“We’re in a transition period and a period of experimentation,” Katharine Viner, the editor-in-chief of The Guardian, said of AI. “Anyone who says it’s definitely going to be this or definitely going to be that — nobody knows.” #INMA2026

🏆 It’s official: The Edinburgh Minute is the best local newsletter in the world! A Berlin postcard from me at @inmaorg.bsky.social in Berlin here: www.edinburghminute.com/officially-t... Back to normal tomorrow from 7am 💌

The next phase of subscription growth will depend less on tightening paywalls and more on expanding reach, building emotional relationships with audiences, and better serving “super users,” INMA Readers First Initiative Lead @g-piechota.bsky.social said at the World Congress of News Media. #INMA2026

AI tool Orca allows reporters at the Wall Street Journal to map how narratives migrate from fringe media to the mainstream. With Orca, the Wall Street Journal took home “Best in Show” at the 2026 Global Media Awards competition.

News leaders should not to resist AI, but instead focus on what machines cannot replicate: trusted, verified, human knowledge, Wikipedia founder Jimmy Wales told news executives gathered in Berlin for the INMA World Congress of News Media. #INMA2026

At an INMA World Congress study tour stop, executives at @correctiv.org outlined how their model blends investigative reporting, community engagement, and youth participation into what they describe as community-driven journalism. #INMA2026 @antennedowideit.bsky.social

During a visit to @tagesspiegel.de during the INMA World Congress study tour, Editor-in-Chief @ctretbar.bsky.social and Deputy Editor-in-Chief @ankeschoen.bsky.social, discussed a core strategic challenge: how to scale beyond Berlin while preserving the editorial edge rooted in the capital #INMA2026

Ippen Digital is building what it sees as an AI-native newsroom. At the INMA World Congress study tour in Berlin, leader at the company detailed how AI agents are embedded across its newsroom.

The programme of the INMA World Congress of News Media this week in Berlin is designed to move media leaders beyond ideas and into execution. #INMA2026

Finalists for the INMA Global Media Awards are marking the moment across social media — sharing pride in their work, recognition for their teams, and appreciation for being included among the industry’s best. #GMA2026

In reframing the story of black metal, Bergens Tidende found that slow journalism and trust-building work, and reframing known narratives can unlock untold stories that resonate with listeners.

"AI is no longer something product teams 'plug in' to a few places," INMA's Product & Tech Initiative Lead Jodie Hopperton writes. "It’s something they are reorganising around."

Les Coops de l’information's "Pay what you can" project lowered the barrier to entry so more people could experience the full value of its subscription offering, and discover the quality of its content during municipal elections.

"While younger people are more and more consuming news through their earbuds, they’re seeking a voice they trust. Which is exactly why this format matters so much for journalism," INMA Young Audiences Initiative Lead Kerstin Hasse writes.

Open to any organisation with a stake in the future of news, the News Alliance is committed to ensuring media ecosystems remain brand safe and trusted by readers.

During this week’s INMA Webinar, Ratna Sri Widyastuti of Kompas Daily and @allisonmartell.bsky.social of Reuters shared how their companies are using AI tools to work smarter, faster, and more efficiently.

"This year, our third-year journalism students at the Auckland University of Technology created the first AI policy for their student newspaper Te Waha Nui (TWN). This policy declares that news 'is best created by humans.'” @memy.bsky.social

Once carefully controlled, information is abundant, INMA's Sonali Verma writes in her blog: "As news publishers, where does our competitive advantage lie? What is it that we provide that is truly valuable — and how does that shape our newsrooms’ content strategy?"

NTM Media Studio worked with 30+ local advertisers and created Welcome to Gotland, which shared the stories built around themes like unique places to stay, food experiences worth travelling for, and hidden spots you would not find in a typical guidebook.

The Washington Post’s WP Creator, which operates outside the newsroom, aims to partner with independent creators, people with subject-matter expertise and established audiences on social media to co-produce video content. INMA's Kerstin Hasse takes a look at the initiative in her latest blog.

"User journeys no longer resemble straight funnels," @g-piechota.bsky.social writes in his latest blog. "They look more like engagement loops before and after the conversion." Free and paid access work as a system, not a trade-off, and the quality of handoffs between these loops are key.

AI has the potential to help readers string together disparate pieces of content that fill in a backstory and provide comprehensive information about a topic. https://ow.ly/awAc50YMmHu

VD News evaluates every production through three key lenses: editorial value for the community, distribution potential across platforms, and economic sustainability, including through partnerships and co-productions.

In his latest blog, Greg Piechota looks at Independent a decade after it ended its print edition: "Digital transformation doesn’t end with digitisation of products and requires redesigning the whole business model." https://ow.ly/O2m250YMmGQ

The Economic Times' shift from a traditional news destination to a “multi‑product operating system for the Indian business professional” required rethinking value, relevance, and the role a news organisation can play in a reader’s daily life.

