Hey @johnmu.com, hope all is well. I love the annotations in GSC - is there anyway to have the annotations stick when doing comparison date range? Wanting to measure enhancements and keep having to remember the dates to then find the date on the chart. And my memory isn't what it used to be 😂

The whole #ai hype just feels like SEO back in early 2000’s. Listicles, scaled content and pages built for machines. #Google’s already cottoned onto this and even more so with listicles… and shown over the years what happens when people start playing the system. Cont…

Is anyone else seeing a lag in their Google Search Console data. Hasn't been updated for 18.5 hours but performance graph still collecting data from Sunday! #Googlesearchconsole

Crawl vs behaviour TL;DR: Clean crawl ≠ useful page. Use behaviour data to spot reading friction even when crawl tools look fine. #seotips

Category pages TL;DR: Grids alone are thin. Add short, useful context and FAQs to category pages so users and search can understand the range. #seotips

#SEO in the wild. Just seen this in #Google Search Console. Nice little comparison percentage added to the Performance tab.

Site search data TL;DR: Users reveal gaps. Check internal search queries. Use them to fix navigation, headings, FAQs, or missing pages. #seotips

SEO IS DEAD! 😂 Worldwide Google trends suggest otherwise. Interest in SEO has grown significantly in the past year Don't chase the latest "shiny new label", instead continue to focus on GOOD SEO! #seo #google #googletrends

Sitemaps TL;DR: Keep them clean. Remove redirects, 404s, and noindex pages from sitemaps. List only URLs meant for indexing. #seotips

Looking at the #google search status dashboard like...

@johnmu.com hi John Hope all is well, over the course of the last 3 weeks I have updated page titles to various pages (genuinely top 10 visited), usually I see these changes update on Google within 24hours but these changes aren't showing in the SERPS. SEO plugins and source all show correct

Service areas TL;DR: Lists don’t help much. Avoid town-name lists. Create real location pages only where demand and differentiation exist. #seotips

Title tags TL;DR: Samey titles underperform. Avoid copy-paste title patterns. Use plain differentiators and clear service language. #seotips

Pruning content on site Check links before removal. Audit internal and external links, merge where possible, then redirect and update internal links to the new page. #seotips

Canonicals TL;DR: Wrong canonicals cause silent loss. Watch for canonicals pointing to home, old URLs, or parameters. Check templates after rebuilds. #seotips

GBP categories TL;DR: The wrong category can limit reach. Check that the primary and secondary categories match the core service, then align GBP services with the site. #seotips

GSC Triage TL;DR: Impressions without clicks show waste. Start with high-impression pages (and low clicks) in GSC, review and if keeping, tighten intent and the first screen of content. SEO Stack also has real-time overview of dead and weak pages. Great for new client sites. #seotips

@semrushofficial.bsky.social do you know your SERP preview screen is showing a whole load of eBay listings for every preview - no matter the keyword

Hey @johnmu.com outside of the GSC reporting delay are you aware of any other reporting issues? GA4 Explore report stopped tracking Free Listing conversions from the Merchant Centre, around 6th Dec but the main reports section shows them. Thanks

Anyone else seeing any sort of life in their #google #searchconsole? 45 hours and counting. With the delays last week as well + busiest time of year!! 🤯

I think I broke #google #Gemini. ... And it's still going...

Continue to do "Good SEO"

Happy #halloween To date my best costume I've ever worn.

The quickest way to winning a Darwin Award right now is using a LLM for fact checking. Without a doubt the very definition of natural selection. #ai

#SEO audits can fail not because the analysis is wrong, but because it isn’t prioritised properly. Explain why it matters in business terms, to get buyin. Faster load speeds = lower bounce rates Clean architecture = clearer crawl paths Better internal links = stronger authority flow. #seotips

Another great #brightonseo done and dusted. Lovely to catch up with people and meet new people. Great talks and really enjoyable. @greggifford.bsky.social, Tazmin Suleman and @sarahmcduk.bsky.social's Mindset For SEO was a great way to finish

Hands down the best part of the #brightonseo merch!

