Dave Tallon
@davetallon.bsky.social
📤 226
📥 552
📝 1026
I wish I was a little bit taller.
If you play small, you stay small.
ipa.co.uk/knowledge/ip...
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If you market like a smaller brand, you will become a smaller brand
Military history and advertising research offer parallel warnings for brands, writes effectiveness author and serial entrepreneur James Hurman. What works for insurgents can be disastrous when copied ...
https://ipa.co.uk/knowledge/ipa-blog/if-you-market-like-a-smaller-brand-you-will-become-a-smaller-brand
1 day ago
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Hyper-individualism, now by design....
www.theguardian.com/lifeandstyle...
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The death of the living room: ‘It’s hard to invite people over – not everyone wants to sit on a bed’
The number of rental properties without a lounge is surging, and people are having to eat and socialise in kitchens, bedrooms and stairwells. How can you relax and build community without a communal a...
https://www.theguardian.com/lifeandstyle/2025/nov/26/the-death-of-the-living-room-rental-properties
1 day ago
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Yikes.... WPP is to be demoted from the FTSE 100 after its share price has fallen to levels last seen in the 1990s. It's currently the lowest-valued company in the FTSE 100 with a market cap of £3.2b, and is lower valued than more than a dozen FTSE 250 companies.
www.thetimes.com/business/com...
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British ad group WPP set to be demoted from the FTSE 100
London’s leading index will lose one of its few female chief executives as Cindy Rose’s company struggles with the loss of high-profile accounts
https://www.thetimes.com/business/companies-markets/article/british-ad-group-wpp-set-to-be-demoted-from-the-ftse-100-fvtpl6pwz?utm_campaign=The%20Media%20Leader%20Daily&utm_medium=email&_hsenc=p2ANqtz-9UsP8Qe4NrLRNSY2rc-1riMj3qzEIBOFkirJvPrTjbXLZ4hFFJChxBxyxxGrxLbwcFRbKeYjn3__jHBZCcczBRnRXnog&_hsmi=392893700&utm_content=392893700&utm_source=hs_email
1 day ago
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Fuck that. A magic porridge pot of meaningless sludge.
www.billboard.com/pro/suno-cre...
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Suno Creates an Entire Spotify Catalog’s Worth of Music Every Two Weeks, Says Investor Pitch Deck for $250M Fundraise
Suno has raised $250 million in a quest to become a "verticalized" creation, social media and streaming service, according to an investor deck.
https://www.billboard.com/pro/suno-creates-spotify-catalog-music-two-weeks-pitch-deck/
2 days ago
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Ehhhhhh.....no shit......
www.nytimes.com/2025/11/21/n...
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A Tap-to-Pay Society Is Leaving These New Yorkers Behind
https://www.nytimes.com/2025/11/21/nyregion/cashless-economy.html
3 days ago
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4000 people and 3 agency brands. Welcome to the future. Fewer, bigger, better tech.
www.adweek.com/agencies/omn...
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Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe
BBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaul
https://www.adweek.com/agencies/omnicom-to-cut-4000-jobs-retire-fcb-ddb-and-mullenlowe/
4 days ago
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Wonderful weekend of messing and music.
#othervoices
2025. 😍
4 days ago
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MASSIVE CRAIC. A proper sing song….. Together. Lost in it. Beautiful. Thank you 🙏 Other Voices 2025 😍
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4 days ago
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Good news. Small wins.
www.unicef.org.au/unicef-youth...
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Social media ban in Australia | A simple guide
With the social ban coming into effect by December 2025, we’re here to answer your questions about what it is and how it will impact you.
https://www.unicef.org.au/unicef-youth/staying-safe-online/social-media-ban-explainer?srsltid=AfmBOooIDpqFtQVdJpFT_p0T0N5XFJ8UrGvj_ODAPFu4xKglRD5WsXXG
4 days ago
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YouTube didn’t just replace television – it invented entirely new forms of content: vodcasts, vlogs, video essays, reaction videos, ASMR and its heinous cousin mukbang.
www.theguardian.com/culture/2025...
