Legit has developed a Facebook monetisation strategy balancing editorial integrity, platform alignment, and data-driven optimisation.

As the GenAI Initiative wraps up, Sonali Verma takes a look at some key trends that have emerged since the initiative's launch in 2024: "We are sitting on a goldmine, a continuously refreshed source of authoritative, verified content."

Shorts offers an engaging way to showcase premium content, giving users a glimpse behind the paywall and driving subscription conversions.

There are great applications for AR and VR, just not in news media, INMA's Jodie Hopperton writes: "So yes, I was wrong about AR and VR — or at least about how far they’d go in storytelling. The tech is stunning, the demos are magical, but the day-to-day utility just isn’t there for most people."

INMA Advertising Initiative Lead @gabedorosz.bsky.social shares 5 “must do” publisher imperatives from 2025 and key focus areas for 2026 in his latest blog.

C2PA, the Coalition for Content Provenance and Authenticity, has been slowly moving from the margins of digital media into the spotlight. INMA's Jodie Hopperton explains what C2PA is and why content authenticity and proof of provenance is important.

Polish collective Outriders teamed up with Wirtualna Polska for a powerful multimedia project. The project, “Kramatorsk. The City Approaching the Frontline,” recreated the city using digital cartography and takes the audience into the lives of the people living there.

In their final blog post of the year, the Mather team has summarises themes from their work and shared thoughts on what lies ahead: "The overarching theme from 2025 is that the news media industry is in a race to build a new business model."

What do newsroom employees want for Christmas? Here are five ideas.

The Wall Street Journal’s visual storytelling team works to elevate visual journalism to an increasingly higher degree as access to graphic and design tools becomes more accessible to everyone.

To make national content just as discoverable and engaging to audiences across Germany as their local reporting, Südwest Presse partnered with Retresco to transform its search strategy through AI-powered content tagging.

INMA Advertising Initiative Lead @gabedorosz.bsky.social: "AI is forcing us to ask deep and existential questions about the long-term viability and value of human creativity, art, ideas, and expression. Can AI have ideas or is it merely a regurgitation of our collective past?"

"In 2026, news organisations have to evolve, adapt, or risk becoming irrelevant to the future audiences," @memy.bsky.social writes.

Africa can no longer rely on fragmented experiments or isolated initiatives, Moses Kemibaro, founder and CEO of DotSavvy said: “The time for isolated experimentation is over; the moment for collective, strategic action is now. If you want to go fast, go alone. If you want to go far, go together.”

The European debate over consent management and pay-for-privacy models is moving from theory to reality — and the first results are painting a complicated picture.

During the recent INMA Africa Audience Development Summit, Researcher-in-Residence @g-piechota.bsky.social looked at two forces driving the transformation around news consumption: Artificial Intelligence and the creator economy.

In her latest blog, INMA GenAI Initiative Lead Sonali Verma shares three AI use cases that exemplify the ability to create a connection with readers.

Using a new AI-driven approach, Aftonbladet can identify high-performing content more quickly and place it in automated front-page positions, where it has the highest likelihood of converting a reader into a paying subscriber.

INMA will launch its Media Advertising Week in December 2026, the first major global event designed specifically to serve the teams that conceive, create, build, and sell news media advertising. @gabedorosz.bsky.social

Hyper-personalisation of content has its benefits, but it also threatens to turn each person into a single silo, aware of a single story.

In her latest blog, INMA GenAI Initiative Lead Sonali Verma discusses some of biggest mistakes when it comes to AI adoption — and the best practices.

There are four essential metrics every news team should monitor to strengthen social strategy, drive more views, and earn consistent engagement.

For the final Town Hall of 2025, INMA’s Product & Tech Initiative will look at what it has learnt during the year and what to expect in 2026. Join us on Wednesday, December 10, at 10 a.m. New York time.

VK Media’s new graphic identity marked the beginning of its transformation – a unified visual base across all platforms.

INMA's new Young Audiences Initiative aims to help news publishers engage and retain younger generations through approaches tailored to how they consume news, share stories, and build trust. @kerstinhasse.bsky.social

Media Group Keskisuomalainen been able to preserve each newspaper’s unique brand identity in its mobile applications.

Two independent models help MediaNews Group enhance content curation and predict article performance on its homepage.

In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social shares an interview with Kevin Huang, chief operating officer of the South China Morning Post.

VG teamed up with a sleep professor from NTNU university in Norway, who was willing not only to test a viral sleep hack himself but also to film the process from his own bedroom.

What is vibe coding? INMA Product & Tech Initiative Lead Jodie Hopperton discusses how it works and what it means for news media organisations in her latest blog.

“In India, the ground reality refuses to fit neatly into global templates,” Dainik Bhaskar Editor Vineet Sharma said. “Over 60% of today’s media consumption growth is coming from tier-two and tier-three cities, and it’s not a marginal shift.”

“People want to be more involved with the news,” Vineet Khosla, chief technology officer at The Washington Post, said. “They’re not passive and waiting for us to sit and deliver that news to them. People have queries, they have questions, they have curiosities.”

A recent Webinar offered an in-depth look at how @inquirer.com and the @theajp.bsky.social are using generative AI to improve their research.

Time's new AI agent enables readers to ask questions, generate summaries, create audio stories, and translate reports.

A Mather Economics study identifies trends, benchmark data, and strategic priorities guiding the shift toward sustainable digital business models.

"Newsroom transformation isn’t for the faint of heart. It’s also not a process with a start and end point. As our news consumption habits and technology evolve, so must our newsrooms," Amalie Nash writes her last newsletter as INMA Newsroom Transformation Initiative lead.

Many media organisations have found creative ways to use social media to their advantage.

During the recent Subscriber Acquisition Master Class, media leaders shared how their companies are implementing technology- and audience-focused strategies to power their subscriptions-based digital transformations.

"The next 12-24 months will determine whether these protocols become advertising’s standard for agentic communication or join the long list of well-intentioned initiatives that failed to gain critical mass." @gabedorosz.bsky.social

Financial Times is using AI to respond dynamically to customer behaviour and deliver greater personalisation at scale.

"If publishers continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution. If they unite, they can shape an ecosystem where quality information and fair value coexist."

In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social details two newly launched protocols around agentic AI: AdCP and UCP.

By introducing the collaborative filter into its AI-driven personalisation engine, Aftenposten was able to better meet the needs of more readers.

Written by INMA Advertising Initiative Lead @gabedorosz.bsky.social, the latest INMA report details how early brand-safety systems emerged to combat genuine threats — such as extremist or violent content — but now penalise quality journalism.

"Audiences today are not content to sit back. They co‑create, remix, and respond. Meeting them where they are requires predictive, immersive, and personalised storytelling that feels uniquely relevant."

In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton shares her experience in trialling ChatGPT Pulse, OpenAI’s new personalised daily briefing.

For local newsrooms, AI can help surface local stories and free up reporter time by generating automated stories.

In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes an in-depth look at The New York Times' Watch tab, which gives viewers a “video-first” way to engage with NYT content, surfacing videos from across all the company's properties.

Burda Media Polska's questvertising is something between a paywall and advertising, where a user is asked to answer a question about the displayed advertisement to access the article.

INMA has announced 17 professionals selected for the INMA Africa Emerging Leaders Scholarship. Congratulations to all those selected!