If you see me at @brightonseo.com, make sure you ask me for a sticker. We need to get this standard official 🐈

Find someone who doesn't know your business. Show them your homepage for exactly 5 seconds. Then ask: "What does this company do?" "Who do they do it for?" If they hesitate, get it wrong, or give vague answers, you've found your problem. And it's costing you rankings, traffic, and customers.

It may look "tidier" but is it helping your users? Where applicable I prefer using my chosen images with a link, so not to have the auto generated one

That's April's #brightonseo 2025 over with. My favourite one yet and massive thanks to @yordan-dimitrov.com @simoncox.com @greggifford.bsky.social and Steve "Chippy" Paine for making me feel so welcome

Fantastic talk by Baruch Toledano and then Jon Earnshaw after. In relation to LLM and Google. #brightonseo smashing it this year

What a ride... Congratulations on finding the potential issue @simoncox.com Reminds me I need to ensure I annotate all changes (no matter how small) better going forwards.

Use Competitor Benchmarking for Content Gaps Tools like Clearscope or Surfer SEO can help you compare your content with top-ranking competitors. By identifying content gaps—topics or keywords they cover but you don’t—you can add valuable, rich content to your pages and improve your visibility.

Can these non-traditional businesses can have GBPs: 🔹 Food trucks 🔹 Kiosks 🔹 Virtual kitchens 🔹 Home-based, virtual service & seasonal businesses 🔹 Businesses located at co-working spaces 🔹 Virtual offices & P.O. boxes? @miriamellis.bsky.social tells us in her new Whitespark article 👇 #localseo

🚨 New Google Update Alert: The March 2025 Core Update was just released.

Great Maths @lilyray.nyc!! Look forward to catching you at #brightonseo next month!!

#seotips Create Content Based on Search Trends Google Trends is a great tool for spotting rising keywords and seasonal trends. By creating content around these trending topics, you can capture fresh, relevant traffic that is actively searching for the latest information.

#seotips Use Schema Markup for Videos If your website features video content, adding video schema markup helps search engines understand and index it better. This can make your videos eligible for rich snippets, video carousels, and video search results, driving more organic traffic to your site.

Wondering if the paywalled stuff will impact further rankings? Though the fact Google ranks paywalled content is not only a bugbare of mine but I highly doubt this would be the case.

This ChatGPT thing is starting to look like SERPs. carcinization for search.

#seotips Use UTM Parameters for Tracking Local Campaigns By adding UTM parameters to URLs in local marketing campaigns (such as Google Business Profile posts), you can track how well these campaigns are performing in Google Analytics. This gives you insights into how you're driving traffic/leads.

#seotips Use #Whitespark for Local Citation Building Whitespark is a helpful tool for building local citations—mentions of your business on other websites. These citations are important for local SEO, as they help Google verify your business’s location and credibility.

Another great article by @mattgsouthern.bsky.social on Google’s latest Quality Rater Guidelines Highlighting how Google define AI content rules and new spam types. ______ Bottom line Focus on original, user-centric content! www.searchenginejournal.com/google-updat... #SEO #AIContent #google

If you want people to use your website, so that you can collect more money (or share knowledge, or just exist), then first make it possible for people to use your website. Digital accessibility helps everyone; it's not a fad, it's not an SEO thing.

You are going to get asked a lot of questions about Google Traffic & AI Traffic in 2025. Get ready with this Deep Dive on Tracking How ChatGPT + Search & Others Send Users To Your Site.

#seotips Optimise for “Near Me” Searches with Conversational Keywords When people search for services “near me,” they often use conversational language. Make sure your local content targets geo-specific keywords and sounds natural, so you can rank for these local searches.

HubSpot’s blog traffic drop is hard to ignore. They’re publishing articles like "How to Use Facebook in 2024," and it feels off. This is a reminder: vanity metrics like traffic and impressions don’t pay the bills. As SEOs we need to focus on what drives real results and revenue. #SEO #hubspot

Google has removed breadcrumbs from mobile search results 🫤 Breadcrumbs gave me a sense of trust and structure, and without them, the mobile SERPs feel a little bare. They’re staying on desktop for now... #SEO #GoogleUpdates #SearchMarketing developers.google.com/search/blog/...

I do like this little upgrade. Makes for tidier tables 😍