My #SEOWeek recap. Whew. I need some R&R after this post… www.grantsimmons.com/welcome-to-t... … inspired by @JohnMu.com’s original (and inspirational) fascination with 🧀 #BeTheCheeseNotTheHole

Are you excited about brightonSEO this week? Are you also a little bit apprehensive and unsure of how to make the most of it? If that's you, we've come up with these four example itineraries. You can take 'em as is, or mix 'n match adapt to your interests. brightonseo.com/suggested-it...

I cannot lie. Waikay is coming out w/ a brilliant report to help SEO & content strategists fill in the gaps on what’s missing from their site based on innovative analysis of AI knowledge (both training & grounded data!) Want to learn more?? I'll be @brightonseo.com at the Waikay booth. Come say hi!

Perfection doesn’t connect. People do. After 20 years of speaking, I put together what actually works in presentations. #PublicSpeaking #PresentationTips #MarketingLeadership

There was this whole thing where people said the French wouldn't embrace bicycle commuting like the Dutch because of inherent cultural traits and these lanes would be ghost towns. Instead, obviously, bike usage exploded as soon as the infrastructure was made available. These are all lessons people!

I wrote a thing: www.wix.com/seo/learn/re... It's about Google Search Console and using it for keyword research. You may find it interesting/useful... hopefully. If you do - I'd be chuffed if you shared it. 😊

Google's @searchliaison.bsky.social could not give a specific date for independent sites to surface better in Google Search when asked by @natejhake but also said not all will see improvements, even by the end of 2025 www.seroundtable.com/google-no-da... #google #seo #googleseo

FWIW my lovely wife is taller than The Royal Albert Hall.#London

@lilyray.nyc heading back from Buenos Aires after a fun week. Even got a chance to see a futball game and pose for my trading card lol. Can see why you love the place so much. Cheers. #Argentina #BuenosAires #RiverPlate #VamosLosRojos

Based on experience of literally 100’s of sites, I still see very similar issues when analyzing websites through an SEO lens today. It’s not what you expect like title tab optimization (which is often needed)… no… it’s websites not knowing how to simply explain what they do or what they sell > 🧵

Have a complex query relying on simple-ish math ChatGPT is a much better option than Google. Son & I were looking at Chilean license plates wondering how many permutations with their format. XX-XX-## Voice prompt > answer 8 seconds: ~46M Humans are in trouble. Compare to ~4M total vehicles!

Enjoying Chile. Wonderful people. Is there an SEO community in #Sandiago ?

@tottenhamhotspur.com #GameDay #Winning Dug it out. 3 points.

Was a lovely day in Virginia Beach. The calm after the storm. #LoanerDog #BeachWalk

SEO isnt easy or a panacea. ~90% of the time it can be successful for traffic, engagement, and the metrics that matter to a business. ~10% of the time it may not work. We’re dealing with a black box, where we see the outcomes, understand the inputs, but we aren't Google. #WeAreSEO

“Don't wait for the right opportunity. Make the wrong one work.” ~ Grantism

Still one of the best films to come out of England. Change my mind!

I've supported @tottenhamhotspur.com since before I could remember, going to games at White Hart Lane with my grandad in the mid 60’s. I think today's game is the most important I *can* remember, even more that the relegation & promotion seasons. Time to step up and give the fans some hope. #COYS

New newsletter out! -AI search mode? -QRG info on filler content + paraphrasing and more -earnings call says more AI changes coming to Search -OpenAI's o3 thinking models are here -ChatGPT Search free to use with no long -OpenAI and Google both have Deep Research Agents

His snoring is interrupting my workday. #LoanerDog #FreelanceLife

Everyone has done so well this week, I’m officially giving you two days off! See you all Monday!

Best place to go for a vegan #empanada in Buenos Aires? #BuenosAires #Argentina

Context is king.

So I hear rumblings. Again.

