Our video channels are live! Follow futi on YouTube: youtube.com/shorts/74BvG... Instagram: www.instagram.com/reel/DXuJG0C... TikTok: www.tiktok.com/@futi.live/v...

Our video channels are live! Follow futi on YouTube: youtube.com/shorts/74BvG... Instagram: www.instagram.com/reel/DXuJG0C... TikTok: www.tiktok.com/@futi.live/v...

You can sign up for automated news roundups covering MLS, the Premier League and now the World Cup (!) here

And you’re about to have one on your phone — live during the game.

Buckling up for the Bruce Arena Experience against a rotated Sounders lineup. Could get weird! (Team Tendency Model Percentiles via @futi.live )

once I get access to this app and actually start understanding soccer analytics it’s over for you all….

I cannot wait for this ✨

🫡

👀 futi.live

We had a great podcast chat about futi with @sounderatheart.com, where they’ve done some of the most interesting early work with our new team style data.

We went on @thepostcincy.com’s podcast to talk about futi data, our new MLS Daily newsletter and how to be smarter about soccer stats.

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Totally chuffed to have an opportunity to do some weekly data storytelling with resources like g+ from @americansocceranalysis.com and Team Tendencies via @futi.live. This week we look at how RSL operated and how one change in offensive positioning ended up as a double-edged sword.

Expected goals are everywhere now, but there's so much more we can do with them. Here's how futi turns basic xG into team-level metrics including deserved results, projected points and projected finish.

I also shamelessly ripped off how @eliotmckinley.com used @futi.live data in his ASA preview of another Ohio team in making the case that maybe we'll be seeing a return to some old Noonan ball in 2026

For @sounderatheart.com I dove into @futi.live Team Tendencies and focused in on Sounders' signature tendency "Patient Possession," and how MLS, and the Western Conference in particular, has been more than edging in that same direction for a couple of seasons now.

Really fun to see how teams' tactical tendency data evolves over time.

We’ve been having a lot of fun with @futi.live. @joshonthesound.bsky.social recently used it to compare the Eastern and Western conferences’ style of play. 🎨: @likkitp.ynyaproductions.com www.sounderatheart.com/2026/02/taki...

Messing around with @futi.live MLS team style data and ASA’s g+, I took a look at the net g+ profiles for the most stylistically extreme teams within each cluster. Teams were selected based on both style score and “purity” - the gap between their primary and secondary stylistic identities.

Yes, but not for long 👀

Love this plot of @futi.live team styles, stoked to see this stuff in smart club coverage like Sounder at Heart

When I’m looking at @futi.live’s tables:

Putting numbers behind 'Schmetzer Ball' Had a blast putting this one together for @sounderatheart.com. Once again, shoutout @futi.live for making advanced "style of play" analysis accessible for the public.

You guys asked us for defensive phase of play data, so we added a new for/against toggle to the interactive tables. Check it out: futi-data.streamlit.app

"Style variety" is an awesome idea.

Go subscribe to Matt Doyle’s new site if you love MLS (and futi phase of play data).

This podcast was our most in-depth conversation yet about what’s coming from futi — and we didn’t even talk about the data visuals.

A brief preview interregnum: we talked to the guys over @futi.live about what they’re building and some of the cool models they’ve got going on over there www.americansocceranalysis.com/home/2026/2/...

New futi tactical tendency data in ASA previews, we've made it.

Futi basically inventing the “Rosetta Stone of Soccer Solving as a Service” platform is a super cool development

Is your club patient or direct in the buildup? How hard do they counterpress after losing the ball? Do they like chaos or control? Meet futi's new advanced stats on tactical tendencies and team styles, which let you explore the many ways to play football.

Babe... wake up. @futi.live @johnspacemuller.com dropped team styles and tendencies data. Seems like an awesome resource for summarizing how teams play: futiapp.substack.com/p/how-many-w...

Just recorded a pod with the guys over @futi.live and boy are we excited.

Thrilled to see futi launching! Here's 4 bunkering outliers in MLS last year, with varying degrees of xG success. Data from friends old (@americansocceranalysis.com) and new (@futi.live)

This is futi heritage — the first fan analytics post with our free advanced data. Great work, Jake!

Playing around with @futi.live organized possession data. In 2025 #MLS play, the Sounders ranked #1 in success rate and 8th in progression phases which @johnspacemuller.com defines as possession sequences where teams advance the ball into threatening areas before a shot or box entry.

This is great 👏🏻👏🏻👏🏻 We’re very fortunate at FIFA to have access to detailed phases of play that are calculated using the tracking we have and I can’t tell you how much value it adds to our analysis so great to see others tackling this too!

This is really cool to see, I have actually been working on something similar myself. Trying to reliably identify the phase of play in which the events happen. I am still going to work on it but it will be really cool to see it in the Futi app. futiapp.substack.com/p/introducin...

How do you add tactical context to football data? For futi, it starts with a phase of play model.

I could not be more excited about this.

Can't wait for this! 🙌

We're so back

If you loved Sarri's Napoli or De Zerbi's Brighton, you should be watching Mikey Varas's San Diego. I wrote for the Guardian about the risky press-baiting style that makes MLS's newest team its most tactically interesting, statistically extreme and just plain fun.

There are a lot of reasons to love expected possession value but the dumbest one is I just like making these little movies

This is an excellent explanation of how xPV models work, and I'm really excited to see it integrated into a publicly accessible app. Great stuff.

Over the next few weeks we'll be publishing articles to help you get to know how futi's stats work. First up: meet our possession value model that turns every touch of the ball into goal probabilities.

On our next episode, we have an interview with the co-founder of this new app @mimburgio.bsky.social. He’s also the lead consultant for @americansocceranalysis.com in their relationship with @mnufc.com. Excited to share it with you early next week!

We're excited to announce futi, a next-gen football live score app that lets fans see the game like the pros do. We'll be showing off features soon, testing in MLS this summer and expanding to other leagues as quickly as we can. Here's an intro to how futi works and what makes it different: