@johnmu.com hi John Hope all is well, over the course of the last 3 weeks I have updated page titles to various pages (genuinely top 10 visited), usually I see these changes update on Google within 24hours but these changes aren't showing in the SERPS. SEO plugins and source all show correct

Service areas TL;DR: Lists don’t help much. Avoid town-name lists. Create real location pages only where demand and differentiation exist. #seotips

Title tags TL;DR: Samey titles underperform. Avoid copy-paste title patterns. Use plain differentiators and clear service language. #seotips

Pruning content on site Check links before removal. Audit internal and external links, merge where possible, then redirect and update internal links to the new page. #seotips

Canonicals TL;DR: Wrong canonicals cause silent loss. Watch for canonicals pointing to home, old URLs, or parameters. Check templates after rebuilds. #seotips

GBP categories TL;DR: The wrong category can limit reach. Check that the primary and secondary categories match the core service, then align GBP services with the site. #seotips

GSC Triage TL;DR: Impressions without clicks show waste. Start with high-impression pages (and low clicks) in GSC, review and if keeping, tighten intent and the first screen of content. SEO Stack also has real-time overview of dead and weak pages. Great for new client sites. #seotips

@semrushofficial.bsky.social do you know your SERP preview screen is showing a whole load of eBay listings for every preview - no matter the keyword

Hey @johnmu.com outside of the GSC reporting delay are you aware of any other reporting issues? GA4 Explore report stopped tracking Free Listing conversions from the Merchant Centre, around 6th Dec but the main reports section shows them. Thanks

Anyone else seeing any sort of life in their #google #searchconsole? 45 hours and counting. With the delays last week as well + busiest time of year!! 🤯

I think I broke #google #Gemini. ... And it's still going...

Continue to do "Good SEO"

Happy #halloween To date my best costume I've ever worn.

The quickest way to winning a Darwin Award right now is using a LLM for fact checking. Without a doubt the very definition of natural selection. #ai

#SEO audits can fail not because the analysis is wrong, but because it isn’t prioritised properly. Explain why it matters in business terms, to get buyin. Faster load speeds = lower bounce rates Clean architecture = clearer crawl paths Better internal links = stronger authority flow. #seotips

Another great #brightonseo done and dusted. Lovely to catch up with people and meet new people. Great talks and really enjoyable. @greggifford.bsky.social, Tazmin Suleman and @sarahmcduk.bsky.social's Mindset For SEO was a great way to finish

Hands down the best part of the #brightonseo merch!

If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈

Find someone who doesn't know your business. Show them your homepage for exactly 5 seconds. Then ask: "What does this company do?" "Who do they do it for?" If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.

It may look "tidier" but is it helping your users? Where applicable I prefer using my chosen images with a link, so not to have the auto generated one

That's April's #brightonseo 2025 over with. My favourite one yet and massive thanks to @yordan-dimitrov.com @simoncox.com @greggifford.bsky.social and Steve "Chippy" Paine for making me feel so welcome

Fantastic talk by Baruch Toledano and then Jon Earnshaw after. In relation to LLM and Google. #brightonseo smashing it this year

What a ride... Congratulations on finding the potential issue @simoncox.com Reminds me I need to ensure I annotate all changes (no matter how small) better going forwards.

Use Competitor Benchmarking for Content Gaps Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.

Can these non-traditional businesses can have GBPs: 🔹 Food trucks 🔹 Kiosks 🔹 Virtual kitchens 🔹 Home-based, virtual service & seasonal businesses 🔹 Businesses located at co-working spaces 🔹 Virtual offices & P.O. boxes? @miriamellis.bsky.social tells us in her new Whitespark article 👇 #localseo

🚨 New Google Update Alert: The March 2025 Core Update was just released.

Great Maths @lilyray.nyc!! Look forward to catching you at #brightonseo next month!!

#seotips Create Content Based on Search Trends Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.

#seotips Use Schema Markup for Videos If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.