"SPUR is the right collective response to the licensing challenge. Now publishers need to build what comes after." Dietmar Schantin https://ow.ly/IY2R50YKLpB

"Open source is not about giving things away," INMA's Product & Tech Initiative Lead Jodie Hopperton writes. "It’s about deciding where you don’t compete."

The Tiny Tiles A/B test allowed The Washington Post team to implement paywall based on user experiences best practices that converted visitors into subscribers at a high level.

In just three months, the team at Upsala Nya Tidning created Top News — a fully automated, near‑real‑time audio broadcast that blends cutting‑edge AI with the newsroom’s editorial judgment.

Both creators and journalists can learn from each other, INMA Young Audiences Initiative Lead Kerstin Hasse writes: "The interesting question is what that collaboration actually looks like in practice. There is no single answer."

Meta is re-entering into media partnerships. INMA Digital Platforms Initiative Lead Robert Whitehead unpacks what’s happened with Meta’s love-hate-love relationship with news media, why News Corp’s new mega-deal excludes Australia, and why Canada, too, is still missing out on the Meta love.

In his latest blog, INMA Readers First Initiative Lead @g-piechota.bsky.social discusses subscription pricing amid inflation. The question for 2026 is not whether to maintain low entry prices, Piechota writes. The real question is whether publishers are using their renewal moment decisively enough.

Indonesia’s Kompas Daily invites audiences into the newsroom to understand how journalism actually works with a weekly 20-minute talk show.

"If ad revenues soften, while editorial, production, and distribution costs rise, margins will compress," INMA's @g-piechota.bsky.social writes. "For many publishers, pricing will again move from optimisation to necessity."

A recent Webinar with Minnesota Star Tribune, The Sun Sentinel and Orlando Sentinel looked at how regional publishers are rebuilding advertising revenue.

Most of the 10 finalists in the Best Idea to Grow Advertising Sales or Revenue category of the INMA Global Media Awards share an underlying shift away from selling scale and toward selling audience quality, intent, or the capacity to demonstrate measurable outcomes, @gabedorosz.bsky.social writes.

Training newsroom employees in social media and video is growing referral traffic for @theathletic.com, Claudio Cabrera, vice president of newsroom strategy and audience, said at the INMA Subscriptions Summit.

Reinventing the funnel, challenging assumptions, and bridging strategy and execution: In his latest blog, @g-piechota.bsky.social shares his 3 biggest takeaways from the INMA Media Subscriptions Summit in Toronto. www.inma.org/blogs/reader...

In his latest blog, INMA's @g-piechota.bsky.social discusses 3 elements that define the pricing strategies of top 50 news subscription brands: Keep entry simple and cheap for scaling, design for renewal and price increases, and bundle to drive habit rather than just ARPU.

During a recent Webinar, media leaders at Yahoo News and Times Internet shared personalisation experiences to offer insight into the opportunities and obstacles news organisations face as they integrate AI‑driven personalisation into core strategies.

FT Strategies has found that registration strategies continue to fall short of their potential for four recurring reasons. "Each one has a quick win to help publishers strengthen their registration strategy," @benwhitelaw.bsky.social writes.

Branding is no longer rooted in institutional authority alone, speakers told INMA Media Subscriptions Summit attendees. Instead, it is increasingly built on consistency, transparency, and the visibility of individual journalists.

At the INMA Media Subscriptions Summit in Toronto, executives shared how news orgs are challenging long-held assumptions about structure, editorial roles, product development, and paywall strategy in order to unlock the next phase of subscription growth.

At the INMA Media Subscriptions Summit in Toronto, media leaders at Amedia described how the company has grown its digital subscriptions. Experimentation, bundling, and personalisation have been key factors in the company's transformation.

At the INMA Media Subscriptions Summit in Toronto, INMA's Robert Whitehead and Débora Pradella of Grupo RBS in Brazil outlined how agentic AI systems can expand productivity for news organisations while enabling faster experimentation across product, marketing, and user experience teams.

Toronto’s Green Line has situated its office in a community centre. The mission is not to win prizes but to serve the community: “We focus on caring about communities, it’s not passive consumption of the news, which can be very stressful.”

The INMA Media Subscriptions Summit in Toronto last week surfaced a clear theme: The future of digital subscriptions may depend less on reaching the largest possible audience and more on serving the most engaged readers.

News publishers may need to rethink some of their core assumptions about subscriptions, revenue, and audience growth, INMA's @g-piechota.bsky.social said at the INMA Media Subscriptions Summit in Toronto.

iTromsø has a small newsroom, but agentic AI tools are helping staff enhance its journalism and develop new tools. INMA's Newsroom Initiative Lead Sonali Verma shares key learnings from the newsroom's efforts in her latest blog.

Growing digital subscriptions is top priority at The Globe and Mail. The team discussed audience strategy, data science, personalisation, and product during a newsroom tour to INMA study tour attendees.