Michelle Legro
@michellelegro.bsky.social
š¤ 929
š„ 719
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Deputy Editor, Inc. Previously: WIRED, Medium, Topic, New Republic, Lapham's Quarterly.
NEW from
@inc.com
A growth-at-all-costs PE playbook would bankrupt the once-profitable lighting and furniture manufacturer in just four years. What happened?
www.inc.com/yelena-alper...
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Schoolhouse Rocked: How a Private Equity Playbook Bankrupted a Beloved Home Goods Brand
When the thriving Portland retailer was sold to Food52, it was tasked with growth at all costsālike expanding SKUs, costly partnerships, and executive vanity projects. Four years after the $48 million...
https://www.inc.com/yelena-alpert/schoolhouse-rocked-how-a-private-equity-playbook-bankrupted-a-beloved-home-goods-brand/91318667
4 months ago
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Michelle Legro
Atlas Shvitzed
5 months ago
As someone who has debated buying Meredith Marks' caviar as a (sorta?) gag gift, this is extremely My Shitā¢
www.inc.com/brian-moylan...
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How Bravo Became the New QVC
How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.
https://www.inc.com/brian-moylan/how-bravo-became-the-new-qvc/91243608
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Have you ever wanted to know the numbers behind those Bravolebrity businesses? Well
@inc.com
and
@brianjmoylan.bsky.social
have got you covered, as we go deep into what makes brands like Loverboy work.
www.inc.com/brian-moylan...
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How Bravo Became the New QVC
How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.
https://www.inc.com/brian-moylan/how-bravo-became-the-new-qvc/91243608
5 months ago
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Perhaps youāve heard of athletic wear company XX-XY. Hereās the story of how Jennifer Seyās startup grew to more than $1 million in sales in less than a year, with a mission that a GLAAD spokesperson said is ācapitalizing off the anti-trans movement.ā
www.inc.com/ali-donaldso...
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Apparel Startup XX-XY Athletics Is on a Mission to 'Save Women's Sports.' Critics Say It Is Cashing In on the Anti-Trans Movement
Founder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in less than a year.
https://www.inc.com/ali-donaldson/apparel-startup-xx-xy-athletics-is-on-a-mission-to-save-womens-sports-critics-say-it-is-cashing-in-on-the-anti-trans-movement/91150968?mvgt=tFfFjnpbcHIu
9 months ago
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Michelle Legro
Ben Collins
over 1 year ago
A true heater 48 hours for The Onion, in my unbiased opinion.
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Michelle Legro
Rob Verger
over 1 year ago
This story by
@bensherry.bsky.social
for
@inc.com
is just so much fun. OpenAI and Tinder are doing a lighthearted collaboration in which you practice your skills with an AI in different meet-cute situations. Ben tried it out. The results? Not so great! But definitely worth reading about.
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I Struck Out With Tinder and OpenAIās New Dating Game
Tinder and OpenAI have partnered up to help you practice 'cringeworthy moments.' For us, it was an exercise in rejection.
https://www.inc.com/ben-sherry/i-struck-out-with-tinder-and-openais-new-dating-game/91166734
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Michelle Legro
Mike Hofman
over 1 year ago
Jonathan Adler cops to having made a million mistakes in building his business. And yet his brand endures
www.inc.com/christine-la...
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Jonathan Adler Is Grateful for Growth Capital
The home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity.
https://www.inc.com/christine-lagorio/jonathan-adler-private-equity-consortium-brand-partners-growth-capital/91152432
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There's very little good news out there right now, so please enjoy the best piece of news I can possibly offer at the moment. I love you LQ!
www.nytimes.com/2025/03/21/b...
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Laphamās Quarterly to Be Acquired by Bard College
The beloved magazine started by Lewis Lapham, who died last year, is being acquired by Bard College.
https://www.nytimes.com/2025/03/21/business/media/laphams-quarterly-bard-college.html
over 1 year ago
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New episode of Computer Freaks is up at
@inc.com
! Find out what really went down at Marc Andreessenās first job, and how it made him a big fan of DOGE.
www.inc.com/christine-ha...