My dad would’ve been 90 today. His team, Torquay, drew 1-1 today. Dad followed them since the 60’s, it was with immense pride he would announce their wins when I asked him how they were doing. Keep cheering for the Gulls, dad ♥️

When life gives you lemons, reach for the gin. #StayPositive

FYI: ChatGPT & Claude crawlers fetch JavaScript files, but at the moment they don't execute them. This means they can't access content that relies on client-side rendering. This may change. But good to know! #TheMoreYouSEO #InLinks

Want to attend #BrightonSEO in the US? Here's an opportunity: For 48 hours only from Weds, Jan 15 (12pm PT) you can apply for free single day tickets to attend brightonSEO in the US this September. Head to us.brightonseo.com/freetickets and apply for your ticket 👀

Windy cold beach walk today. ☃️☃️ And when I say cold… even the Chesapeake Bay was frosty! ❄️❄️ #LoanerDog Ollie almost got blown away! 💨🐶 #VirginiaBeach #Beachwalk #Grateful

Client has ~9,000 pages of which ~7,400 haven’t received any search traffic in past 3 months. Some zero clicked pages *are* valuable + *are* earning impressions for the ‘correct’ queries. Currently analyzing every page for content helpfulness, internal linking & relevance. Happy Tuesday! #SEO

“AI SEO” is neither AI nor SEO. *Using* AI for some SEO tasks, sure… Or leveraging AI for some SEO insights, sure… But relying on AI *for* SEO… nope It’s a tool, not a solution, for #SEO.

"The future is rooted in the past, not defined by it." Grantism

My day… "Before lunch I'm not half the man I used to be. At midday there's a shadow hanging over me. Tomorrow I'll believe in yesterday. Still no clue why she had to go." 😁

Look, Apple TV+ is free this weekend. You could try some stuff out. #Shrinking #BadMonkey #TedLasso no pressure.

AI doesn’t search for your content, humans do. Optimize for them, not the bots! BUT… make sure bots can understand your content! #EntitySEO #InLinks

#COYS. @spursoffical.bsky.social Watching from Virginia Beach… come on lads!

Chilly morning beach walk with my mate Keith. Got warmer on the way back with the wind less in our faces. And also… Matchday! #COYS

Some of my favorite SEO peeps!

Wrote a thing. It's pretty neat. searchengineland.com/2024-web-alm...

I think of great SEOs as “forensic optimizers” because they need to get into the weeds to find issues from only viewing the outcomes. It’s what makes the work ‘fun’ finding the obvious behind the bigger picture. Also requires a 10,000 ft vantage point & the ability to see that bigger picture! #SEO

Ange in 😁 Ange’s Spurs: The Road to Glory Beneath the lights of London’s north Where Spurs are carving their rebirth Stands Ange, a man with grit and fire Whose Aussie heart won’t let them tire

Client received an email asking for a link with *specific anchor text* from an ‘outreach specialist.’ I’m not dissing anyone here, but 2014 just called and they want their link building tactics back.

Matthew 28, John 20. Luke 24, Mark 10. That means Matthew and Luke will meet in the finals.

lol. Nothing like British humour. Even more so for the Scots! #RANTOT #COYS #TottenhamHotspur #EuropaLeague

This whole crawling December series on the Search Central blog is a thing of beauty and sooths my nerdy heart. developers.google.com/search/blog

I hung out with some old friends today and as a joke, I made this agenda. We ended up loving it and we’re gonna use it again when we hang out next month.

And “realer” predictions… featured in @aleyda.bsky.social round up of smart SEOs (and me) hub.seofomo.co/surveys/seo-... 1) Focus on language fundamentals, to ensure meaning is conveyed in your content via triples and entity research and inclusion. “Writer smarter for dumb search engines” #SEO

I see 2025 #SEO predictions popping up in my feed… here are my top 9: 1) Keywords are dead 2) Linkbuilding is dead 3) AI content is dead 4) Parasite SEO is dead 5) 10 blue link SERP are dead 6) Rich anchor text is dead 7) Internal links are dead 8) Title tag relevance is dead 9) SEO is alive & well