Faris
@farisyakob.com
đ€ 652
đ„ 291
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The same as @faris Genius Steals Paid Attention Rosie
There is some principle or rule that needs defining (Farisâ law is tough grammatically etc but thanks) Technology advances always create more spam first
2 months ago
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Heh the system works etc
2 months ago
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I spoke to a teenager yesterday They had never heard of The Muppets Not doing that again
3 months ago
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I just didnât know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead
3 months ago
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Glen O'Hara
3 months ago
Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English.
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Faris
đTamara what goes bump in the night deeayđ
4 months ago
I dont think I have set a very good example to my daughter by shouting âFuck Offâ at the adverts.
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I used to work to live to party At Cannes I have realized I now look forward to sleep more So it goes
4 months ago
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Wait am I pro testing Or protesting Or is it both
4 months ago
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Faris
Martin Bihl
5 months ago
I start out talking about how agencies donât work & how Iâm developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with
@farisyakob.com
&
#rosie
in
#StrandsOfGenius
:
geniussteals.substack.com/p/1b9093a7-1...
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Rachael King
5 months ago
This was just posted by
@tbretc.bsky.social
on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a âsummer readsâ feature almost entirely made up of real authors but completely fake books. What are we coming to?
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âWhen I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. âI think if you want to be seen as a god, then thereâs no better way than to be a leader in one of these organizations.â
apple.news/AorSxeXHuThe...
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Inside the LA âpsychic resetâ bootcamp that promises happiness â at a price â Guardian US
I was told my life would change if I let strangers prod my deepest wounds. But I wasnât sure: were these group training sessions empowering or exploitative?
https://apple.news/AorSxeXHuThed0YKyLlqGWA
5 months ago
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âWhat if it's actually about living your life now versus living your life later?" she added. (YOLO) Retirees planned to travel, but it might be too late and too expensive - Business Insider
apple.news/APK4jfc39SAK...
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Retirees planned to travel, but it might be too late and too expensive â Business Insider
Traveling wasn't unusual for Jim Laabs, a 72-year-old retiree from the Midwest. As a former regional sales director, Laabs spent 65% to 70% of his time on the road in the US and Canada. Later in his c...
https://apple.news/APK4jfc39SAKvJyxgMlsOSA
5 months ago
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Faris
Abbie Richards
5 months ago
Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI. It is my baby and Iâd love for yâall to check it out! đđ»
youtu.be/nD1nJ7g8j94?...
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How billionaires created the DEI panic
YouTube video by Media Matters
https://youtu.be/nD1nJ7g8j94?si=l8suZQJmBNkf3vV5
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âMonea had already sold a sham product for massive profits by preying on peopleâs frustration with pain. He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.â
apple.news/AIvCPjULmQBm...
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The Incredible Rise & Fall of the Infomercial King â Menâs Health
The incredible true story of the con man, the karate champ, and the workout videos that changed fitness forever. âIâVE BROKEN ABOUT 34 or 35 bones. My wrist tends to hurt me very badly.â Evel Knievel,...
https://apple.news/AIvCPjULmQBmXc89p64BCQA
5 months ago
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Faris
Farrah Bostic
5 months ago
Latest episode of
@crosstabspodcast.bsky.social
is live, featuring
@farisyakob.com
talking about how useless the concept of the "average" American, consumer, voter, really is:
www.crosstabspodcast.com/p/a-post-tru...
Going to include the links we talked about in this thread đ§”
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A Post-Truth Economy Built for the 1%
My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing
https://www.crosstabspodcast.com/p/a-post-truth-economy-built-for-the?sd=pf
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Faris
Opinion Today
5 months ago
OPINION TODAY featured podcast â Why Averages Don't Exist:
@farrahbostic.bsky.social
interviews brand strategist
@farisyakob.com
about how misunderstood economic metrics mask the real consumer experience. (
@crosstabspodcast.bsky.social
)
opiniontoday.substack.com/i/163118483/...
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Faris
Dave Tallon
5 months ago
Within five years, he told Adweek, âthere is no human that touches a media plan.' ht
@farisyakob.com
mediacat.uk/groupm-to-re...
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GroupM to rebrand and âreduce overlapâ - MediaCat UK
Media group will be renamed WPP Media, as leadership implements centralised, tech-driven model to close the gap with Publicis and Omnicom-IPG.
https://mediacat.uk/groupm-to-rebrand-and-reduce-overlap/
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anyone persistently coughing should not be allowed on planes or trains (Maybe with mask but ideally not at all)
5 months ago
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wait what was happening before
5 months ago
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Kids may say the funniest things But adults say the dumbest
5 months ago
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Oddly ominous
5 months ago
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Faris
Tim Brunelle
5 months ago
Money quote: âAs ever, this speaks to the discomfort financial executives have with the very idea of creatively leveraged alpha (above market returns).â
@farisyakob.com
In other words, creativity works, but how is an adamant mystery for some.
www.warc.com/newsandopini...