Wondering if the paywalled stuff will impact further rankings? Though the fact Google ranks paywalled content is not only a bugbare of mine but I highly doubt this would be the case.

This ChatGPT thing is starting to look like SERPs. carcinization for search.

#seotips Use UTM Parameters for Tracking Local Campaigns By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.

#seotips Use #Whitespark for Local Citation Building Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.

Another great article by @mattgsouthern.bsky.social on Google’s latest Quality Rater Guidelines Highlighting how Google define AI content rules and new spam types. ______ Bottom line Focus on original, user-centric content! www.searchenginejournal.com/google-updat... #SEO #AIContent #google

If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.

You are going to get asked a lot of questions about Google Traffic & AI Traffic in 2025. Get ready with this Deep Dive on Tracking How ChatGPT + Search & Others Send Users To Your Site.

#seotips Optimise for “Near Me” Searches with Conversational Keywords When people search for services “near me,” they often use conversational language. Make sure your local content targets geo-specific keywords and sounds natural, so you can rank for these local searches.

HubSpot’s blog traffic drop is hard to ignore. They’re publishing articles like "How to Use Facebook in 2024," and it feels off. This is a reminder: vanity metrics like traffic and impressions don’t pay the bills. As SEOs we need to focus on what drives real results and revenue. #SEO #hubspot

Google has removed breadcrumbs from mobile search results 🫤 Breadcrumbs gave me a sense of trust and structure, and without them, the mobile SERPs feel a little bare. They’re staying on desktop for now... #SEO #GoogleUpdates #SearchMarketing developers.google.com/search/blog/...

I do like this little upgrade. Makes for tidier tables 😍

#seotips The URL Inspection Tool in Google Search Console lets you check how Googlebot views and renders specific pages on your site. This is particularly helpful for pages with JavaScript content. Make sure all your important content is crawlable and visible to search engines. #seoforbeginners

Launching or migrating a website? Don’t wait on SEO! A strong SEO foundation ensures search engines can find you, users stay engaged, and your rankings thrive. From structured URLs to crawlable pages, starting early saves time, money, and headaches later. #seo #seoforbeginners

SEO predictions for 2025 from @sejournal.bsky.social! Great read with a variety of perspectives. My take - stick with the basics (technical/ux) then expand to focus on content clusters and build brand authority across various channels/platforms. #SEO www.searchenginejournal.com/seo-experts-...

2024 you've been 💯. Went to my first @brightonseo.com - loved it. Joined an awesome agency - been totally welcomed into the seo community! Special thanks to @greggifford.bsky.social , @optimisey.com , @areejabuali.bsky.social , @simoncox.com, @whitespark.ca Happy holidays and NY to all Roll on 2025

Interesting study by @gmbapi Google removes reviews for authenticity, keywords, and engagement issues, according to a 5M-review study. Fake 5-stars, unreplied reviews, and sensitive topics face higher removal risks. Read the full study here: gmbapi.com/news/google-... #GoogleReviews #LocalSEO

Way to go! This sounds awesome

📊 Mobile CTRs are rising for branded & informational searches, while commercial content is losing clicks. Science (+4.16%) & Shopping (+1.94%) lead, while Arts & Politics struggle. Prioritise mobile-friendly, educational content to stay ahead! Credit: @mattgsouthern.bsky.social #SEO

Here are all the sections of your GBP that directly impact rankings. 🤔 What about the description, Google Posts, Photos, Q&A, and other sections of the GBP? While they might not DIRECTLY impact rankings, they definitely impact engagement signals, and that can indirectly impact your rankings. #seo

#seotips Optimise for “Near Me” Searches with Conversational Keywords When people search for services “near me,” they often use conversational language. Make sure your local content targets geo-specific keywords and sounds natural, so you can rank for these local searches.

Well done @greggifford.bsky.social - these are awesome🤘 If there's one thing I've learned working at an SEO agency, is Karma matters and that giving and receiving advice is a game-changer. Always share your knowledge. It’s not just professional—it’s powerful. 🧠