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How Marc Andreessenās Longest Grudge Has Shaped the World We Live in Today
One of Trumpās biggest billionaire supporters and DOGE fans launched his career off of the success of a government-funded project.
https://www.inc.com/christine-haughney-dare-bryan/how-marc-andreessens-longest-held-grudge-has-shaped-the-world-we-live-in-today/91159938
over 1 year ago
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Michelle Legro
Mike Hofman
over 1 year ago
Fun little investigation by
@inc.com
's
@samblum.bsky.social
on Lovette Dobson, the Zelig of the business world, a mysterious person whose name appears on tens of thousands of LLC documents
www.inc.com/sam-blum/who...
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Who Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings?
In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette.
https://www.inc.com/sam-blum/who-is-lovette-dobson-and-why-does-her-name-appear-on-more-than-70000-business-filings/91144465
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Michelle Legro
Helen Rosner
over 1 year ago
Honestly getting a print sub to
@theonion.com
is the best decision Iāve made in a long time
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When I was postpartum, some of my favorite baby products went from "must buy" to "get these out of your house now." So I asked
@brycecovert.bsky.social
to look into what the heck is going on with regulation in the baby product industry for
@inc.com
.
www.inc.com/bryce-covert...
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Why Your Favorite Baby Products Keep Getting Pulled from Shelves
Dreamland Baby sleep sacks were hailed as a miracle for infant sleep. Then a surprise alert from a government safety agency turned the business upside down.
https://www.inc.com/bryce-covert/why-your-favorite-baby-products-keep-getting-pulled-from-shelves/91149228?mvgt=hZkZLNdomTnL
over 1 year ago
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Michelle Legro
Amy Diehl, Ph.D.
over 1 year ago
Female founders--who get 2% of venture capital--are losing deals because they are compared to Elizabeth Holmes. One investor told a female founder, "I would never invest in you. You remind me too much of Elizabeth Holmes. You even kind of look like her."
www.inc.com/jennifer-als...
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The Holmes Effect Still Stings for a Generation of Female Founders
Elizabeth Holmes is in prison for defrauding investors. Women entrepreneurs still say they canāt shake her bad blood.
https://www.inc.com/jennifer-alsever/the-holmes-effect-still-stings-for-a-generation-of-female-founders/91148169
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Michelle Legro
It's Melissa
over 1 year ago
Wrote about impoundment and how the Trump White House is one that is open to testing how far its presidential powers can go. For
@inc.com
inc.com/melissa-ange...
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Trump Freezing Federal Funds Amplifies Threat of Impoundment
The Trump administrationās decision to temporarily pause federal grants and loans is throttling Capitol Hill, with some lawmakers describing the measure as āsenseless chaos.ā
https://inc.com/melissa-angell/trump-freezing-federal-funds-amplifies-threat-of-impoundment/91139768?mvgt=PIvd7E8Z9loV
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Michelle Legro
Christine Lagorio-Chafkin
over 1 year ago
If you need some good news todayā¦
www.inc.com/christine-la...
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Bookshop Achieved the Impossible Against Amazon. Now Itās Coming for E-Books
The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazonās 76 percent of the e-book market.
https://www.inc.com/christine-lagorio/bookshop-achieved-the-impossible-against-amazon-now-its-coming-for-e-books/91110202?mvgt=rXEOWmUKUezu
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Michelle Legro
Christine Lagorio-Chafkin
over 1 year ago
Readers and writers will understand that this is wild! I'm reading a new book in my web browser. Not a watermarked galley. Not library. I bought it. I wrote this about how and why. It's Bookshop's latest to help indie bookstores instead of sending CEOs to space
@inc.com
www.inc.com/christine-la...
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Bookshop Achieved the Impossible Against Amazon. Now Itās Coming for E-Books.
The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazonās 76 percent of the e-book market.
https://www.inc.com/christine-lagorio/bookshop-achieved-the-impossible-against-amazon-now-its-coming-for-e-books/91110202?mvgt=rXEOWmUKUezu
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Today is
@bookshop-org.bsky.social
's fifth anniversary, and
@andyhunter777.bsky.social
and team have achieved all of their initial goals with the company. So what's next? Take on the e-book market!
www.inc.com/christine-la...
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Bookshop Achieved the Impossible Against Amazon. Now Itās Coming for E-Books.