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Artisanal advertising | WARC
In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be...
https://www.warc.com/newsandopinion/opinion/artisanal-advertising/7030
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Omg I just went back on @instagram for the first time in a year What a confusing mess
5 months ago
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âCulture is the necessary art of perpetuating the disturbing rumor that reality is meaningful.â
www.ribbonfarm.com/2016/04/28/i...
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Immortality Begins at Forty
https://www.ribbonfarm.com/2016/04/28/immortality-begins-at-forty/?ref=thebrowser.com
6 months ago
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Oh my - forced breeding programs soon then
6 months ago
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Faris
Emily St. John Mandel
6 months ago
âAnd Iâm like, what do you mean, you âdo your own researchâ? You running a double-blind study in your living room, dawg?â - A guy walking ahead of me with his friends on a NYC sidewalk in 2021, also my favorite overheard dialogue of the entire pandemic
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Faris
Old White Nepo Hat
6 months ago
Every divorced dad would like to be able to flash this to the three-margarita divorcee at the bar at TGI Fridayâs on a Tuesday night
add a skeleton here at some point
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Opinion | Where Did All the Classy Americans Go? - The Wall Street Journal
6 months ago
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Faris
Kincso Biro
6 months ago
"Manufactured precarity and the Hobbesian competition of all against all, combined with the public insistence on moral rectitude, have us all scrambling for grievances so we can justify doing what we mustâeven presidents and billionaires insist they are victims now."
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âIt was midpoint between the door-to-door salesmen & the present-day dystopia of A.I.ârobocallingâlast few years before American credulity (& income) was strip-mined by postâ9/11 disillusionment, internet, economy crisis, & petty cheats like me, the bedrock of this nation.â
slate.com/life/2024/12...
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In My Life, Iâve Witnessed Three Elite Salespeople at Work. You Wonât Like Their Secret.
My wayward months as the best telemarketer in America.
https://slate.com/life/2024/12/work-jobs-sales-telemarketing-america.html
6 months ago
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The sky interface is deeply confusing and oddly nested
6 months ago
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You canât optimize human behavioral decisions because habitation sorry AI email spam
6 months ago
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Faris
mtsw
6 months ago
Costco is a really popular subject for business-success case studies but I feel like business guys kinda lose interest when the upshot of the study is like "just operate with scrupulous integrity in all facets and levels of your business for four decades" and not some easy-to-fix gimmick
add a skeleton here at some point
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So I am guessing that Google has some kind of new thing called classroom and it has messaging And lol thanks Liam Ronald
6 months ago
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Itâs Friday and that is good đ
6 months ago
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Faris
Jonathan Edward Durham
6 months ago
âWhy am I so sad today?â I ask myself after staring at my little handheld sadness machine and clicking all the sad little things that will definitely make me sad
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NickSherrard
6 months ago
The shape of play report by Mattel
corporate.mattel.com/the-shape-of...
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The Shape of Play | Mattel, Inc.
Explore the transformative power of play through Mattel's Shape of Play Study! Watch the documentary to see how play benefits people of all ages around the globe, and dig into the full report to be i...
https://corporate.mattel.com/the-shape-of-play
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Omg is the sharing economy back? Recession indicator lol
add a skeleton here at some point
6 months ago
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lol
6 months ago
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So it turns out that Buffalo Wild Wings doesnât not have mozzarella (I have no idea maybe it does itâs just funny wings Jessica Simpson ha ha but it really is buffalo milk in that cheese ya)
6 months ago
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I know this is boring but the new chatGtp is really pretty impressive lol
6 months ago
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âAds: way too expensive, always getting more expensive, your competitors will just copy your copy, lots of fake/low-conversion clicks, your investors hate it, and itâll kill you if you donât have a strong business model alreadyâ
open.substack.com/pub/andrewch...
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Every marketing channel sucks right now
Yes, I'm about to roast every tactic you're betting on
https://open.substack.com/pub/andrewchen/p/every-marketing-channel-sucks-right?r=n1uz
6 months ago
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So Iâve not been to Starbucks for ages but it seems pretty clear that mobile orders should be handled separately - it sort of ruins the in store experience
6 months ago
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As she said You have no power over me You have know power over me
6 months ago
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That sounds like me lol
add a skeleton here at some point
6 months ago
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Faris
The Volatile Mermaid
6 months ago
Iâm afraid that if I keep looking at the news itâs going kill me but I'm afraid that if I stop looking at the news Iâm going to die.
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Faris
Justin Wolfers
6 months ago
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Faris
Matt Muir
6 months ago
@annadent.bsky.social
wrote this, though of you
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Martin O'Neill
6 months ago
This is great fun from Joe Heath, and explains why political philosophers (me included) get so annoyed by this weirdly ubiquitous and misleading meme, and all this mystifying and imprecise talk of 'equity'. A great public service. Please read it!
josephheath.substack.com/p/why-philos...
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Why philosophers hate that âequityâ meme
If you want to annoy your favorite philosopher, one of the best ways to do it these days is to mention the âkids standing on boxes equity meme.â To call it the bane of our existence would be something...
https://josephheath.substack.com/p/why-philosophers-hate-that-equity
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