Mike Hofman
@mikehofman.bsky.social
đ€ 373
đ„ 95
đ 91
Editor in Chief at Inc.
Was at a lovely wedding tonight. Vibes were strong. Champagne at the exact right moment.
26 days ago
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How David moved beyond protein bars to more aisles in the supermarket--and $300M in revenue--despite lawsuits and controversies.
www.inc.com/jennifer-con...
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Inside David Protein's Playful and Provocative Billion-Dollar Playbook
Fresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad press, and whatâs next for the CPG industryâs most polarizing CEO.
https://www.inc.com/jennifer-conrad/inside-david-proteins-playful-and-provocative-billion-dollar-playbook/91351977
about 1 month ago
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Who is getting very rich off AI? As
@bensherry.bsky.social
reports for
@inc.com
, its the people physically guarding data centers from protests, industrial spies, and other threats. Inside the wild, lucrative world of data center security
www.inc.com/ben-sherry/w...
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Want to Get Rich in the AI Boom? Guard Data Centers
Espionage, angry neighbors, robot dogsâthe threats facing AI's valuable buildings are stranger than fiction. For the specialized firms keeping them safe, business has never been better
https://www.inc.com/ben-sherry/want-to-get-rich-in-the-ai-boom-guard-data-centers/91327059
about 1 month ago
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How Sweetgreen's founders are plotting to recapture some of that Harvest Bowl magic
www.inc.com/michael-rapk...
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Sweetgreen Spins Up Its Comeback Plan
Exclusive: Co-founders Jonathan Neman and Nicolas Jammet offer real talk on where the healthy chain has stumbled, and how it's trading Millennial cringe for Gen-Z cool.
https://www.inc.com/michael-rapkin/sweetgreen-spins-up-its-comeback-plan/91336898
about 1 month ago
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New from
@inc.com
: Bethany McLean assesses the hand dealt to new Fed chair Kevin Warsh, and asks whether he may face an even bigger problem than White House meddling
www.inc.com/bethany-mcle...
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Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference
Fed chairs face two kinds of pressure. There's the one everyone is worried about. Then there's the other one I'm worried about.
https://www.inc.com/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661
about 2 months ago
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So let's say AI eats/deletes your company's data...
www.inc.com/chloe-aiello...
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This Founder Watched an AI Agent Destroy 3 Months of Company Data: 'It Took 9 Seconds'
The story of a 'rogue customer AI' wreaking havoc is a warning for entrepreneurs eager to harness the power of AI agents.
https://www.inc.com/chloe-aiello/this-founder-watched-an-ai-agent-destroy-3-months-of-company-data-it-took-9-seconds/91337276
2 months ago
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New from
@inc.com
: Bethany McLean takes a deep dive into the private credit quagmire and she has concerns
www.inc.com/bethany-mcle...
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Bethany McLean: Iâm Worried About Private Credit. Hereâs Why
The co-author of âThe Smartest Guys in the Roomâ rings the alarm about the incentives that fueled the private credit boom, whoâs at risk, and where it could rock the economy.
https://www.inc.com/bethany-mclean/bethany-mclean-im-worried-about-private-credit-heres-why/91330135
3 months ago
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The hit podcast âHR Bestiesâ has become a must-listen show--and significant revenue driver--by making fun of bad leadership. New from
@inc.com
www.inc.com/kaylawebster...
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https://www.inc.com/kaylawebster/the-hr-pros-turning-workplace-horror-stories-into-startup-success/91309093
3 months ago
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Though many criticisms of so-called surveillance pricing are common, what if it's actually a good thing?
www.inc.com/noah-giansir...
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Customers Hate Personalized Pricing. Here's Why Companies Should Do It Anyway
Trust me, I'm a mathematician: Business owners can avoid the wrath of what haters call surveillance pricing if they follow my guide for smart pricing.
https://www.inc.com/noah-giansiracusa/customers-hate-personalized-pricing-heres-why-companies-should-do-it-anyway/91315513
3 months ago
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Padel is said to be the world's fastest growing sport. It's also one that many founders love. For
@inc.com
, Ali Donaldson takes a look at the business behind the addictive game
www.inc.com/ali-donaldso...