The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazonās 76 percent of the e-book market.
https://www.inc.com/christine-lagorio/bookshop-achieved-the-impossible-against-amazon-now-its-coming-for-e-books/91110202?mvgt=rXEOWmUKUezu
over 1 year ago
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Michelle Legro
Christine Lagorio-Chafkin
over 1 year ago
I'm cry-laughing at the "ChicAIgo" on one truck, and hands in general. The kid drinking the pizza slice; the other holding it like it's an ice cream cone!
@bensherry.bsky.social
www.inc.com/ben-sherry/w...
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We Made a Fake Ad Using OpenAI's Text-to-Video App, Sora. The Results Were Mixed
Sora's video output is visually impressive but inconsistent.
https://www.inc.com/ben-sherry/we-made-a-fake-ad-using-openais-text-to-video-app-sora-the-results-were-mixed/91063017
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Michelle Legro
Christine Lagorio-Chafkin
over 1 year ago
Ah, don't worry, Internet, he prefers the term "enlightened leader."
www.inc.com/dfreedman/ma...
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Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
https://www.inc.com/dfreedman/matt-mullenweg-wordpress-wp-engine/90994969
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reposted by
Michelle Legro
Eric Karkovack
over 1 year ago
Inc. magazine has a profile of Matt Mullenweg. Lots of talk about the Automattic vs. WP Engine case...#WordPress
www.inc.com/dfreedman/ma...
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Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
https://www.inc.com/dfreedman/matt-mullenweg-wordpress-wp-engine/90994969
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Michelle Legro
Inc. Magazine
over 1 year ago
WordPress co-founder Matt Mullenwegās open-source empire dominates the web. Is his attack on competitor WP Engine putting it at risk?
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Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
https://www.inc.com/dfreedman/matt-mullenweg-wordpress-wp-engine/90994969?utm_source=bluesky&utm_medium=social&utm_campaign=freeform
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What's really going on with Matt Mullenweg? The WordPress co-founder and Automattic CEO has been on a rampage against WP Engine since September, and the open-source web may never be the same.
www.inc.com/dfreedman/ma...
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Is Matt Mullenweg the Mad King of WordPress?
The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.
https://www.inc.com/dfreedman/matt-mullenweg-wordpress-wp-engine/90994969
over 1 year ago
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Michelle Legro
Anna Merlan
over 1 year ago
Patricia Lockwood writing about the X-Files is a gift to me from the universe at this moment in time
www.lrb.co.uk/the-paper/v4...
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Patricia Lockwood Ā· Diary: Encounters with Aliens
Weā had been watching The X-Files at a rate of about two episodes a year; I expected to be finished when I was...
https://www.lrb.co.uk/the-paper/v46/n23/patricia-lockwood/diary
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reposted by
Michelle Legro
Stella Sacco
over 1 year ago
CROW ON MST3K: He makes Ted Danson look like Gavin MacLeod! ME AT 13 YEARS OLD: haha
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CEOs are on high alert after today's shooting, and
@chloeaiello.bsky.social
has the scoop on how security firms are protecting executives.
www.inc.com/chloe-aiello...
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Hereās How Security Firms Say Execs Should Protect Themselves After UnitedHealthcare CEOās Shooting
Security firms offer advice to companies looking to protect their executives after the fatal shooting of UnitedHealthcare CEO Brian Thompson.
https://www.inc.com/chloe-aiello/heres-how-security-firms-say-execs-should-protect-themselves-after-unitedhealthcare-ceos-shooting/91034656
over 1 year ago
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Michelle Legro
Christine Lagorio-Chafkin
over 1 year ago
Customers were brutal. Press was brutal. This is an excellent study of and meditation on a founder, and brand's, course-correction.
www.inc.com/amyodell/how...
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How Glossier Got Its Glow Back
The 10-year-old beauty brand is profitable, growing, and back in the zeitgeist after successfully pulling off a transition of power.
https://www.inc.com/amyodell/how-glossier-got-its-glow-back/91022177
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Michelle Legro
It's Melissa
over 1 year ago
Took a look at when the Small Business Administration's disaster aid program might get replenished for
@inc.com
www.inc.com/melissa-ange...
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When Will Lawmakers Refill the SBA Disaster Relief Programās Coffers?
Welcome to this weekās Founder Focus! Iām Melissa Angell,Ā Inc.ās policy correspondent, and each week Iāll be dissecting some of the top policy issues
https://www.inc.com/melissa-angell/when-will-lawmakers-refill-the-sba-disaster-relief-programs-coffers/91034221
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Michelle Legro
Mike Hofman
over 1 year ago
Glossier, the popular beauty brand that also inspires haters, had a comeback this year, becoming profitable and regaining its aura of coolness. The great Amy Odell reports for
@inc.com
www.inc.com/amyodell/how...
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How Glossier Got Its Glow Back
The 10-year-old beauty brand is profitable, growing, and back in the zeitgeist after successfully pulling off a transition of power.
https://www.inc.com/amyodell/how-glossier-got-its-glow-back/91022177
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Michelle Legro
Rebecca Deczynski
over 1 year ago
enjoyed editing just a few stories for
@inc.com
's Best in Business list, which is officially live today! first up is
@bric.bsky.social
's fun piece on Brooklyn Robot āone founder's quest to make learning fun:
www.inc.com/brian-contre...
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How This Engineer Entrepreneur Scaled STEAM Education for Kids
At Jenny Young's growing Brooklyn Robot Foundry, budding tinkerers get hands-on training to create the technology of the future.
https://www.inc.com/brian-contreras/how-an-engineer-entrepreneur-made-steam-education-scalable-for-kids/91022183
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It's been a hell of a year for Hello Alice, a startup that connects small businesses to fundingāwhich faced a potential company-ending lawsuit over DEI practices. But their resilience won out in the end.
www.inc.com/ali-donaldso...
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How Two Female Founders Took on Stephen Millerāand Won
How Hello Alice co-founders Elizabeth Gore and Carolyn Rodz survived a terrible, horrible, no good, very bad year of legal challenges and navigated their startup to profitability.
https://www.inc.com/ali-donaldson/how-two-female-founders-took-on-stephen-miller-and-won/91022187
over 1 year ago
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Michelle Legro
Mike Hofman
over 1 year ago
New! Check out
@inc.com
's 2024 Best in Business list, featuring companies executing despite the odds. One of my favorite stories of resilience this year is this profile of
@helloalice.bsky.social
, a female-founders-centric fund sued by Stephen Miller.
www.inc.com/ali-donaldso...
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How Two Female Founders Took on Stephen Millerāand Won
How Hello Alice co-founders Elizabeth Gore and Carolyn Rodz survived a terrible, horrible, no good, very bad year of legal challenges and navigated their startup to profitability.
https://www.inc.com/ali-donaldson/how-two-female-founders-took-on-stephen-miller-and-won/91022187
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Would you pay $118 for an Enron hoodie? (I wouldn't judge)
www.inc.com/sam-blum/enr...
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Enron Announces Return From The Dead to Peddle Crypto and Merch
From the people who brought the world āBirds Arenāt Realā comes a sequel befitting 2024ās Bitcoin rallies and general absurdity.
https://www.inc.com/sam-blum/enron-announces-return-from-the-dead-to-peddle-crypto-and-merch/91033719
over 1 year ago
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Michelle Legro
Mike Hofman
over 1 year ago
This is a tough story, beautifully told
add a skeleton here at some point
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Michelle Legro
Seyward Darby
over 1 year ago
It's weird to say it, but I hoped this story wouldn't feel so relevant by the time we published it. Herein: a chilling historical read about fascism, journalism, grassroots action, and so much more.
magazine.atavist.com/the-good-tra...
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The Journalist Who the Nazis Could Not Silence
The Third Reich feared Carl von Ossietzky so much they sent him to a concentration camp. Could winning the Nobel Peace Prize save his life?
https://magazine.atavist.com/the-good-traitor-ossietzky-nazi-germany-nobel-peace-prize/
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NEW at
@inc.com
: How should a company respond to a workplace shooting? In 2016, a coworker opened fire at Excel Industries in Hesston, KS. Alex Bhattacharji has the story of what it took to rebuild in the days, weeks, months, and years after the unthinkable.
www.inc.com/alex-bhattac...