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The Guide #218: For gen Zers like me, YouTube isn’t an app or a website – it’s the backdrop to our waking lives
When the video-sharing site launched in 2005, there were fears it would replace terrestrial television. It didn’t just replace it – it invented entirely new forms of content. ASMR, anyone?
https://www.theguardian.com/culture/2025/nov/21/has-tv-gone-down-the-youtube-how-the-platform-changed-how-we-consume-and-create-media?CMP=Share_iOSApp_Other
14 days ago
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Every two weeks I write about culture, brands, creativity and technology. This issue #225 covers: → gooning 🤪 → decisions 🤔 → clowning 🤡 → answer engines🕵 → morgan 👏. Enjoy the weekend and stay warm 🥶.
open.substack.com/pub/upstream...
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Upstream #225
gooning 🤪, decisions 🤔, clowning 🤡, answer engines🕵 , morgan 👏.
https://open.substack.com/pub/upstream/p/upstream-225?r=kgm72&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
14 days ago
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Creator boom 💥
add a skeleton here at some point
15 days ago
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This is great.
add a skeleton here at some point
16 days ago
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The dawn of a new era of answer engines.
www.ofcom.org.uk/internet-bas...
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The Era of Answer Engines: Generative AI’s impact on search experiences and online safety
For decades, traditional search tools have helped people locate web pages to answer their questions. Today, generative AI (‘GenAI’) search tools are changing that model: rather than only directing use...
https://www.ofcom.org.uk/internet-based-services/technology/the-era-of-answer-engines-generative-ais-impact-on-search-experiences-and-online-safety
16 days ago
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“Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket.” Eric Hoffer
17 days ago
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heh 👀
www.youtube.com/watch?v=qWOG...
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Timothée Chalamet's chaotic PR move for new movie
YouTube video by news.com.au
https://www.youtube.com/watch?v=qWOGHBV9Akc
18 days ago
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It was always coming… ElevenLabs partnered with Sir Michael Caine, adding his voice to its new Iconic Marketplace where companies can license over 25 culturally famous voices for creative projects.
elevenlabs.io/blog/announc...
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Announcing Partnership with Sir Michael Caine to Newly Launched Iconic Marketplace
https://elevenlabs.io/blog/announcing-partnership-with-sir-michael-caine-to-newly-launched-iconic-marketplace
19 days ago
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Man of the match performance from Mack Hanson 🇮🇪 🏉
20 days ago
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JFC....
www.thewrap.com/usc-study-po...
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Podcasting's Diversity Problem: 64% of Hosts Are Male, 77% Are White, USC Study Finds
The hosts of the top 100 podcasts of 2024 were overwhelmingly white and male, a new comprehensive study from USC reveals.
https://www.thewrap.com/usc-study-podcast-hosts-diversity-men-women-race/
23 days ago
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Digital display but still "genAI-created ads consistently outperform both human-and genAI-modified ads, increasing CTRs by up to 19% in field settings". "...disclosing AI involvement in ad generation significantly reduces advertising effectiveness by up to 31.5%".
papers.ssrn.com/sol3/papers....
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The Impact of Visual Generative AI on Advertising Effectiveness
The advertising industry stands at a pivotal moment as visual generative AI (genAI) can transform creative content production. Despite growing enthusiasm, empir
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5638311
24 days ago
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This.............
29 days ago
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And so it begins….
techcrunch.com/2025/11/04/g...
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Google's AI Mode gets new agentic capabilities to help book event tickets and beauty appointments | TechCrunch
For example, you can ask "find me 2 cheap tickets for the Shaboozey concert coming up. prefer standing floor tickets." AI Mode will then search across multiple websites to find real-time ticket option...
https://techcrunch.com/2025/11/04/googles-ai-mode-gets-new-agentic-capabilities-to-help-book-event-tickets-and-beauty-appointments/
29 days ago
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Trump bump? The New York Times added 460,000 digital-only subscribers in Q3, its largest three-month jump in several years. Ad revenue also grew 20.3% year on year to $98.1m. Total revenue grew 9.5% to $700.8m.
www.nytimes.com/2025/11/05/b...
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The Times’s Profit Jumps With 460,000 More Subscribers
https://www.nytimes.com/2025/11/05/business/media/new-york-times-earnings.html?smid=nytcore-ios-share&referringSource=articleShare
29 days ago
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I like the John Lewis ad. Could be for literally anyone though.
about 1 month ago
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Want to run, but think it's too hard? Christ alive 😞.
about.nike.com/en/newsroom/...