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How Padel Became Founders' Favorite Sport
Entrepreneurs are flocking to tennis's cooler cousinâfor competitive socializing and business opportunities on and off the court.
https://www.inc.com/ali-donaldson/how-padel-became-founders-favorite-sport/91313892
4 months ago
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Small business owner Markwayne Mullin ran for Congress as an outsider bent on challenging the system. But as
@issielapowsky.bsky.social
writes for
@inc.com
, with Trump tapping Mullin to run Homeland Security, he's morphed into a real DC power broker
www.inc.com/issie-lapows...
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How Markwayne Mullin Became the Most Influential Business Owner in Trump's Washington
The Oklahoma entrepreneur ran for Congress as an outsider challenging the system. Now tapped to run DHS, he's become the ultimate insider.
https://www.inc.com/issie-lapowsky/how-markwayne-mullin-became-the-most-influential-business-owner-in-trumps-washington/91267231
4 months ago
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3D printing for fun and profit (but also it's hard to scale, as lamp maker Gantri has learned!)
www.inc.com/tyler-trykow...
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3D Printing at Scale Is an Intriguing Ideaâand Harder Than It Looks. Just Ask This Bay Area Founder
Gantriâs Ian Yang has gone all-in on smart factories that can manufacture nearly 5,000 types of lamps. As he has learned, when it comes to innovation, being first is never easy
https://www.inc.com/tyler-trykowski/3d-printing-at-scale-is-an-intriguing-idea-and-harder-than-it-looks-just-ask-this-bay-area-founder/91301992
4 months ago
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So let's say you run a SaaS company and AI seems like it might kill you. Here's how to think about the future, according to startup advisor Justin Bridges
www.inc.com/justin-bridg...
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SaaS Margins Are Collapsing in the AI Eraâbut These Defenses Can Still Protect You
The SaaS story is changing fast. You can still adapt.
https://www.inc.com/justin-bridges/saas-margins-are-collapsing-in-the-ai-era-but-these-defenses-can-still-protect-you/91307349
4 months ago
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Alysia Liu is the unexpected U.S. star of the 2026 Winter Olympics. So where are her brand endorsement deals? Ali Donaldson takes a look for
@inc.com
www.inc.com/ali-donaldso...
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Alysa Liuâs Viral Olympic Comeback Proves 1 Thing: Authenticity Sells. So Where Are the Sponsors?
The figure skater has captured the internetâs heart. Brands should be lining up.
https://www.inc.com/ali-donaldson/alysa-lius-viral-olympic-comeback-proves-one-thing-authenticity-sells-so-where-are-the-sponsors/91305369
5 months ago
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What's Steve Fulop planning at the post-Kathy Wylde Partnership for New York City?
@inc.com
's
@leahcarroll.bsky.social
sat down with him to find out--and growing private companies is a big part of the conversation
www.inc.com/leah-carroll...
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NYC Wants to Win Back Entrepreneurs. Its New Business Chief Has a Plan
Steve Fulop, the new leader of Partnership for NYC, wants to make the city both innovative and affordable for founders.
https://www.inc.com/leah-carroll/nyc-wants-to-win-back-entrepreneurs-its-new-business-chief-has-a-plan/91302552
5 months ago
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A sweet piece on how Macklin Celebrini, the 19-year-old star of Team Canada and the San Jose Sharks modeled great leadership recently
www.inc.com/christopherc...
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In 3 Seconds, Macklin Celebrini Proved What Professional Integrity Looks Like
Here's what professional integrity in leadership looks like, even when the system rewards you for staying quiet.
https://www.inc.com/christophercason/in-3-seconds-macklin-celebrini-proved-what-professional-integrity-looks-like/91300447
5 months ago
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The winning Super Bowl ads
www.inc.com/ali-donaldso...
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The 10 Best Super Bowl Commercials That Won the Internet
These ads were a hit with audiences during the biggest marketing moment of the year.
https://www.inc.com/ali-donaldson/10-best-super-bowl-commercials-2026/91298758
5 months ago
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A fun read on the future of broadcast: First, Bravo spawned Housewives, then the Housewives spawned businesses. Now, as
@brianjmoylan.bsky.social
reports for
@inc.com
, every stakeholder is looking to extend their brand and maximize profits
www.inc.com/brian-moylan...