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What Happened After One of the Worst Workplace Shootings in America
When a worker shot multiple colleagues at the headquarters of Excel Industries in 2016, surviving the attack was just the first challenge.
https://www.inc.com/alex-bhattacharji/workplace-shooting-excel-industries/91019193?mvgt=DiVVZgxeWpEp
over 1 year ago
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My jealousy meter is off the charts for this
@businessinsider.com
story about Yeti coolers and murder.
www.businessinsider.com/yeti-coolers...
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Two brothers created the Yeti cooler. Then their partner was murdered.
From Texas to the Philippines: the unsolved murder behind the founding of Yeti.
https://www.businessinsider.com/yeti-coolers-founders-supply-chain-murder-philippines-seiders-ivan-brown-2024-12?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_Insider%20Today%20%E2%80%94%20December%202,%202024,%20Promo
over 1 year ago
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It's a Thanksgiving miracle to have
@michaelwaters.bsky.social
on
@inc.com
with one of my favorite business mysteries: What happened to that icon of executive striving, the company car?
www.inc.com/michael-wate...
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Whatever Happened to the Company Car?
Once a cushy executive benefit, company cars turned out to be an unhelpful tax dodge and an enormous liability.
https://www.inc.com/michael-waters/whatever-happened-to-the-company-car/91025116?mvgt=rAaXrevFz2kr
over 1 year ago
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Michelle Legro
Diana Ransom
over 1 year ago
I am personally fascinated by the NA drinks trend. Check out this fun read by my colleague
@jenniferconrad.bsky.social
on the makers of Phony Negroni
www.inc.com/jennifer-con...
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The Makers of Phony Negroni Are on Track to Sell 2 Million Bottles This Year. How the Nonalcoholic Spirits Industry Is Coming of Age
With a flood of competitors and conglomerates eyeing the market, brands are working to create a buzz in the new world of nonalcoholic adult drinks.
https://www.inc.com/jennifer-conrad/the-makers-of-phony-negroni-are-on-track-to-sell-2-million-bottles-this-year-how-the-nonalcoholic-spirits-industry-is-coming-of-age/90998926?mvgt=H0ubgrE0IgLj
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I am so pumped to subscribe to Americaās only newspaper.
add a skeleton here at some point
over 1 year ago
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Kalshi is the only platform where US-based users could bet on the 2024 electionāand they did, to the tune of $1 billion.
www.inc.com/sam-blum/kal...
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With Kalshi, Tarek Mansour Is Betting on the Constant Chaos of American Life
With $1 billion wagered on the election, Kalshi is ready to take on natural disasters, Fed decisions, Trump's cabinet, and much more.
https://www.inc.com/sam-blum/kalshi-tarek-mansour-election/91022804?mvgt=VStWA5gA0Wv4
over 1 year ago
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Michelle Legro
Mike Anton
over 1 year ago
It should be illegal to skip The Muppets Show intro
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Hey whatever happened to the whole National Archives archiving Twitter thing? We still doing that? Seems like an important record of human interaction before its declineā¦.
over 1 year ago
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Michelle Legro
Diana Ransom
over 1 year ago
@lagorio.bsky.social
's interview with business ethicist Michael Posner of NYU is š„
www.inc.com/christine-la...
and thought provoking.
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Michael Posner Wants You to Lead an Ethical Company
As director of the Center for Business and Human Rights, Posner believes that entrepreneurs can both protect profits and pursue principles.
https://www.inc.com/christine-lagorio/michael-posner-wants-you-to-lead-an-ethical-company/91019854
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Michelle Legro
Christine Lagorio-Chafkin
over 1 year ago
My latest for
@inc.com
: Inside the future of (near) space tourism. A snail's pace lift via balloon up to the stratosphere. But then--you have to get down.
www.inc.com/christine-la...
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Would You Pay This Man $50,000 to Take You to the Edge of Space?
Meet the entrepreneurs providing a rarefied clientele with once-in-a-lifetime journey in a stratospheric air balloon.
https://www.inc.com/christine-lagorio/would-you-pay-this-man-50000-to-touch-the-edge-of-space/90986123?mvgt=nWC7Faby35XO
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