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Nike Unveils Project Amplify, the World’s First Powered Footwear System for Running and Walking — NIKE, Inc.
Nike’s Project Amplify is the world’s first powered footwear system for running and walking, designed to help everyday athletes go a little bit faster and farther — all with less effort.
https://about.nike.com/en/newsroom/releases/nike-project-amplify-official-images?utm_source=superhuman&utm_medium=newsletter&utm_campaign=robotics-special-1x-s-neo-hits-the-market&_bhlid=62e181ac087b44788e6069d778f31582d5aa2390
about 1 month ago
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“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” Max Planck
about 1 month ago
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Sad to hear this. Such an iconic brand. Much of Bill’s wisdom, remains evergreen.
www.produ.com/ushispanic/n...
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Omnicom and IPG Confirm $13.5 Billion Global Merger; Iconic DDB Network to Be Dissolved
Omnicom Group and Interpublic Group (IPG) have officially confirmed their global merger in a deal valued at US$13.5 billion, marking the most significant structural shift in the advertising industry i...
https://www.produ.com/ushispanic/noticias/omnicom-and-ipg-confirm-13-5-billion-global-merger-iconic-ddb-network-to-be-dissolved/
about 1 month ago
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One ring to rule them all, one ring to find them, one ring to bring them all and in the darkness bind them.
www.bbc.com/news/article...
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ChatGPT-maker OpenAI releases web browser to rival Google
ChatGPT Atlas was unveiled as the company seeks new ways to corral users to its online offerings.
https://www.bbc.com/news/articles/c07mz10m1k9o?utm_campaign=The%20Media%20Leader%20Daily&utm_medium=email&_hsenc=p2ANqtz-_oIvmT2IVZ7oYKdCjS8-g0_3fGvSDUJ0j-ibWBvbiJ5fdVjiz2kO5IWNy2SPQjty2OAWrf9O4BfKYPGkmdIxm5An8-aQ&_hsmi=386396846&utm_content=386396846&utm_source=hs_email
about 1 month ago
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“The algorithm breakthrough, enabling a quantum computer to operate 13,000 times faster than a classical computer, was detailed in a peer-reviewed paper published in Nature on Wednesday”.
www.theguardian.com/technology/2...
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Google hails breakthrough as quantum computer surpasses ability of supercomputers
Algorithm performed task beyond capability of classical computers, although experts say real-world application still years away
https://www.theguardian.com/technology/2025/oct/22/google-hails-breakthrough-as-quantum-computer-surpasses-ability-of-supercomputers?CMP=Share_iOSApp_Other
about 1 month ago
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AI just killed affiliate revenue for publishers.
pressgazette.co.uk/press-gazett...
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Google AI Overviews 'leading to affiliate revenue drop of 20-40% at some publishers'
Google's AI Overviews are reducing traffic to review content and buyers' guides by up to 50%, according to an affiliate marketing specialist.
https://pressgazette.co.uk/press-gazette-events/google-ai-overviews-leading-to-affiliate-revenue-drop-of-20-40-at-some-publishers/
about 1 month ago
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👀 🙈 🙊 🙉
www.theguardian.com/business/202...
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Bank of England chief warns of ‘worrying echoes’ of 2008 financial crisis
Andrew Bailey says a close look is needed at the private credit market after collapse of two big US firms
https://www.theguardian.com/business/2025/oct/21/bank-of-england-chief-warns-worrying-echoes-2008-financial-crisis-tricolor-first-brands?CMP=Share_iOSApp_Other
about 2 months ago
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Communication is messy.
www.youtube.com/watch?v=nale...
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Key & Peele - Text Message Confusion - Uncensored
YouTube video by Comedy Central
https://www.youtube.com/watch?v=naleynXS7yo
about 2 months ago
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Replicants are here now. Morning.
www.designboom.com/technology/r...
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realistic humanoid robots mimic people with their lifelike skin and facial expressions
https://www.designboom.com/technology/realistic-humanoid-robots-mimic-people-lifelike-skin-facial-expressions-aheadform-10-16-2025/?utm_source=designboom+daily&utm_medium=email&utm_campaign=realistic+humanoid+robots+mimic+people+with+their+lifelike+skin+and+facial+expressions
about 2 months ago
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Netflix and Spotify teaming up, with podcasts on the Netflix app next year 👀👀.
add a skeleton here at some point
about 2 months ago
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Nice piece this on arcade game marque's. "The marquee had to sell the idea of the game, the excitement around the concept and the story because the on-screen graphics alone weren't going to do it".
dansinker.com/posts/2025-0...
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The Amazing Art of the Video Game Marquee | dansinker.com
https://dansinker.com/posts/2025-08-01-marquees/
about 2 months ago
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Today's tensions..........
about 2 months ago
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reposted by
Dave Tallon
Every two weeks I write about culture, brands, creativity and technology. This issue #222 covers: → slop machines 🎰 → weirdos 🦹🏻♂️ → anarchy 🏴☠️ → care-less 😮💨 → soul-full 👐
open.substack.com/pub/upstream...
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Upstream #222
slop machines 🎰, weirdos 🦹🏻♂️, anarchy 🏴☠️, care-less 😮💨, soul-full 👐.
https://open.substack.com/pub/upstream/p/upstream-222?r=kgm72&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
2 months ago
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Every two weeks I write about culture, brands, creativity and technology. This issue #222 covers: → slop machines 🎰 → weirdos 🦹🏻♂️ → anarchy 🏴☠️ → care-less 😮💨 → soul-full 👐
open.substack.com/pub/upstream...
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Upstream #222
slop machines 🎰, weirdos 🦹🏻♂️, anarchy 🏴☠️, care-less 😮💨, soul-full 👐.
https://open.substack.com/pub/upstream/p/upstream-222?r=kgm72&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false
2 months ago
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reposted by
Dave Tallon
mtsw
2 months ago
A better world is possible
add a skeleton here at some point
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reposted by
Dave Tallon
Jay 🦋
2 months ago
“It actually doesn’t take much to be considered a difficult woman. That’s why there are so many of us.” ― Jane Goodall 💙 RIP to a real one. My childhood hero
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Nice.
www.bbc.com/news/article...
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Hospital says toy MRI scanner helps save £150k
Children can play with the Kitten Scanner to prepare them for a real scan.
https://www.bbc.com/news/articles/c24rlyprqq4o
2 months ago
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Nice line.....
lbbonline.com/news/The-Gua...
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The Guardian Dares Readers to Shape Winning Weekends | LBBOnline
Little Black Book, The Guardian and OLIVER launch new multi-platform campaign aimed at maximising readers' precious downtime
https://lbbonline.com/news/The-Guardian-Dares-Readers-to-Shape-Winning-Weekends?utm_content=349669167&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2814210
2 months ago
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Brand naming projects are always tricky. But.......bear in mind that Hiscox and Johnson Controls both exist.
2 months ago
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Everyone's got a god shaped hole they need to fill, as Blaise Pascal said.
add a skeleton here at some point
2 months ago
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👀👀👀
add a skeleton here at some point
2 months ago
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The era of efficiency continues. And yet. I can't help but continually think of the "the doorman fallacy". What do we lose, when we think we gain?
www.businesspost.ie/companies/lu...
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Lufthansa to slash 4,000 jobs and lean into tech in bid to boost performance
https://www.businesspost.ie/companies/lufthansa-to-slash-4000-jobs-and-lean-into-tech-in-bid-to-boost-performance/
2 months ago
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“If we can recognize that change and uncertainty are basic principles, we can greet the future and the transformation we are undergoing with the understanding that *we do not know enough to be pessimistic*.” Hazel Henderson
2 months ago
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“Birds born in a cage think flying is an illness” Alejandro Jodorowsky
2 months ago
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"Sell yourself like a product and get treated like one". "By inviting strangers to watch, you not only welcome praise and adoration but critics too — ready to review the show, comment on the character development, poke holes in the plot, follow the franchise."
www.afterbabel.com/p/we-are-the...
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We Are The Slop
Your life is my background noise
https://www.afterbabel.com/p/we-are-the-slop?utm_source=post-email-title&publication_id=1221094&post_id=174641652&utm_campaign=email-post-title&isFreemail=true&r=kgm72&triedRedirect=true&utm_medium=email
2 months ago
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A wet Saturday mass 🙏 ⛰️ 🏃♂️
2 months ago
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