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How Bravo Became the New QVC
How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.
https://www.inc.com/brian-moylan/how-bravo-became-the-new-qvc/91243608
5 months ago
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For
@inc.com
,
@samblum.bsky.social
looks at the grey market for TRT therapy-- which companies like Hims are now muscling into...
www.inc.com/sam-blum/tes...
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Testosterone Is the Red-Pilled Elixir of the Manosphere. Now Companies Are Eager to Make It Mainstream
Hims announced that TRT therapy would be coming to its telehealth platform this year. But a grey market still thrives as recreational use supersedes medical needs.
https://www.inc.com/sam-blum/testosterone-is-the-red-pilled-elixir-of-the-manosphere-now-companies-are-eager-to-bring-it-mainstream/91288140
5 months ago
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For
@inc.com
,
@jenniferconrad.bsky.social
takes a look at some of the most ambitious companies poised to have a huge 2026
www.inc.com/jennifer-con...
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16 Companies to Watch in 2026
In a year that could be a big one for IPOs and the AI bubble, 16 businesses consumers, competitors, and investors need to track.
https://www.inc.com/jennifer-conrad/16-companies-to-watch-in-2026/91284714
6 months ago
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Closed offices, empty restaurants, botched deliveries, and closed schools keeping parents home: With thousands of ICE agents conducting raids in Minneapolis, business disruption is widespread, as
@melisskawrites.bsky.social
reports for
@inc.com
www.inc.com/melissa-ange...
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âWe Donât Know Where ICE Is, or Where They'll Show Up Nextâ: ICE Is Disrupting Minneapolis Businesses
Minneapolis businesses report that residents are afraid to leave their homes because of ICE. When they do, many are taking their passports and emergency whistles with them.
https://www.inc.com/melissa-angell/ice-disrupting-minneapolis-businesses/91287029
6 months ago
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What is social selling, and who is winning at it?
@annabelburba.bsky.social
has a fun piece on
@inc.com
that looks at folks like Yanni Pappas
www.inc.com/annabel-burb...
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The Next Generation of Salespeople Are Closing Deals on Social Media
Gen Zers have pioneered the art of âsocial selling.â Hereâs how they do it.
https://www.inc.com/annabel-burba/the-next-generation-of-salespeople-are-closing-deals-on-social-media/91234067
6 months ago
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If you want to flee the proposed California billionaire's tax (and lucky you!!), here's the relo concierge who will help you do it
www.inc.com/sam-blum/mee...
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Meet the Fixer Helping Billionaires Flee California
Peter Thiel, Larry Page, Sergey Brin, at least a half dozen billionaires have left. But is it enough to stop the Billionaire Tax Act?
https://www.inc.com/sam-blum/meet-the-fixer-helping-billionaires-flee-california/91287180
6 months ago
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A pressing question for anyone who is building a consulting business: What should you charge for your services,especially in a world where you compete at least to some degree with AI?
www.inc.com/chris-morris...
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Starting a Consulting Business? Here's How to Figure Out What to Charge
Starting a new consulting business? Here's how to think about pricing and determine what to charge companies for your services.
https://www.inc.com/chris-morris/what-to-charge-for-consulting-business-startup-pricing/91284379
6 months ago
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"AI data centersâ global annual water consumption is set to reach 1,068 billion liters by 2028, an estimate 11 times higher than last yearâs projection. For context, each individual American uses roughly 243,174 liters (64,240 gallons) a year"
www.inc.com/maria-jose-g...
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How Much Water Does AI Actually Use? Depends on Whom You Ask
Every time ChatGPT is tasked to write an essay or Claude is asked for help with vibe coding, water is being used. How much exactly?
https://www.inc.com/maria-jose-gutierrez-chavez/how-much-water-does-ai-actually-use-depends-who-you-ask/91276930
7 months ago
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@safiaziz.bsky.social
left VC to start Joust, basically a game night experience for founders, investors, and urbanites looking for wholesome fun. And as Ali Donaldson reports for
@inc.com
, clients like Google and PwC are paying to play
www.inc.com/ali-donaldso...
