Arizona" from "Where Time Has Vanished" (1971). VIVO agency co-founder, he transformed post-war Japanese photography with his surreal vision of isolation in vast landscapes. His work resonates with haunting stillness. #JapanesePhotography

If you ever wondered why so many extremists and right-wing Twitter posters are angry about being blocked on Bluesky? The Atlantic article explains it perfectly.

The right does indeed have a big Bluesky problem. X gave the right an opportunity to 'own the libs' and persuade the persuadables to join their side. Bluesky could deprive them of both. Gift article to read and share. www.theatlantic.com/technology/a...

Social Media Manager Tools for Bluesky Capable of crossposting various platforms & Bluesky (Biz Oriented)

Alli Berry: AI Overviews & The Impact On Search in Finance IMHO just published on YouTube I asked Alli: "In your opinion, what do you think about AI Overviews, how will they impact the industry and where is this going?"

Very interesting article on why Bluesky is so important as an alternative to Twitter _and_ Threads: www.thehandbasket.co/p/meta-the-h...

In the creative field knowledge isn't everything. 😏

Reposting this Starter Pack to check the listed websites later. 🔖 #UsefulResources

Pages blocked by robots.txt appearing in AI Overviews with snippets? So much for following common rules... 🤔

#SEOtip Use (\w*\W){5,) regular #RegEx expression in Google Search Console to identify long-tail queries

How to track AI search engine referral traffic in GA4 (a thread) 1. Go to the Reports tab

⚠️THREAD OF ALL AI-RELATED STARTER PACKS! ⚠️ 🔄Share to help people finding its topic/field AI Community - general AI go.bsky.app/8ZEFRJa AI Artists - AI generated image / video creators go.bsky.app/5gXhJGG Adobe AI Community - Adobe Firefly go.bsky.app/C97VYCL More packs in comments:

Bluesky guide for SEOs

Trustworthy blocklists at Bsky

Is Google’s Dysfunction Destroying SMBs? 🚨 All conclusions here are drawn from Jared Bauman’s interview with Morgan McBride on the Niche Pursuits podcast. McBride attended the now-infamous Google Creator Summit. This thread is a snapshot and not to be taken at face value. 🧵👇 (1/10)

I guess it is about time that I read this book.

And don't ever forget about Bing! ChatGPT Search is using it as well.

I created a web accessibility and inclusion starter pack. Comment with your favourite accessibility folks, and I'll add them to the list. #a11y

Eikoh Hosoe, a master of post-war Japanese photography, captures Yukio Mishima in "Ordeal by Roses" #32 (1961), blending themes of beauty, identity, and mortality. Mishima, a famed author and nationalist, was known for works exploring death and tradition. #SundayPhoto #JapanesePhotography