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Subscription growth is slowing. So, how are successful publishers addressing this challenge? To find out, I spoke to four industry experts - @kevglobal.bsky.social @magazinediaries.com @g-piechota.bsky.social and Madeleine White - to uncover 5 key trends. ⬇️ digitalcontentnext.org/blog/2025/02...

Bundling adds value for subscribers and can assist with retention, INMA Readers First Initiative Lead @g-piechota.bsky.social said during a recent Webinar.

Highlights of #INMA #Subscriptons Town Hall on Dec 4: Tor Jacobsen of @schibsted.bsky.social reflects on 15 years of digital subscription growth in Norway, the country where the highest proportion of people pay for online news. FREE registration: www.inma.org/modules/even...

Highlights of #INMA #Subscriptions Town Hall on Dec 4: Katrice Hardy of @dallasnews.bsky.social and @clionamooney.bsky.social of @irishtimes.bsky.social discuss the role of newsrooms and data in the subscription model. FREE registration: www.inma.org/modules/even...

Highlights of #INMA #Subscriptions Town Hall on Dec 4: David Edelman of Harvard Business School gives a keynote interview on the 5 promises of personalisation based on his new book "Personalized". FREE registration: www.inma.org/modules/even...

You're all invited to the FREE livestream of #INMA #Subscriptions Town Hall on Wed, Dec 4, from 10am to 12:30pm ET. We’ll distill insights from 2024's major news events and explore what's next for news subs in 2025 www.inma.org/modules/even...