In his latest blog, INMA's Advertising Initiative Lead @gabedorosz.bsky.social shares advertising innovations South Asian publishers, from AI integration to creative format development to strategic data monetisation in multiple ways.

"GPT-5 is the first time that it really feels like talking to an expert in any topic, like a PhD-level expert."

A new model is emerging that treats commerce as editorial strategy rather than traffic arbitrage. INMA's Advertising Initiative Lead @gabedorosz.bsky.social shares three publishers that exemplify this transformation in his latest blog.

In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social‬ shares a conversation with Pippa Leary, managing director of News Corp Australia’s Free News and Lifestyle, about how the company is going beyond clicks and impressions to build a sustainable advertising model.

In his latest blog, @gabedorosz.bsky.social, the lead of INMA's newly relaunched Advertising Initiative, shares insights into the mission of the initiative in this “post-traffic era” for news media digital advertising.

The conditions that have led to what’s happening in the US today exist in democracies around the world. They are an inevitable outcome of our collective failure to adapt to fundamental changes in the information ecosystem on which our democracies were originally built.

I still think the best idea for progressive donors is to just revive every alt-weekly in the country and staff them with 10 reporters each.

Former New York Times advertising executive @gabedorosz.bsky.social will lead INMA's new Advertising Initiative, which aims to equip media leaders with practical guidance on first-party data activation for advertising, premium ad products, revenue diversification strategies, and more.

"I’m just as galled as I imagine many of you are to see mainstream news outlets rediscover their awesome power to set the national agenda, only to subject us to a rehash of the biggest story of 2024—Joe Biden is very old—in order to help their colleagues sell books."

Completely agree about how @wired has distinguished itself, for a long time but especially this past year. Can't help but contrast what they have dug into with what was celebrated, eg, at WHCA dinner a week ago. Subscribe!

This is *exactly* step one of the same strategy Russia and Hungary used to criminalize dissent. After that, they began to label nonprofit and political organizations as foreign agents, then started to restrict and ban on that basis.

When Zelensky was greeted at the door of the White House, this suspension of aid was already a certainty.

Can't wait for the Party of Reagan to explain how Lech Walesa is a woke commie simp.

🚨 BREAKING: After torpedoing yesterday’s meeting with Zelensky, JD Vance fled to Vermont for vacation—only to be met by hundreds of furious protesters. Couldn’t have happened to a better guy!

Remember: the televised punishment & humiliation meted out to Zelensky just now could be done to any NATO ally facing similar aggression. The sense of sneering hostility & contempt by Trump & Vance isn’t specific to Ukraine.

Do yourself a favor: Don't skip past the second item in this newsletter. It's about Joe Kent, whom Trump wants to lead the National Counterterrorism Center. Yiiiiikes.

Ukraine is not, as the Russian ambassador said, a "project." Its statehood is older than Muscovy’s. It has been a member of the US longer than Russia. It has a language, an identity and its own aspirations. youtu.be/p4JFNtlxz9k

The only war that Putin is winning is inside Trump’s head. Putin only wins the war on the ground by setting American policy, through Trump. www.theatlantic.com/internationa...

"Those are real facts on the ground"?! This is pure Russian propaganda. No-one had talked seriously about Ukraine joining NATO - & even if they had, that would not have given Russia justification to invade. Disgusting.

A month ago, the idea that the new German chancellor would talk about "independence from the US" would have been unbelievable

Front page of today’s NY Post

All across the Sunday shows the Ttump administration echoes Putin’s talking points on Russia & Ukraine. 100% alignment with Russian propaganda. Sickening.

Germany’s election winner Merz says he has ‘no illusions’ about the Trump administration’s ‘indifference’ towards Europe

Breaking alliances (in this case Germany & USA), weakening NATO, pushing out Zelensky. Everything Trump, Vance, Musk, Thiel, Sacks, Carlson are doing & advocating for is fundamentally & wholly aligned with the interests of Russia & Putin. It is shocking and terrifying in its depravity and cowardice.

🇩🇪🇺🇸 The interference in the German elections by Elon Musk and Washington was "no less radical and outrageous than that of Moscow," — Merz.

🇺🇦💔 3 years since the start of the full-scale war... 1096 days of Indestructibility. Almost 11 years of continuous struggle. We Stand, We Fight, We Win!

The cowardice and moral depravity of the Trump-led GOP pivot to Putinism & betrayal of Ukraine is beyond despicable. The entire Republican party now spews Russian propaganda. Beyond shameful.

CNN plays a clip of Russian state TV praising Trump for being "in total alignment" with Putin

Even if Europe’s leaders can unify to shore up collective defence, it is far from clear whether that will be enough to deter an aggressive, badly mauled Russia.

Strong speech by Sen. Van Hollen. www.youtube.com/watch?v=UNgZ...

🏆 𝐒𝐔𝐏𝐄𝐑𝐂𝐀𝐌𝐏𝐈𝐎𝐍𝐒 🏆

This Peter Thiel essay published in the Financial Times is one of the strangest things I've ever read. Disconcerting, to say the least. on.ft.com/407WVSF

Doing some light weekend reading, trading back & forth between first volumes of Frost’s Oxford History of Poland-Lithuania & Hrushevsky’s History of Ukraine-Rus’ - both are unbelievably good. 🇵🇱🇺🇦 www.ciuspress.com/history-of-u...

NEWS: The Chicago Bulls will retire Derrick Rose's jersey during the 2025-26 season, the team announced. The No. 1 will be the fifth to be retired by the franchise, along with Michael Jordan's No. 23 and Scottie Pippen's No. 33. More: www.nytimes.com/athletic/603...

Good discussion in replies. I'm not saying USL will do it, but it's a very rare opportunity for a US soccer league to push for Division I status at the top *and* work with leagues and indy clubs at the bottom during a big soccer moment in the US. Bold structural changes to USL would be needed tho.

Really interesting long essay on Netflix & the streamers. www.nplusonemag.com/issue-49/ess...

How Morocco became a burgeoning football superpower www.nytimes.com/athletic/598...

Phenomenal read. www.wsj.com/world/europe...

I wrote for @nytimes.com about Manchester's disappearing music venues, and what happens when developers exploit a city's cultural legacy. www.nytimes.com/2024/12/14/r...

Giant Madison Avenue tale story from @WSJ @InterpublicIPG which built itself up over decades by acquiring top creative agencies and rival ad conglomerates, is now in talks to be acquired by main U.S. rival @Omnicom wsj.com/business/med...

Duke Boys about to be audited

I really think there’s too little attention being paid to the changes in usability — paid accounts getting pushed to the top, algorithm changes, MASSIVE ad load, the disappearance of verification. Like … it’s not that the political mix hasn’t changed, but many other things have changed too.

Trump nominates Kash Patel to serve as FBI director “we’re going to come after the people in the media who lied about American citizens who helped Joe Biden rig presidential elections … we’re putting you all on notice” Patel said last year. www.nbcnews.com/politics/nat...

Lest we forget: amp.cnn.com/cnn/2023/12/...

Welp

“Yet the prevailing sentiment in Trump’s inner circle, according to the longtime adviser, is that there is no upside to calling out Patel’s exaggerations or lies.” @epcalabro.bsky.social reported in August www.theatlantic.com/magazine/arc...

Trump picks hardline ‘Deep State’ critic Kash Patel as new FBI head https://on.ft.com/3ZuxbAC

Wow. Tbilisi, Georgia tonight. Europe matters and the EU does too.