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This Founder Quit His Job in VC to Host Game Nights for a Living
Safi Aziz has turned his passion for hospitality into Joust, a startup that's attracting fellow founders looking for a fun night out.
https://www.inc.com/ali-donaldson/this-founder-quit-his-job-in-vc-to-host-game-nights-for-a-living/91247111
7 months ago
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Between rising COGS, affordability concerns, and new mechanisms for dynamic pricing, companies have lots of options when it comes to changing--read: raising--prices. Here's how to think about it, especially from a customer's point of view
www.inc.com/alison-stein...
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Customers Hate How Businesses Set Prices. Here's the New Psychology of Pricing
In the age of dynamic prices and greedflation, here's how businesses can win the pricing game without sparking a backlash.
https://www.inc.com/alison-stein/customers-hate-how-businesses-set-prices-new-psychology-of-pricing/91270515
7 months ago
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"You never feel safe"
@inc.com
's
@chloeaiello.bsky.social
and
@samblum.bsky.social
spoke to founders, policymakers and nonprofits, across the renewable energy sector to document just how much it has been roiled, as the White House rebuffs climate change concerns
www.inc.com/chloe-aiello...
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The Government Wants These Clean Tech Companies to Die. Their Founders Say: Not So Fast
Inside the fallout from the Department of Energy's slashing of $8 billion in loans and grants, and how the companies affected aim to âTrump-proofâ their businesses.
https://www.inc.com/chloe-aiello/the-government-wants-these-clean-tech-companies-to-die-their-founders-say-not-so-fast/91260523?mvgt=cEn20uUwAVQz
7 months ago
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Robot sushi, as reported by
@inc.com
's
@jenniferconrad.bsky.social
www.inc.com/jennifer-con...
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Theyâve Perfected the Art of Preparing Sushi-Grade Fish Using AI and Robotics. And Theyâre Bringing It to a Table Near You
Saif Khawaja and Reed Ginsberg founded Shinkei Systems to bring high-end, sustainable fish to the massesâand remake the entire $250 billion fresh-fish industry.
https://www.inc.com/jennifer-conrad/theyve-perfected-the-art-of-preparing-sushi-grade-fish-using-ai-and-robotics-and-theyre-bringing-it-to-a-table-near-you/91252555
8 months ago
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With many offices being used 3 days a week versus 5, what is the future of commercial real estate? One mini solution/mini trend: Refashion your office as an events space
www.inc.com/kelli-maria-...
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The Future of Your Office Is an Events Space
These CEOs have found new revenue streams by opening their offices for everything from weddings to meetings.
https://www.inc.com/kelli-maria-korducki/how-to-turn-your-office-into-a-side-hustle/91247312
9 months ago
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As Y Combinator devotes more energy to AI startups,
@inc.com
âs
@samblum.bsky.social
asks whether the powerful incubator is merely reflecting the latest hype cycleâor actively exacerbating it.
www.inc.com/sam-blum/how...
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How the AI Bubble Ate Y Combinator
The program is shorter, startups are pushed to build faster, and just about everyone has an AI company. What could go wrong?
https://www.inc.com/sam-blum/how-the-ai-bubble-ate-y-combinator/91240632
9 months ago
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People are kind of obsessed with Vacation sunscreen. For
@inc.com
,
@jenniferconrad.bsky.social
unpacks why and how it propelled them to $80 million
www.inc.com/jennifer-con...
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Vacation's $80 Million Sunscreen Brand Is Surfing on More Than Just Vibes
How did these founders build a cult sunscreen with celebrity investors and a devoted customer base? One piña colada at a time.
https://www.inc.com/jennifer-conrad/vacations-80-million-sunscreen-brand-is-surfing-on-more-than-just-vibes/91181448
11 months ago
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What happens when the company that buys you changes its mind?
www.inc.com/brian-contre...
