Engineering use to be about building software, bridges, powergrids…. now chunking content into a arbitrary number of paragraph makes you an engineer… I guess dragging boxes Canva makes you a design engineer?

Spent the day wishing I could mess around with my Also Asked test workflow. Instead I was adding a DA score to a Looker dashboard… after repeatedly saying it’s not THE actual score… and I can’t even blame the poor in-house person who gave the request. Do better industry & C-suite 😵‍💫

Before the break, two SEO legends - Emma-Jane Stogdon and Emina Demiri (@eminadw.bsky.social) - joined Michael Chidzey and Jo Juliana Turnbull for #SEOOfficeHours. 📺 Catch the full episode now on our website, and 📅 add SEO Office Hours invites to your calendar!

Friday, BSEO ppt submitted, time for a beverage.…

Using clickbait will only result in more businesses buying into snake oil. Think some industry self-reflection is needed on both ends.

Very interesting piece but can’t get over the possible lack of credit on that ColPali visual… not sure who Arnav is but I can't see him in the original paper this appears in. Or is he using a pen name… www.morphik.ai/blog/stop-pa...

A little bit of joy on my iPhone today

The website that needs to be read from top to bottom. Many times. Repeatedly. And checked regularly! metr.org

Saw a SEJ article on using LLM share buttons…sounds interesting from UX ie. long-form content summaries. But it won’t “build memory” …Result: spent 2h reading about using Langchain for conversational memory... It was fun & I likely won’t need it, ever… oh look a shiny penny 🐇🕳️

Let me be clear, I am NOT an EIEIO! Just curious about tech and love 🐇🕳️ Also unlocked entity optimisation!? When and where?!? And more importantly why!? #morningrant

This was so much fun to dig into!

Cosine similarity - another term we’ve managed to bastardize 🙄

Sarcasm is full swing today. Can’t decide if it pan out a good or a bad day. Either is possible and I might move my client meetings…

Water serpents and sleeping floofs ❤️

That’s it I’ve signed up for n8n! See you in a couple of months 🐰🕳️

Spent the morning listening to my self rant on two new podcasts. Hopefully it makes for a quiet rest of the day…

Emina Demiri-Watson (@eminadw.bsky.social) believes that whether you call it SEO, SXO, or OSO (Organic Search Optimisation), it's not just about Google anymore, it's about showing up wherever your audience searches. maj.to/4jb8dxf

Yay!!! Smashed it 🎉

Technically there are two cats but who’s counting…

One of the best kept secrets on the internet is: what the hell does this SaaS tool actually do…

SEO shortcuts gone wrong: How one site tanked – and what you can learn - via @eminadw.bsky.social #seo

My boys supporting some serious Python nightmares. I’m casting a spell to see if that works 🤪

I’ve been told I’ll eat my hat in a few months regarding GEO so just prepping over here. It might well be true, you never know

A client accidentally kicked out me instead of my AI assistant from a call. I couldn’t get back in. Hopefully she did a crap job.

I’ll publish an article very soon, but for those want to check my presentation out, here you go (find the spreadsheet link at the end of the presentation that will direct you to more custom event examples): speakerdeck.com/bngsrc/custo... 2/2

Back to a tired reality 🤪 Here’s my BSEO deck - that was fun speakerdeck.com/eminadw/scal...

From no stand to fancy table cloth stand at BSEO! I call that a win. Now to conquer that stage!

That BSEO speaking slot is a real motivator. Finally got my bum to the gym 😂

The world will never be the same again….. Or maybe not

If you could make a conference the way you'd like, what would you want it to have? There are no wrong answers, go!

I’ve finally caved in. Testing using dictation on my iPhone. Initial thoughts are: it might be better for me to be constrained with the “inconvenience“ of typing.🤣

My brain hurts 🤪

Saturday morning 🐇 hole… and this is where my brain goes nope! I will get through the math! Just breathe!

My two boys again looking like an AI pic gone wrong 🤣 Thanks for the mention @antonshulke.bsky.social See you at SEO for Paws!

Second piece for @searchengineland.bsky.social 🎉 A super interesting project of a site that tanked. Those strategies were suss! Not surprised the party ended. searchengineland.com/seo-shortcut...

Read this article "AI Search Engines Are Confidently Wrong Too Often" www.seroundtable.com/ai-search-en... by @rustybrick.com and thought of our discussion. According to the study by Columbia Journalism Review, "collectively, they provided incorrect answers to more than 60 percent of queries."

It's Tuesday, you know what that means... It's BS Time, tonight at 19:00 GMT! Join @robina.bsky.social @hellemans.me & me as we host an open & honest SEO conversation with regular appearances from @eminadw.bsky.social, @thekraken.bsky.social, @eikhart.com, @markwilliamscook.com and more!

Crazy crazy day! ❤️

@eminadw.bsky.social putting LLMs in their place on stage at #WTSFest London

A must read for AI Search & LLMs Optimization guide by Jed White with actionable advice: * Configure robots.txt for AI crawlers * Avoid overly aggressive bot protection * Optimize for speed * Use clear metadata * Create an llms.txt file * More! Check it out: searchengineland.com/ai-optimizat...

I mean it’s not even a competition

SEO isn’t really all that complicated. But there’s an entire industry built around making you think it is. Why? Because confused people are easier to sell to. My latest blog: Some SEOs sound like a bunch of cults: https://nikki-pilkington.com/some-seos-sound-like-a-bunch-of-cults/

Third way into The Way of Kings. Second time giving it a go & finally getting into it

The LIVE Brighton podcast trio are back! I'm teaming up with The SEO Mindset Podcast for another pre-conference live podcast! 💬How to build your personal brand 📅Wed 9 April 2025 🎫'Pay what you want' tickets 📍Projects, Brighton 🍕Free pizza 🥤Free drinks Search on Eventbrite or link below👇

"We have worked on hundreds of websites for small businesses and 95% of them get zero value from technical SEO." A post from @whitespark.ca sparked a great conversation with @markwilliamscook.com about the value of technical SEO for your clients. ▶️Episode is out now on YouTube, Spotify & Apple!

I was making “final” tweaks to my @womenintechseo.bsky.social Fest ppt. Adding an AI agent example & DeepSeek info. 4h later, I see they got hacked. And now I’m out of date already. By Feb the whole talk will be more out of date than an SEO still trying to rank using keyword stuffing. I give up! 🤪

It’s New 1/30: Deeper AI Overviews, Google Ranking Volatility, 100 Negatives and Google Ads API www.youtube.com/watch?v=nNWi... with @themarketinganu.bsky.social @mordyoberstein.bsky.social and @gregfinn.bsky.social - we also talk about @dannysullivan.bsky.social in a kilt

Repeat after me: you will only start playing with AI agents after work!

One cat, two cats or as @billiegeena.co.uk says a cat puddle 🤣

I fear for anyone who is pissed off by this question. And hate that we even need to talk about it