No, I don't think everything should be a KPI and that your data should determine all of your decisions. "But how do I win consumers then?" I'm trying to get you a "win"

Adapting to LLMs Start with C-Level - via @unifybranding.bsky.social‬ & ‪@mordyoberstein.bsky.social‬ #seo

Why did Max go back to HBO Max? Because the erosion of the perception was starting to make it cost more for each sign-up. Is that what they said? No. Of course, not. How do I know then? 👇 youtu.be/aT2rCthGZJ8

I don't like the idea of brands heavily relying on referral traffic. I think it's a necessary "evil" when you're first trying to get some traction & traffic, but it's a drug you should get away from It's a 2X vulnerability. You are relying on the traffic source AND the channel.

I've been loving doing these free 30-minute brand consultations! It's been incredibly rewarding to be able to give folks some direction about where they should be going with their brand and marketing strategies. Sign up for a free brand consult! ⬇️ www.unifybrandmarketing.com/brand-consul...

What are the questions that you need to be asking yourself (and your marketing team) to develop your brand? Developing your brand is a process. There is a method & there is a process. Download the framework to get yourself started on this process. www.unifybrandmarketing.com/resources/br...

Don't mistake CMOs being bold for being stupid. I get it, as a marketer on a team, this can be really frustrating sometimes (a lot of the time). Frustration aside, how do you get buy-in? www.searchenginejournal.com/ask-an-seo-c...

Are you a digital marketing agency in the UK & want some good social proof for your clients (I'm just calling it like it is) - Submissions for the Don't Panic Events UK Agency Awards are open! Fees go up after May 8th! Looking forward to reviewing your submission (if it's good)! #UKAgencyAwards

After a short break w. the fam, I'm back at it & free to take on client work If your marketing team is stuck I can help: 🟣 Diagnose what's preventing you from gaining momentum 🟣 Find opportunities the competition leaves 🟣 Figure out what you should do NEXT Email: [email protected]

Check out @mordyoberstein.bsky.social's advice on how to leverage your authors on your website to drive your brand strategy in his latest column on @sejournal.bsky.social www.searchenginejournal.com/ask-an-seo-w...

Watch as @mordyoberstein.bsky.social walks you through the problems DraftKings Inc. faces in the market, with its product, & with its main competitor Learn how to use performance-based data (@semrushofficial.bsky.social & @alsoasked.com ) for brand sentiment analysis! youtu.be/uca0vb8w6Kc

Spend 30 minutes with me developing your brand strategy ...for free. 🟣 Tap into brand identity that has meaning 🟣 Refine your brand positioning 🟣 Develop messaging themes 🟣 Outline how to leverage your brand Fill out the intake form ⬇️ www.unifybrandmarketing.com/brand-consul...

Performance should never be divorced from brand. Brand is an engine that drives performance. It's a 3-phase process: 1. Know who you are in a deep way 2. Use that to start speaking to audiences in a way that resonates 3. Use resonance to start generating momentum And leverage hell out of it

Don't just "develop your brand" - it's not a set it and forget it kind of thing. You need to integrate and leverage it... here are 3 integral things to focus on to make that happen! #marketing

You can assess how deeply your brand's messaging resonates with your audience. Use this rubric to help isolate the difference between messaging that not only resonates but is deeply impactful... www.unifybrandmarketing.com/resources/me...

Your brand has the power to impact your performance. @mordyoberstein.bsky.social joins the @withcandour.co.uk podcast w/@jlwchambers.bsky.social 🔥 What matters about your brand on Google 🔥 How to measure your brand's performance 🔥 The state of the web www.youtube.com/watch?v=SQBU...

Well, @cnn.com is the latest publisher to get into the product review space & erode its brand & business model This is why brand marketers need to leverage performance data (see how @mordyoberstein.bsky.social uses @semrushofficial.bsky.social data to expose CNN). www.youtube.com/watch?v=2e3A...

How do you create content that resonates with your audience? 1️⃣ Target the existential 2️⃣ Be aware of yourself. 3️⃣ Develop a brand narrative. More as @mordyoberstein.bsky.social joins the Content in the Kitchen Podcast by ContentYum and Ashley Segura! contentyum.com/episode-30-h...

How do you create a logo that doesn't look generic? It's the wrong question. How do we give a bit of meaning to our logo? That is a question that has an in-built direction. Let me give you an example you can actually see. Unify Brand Marketing. Do you see the "design"? It's very subtle.

Did Nike make the right move by joining forces with SKIMS? @mordyoberstein.bsky.social explains what goes on behind the scenes at enterprise organizations and what that means for Nike's new partnership. www.youtube.com/watch?v=VqVA... #Nike #SKIMS #marketing

What do you need to do to build brand identity? This framework focuses on the essentials that define your ability to develop brand identity. It's a simple framework anyone can implement. Download the framework and its explainer to get started. www.unifybrandmarketing.com/resources/br...

When Nike forgot about "brand" & went full performance they lost 20% of their stock value. Nike, intelligently went back to brand. As our founder, @mordyoberstein.bsky.social explains in this @sejournal.bsky.social webinar - most brands wouldn't. Find out why. #marketingstrategy

I've been talking a lot about how brand impacts performance. But I feel a need to show you how that actually happens. Not just because that's what I've been doing for big companies for the past decade but because it also leads right into how I make money now (Just being honest.)

"CMOs split between unifying brand and demonstrating ROI" According to Frontify 39% of CMOs say brand is most important while another 39% say ROI is Brand & performance aren’t 2 separate things. It's why I named my consultancy @unifybranding.bsky.social www.unifybrandmarketing.com/brand-market...

Do you want a site ranking for your brand name to change their content to be in your favor? Here’s what you need to do & it’s not fun. My latest on @sejournal.bsky.social 🔥 www.searchenginejournal.com/ask-an-seo-r...