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Meta Acquired His Company for $1 Billion, and Then Changed Its Mind. Now, He's Charting a New Path
Exclusive: The AI customer service company Kustomer just raised $30 million in funding after being spun off by Meta.
https://www.inc.com/brian-contreras/meta-acquired-kustomer-1-billion-norwest-battery-redpoint-boldstart/91222822
11 months ago
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Has our national obsession with protein gone too far? David's frozen cod protein bar suggests the answer is yes--but also the people want it, per
@inc.com
www.inc.com/jennifer-con...
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Why Is Frozen Cod Taking Over the Internet?
With this new drop, protein bar-maker David wants its customers to believe it's getting into the fish business.
https://www.inc.com/jennifer-conrad/why-is-frozen-cod-taking-over-the-internet-david-protein/91215823
12 months ago
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Is this the Cybertruck of scooters? How Infinite Machine plans to reinvent the Vespa
www.inc.com/rob-verger/i...
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How 2 Brothers With No Automotive Experience Created a Scooter That Looks Like a Cybertruck
Infinite Machine's P1 has a $10,000 price tag. Can it compete with the likes of Vespa?
https://www.inc.com/rob-verger/infinite-machine-electric-scooter-cybertruck/91214864
12 months ago
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A group of Florida business owners are fighting the state's most famous resident over tariffs
www.inc.com/bill-saporit...
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5 Small Businesses Are Showing Big Business How to Stand Up to Trump's Tariffs
Leave it to a handful of Florida-based entrepreneurs to show some backbone and sue the Trump administration over its senseless tariff regime.
https://www.inc.com/bill-saporito/5-small-businesses-how-to-stand-up-to-trumps-tariffs/91187196
about 1 year ago
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@amandagoetz.bsky.social
learned a hard lesson when selling a business
www.inc.com/brian-contre...
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She Sold Her Company but Was Still Liable for Its Debt After This Critical Mistake
Amanda Goetz was done with her startup, House of Wise, after an exit. It wasn't done with her.
https://www.inc.com/brian-contreras/amanda-goetz-sold-house-of-wise-but-was-still-liable-for-debt-after-critical-mistake/91178972
about 1 year ago
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1
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Andy Elliott is a self-described "elite sales warrior" who trains salespeople on what he calls "the 1 percenter mentality" for success.
@samblum.bsky.social
takes a look at his rapid rise for
@inc.com
www.inc.com/sam-blum/mee...
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Meet the Alpha Male Sales Bros Influencing Your Sales Team
These 'elite sales warriors' are blowing up TikTok and LinkedIn. But are they offering good business advice?
https://www.inc.com/sam-blum/meet-the-alpha-male-sales-bros-influencing-your-sales-team/91172631
about 1 year ago
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Does your workplace suffer from "fake harmony"? "In the short term, skipping a disagreement is probably easiest," writes
@karendillon.bsky.social
for
@inc.com
, but "getting comfortable with a healthy amount of conflict, and having a strategy to navigate it, is essential."
www.inc.com/karen-dillon...
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Does Your Company Have Too Much Conflict, or Too Little?
Every business should have a healthy amount of conflict, says Karen Dillon. You just need a strategy to navigate it.
https://www.inc.com/karen-dillon/does-your-company-have-too-much-conflict-or-too-little/91152471
over 1 year ago
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Jonathan Adler cops to having made a million mistakes in building his business. And yet his brand endures
www.inc.com/christine-la...
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Jonathan Adler Is Grateful for Growth Capital
The home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity.
https://www.inc.com/christine-lagorio/jonathan-adler-private-equity-consortium-brand-partners-growth-capital/91152432
over 1 year ago
0
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This is a juicy one from
@askamanager.org
: Slack feels private but is in many cases a company-owned platform. Is it ok for a manager to take a look at private channels? Is it wise?
www.inc.com/alison-green...
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Should Managers Stay Out Of Employees' Private Slack Channels?
... and three other tricky workplace dilemmas.
https://www.inc.com/alison-green/should-managers-stay-out-of-employees-private-slack-channels/91152631
over 1 year ago
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Is employee "bore-out" the new employee "burnout"?
@adamgrant.bsky.social
says unchallenging work could be sapping morale at your company (
@inc.com
)
www.inc.com/bruce-crumle...
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Beyond Burnout: Adam Grant Warns of Rising 'Boreout' Among Employees
The Wharton organizational psychologist joins other workplace experts noting the rise of worker âboreoutâ produced by unchallenging jobs offering few growth opportunities that now rivals burnout as a ...
https://www.inc.com/bruce-crumley/beyond-burnout-adam-grants-warns-of-rising-boreout-among-employees/91161542
over 1 year ago
0
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Fun little investigation by
@inc.com
's
@samblum.bsky.social
on Lovette Dobson, the Zelig of the business world, a mysterious person whose name appears on tens of thousands of LLC documents
www.inc.com/sam-blum/who...
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Who Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings?
In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette.
https://www.inc.com/sam-blum/who-is-lovette-dobson-and-why-does-her-name-appear-on-more-than-70000-business-filings/91144465
over 1 year ago
0
1
1
For ex-Twitter workers, Musk's headlong implementation of the DOGE agenda is painfully familiar, writes
@stokel.bsky.social
for
@inc.com
: "I see his changes as less about efficiency for the U.S. citizen and more about efficiency for him,â says one former employee
www.inc.com/chris-stokel...
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Elon Musk Says Government Needs Innovation. His Former Employees Disagree
Moving fast and breaking thingsâas Musk did at Twitterâdoesnât work as well when you're disrupting the delivery of vital public services.
https://www.inc.com/chris-stokel-walker/elon-musk-says-government-needs-innovation-his-former-employees-disagree/91150363
over 1 year ago
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Is your top job candidate an AI deepfake?
www.inc.com/emilymccrary...
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How to Tell If Your Job Candidate Is an AI Deepfake
Scammers are creating AI-generated deepfakes to land jobs, steal company data, and funnel money to nation states.
https://www.inc.com/emilymccraryruizesparza/how-to-tell-if-your-job-candidate-is-an-ai-deepfake/91149808
over 1 year ago
0
0
0
âSweatshop as a serviceâ is so dark.
@inc.com
âs
@samblum.bsky.social
reports on a Y Combinator concept drawing criticism
www.inc.com/sam-blum/y-c...
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Y Combinator Takes Heat for Helping Launch a Startup That Spies on Factory Workers
Optifye.ai has been called a 'sweatshop-as-a-service' provider after its demo launch video left people stunned.
https://www.inc.com/sam-blum/y-combinator-takes-heat-for-helping-launch-a-startup-that-spies-on-factory-workers/91152713
over 1 year ago
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Downgrading your phone is the new upgrading
www.inc.com/charlotte-hu...
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Back Marketâs Plan to Get America to âDowngradeâ Starts in NYCâs Subway System
Buying refurbished devices is popular among Europeans. Can this company persuade Americans to get on board with old stuff?
https://www.inc.com/charlotte-hu/back-markets-plan-to-get-america-to-downgrade-starts-in-nycs-subway-system/91139534
over 1 year ago
0
1
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Great read by
@lagorio.bsky.social
for
@inc.com
add a skeleton here at some point
over 1 year ago
0
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How real is the threat of DeepSeek to Nvidia? Phil Rosen of
@openingbell.bsky.social
takes a look for
@inc.com
www.inc.com/phil-rosen/d...
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DeepSeek Is Fueling a Stock Market Reckoning
Wall Street is panicking as China seems to have created a real competitor to OpenAIâs ChatGPT for cheap.
https://www.inc.com/phil-rosen/deepseek-stock-market-outlook-nvidia-trump-ai-artificial-intelligence-tech/91139581
over 1 year ago
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In 2025, âitâs going to get weird with retail,â branding consultant Tom Rinks tells
@inc.com
, as consumers increasingly adopt a âtreasure huntâ approach to shopping because, for buyers, âit just feels so good to find something that everybody else doesnât have.â
www.inc.com/ali-donaldso...
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What Will Marketing Look Like in 2025? 'Itâs Going to Get Weird.'
Retail executives and branding experts predict how companies willâand wonâtâbe reaching consumers this year.
https://www.inc.com/ali-donaldson/what-will-marketing-look-like-in-2025-its-going-to-get-weird/91034197
over 1 year ago
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