If you're looking for help putting branding concepts into practice download hands-on resources from @unifybranding.bsky.social! www.unifybrandmarketing.com/resources

How aligned are your products, services, assets & beyond with your brand's core identity? Use this rubric to gauge how aligned (or unaligned) a brand's offering, marketing activities, web copy, etc are to its core identity! Get your copy👇 www.unifybrandmarketing.com/resources/br... #marketing

Recently seen folks talk about using SEO data for brand. It irked me. Brand should converge w. performance- hence @unifybranding.bsky.social Brand can & should be measured & SEO data is a great source of info Going to share w. you how I use SEO data for brand (via @semrushofficial.bsky.social )

Think that getting your brand moving has to cost a ton? Check out our starter package 🔵 Audit where your brand is at & what it can do to gain traction 🔵 Pick up on what the competition isn't 🔵 Know what you should prioritize Full brand services👇 www.unifybrandmarketing.com/brand-market...

Interviewing stakeholders is a critical part of constructing brand identity. A lot rides on it. Here are the questions to ask! In 5 minutes you should start to see the seeds of identity. It's not that simple, but it can be that quick. www.unifybrandmarketing.com/resources/bu... #marketing

Check out why @mordyoberstein.bsky.social thinks the @nflbluesky.bsky.social will lose 10-15% of its audience over 5 years. #marketing youtu.be/fAoNZOv4gag

If your team is stuck, off course or you just want to get inside of their thought process… Have them write a tagline. It works. #marketing youtu.be/LpTDZNXX2F0?...

What exactly are brand marketing services? The term can be vague and mean a lot of different things depending on the provider. Here's how we see it. #brandmarketing

Understand your audience. Total cliche. What I tend to see is that teams rush to get "to market". Not enough time is spent "feeling" who their audience is. So, here's a "pre-positioning" framework to you get started in a real way. www.unifybrandmarketing.com/resources/po... #marketingstrategy

Yes, I think brand has a big future in SEO. It also has a past and a present to those really paying attention.

Is brand marketing the future of SEO? SEO & content legend @alliberry.me shares her insights into: ✳️ The role of brand trust & digital performance ✳️ The connection between brand, higher quality resonance, & performance ✴️ How all of that is factored into to the SEO equation #SEO #brandmarketing

Check out @aleyda.bsky.social, @gfiorelli1.bsky.social & our own @mordyoberstein.bsky.social as they dive into what brand marketing looks like when it overlaps with SEO www.youtube.com/watch?v=bqvV...

Our own @mordyoberstein.bsky.social sat down with Jordan Koene on the Voices of Search podcast to talk about how brand plays a huge role in what shows up in an LLM's output! Listen to hear how brand connects and why it works! voicesofsearch.com/episode/shou... #LLM #marketing

Just launched! Brand marketing resource center! Pin down your brand marketing process & refine your strategy! 💎Templates to audit your brand identity & consistency 💎Frameworks to understand your audience 💎Checklists, rubrics, & beyond Download 👇 www.unifybrandmarketing.com/resources

Just launched! Brand marketing resource center! Pin down your brand marketing process & refine your strategy! 💎Templates to audit your brand identity & consistency 💎Frameworks to understand your audience 💎Checklists, rubrics, & beyond Download 👇 www.unifybrandmarketing.com/resources

Did a little thing with @unifybranding.bsky.social! You can now download brand marketing resources to help you pin down concepts and processes! 🙌 Everyone should be able to get their brand into gear. I really hope these resources can help you do that. 🔥 www.unifybrandmarketing.com/resources

There's such a strong pull to start your marketing strategy by looking at your competition 1st. Most people will probably say you should But unless you're grounded in a mission & vision you're bound to get caught up in whatever the competition is doing & lose a sense of focus #compeition

What happens if you ignore brand and focus solely on performance? You lose 18% of your stock value like a certain sneaker company I know of. Join me on Jan 16th as @sejournal.bsky.social & I explore how brand drives traffic, clicks, & $! www.searchenginejournal.com/webinar-lp-h...

I see brand marketers trying to share the value of brand. Guess what? No one cares. They might be right, but no one cares @rustybrick.com is this enough teeth?! www.youtube.com/watch?v=UXAQ...

It's easy to think of your audience too narrowly. When we do, it results in thinking that our audience has only 1 need or disposition. They don't & thinking this way can lead to your messaging pushing a certain button too hard. Which is why sometimes messaging can go too far. #brandstrategy

I'm super pleased that the powers-that-be at Wix, gave the greenlight for @mordyoberstein.bsky.social to also launch his @unifybranding.bsky.social branding agency. unscriptedseo.com/mordy-oberst... It was a great episode of the Unscripted SEO podcast, as me and Mordy dove into BRAND and SEO.

LOOK AT HOW MUCH HAIR THEY GAVE ME! It's a Hanukkah miracle! Everyone is talking about about SEO & brand, blah blah blah Join Katie Morton & me as we go 1 step deeper when looking at the connection bet. brand & SEO for B2B on @sejournal.bsky.social 👇 www.searchenginejournal.com/webinar-lp-h...

What's the difference between a USP and brand positioning? Connection. #brandmarketing #sales

It's easy to get lost in your own offering when sitting down to draft your brand's positioning statement. Don't take the easy way out. Focus on the consumer & put the emphasis on their life context. Always operate within the context of your audience's actual life situation. #marketing

How does brand marketing impact performance? 8 top marketers share @kevin-indig.bsky.social Eli Schwartz, @alliberry.me Crystal Waddell, @anniemai.bsky.social, @nickleroy.bsky.social, @garrettsussman.bsky.social & @mordyoberstein.bsky.social Oberstein on the connection between brand & performance!